Chapter 444: Earthquake within the circle
To be ranked among the top ten in single-week sales, 60,000 is a passing line, 50,000 is a disaster line, and 40,000 is a severe disaster line.
Since entering the 1990s, the domestic music scene has fallen below the disaster level less than one hand. The last two times were during the dark horse sales peak week on December 3 last year, and the second time was the week before, and piracy overlapped three days later.
Protection period.
Since it is named "serious disaster", the consequences are naturally very serious. The former is not completely counted. A total of more than 40 singers in the previous and later releases were unable to make ends meet, including seven or eight A-listers, while the latter directly became the last one to crush several record companies.
Root straw.
The 30,000 line has never been defined in the past. In other words, in the industry, it seems that this is an impossible low level to reach, but now it has fallen below it.
If the impact is predicted, it may reach the magnitude of earthquakes previously experienced.
After the meeting, Li Fan and Zhang Linxiao followed Qiao Li to the office.
Although she already knew the results, Qiao Li was still a little absent-minded while holding a copy of the sales list. She glanced around for a moment and breathed in: "There is going to be an earthquake in the industry. This wave of big reshuffles in the industry, Shiting is afraid that there will be an earthquake."
Three pavilions fell."
Ever since the trend of heavy investment in star-making took shape, predictions of a major reshuffle have been popping up in the industry, but the real start was two days later in the first week of the release of the same film, and now it lasts three weeks. According to incomplete statistics, the industry is liquidating and
No fewer than 20 large and small record companies were acquired, including three first-tier companies.
And with the sales chart released last week, it is expected that more record companies will follow suit.
However, Zhang Linxiao was still surprised by the statement that "Ten Pavilions fell to Three Pavilions" and said, "Sister Li, Ten Pavilions fell to Three Pavilions. Doesn't it mean that 30% of the record companies in the industry are going to liquidate and close down? This is too exaggerated."
Qiao Li looked at her, raised the sales volume in her hand and said, "Is it an exaggeration? It ranks tenth, with sales of less than 30,000. Do you know what this means?"
Zhang Linxiao did not need to answer, but gave the answer directly: "This means that after the tenth place, the records that will be released within one month will stop recording after the full moon, which is equivalent to losing money. In addition, even if the records are released in the next two months,
, there is a 70% chance that the brewing will also be stopped.”
"It would have been better in the past. After all, only first-tier and above records cost millions to produce. For newcomers and third-tier records, the total cost was less than 500,000."
"But now the atmosphere in the industry is different. A newcomer's record starts at one million, and the 1.5 million-level record is just mediocre. For second-tier and above records, which one is not 2 million-level, or even reaches 2.5 million-level, the average cost is in the past
More than three times."
"The equivalent of releasing one record now is equivalent to releasing three in the past. If one record loses more than 50%, it will make many second- and third-tier record companies stretched. Two consecutive records will be enough to put most second- and third-tier record companies into financial crisis.
, even a first-tier record company will be exhausted, if there are three albums..."
Qiao Li didn't say any more and just shook her head. Everyone understood what she meant.
After hearing this, Zhang Linxiao looked a little sad and said with emotion: "This is the so-called achievement of one general and the death of thousands of bones."
After saying that, he looked sideways at Li Huan.
Sensing Zhang Linxiao's incomprehensible look, Li Kai understood what he meant and shook his head: "Your description is inappropriate. It's not just Hua Can who makes money. Time Records also makes money, and it makes more money than Hua Can."
Zhang Linxiao blinked: "No way, Tan Guangyue and Cool Attack together are not as good as Ning Lan's album."
Li rolled his eyes: "Three people under Shuteng Records participated in the bet on behalf of Hua Can, so this doesn't count?"
Ninglan's sales are booming, but the sales of Shuteng Records' three people are so bad that it can't be seen. Li Linwei, who was in the same period as Ninglan, had more than 19,000 and less than 20,000 the previous week, but last week it dropped to only 1
5,000 pieces, it is estimated that not even 20% of the cost can be recovered.
The two Kurahiras, who released the film last Thursday, both sold a little over 10,000 yuan. Although it has only been on the market for 4 days, they have already spent 20,000 to 300,000 yuan on promotional resources. Based on this, the future is bleak.
Although Ninglan's profit from one record is enough to offset the losses of three records, or even a lot more, compared to the four members of Time Records, Tan Guangyue is a hit, cool is coming, and Jiurui Group and Guanghua Group,
It has also been on the market for 4 days, but it has sold nearly 25,000 copies, which is obviously not as good as it was.
Zhang Linxiao snorted.
Qiao Li looked at Li Fan, curled her lips, and said, "That may be the case for the time being, but Zhang Linxiao's description is not inappropriate, and it is very accurate. One general can make thousands of bones die. Whoever wins the bet will be that general."
"
...
Three of the ten pavilions fell. Qiao Li's prediction could not be fulfilled overnight, but the decisiveness of the earthquake in the circle was immediately apparent.
The sales chart came out at ten o'clock, within just two hours.
11 record companies, including 6 first-tier and 5 second-tier, have entrusted brokerage companies to transfer a total of 31 of their singers.
Among the 31 singers, 8 are first-tier singers, and the rest are all second-tier singers and third-tier singers.
As for the transfer fees of these singers, the highest ones are discounted in half on the basis of the contract liquidated damages, and the lowest ones are only about 30% of the contract liquidated damages.
You don't need to think about it to know that these record companies have fallen into a serious financial crisis and have even dried up their capital flow. They have no choice but to resort to this tactic of "killing the goose that lays the goose to seize the egg."
In addition to cashing in singers transferred at a discount, many record companies have begun to actively contact some powerful record companies in the industry to seek capital injections.
Judging from the current situation in the industry, even if you get it, you will definitely get shares at a discount, and you will most likely lose control.
It was like being at the end of the rope and being forced to the edge of a cliff.
The five major giants, the top first-tier record companies, and a certain extremely wealthy studio have naturally become the main targets for capital injection.
Throughout the morning, Nisuo, Gianxue, and Huage all received calls from three record companies, Beka received calls from two record companies, and Hui Lijing and Dai Shi also received calls from one record company.
And none of them received the most requests for help. Hua Can received the most calls from five record companies in total.
In addition, He Jingyun's manager Fang Qiong received a call from the boss of her former club Dream Cube Records, begging her to facilitate Hua Ge's capital injection into Dream Cube.
Xu Qiaoling received a call from the music director of her former club Tianyi Records, begging her to facilitate the transfer of one of Tianyi's quasi-second-tier players and one of their third-tier top players.
Ni Houdao also received a call from the first vice president of his former employer, Dimei Records, begging him to facilitate Hua Can's capital injection into Dimei Records.
Chapter completed!