"Sitting alone in the pond is like a tiger roosting, nourishing my spirit under the shade of the tree. If I don't speak first when spring comes, which insect dares to make a sound... Domineering, Your Highness is not even eight years old, right? To write such a poem, this is the style of a king.

!”

"Hahaha~ Who doesn't know that Dong Lin started this essay competition to challenge Jinling Daily? But what happened? Two pages full of dozens of poems, all eclipsed by His Highness's Qi Jue."

"Brother, you have chosen the wrong word. This does not mean being eclipsed, but surrendering."

"Huh? It makes sense. The other poems in these two pages, in front of His Highness's Qi Jue, are all like the trembling courtiers after seeing a generation of British masters? Hahaha, my Ming Dynasty is really blessed by the heaven!"

When the time came to March 15th, Donglin Daily appeared in more than 80% of the prefectures and counties in the four provinces of Zhili, Zhejiang, Jiangxi, and Huguang.

This is of course the result of the various branches of Fangshan Grocery Store.

Mirrors, glass, glasses, clocks, various types of fireworks and firecrackers as well as soaps, candles, fruit wine and other commodities all have extremely high or relatively high profits. And due to the strong support and protection of Jinyiwei from all over the country, the biggest cost of doing business in the Ming Dynasty was:

Taking care of all the heroes and officials does not exist for Fangshan Grocery Stores in various counties. Therefore, on the one hand, the profits are high, and on the other hand, the expenses are reduced. Therefore, Fangshan Industrial Park can afford to open branches in various counties.

cost.

In fact, in addition to making profits from selling things, Fangshan grocery stores in various counties now also have the largest, fastest and even safest logistics and communication channels in the four provinces of Jiangnan - Jinyiwei's news channel, which is better than ordinary inns.

Is it much more reliable?

This is why Donglin Academy had to hold its nose and cooperate with His Highness Taisun.

Literati have a good reputation. This is a common problem among quite a few literati in ancient and modern times, both at home and abroad. This is especially true for all the literati in Donglin Academy, without exception.

Asking for a name, in this era, running a newspaper is the fastest way to see results. But once the newspaper is run, it must be sold widely and let more people see it. Putting aside the quality and selling price of the newspaper,

This logistics channel is the most fundamental thing. For example, the front pages of the two newspapers in Ming Dynasty now publish national events. Originally, Donglin lacked news channels compared to the emperor Taisun in this regard. If logistics

If you still can’t keep up, what you reported was published by others half a month ago. So who’s going to blame you?

Therefore, although they knew that relying entirely on competitors' logistics channels was a huge hidden danger, Gu Xiancheng, Gao Panlong and others still pinched their noses and admitted it. Not only that, they had to respectfully copy Zhu Youdong's Qijue

It was placed in the middle of the seventh page. The editor-in-chief of this page, Xue Fujiao, licked his face and made some comments, which were very lemony and praising.

Seeing all this, Zhu Youdong was also a little surprised: Who said that Donglin Party members are all single-minded? When it comes to their own interests, they are also very flexible. Who said that Donglin Party members are all patients with moral mysophobia?

They can do it even if they cooperate with a big devil like Xiao Ye.

In this way, both parties shared distribution channels, and the peace and harmony lasted until June of this year.

Donglin Academy.

"Cunzhi (Gao Panlong), isn't this true?"

"Hey, I hate to admit it, but it's true."

"How is this possible? There were still 13,000 copies of the newspaper sold in March, but how come there were only 5,800 copies in May?"

"Uncle Shi (Gu Xiancheng), in short, everything is due to Yudi, the editor-in-chief, not doing a good job. Yudi is willing to resign from this position and take up the responsibility."

"Don't be impatient. Your hard work in the past few months has been seen by all of us. There must be something wrong. Could it be that Fangshan Grocery Store treats the sales of the two newspapers differently?

Bar?"

After saying these words, Gu Xiancheng's old face couldn't help but blush: It's hard to say in other states and counties, at least in Wuxi, Fangshan Grocery Store sells both types of newspapers in one place - without making any inductive recommendations.

It's your choice.

As for other prefectures and counties. Haha, Donglin Daily is an important position for the Jiangnan gentry and His Highness Taisun to compete for public opinion. The gentry from all over the country do not say it, but in fact they pay close attention to it. If Fangshan Grocery Store really treats the two newspapers differently, then

Why don't these local snakes from all over the world immediately seize this point and launch an attack on Jinling Daily?

But in the past few months, even the most picky gentry could not fault Fangshan's fairness.

Donglin Daily has gradually lost ground in the competition in the past few months, and the most fundamental reason is still one: the content is not down to earth.

It should be said that these gentlemen at Donglin Academy are not stupid, and they have seen a lot from Jinling Daily. In order to compete with Jinling Daily for sales, they frowned and wrote fantasy novels, and gritted their teeth and learned to publish current reviews in vernacular.

and essays. It can be said that in order to get more people to accept their views, they really did a lot of things that they themselves considered degrading to politeness before.

But, in the end, it is a combination of officials, gentry and a group of arrogant and proud people. No matter how hard this group works, compared with Zhu Youdong and his failed scholars, old boys and old boys, they are struggling among the people.

For the sons of subordinate officials who have been working for many years, in terms of down-to-earthness, Donglin is definitely not comparable.

The biggest advantage of Jinling Daily is of course that with Zhu Youdong as a time traveler, the modern and mature marketing and management methods have allowed Jinling Daily to grow without any adaptation period, and directly have mature newspaper running concepts and sales methods.

And Zhu Youdong is not as coy as those gentlemen in Donglin who want whatever they want. They have already filed a newspaper, but they are still not allowed to advertise? Moreover, this is the Ming Dynasty, and the Qin Lou Chu Pavilion is a legal and public existence.

Why can't they also be allowed to advertise? Advertising is the main source of funds for newspapers to survive. And people do have a need to see advertisements.

As for the shooting of the eagle or the sacred eagle, it is an accelerator for the rapid accumulation of popularity. Yes, the development speed of Jinling Daily will accelerate. No, in the Ming Dynasty, when the current entertainment methods are extremely backward, Jinling Daily will slowly reach a high level.

degree.

In short, in this competition in the newspaper industry, fighting for sales volume? Donglin has no chance of winning.

In March of this year, many restaurants with local gentry behind them, such as Qinlou and Chuguan, organized storytellers supported by the restaurants to read Donglin Daily first and then Jinling Daily. Many local officials in prefectures and counties,

In addition to posting the Jinling Daily on the newspaper column outside the Yamen in accordance with Taisun's teaching, he also took the initiative to post the Donglin Daily. However, after more than three months, there are not many restaurants that insist on reading the Donglin Daily every day: popularity

Everything collapsed. In terms of maintaining the friendship with retired officials like Gu Xiancheng, fighting for the right to public opinion for this group and making money for their own industry, the vast majority of the gentry honestly chose the latter.

Newspaper columns in various prefectures and counties also slowly took down the Donglin Daily: It’s fine that ordinary people in restaurants don’t like to listen to Donglin Daily. Even scholars who can read independently don’t like to read it! They are giving

The opinion of the local chief official made it very clear: Lord Mingfu, instead of posting the Donglin Daily, it is better to post an extra copy of the Jinling Daily of that day so that more people can watch it!

Such a predicament made the gentry from all over the country feel that the gentlemen of Donglin Academy could not live up to their reputation. Gradually, the monthly subsidies for the gentry from all over the country also decreased significantly. Many gentry simply said that their families were poor.

The previous sponsorship was all spent...

In short, it took less than four months for this competition in the newspaper industry to come to a complete conclusion.
Chapter completed!