After the meeting, Li Zhe kept Bai Wei and Zhang Wenjun: "You two will recruit a group of suitable people from various departments as a team, and then go to Hangcheng, Siming, and Ouzhou to acquire several clothing factories and make shoes.

Factory, set up a clothing company as soon as possible."

Bai Wei and Zhang Wenjun nodded at the same time to express their understanding.

Li Zhe then picked up a document on the conference table and handed it to them.

"This is a clothing company development plan I made. You can take a look."

Bai Wei and Zhang Wenjun took the document and looked through it carefully.

This is a complete and detailed clothing brand creation and marketing plan.

From brand image strategic positioning to how to market and promote, everything is included.

Originally, Bai Wei was caught off guard when Li Zhe suddenly asked her to be responsible for developing the clothing industry, and she kept thinking about how to do it.

Now after reading this plan, she suddenly felt a sense of enlightenment.

Brand marketing and promotion is inseparable from creative advertising and a large amount of publicity investment.

That is to say, Li Zhe controls the largest private entertainment group in China, and can use the method of bundling interests to make its stars and Internet celebrities refuse to endorse major European and American brands.

"Mr. Li, what name did you give me?" Zhang Wenjun asked curiously.

"Right!"

On the other hand, it cultivates its own outstanding designers, selects models to hold international fashion weeks with oriental cultural characteristics and regional influence, formulates its own industry standards, and competes with big European and American brands for the right to speak.

Over the past few years, some big European and American brands will inevitably lose their influence in the country, and then they will take advantage of the situation to counterattack and launch high-end products to compete with big European and American brands in the domestic, Hong Kong, Macao, and even Southeast Asian markets.

To put it simply, not a single product was produced, and 1.3 billion was sold just by selling the brand.

In this way, it is not that top stars are competing with each other to endorse European and American brands, but that it is difficult for European and American brands to find influential top spokespersons in China.

At this time, the economic gap between the mainland and Hong Kong Island was still relatively large. Although the GDP of Shanghai stock market exceeded that of Hong Kong Island in 2009, the average salary was still very different. What's more, Hong Kong Island is still the third largest financial center in the world.

.

However, although Li Zhe gave up the brand name Huashang, he planned to create a Huashang Hanfu series.

Most of the internationally famous clothing and cosmetics designers are in Europe and the United States, and the international top model competitions and fashion shows are also in Europe and the United States.

…

Why are most luxury brands in France and Italy?

Not to mention domestically, even South Korea and island countries with relatively developed clothing and cosmetics industries can only produce mid- to low-end products.

On the one hand, relying on the Internet new media platform of Qudong Group, a large number of stars and Internet celebrities are used for publicity and endorsement, fully guiding young consumer groups to recognize the product and regard it as fashionable.

The brand that does this is not just Antarctic, nor is it limited to the clothing industry.

When the matter was almost settled, Li Zhe, Bai Wei and Zhang Wenjun left the conference room together.

Are European and American clothing aesthetic styles really suitable for the East? Definitely not.

One of the big reasons why domestic clothing brands cannot develop is that many domestic companies are too "smart" and engage in crooked ways.

Moreover, there are more than 60 million overseas Chinese and numerous Chinese culture enthusiasts, and these are overseas markets that can be exported.

Because many Chinese people just prefer and trust foreign brands.

Which girl can refuse a good-looking Hanfu?

If we can really promote the Hanfu movement and let every young girl in the country have a set of high-quality and low-priced Hanfu, it will be a market worth hundreds of billions.

Third-rate companies make products, second-rate companies make brands, and first-rate companies make standards.

Once the brand's reputation has deteriorated, it will then "change its vest."

However, people have the right to speak and control industry standards, so that domestic aesthetics are becoming more and more Westernized and biased.

This is also the reason why later generations can set off the Hanfu craze and the Hanfu movement even without the promotion from the upper levels.

Bai Wei thought for a while and said: "How about calling her JORYA?"

There are also many foreigners in later generations who are fascinated by Hanfu.

Soon, Bai Wei and Zhang Wenjun finished reading the planning document and put down the documents in their hands.

This is easy to say, but difficult to actually do, especially the last point.

However, brand companies do not want to make good products, but focus entirely on false marketing and word games to mislead consumers into buying fake and inferior products.

"This is a women's clothing brand and has been around for a long time." Zhang Wenjun reminded.

For example, in order to increase brand awareness and consolidate their market position, international luxury brands such as Chanel, Dior, Prada, and Louis Vuitton invest more than one billion dollars in advertising and celebrity endorsements every year.

But if a famous brand wants to become an internationally famous brand, it is far from enough to rely solely on advertising and celebrity endorsements.

The problem is that domestic stars and celebrities are proud to endorse big European and American brands, leading fans and young consumer groups to buy and use them as fashion. How can domestic brands succeed and achieve industrial upgrading?

Hanfu is not very practical, but in terms of aesthetics, it is inferior to Western clothing.

Some companies even stop producing products altogether and make a living by selling brands.

"Mr. Li, the brand name hasn't been decided yet, has it?" Bai Wei said.

Don't say anything else, just say one thing.

"Forget it, you two should wait and think about it slowly after you get back." Li Zhe was a little annoyed.

And ban all celebrities and Internet celebrities who endorse major European and American brands (limited to corresponding clothing and cosmetics).

He now somewhat understands why many domestic brands have foreign names.

"I have thought of a few brand names. Either they have already been registered, or they just don't feel right. You two can discuss them. If it doesn't work, we can openly solicit them from the outside world." Li Zhe said.

He said as if he was remembering something: "Don't register the company in the mainland, register it on Hong Kong Island."

All companies under the Qudong Group refused to cooperate with it.

Li Zhe's positioning of future clothing and cosmetics brands is mid-to-low-end products. The right to speak on the rules of high-end luxury goods has been controlled by Europe and the United States. If he wants to find a way out, he can only follow the example of South Korea and island countries.

"Remember, clothing quality control must be good. Although we are an affordable luxury brand, the design and quality cannot be worse than those of big foreign brands."

It’s not that many people don’t want to support domestic products, but that many domestic brands really don’t live up to expectations.

Therefore, domestic celebrities are proud to endorse major European and American brands such as Dior, Chanel, and Gucci.

"This is a great name!"

The three of them discussed it for a long time and thought of many names, but they always felt they were not good enough.

A star's status not only depends on his works, but popularity and commercial value are also very important.

Because the setting of industry standards is in the hands of the West.

"Hua Shang, the beauty of Zhangfu is called Hua."

Li Zhe shook his head, "This brand name has too strong cultural characteristics and is not conducive to external promotion. The brand name must be simple enough, easy to understand, good-sounding, and in line with the trend. Only in this way can it be easily remembered by consumers and be conducive to publicity and promotion."

Metersbonwe, TCL, Oaks, TP-LINK... these are all domestic products.

Just like the "famous" Antarctic man.

Bai Wei doesn't like dressing up and doesn't know much about women's clothing.

"How about calling it Avril Lavigne? No, it seems that this brand already exists."

This well-known domestic brand in its early years has actually been discontinued for many years, but it has more than 1,000 cooperative suppliers and more than 4,500 authorized dealers. In 19 years, the brand licensing fee alone was as high as 1.305 billion.

Therefore, many people still have a high regard for Hong Kong products and like to travel and shop on Hong Kong Island.

Putting on the name of a Hong Kong product in advance is conducive to the rapid promotion of the brand.

Also, Hong Kong Island is a free port, so locating your company there will be more conducive to exporting and exploring the Southeast Asian market.

We were collecting brand names. The author was incompetent in naming and couldn't come up with a good name after thinking for a long time.
Chapter completed!