Chapter 133: Take it all(1/2)
"I agree with Mr. Cao's statement. If you want to sell more than 100,000 new songs in the first week without being recommended on the two charts, you can only rely on popularity and promotional materials. Xu Qiaoling is a new singer with limited popularity. Dai Shi has invested promotional resources.
It’s quite a lot, but the promotional resources of other singers are similar, so there’s no chance of them standing out.”
"Yes, I also think there are a lot of rumors in the circle. The number of fans in the Beijing market exceeds 50,000. This kind of data can only happen to top-tier people. It is difficult for even top-tier fans to do so."
"Yes, I think it's impossible too, absolutely impossible!"
Everyone agreed unanimously, not just to flatter Cao Meng, but they also felt that Xu Qiaoling had little chance of huge sales in the first week, as the time, place, and people were not right for her.
Yes, the song "Girl with Wings" is amazing. It is a rare classic among inspirational songs that belongs only to women.
But after all, it is just a song that has only been promoted for a week. It is not impossible to have explosive sales, but it is too exaggerated to say that it will be a huge hit and even overwhelm the albums of all major and big-name singers.
At this time, the door of the conference room opened, and Hu Han strode in. He was the only one, and his assistant did not follow him.
This is his habit. He asks his assistant to wait for the sales chart to be released, and he goes to the conference room a few minutes early to listen to everyone's predictions, and finally uses the sales chart to reveal the answer.
It's a bit like a lottery draw, which shows that Hu Han is a man with a lot of gambling instincts.
The crowd's discussion became quieter.
Hu Han quickly sat down in the main seat, looked around, and said in a loud voice: "Old rule, make an estimate. Who will be the top three sales last week? How much will the sales be?"
At the end of his words, his eyes fell on his right hand.
So, everyone gave their predictions one by one.
The top three candidates include six people, Zhao Chuanxiong, Xu Qiaoling, Wu Qiyuan, Cang Ping, Yang Huan, and Tan Guangyue.
As for sales, based on the above sales table last week, the data given by everyone is relatively conservative. Most estimate that one person can exceed 100,000 at most. Even if it does, 120,000 will be the ceiling.
And even if it ranks third, it will not fall behind 80,000.
Only two people's predictions were relatively bold, and they were at opposite ends.
The marketing director estimates that the first and second rankings, Xu Qiaoling and Tan Guangyue, will each have sales of more than 130,000, and the third place is either Yang Huan or Wu Qiyuan, with sales in the early 80,000, but not more than 90,000.
Another Cao Meng, his estimate ranks first, Yang Huan, with sales exceeding 130,000, or even close to 150,000, second, Wu Qiyuan, with sales of over 80,000, third, Tan Guangyue, with sales of more than 75,000, less than 8
Ten thousand.
The marketing director and Cao Meng are the company's most authoritative people in the market, but they have such huge differences.
The atmosphere is a bit subtle.
Hu Han looked stunned and pointed at the marketing director: "Old Song..."
He wanted to say something, but didn't. He looked at Cao Meng again and said with a smile: "Old Cao, to tell you the truth, I am quite optimistic about Yang Huan."
This statement is tantamount to expressing his point of view. Hu Han has such a character. As the boss of the company, he never keeps secrets.
A few minutes after ten o'clock, the assistant came in a hurry and handed a document to Hu Han. Everyone looked at him with concern.
Shuteng Records vs. Time Records, this week is the key!
The assistant must have read the sales chart, but he always sat next to Hu Han with his eyes lowered and his face expressionless. However, if you observe closely, you will find that there is a forceful suppression in his pupils, but there are still traces of it.
Shocked!
Hu Han opened the document and glanced randomly. For a moment, his expression suddenly changed, then he closed his eyes tightly and opened them again.
Then, as if his eyes were attracted by a magnet, his face changed from surprise, to shock, to disbelief, to dreamlikeness, and finally he glanced at the marketing director as if waking up from a dream.
Everyone realized something and looked at the marketing director in unison, their expressions changing!
Hu Han said slowly: "Old Song, how much did you estimate Tan Guangyue and Xu Qiaoling's sales just now?"
The marketing director's face was solemn. Of course he also realized what the others had realized. He sighed in his heart and said in a low voice: "Both of them exceeded 130,000."
Hu Han suddenly sighed: "If only it was only 130,000..."
Without saying any more, he shook his head, leaned back, and handed the sales list to Cao Meng, the first person on his left: "Circuit it around for everyone to see for themselves."
After seeing this, Cao Meng's eyes suddenly bulged and he murmured: "Impossible, absolutely impossible."
The music director looked incredulous after seeing it.
After looking at it, the marketing director shook his head and sighed.
The same goes for other people. Anyway, everyone has gone through a process of shock, disbelief, and shock.
Last week's sales chart.
First, Tan Guangyue's new album "Your Eyes", 201234.
Second, Xu Qiaoling's new album "Girl with Wings", 195832.
Third, Yang Huan's new album "The Road of No Return of Love", 88234.
Fourth, Wu Qiyuan, 72123.
Fifth, Zhao Chuanxiong, 63123.
Fan Xing's new album, 51832, dropped more than 7,000 copies from last week, but its ranking rose to tenth.
Kurahira's new album, 45219, ranks thirteenth.
Chen Guang's new album, 39212, ranks seventeenth.
The two albums of Tan Guangyue and Xu Qiaoling formed a take-all situation, like two majestic towers, overshadowing all other albums.
King Zhao Chuanxiong's sales have been declining very slowly in the ten weeks since his album was released. Many media outlets have even reported that they are optimistic that his album will exceed 2.5 million in a single year due to its strong follow-up potential.
However, last week, sales plummeted by nearly 20,000 copies, equivalent to the total number of drops in the previous three weeks.
The new little king Wu Qiyuan, whose sales last week were close to 90,000, also dropped by nearly 17,000.
Other singers are even more miserable. Fan Xing’s new song recommendations on the double charts last week were limited to the fourth and fifth rounds. Under normal circumstances, weekly sales will rise slightly, but last week they did not rise but fell, and the drop exceeded 100%.
Fifteen.
Those second-tier singers who were ranked in the dozen or so last week were originally expected to turn around this week, but their rankings did not drop, and some even rose two or three places. However, their sales volume all fell by more than 10%.
There were less than 50,000 tickets in Kurapira's first week, which is not even close to the mid-level of the second tier, let alone the first tier.
Chenguang even fell below the 40,000 mark. 40,000 is regarded by the industry as first-week sales and the dividing line between third-tier and second-tier sales.
The only one who survived was Yang Huan!
Thanks to the outstanding performance in the fifth and sixth rounds of new song recommendations on both charts, sales increased by nearly 30,000 copies compared to last week, but were still suppressed below 90,000 copies.
There were tens of thousands less than expected.
The marketing director's prediction is correct. Tan Guangyue and Xu Qiaoling will take the top two spots, and will be much higher than other singers. However, it is still a huge underestimate.
Xu Qianqiu's prophecy turned into reality, a black horse trampled to death, two black horses walked together, and the corpses were everywhere!
"Are these two A-list movies released at the same time? Well, the two newcomers beat everyone down, it's so damn special." Hu Han opened his collar, and because of the excessive force, the top button of his shirt collapsed.
He looked around slowly and said, "Why, who can tell me why this is happening?"
Everyone looked at each other and no one said a word.
In the end, Hu Han's eyes were fixed on him, so the marketing director bit the bullet and said: "Xu Qiaoling is just a newcomer. No matter how much Dai Shi praises her, he will not take the risk of cheating. Therefore, I have always felt that the rumor in the circle may be true."
Moisture, but it is definitely a fact that Xu Qiaoling received an excellent response after singing on Beijing TV, and her album is the number one hit, and it does have the potential to explode sales."
"And her promotion last week not only promoted the song, but also announced that Li Fan was the songwriter of the song, and also promoted Tan Guangyue's album one and two."
"Tan Guangyue's albums are the first and second hits, and the new song recommendations on the two charts are promoted step by step. Coupled with Xu Qiaoling's help in publicity, it is reasonable that sales will explode."
Cao Meng immediately said: "You mean, this kind of publicity method is complementary to each other. Xu Qiaoling used her popularity to boost Tan Guangyue, and Tan Guangyue used the recommendation of new songs on the two charts to continuously advance, which in turn also pushed Xu Qiaoling up?"
The marketing director nodded: "You can say that, but I don't think it's the key. The key is that there is a connection between their two albums, that is, Li Kai. The main features of their albums are all Li Kai's works, so that they can arouse the fans of the two.
The desire to buy one more album.”
After a pause, a look of helplessness appeared on his face: "There is another point, which I think is the most critical, and that is Li Kai's fans. Li Kai's test single broke the sales record for singles in a single week and month.
Yes, their popularity is only higher than that of Xu Qiaoling. The main reason why they bought their albums is because their albums feature Li Fan’s works."
"Especially Tan Guangyue, that week's "Trouble" still sang duets, and it was Li Kai who paired up with Tan Guangyue."
After what he said, everyone slowly realized that the albums of Tan Guangyue and Xu Qiaoling were selling well at the same time, which was the combination of the popularity of the three people.
Who is the most critical among these three people? There is no doubt that it is Li Kai. Li Kai's existence is like threading a needle, making there an obvious connection between the three people!
"It's this kid again. If the release of the film is postponed, why don't you just settle down and give yourself a month's vacation, disappear from the media, and then wait until the major award ceremonies in January?"
Hu Han slapped the table and called him an asshole!
The situation was originally very good. Wu Qiyuan defeated Liu Guang, Yang Huan defeated Fan Xing, and Cang Ping also defeated Chen Guang. Only the confrontation between Ge Wenwei and Chaoyang was left in suspense. If he could win, it would be equivalent to all the first-line singers of Time Records being replaced by Shuteng.
With the suppression of records, the situation of divisions in the Shenzhen market will be broken.
But now, Li Fan appeared and messed up the situation.
"What should we do? Yang Huan is still within the piracy protection period this week, Cangping this week is the key, and Ge Wenwei only released the film this week. If it is suppressed for another week or two, it will be useless." Hu Han exhaled a tight breath in his chest and forced
Calm yourself.
At this time, Cao Meng's voice sounded low: "We can do the same thing here. Not to mention counter-pressure, we can at least split the difference."
Hu Han turned around and saw Cao Meng's gaze, as if he had made a major decision, and said word by word: "All we need to do is invite Xu Jin to come in. The main albums of the three of them are all Xu Jin's works."
To be continued...