The sultry in the palace and the yearning for the blue sky, blue sea and countless seafood made Zhao Bing unable to help but tempt and announced that he would go to Boao to escape the summer heat. However, this trip was missing Ni Liang, the idiot melon, and the group of friends of the guard camp, which made him feel a little lonely. Fortunately, there were also a group of "uncles" who took care of him every day, making his life quite comfortable.
"Haha, it's so funny. Someone believes this kind of trick!" A surprisingly heavy rain made Zhao Bing go to the beach to swim. He lay on the rocking chair under the eaves and said with a smile.
"Official family, have you seen interesting news again?" Wang De said with a smile.
"Look, the tabloid said that a Buddha statue suddenly grew in the newly established rural site in Wanning County after a rain. Everyone was very surprised and did not know the good or bad. A monk who visited this place said that the birth of Buddha on the flat ground was a good omen, and that the Buddha's sage should be built to support the temple. So the people who gathered here donated 300 jin to build a sage temple. For a while, the incense was very popular, and believers from dozens of miles around came to burn incense!" Zhao Bing pointed to the small report.
"Officials, this is auspicious. According to regulations, local officials should report to the court and have been approved for funding to build a temple after a branch inspection!" Wang Deyan said.
"Bad auspiciousness. If I really grant silver to build a temple, I will be the biggest fool!" Zhao Bing sneered. Now he will receive so-called auspiciousness every month, such as the golden dragon in the sea, the phoenix suddenly appears in a mountain corner, and the divine turtle carrying a strange stone to the shore, etc. Anyway, there is no reliable one. It is either impossible to prove it or you know it is a random trick and cheating money.
"The official family should not talk nonsense, the Buddha will blame him!" Su Lan also waved his hand nervously.
"Garpes? I will let a stone pier grow in this yard tomorrow. Are you trusting?" Zhao Bing smiled and pointed to a stone pier placed beside him.
"Of course I believe that the official family is the emperor and has the power of heaven!" Wang De was stunned and said immediately, obviously still a little vague.
"Stone pier was born in this yard, I..." Although Su Lan did not say it, she knew she didn't believe it.
"It seems that you don't believe me if I don't take action. Let's see it in two days!" Zhao Bing smiled and pointed at the two of them with their fingers to touch a small report on the case table.
After some investigation, Zhao Bing quickly found out that there are seven newspaper merchants in the market in Qiongzhou, but the circulation is not large, and the radiation range is limited to Qiongzhou. He asked the revision of the newspaper in the Zouyuan as scheduled in March, and the registration is renamed "Imperial Daily". Usually, it is divided into policy news, Qiongzhou construction, local information and foreign news. When something major happens, it is specially published. At the same time, there is an internal information that is only allowed to be viewed by officials above the fifth rank, and some information that is not suitable for public disclosure for their reference and understanding.
After proofing every day, this newspaper must be reviewed by a rotating prime minister before it can be printed and distributed. The finished products are delivered to various yamen as soon as possible every morning. External prefectures and counties are distributed to various prefectures and counties through post stations and are sold publicly on the market, with the price of each copy being two cents. Since its publication, this newspaper represents the authoritative remarks of the court and allows people to understand the situation in other places in a timely manner, it is loved by middle and lower-level officials and scholars. However, Zhao Bing does not expect this newspaper to make money. Daily newspapers will be posted in newspaper columns set up in city gates, bustling areas and villages, for free to watch.
At the same time, Zhao Bing also set up a propaganda room in the imperial office, which was temporarily responsible for by Chen Shishi and Zhuang Gong. The tasks set for them were quite a lot, but there was only one thing at present - running newspapers. However, the newspapers he wanted to run were not authoritative publications, but they were not tabloids that focused on vulgar and erotic affairs and gossip news to win sales. Instead, they were both entertaining, interesting and practical, and dared to expose current shortcomings and speak out for the people. They were targeted not only specific groups, but also faced all classes.
Zhao Bing named this publication "Qiongtai Information". It is expanded to eighth edition on weekdays. In terms of current affairs, it is mainly foreign land and supplemented by the court. It focuses on economic, livelihood and entertainment information, and is interspersed with weather forecasts, small prescriptions for treating diseases, new crop planting technologies, information on servants, price changes, letters from audiences, etc. There are spies from the affairs bureaus all over the country to provide information, and there is no need to worry about shortages in the content. You only need to screen some of them that do not involve confidentiality.
Zhao Bing knew that to occupy the first market, it must be fired to expand its influence and increase sales, so that it can influence public opinion, and then influence the official policy and policy, and ensure the amount of advertising. For this reason, he specially asked Liu Fu to write a header, first hitting a celebrity effect. The headline not only reported on the current current affairs, but also made comments. In addition, he also analyzed the direction of economic development.
In addition, in order to create a sensational effect, Zhao Bing also reported two cases that were extremely angry but were not noticed by the court. One was that during the immigration and resettlement process, a county magistrate deducted resettlement fees, and those who had just come to the forefront dared to offend him, so the matter was hidden; the other was that the people who participated in the Battle of the North, and those who were commended were self-reliant, ate a king's meal and forced to buy goods. The small vendors dared not speak out, and the yamen runners could not ban it, and they dared not sue the officials. However, both of these matters were investigated by the Bureau of Affairs and reported, and were published in the newspaper.
Of course, it is not enough to only dare to publish it. Whether the medicine is good or not depends on the efficacy. The day after the incident was reported, there was news that the emperor was furious after learning about the incident and ordered the officer to immediately investigate. As a result, two criminals were taken to the capital on the fifth day. The county magistrate who embezzled resettlement fees was sentenced to death, his family property was confiscated, and the immigrants were given the money for the embezzlement; the head was removed from his post, beaten 50 military sticks in public, and doubled the compensation for the losses of the vendors, and his superiors were also held accountable.
As a result, the government and the public were in an uproar. No one expected that a tabloid that had just been published would attract the attention of the court and even the emperor and quickly investigated and investigated. The officials' first reaction was to buy one quickly and read it, and immediately found that the tabloid had a background. Not only did Governor Liu write the newspaper's head, but he could also go directly to the Shengshen, just to know whether the newspaper had published negative news about himself in the newspaper. If His Majesty asked, he would be prepared.
The reaction of the common people was that this tabloid dared to tell the truth, and was not afraid of ** and was brave enough to plead for the people. In addition, there were some information closely related to life, and those who knew literate would squeeze out a few copper coins to buy one. Those merchants were very interested in the current economic reviews and supply and demand information above, and after investigation, they were basically true. In order to seize business opportunities, they also had to buy one to read it.
Later, Zhao Bing made another effort, first advertised a free shipping for the Dan tribe boatmen, and all the sea goods that were difficult to sell in the past were sold out. Then he released recruitment information for the Duzuo Institute, and all those who went to the enlistment were admitted. So with Zhao Bing's operation, Qiongtai Information became popular and gained the trust and love of all classes. Within a month, the circulation also increased from the initial few hundred copies to thousands. There were also professional newspapers specially purchased and then sold to the island. They would use various means to deliver the newspapers to users as soon as possible, which made his plan to traffic through the station fail.
A dark horse suddenly emerged in the newspaper market, naturally seizing limited market share. Other tabloids were naturally unwilling to give up and competed by reducing prices and cloning pages. However, they could not obtain the essence of publishing newspapers. Whether in content production, the timeliness of news and the distribution channels, they could compare with the state secret machine controlled by Zhao Bing. They just struggled for a few times and then failed.
Two months later, Zhao Bing's newspaper began to make profits, and advertising revenue also increased steadily. He had to publish supplements every day to meet the demand. However, he required that no matter what news was published, especially the reports of major events, he should adhere to the authenticity of the content. Even advertisements must be inspected on the spot. If you have any questions, you would rather give up than force yourself and never destroy your reputation. Comments on current affairs must be objectively located, and you must not judge based on your own standards of good and evil, and you must be neutral.
The only exception is reports on the Mongolian Yuan, which is to send more negative news to stimulate their hatred towards the Tartars. It is also necessary to vilify the rulers of the Mongolian Yuan, especially Kublai Khan, and to continue to condemn those surrendered ministers and rebels, deepen their sense of hostility, enhance national and national awareness education, and prepare public opinion for the battle to restore the country on Japan, form a situation where the upper and lower levels are united and shared hatred of the enemy.
In addition, Zhao Bing was also planning to issue tabloids for the occupied areas, but he knew that it would be impossible to issue publicly under the rule of the Mongol Yuan, and secret dissemination might not necessarily achieve the effect. Instead, it might trigger bloody massacres of the Tartars. The barbarians had no sense of democracy and only knew how to solve the problem with killing. Therefore, he planned to use tabloids as wrapping paper through smuggling channels, and even directly used items that the people were reluctant to discard as a medium of dissemination to spread the voice of the Song Dynasty, calling on the people in the occupied areas to oppose the Mongol Yuan, at least to increase their sense of resistance.
Of course, all this is still in a state of confidentiality. Liu Fu only knew that His Majesty had run a newspaper, but he had no idea how it worked. After the trouble broke out, he realized that His Majesty was playing another game of chess, and he unknowingly became a chess piece of His Majesty. He also realized that the pair of Jade Qilin paperweights given to him was not the pen-functory fee, it was clearly the closure fee.
So Liu Fu could only take the blame for His Majesty. Someone asked him about it and kept silent, not daring to show any slightest verbal words. As a result, he was alienated by his colleagues and worried that he would go to the newspaper if he was not careful. Zhao Bing certainly knew his embarrassing situation. He used him to pull the banner as a tiger skin, which was to borrow his status to prevent others from coveting it and investigate it secretly.
In order to compensate for his mental losses, Zhao Bing not only gave away newspapers for free, but also gave "subsidies" on time as protection fees. This made Liu Fu even more confused and unable to say anything about his hardships, but he was still ethical. Based on the principle of not receiving any reward without any merit, whenever His Majesty was away, he was responsible for the review of Xiaoshen's work. He truly became Zhao Bing's partner and the underground "propaganda minister" used by the imperialists. Of course, it was not only Liu Fu who received money in the propaganda room, but also the royal fee of the spies from the affairs bureau who provided them with clues. No one had any grudges against the money, which also allowed them to provide useful information more effort.
With Zhao Bing's smart operation, it took only three months to make "Qiongtai Information" the most influential newspaper in Qiongzhou, and made considerable profits. More importantly, it has gained recognition from all walks of life, allowing him to not only control military power, but also gain public opinion tools, convey his voice and intentions through newspapers, and get a second battlefield where he can compete with conservative scholars.
Now that there are newspapers, Zhao Bing has also regained his habits in his previous life. The guards who convey official documents every day will deliver various newspapers on the market to their own desks, live a newspaper and a cup of tea, and at the same time grasp the trends of public opinion in the government and the public, and get some fun from various tabloids. Don’t ignore the entertainment spirit of the people of the Song Dynasty...
"Your Majesty, a stone bench has really grown in the yard!" The next morning, Zhao Bing had just returned from practicing martial arts from the backyard. Before he could put down the wooden gun in his hand, Wang De jogged over and said excitedly.
"Is that so? Did my words come true!" Zhao Bing said in surprise, but when he threw the wooden gun to the guards beside him, he grimaced at him.
"Wow, stone benches have grown in the palace yard. Congratulations to Your Majesty!" The Guard also screamed and hurriedly said.
"No gifts, let's go and have a look!" Zhao Bing patted his shoulder and said, but he secretly asked in his heart that we should not be so exaggerated when acting!
"See Your Majesty!" Zhao Bing just walked through the corridor and came to the courtyard where he "voted" yesterday, and found that it was full of people. Someone saw him coming and bowed quickly.
"Oh, when will the gentlemen be here? It's really rude to fail to greet each other!" Zhao Bing saw that it was the famous scholars who had been sent to inspect, and quickly came forward and replied.
"Your Majesty, we arrived in Lehui County yesterday. When we heard that Your Majesty was in the palace to take shelter, we wanted to come to pay our respects. But yesterday the storm was too strong and it was difficult to cross the sea. Today, we rushed over as soon as the wind and rain stopped!" Deng Guangjian was ordered to accompany these famous scholars to visit Qiongzhou. When he saw His Majesty ask, he hurriedly explained.
"I broke into the palace for the sake of reporting. Please punish him!" Ma Tingluan apologized for inappropriateness.
"Mr. Biwu and others are all high-ranking scholars. When I went to visit, how could I do anything!" Zhao Bing stretched out his hand and said to support him.
"When I heard that the stone pier was born in the flat ground in the palace, I thought it was a strange thing, and I forgot the courtesy for a moment and disturbed Your Majesty. It's really damn!" Shu Yuexiang also politely apologized.
"It's okay, it's okay!" Zhao Bing waved his hands repeatedly, thinking that you and the group of people took turns to apologize, but they wanted me to help them one by one. They thought I was exhausted, so I might as well spare them all!
Chapter completed!