On the 16th day after arriving in Paris, Li Yang flew to the Twisted Waist Guest with Adrian and visited several high-end travel agencies there. This is Adrian's routine every year.

In order to obtain more high-end customers and better understand market demand, Adrian must establish a very close relationship with those high-end travel agencies.

On the one hand, they have a large number of high-end customers, and on the other hand, they understand the market better and understand the preferences and needs of those high-end people.

So Adrian takes some time every year to visit. In addition to discussing cooperation, he also understands the market and needs from them.

Currently, nearly 50% of the customers of George V Hotel come from the United States, so the several high-end travel agencies here are important for him.

Li Yang is also quite interested in this, and he is also very clear about the model of cooperation with travel agencies. Their group even set up a high-end travel club in order to operate high-end customers, absorb customers, and understand needs.

But to be honest, there are very few high-end travel agencies in China and are not mature, at least they cannot compare with some high-end travel agencies in developed countries. Therefore, this trip is also a learning journey for Li Yang.

The first thing they want to visit is a travel agency called Fisher, a travel agency run by a father and daughter who specializes in customizing private luxury travel products for the super rich.

"You should also know that for many wealthy people, travel destinations are sometimes less important, and most countries in the world have been to them.

So for them, travel content and experience have become particularly important." On the plane, Adrian introduced some operating models of those high-end travel agencies to Li Yang.

“If the same travel destination can allow them to experience a completely different feeling in the past, then it will be successful.

Therefore, the role of these high-end travel agencies is to create a unique travel experience for these super rich people, and sometimes it is to customize exclusive and extraordinary experiences for a certain theme or purpose.

For example, there was a rich wife. In order to make her husband fall in love with fishing, Fisher Travel Agency customized a special trip for them. They took the rich to a certain island in Africa, and then set up a fishing spot in it and hired professional divers to hang fish on the rich hook underwater to give him a sense of accomplishment and pleasure."

Hearing Adrian's words, Li Yang was calm on the surface, but he kept nodding in his heart. Those words just woke Li Yang up again.

To be honest, although China's economy has developed rapidly over the years, the operation and development of the tourism market are still very different from those of developed countries.

At present, many high-end travel agencies and clubs in China still focus on the development of travel products in the development of travel destinations, racking their brains to find some special and new travel destinations.

The main reason for this is that China's economy has only been developing for decades, and the rising wealthy people's travel tastes have not become so tricky, and they can meet their needs by relying on the combination of travel destinations.

However, this product has gradually become fatigued and bottlenecks have emerged. This is felt in the operation of Liyang Group's high-end private clubs.

So how to make a breakthrough is naturally to weaken the destination of the trip, but to focus on different travel experiences. Travel content design that varies from person to person can definitely impress more high-end customers.

Adrian told Li Yang a lot about the products of these high-end travel agencies. He has had close relationships with these travel agencies over the years and often communicated with them, so he is also very familiar with the operating models and products of these high-end travel agencies.

"For example, the information from Fisher Travel Agency is not found on the Internet. If you want to contact them, you have to spend $100,000 in membership fees and join their clubs to get their phone number. Then you have to pay an annual fee of $25,000 a year."

Li Yang clicked, and in the future, he could learn and study this. He went back to run a truly high-end private travel club and set up a membership fee mode.

After all, for a truly high-end consumer group, they are fully capable of bearing the membership fee of 100,000 US dollars.

The membership fee setting is actually a good screening mechanism, which helps operators filter out those not very accurate customers well, so as to avoid wasting too much energy on unnecessary people and better serve those truly accurate customer groups.

Moreover, the real rich people are more willing to pay this membership fee. After all, the threshold mechanism of membership fee is a symbol of identity status and consumption ability. After all, at their level, money is a string of numbers, and all consumptions that can increase their own sense of honor are worth it to them.

"Of course, joining the club is only the first step. As the hotel party, we have to pay more money to establish cooperation with these high-end travel agencies!" Adrian said.

"At present, our hotel has to spend nearly one million dollars a year to ensure our close relationship with them. Of course, the revenue they bring us is much greater than the cost we pay!"

"Well, yes, this is normal. This is completely normal operating cost. After all, if we are ourselves, it may cost more to develop those high-end customers!" Li Yang said with a smile.

Win-win cooperation is an eternal truth and it is applicable in any era.

Li Yang is very willing to chat with Adrian because he can learn a lot from him. Adrian is a person who likes to share and is not stingy with sharing. Among the hotel staff, he is a very friendly person. Most of the time he gets along with everyone, cares about everyone, and is willing to help every employee in need.

Although Li Yang is the boss and Adrian is his employee, during this stage of getting along, Li Yang has already regarded this big brother who is nearly 17 years older than him as his teacher. Li Yang admires Adrian from the bottom of his heart.

First of all, he really knows a lot and is a real elite in this industry, but he never thinks so. He is very modest, as always.

Li Yang has a good attitude, although he has achieved many successes, he has his own unique insights and creativity in the operation of hotels and resort hotels, and has achieved good results.

But he always knew that in this industry, he was still a newcomer. Without the help of the system, he would not have been able to go abroad so quickly and start to compete with the real seniors in this industry. He would never have the chance to have a long talk with industry leaders like Adrian.

Adrian is definitely an elite in this industry. He is a top student who graduated from the world's top hotel management university. He loves the hotel industry and has rich work experience and admirable achievements.

He was not a Frenchman. He came to France from Germany to work and joined the George V Hotel to fulfill his dream. He had followed his parents to stay in this hotel when he was fifteen years old.

It was also that experience that made him fall in love with this place and the hotel industry, which made a turning point in his future life. When he was in college, he vowed that one day he would come to work at the George V Hotel.

He has achieved this goal a long time ago, but this is not the ultimate goal of his life. According to his words, what he wants to do is to help this beautiful hotel go longer and become a more dazzling existence.

And for more than ten years, he has been working hard for this.

When the Saudi prince introduced Adrian to Li Yang, he gave him a very high evaluation and told Li Yang that no one in the hotel can do it, but Adrian must not be without Adrian. He hopes that Li Yang and Adrian can collide and create new sparks to make George V hotel operate better.
Chapter completed!