Chapter 55 Advertisement Negotiation
In the morning, the inn and cafe has not started to open yet, and the grand occasion at the door is comparable to National Day. Except for some who were originally planned to come here to pet cats today, the rest are all because of Liu Yifei's visit, and they are here to follow the trend and check in.
Almost all mornings of time, the purchases for the day and even the next day were booked, so afterwards, customers who came to the inn saw such a scene after scanning the code and queuing up.
Dear customers, there are 362 people queuing in front of you! It is recommended that you come here the day after tomorrow, or make a reservation online.
“???”
"My God, what's going on?" Several girls who scanned the code to get the number looked at their phones in a daze. There were more than 300 people queuing up in front of them?
The girls are very Internet-minded and can't come in vain when they travel far away. Such awesome queues naturally require posting on Moments, posting on TikTok and entertainment.
So, a wave of videos about the number of queues at Youmao Inn appeared on Douyin and Weibo, and even some boring people began to compare whose numbers were bigger.
And a saying began to become popular on Weibo: The farthest distance in the world is not life or death, but I am standing at the entrance of the Youmao Inn, but there are hundreds of people queuing in front of me.
In the afternoon, Li Yang suddenly received a call, claiming to be a media reporter and wanted to interview Li Yang.
Li Yang was a little surprised. He had lived a long time ago. There were even media people interviewing him. Isn’t this the treatment that only business tycoons have? What is the best interview for the boss of a small inn?
Li Yang did not refuse. Since he wanted to interview, just interview him, and he would not get pregnant.
About an hour later, the reporter came to the inn. Her name was Xue Wenjing. She was as famous as her name, and she looked quite quiet.
Xue Wenjing introduced herself. She is actually the editor of a WeChat official account in a certain tourism industry and is affiliated with a certain media company.
She also showed Li Yang their official accounts, which were all about the tourism industry. In addition to some news, they were basically industry analysis and some opinions. The number of articles read was OK, and they looked quite formal and professional.
Li Yang has also worked as an editor, so he knows that Xue Wenjing is here to take advantage of Liu Yifei's popularity yesterday.
Xue Wenjing prepared the interview draft in advance, which was actually the outline of her article. She asked one by one according to what she wanted to know.
Li Yang answered all her questions in a foolish manner. The entire interview process was very perfect, at least that's what Li Yang himself thought.
"Thanks to Mr. Li for his cooperation. I should be able to write the article tonight and I will send it to you to read it!" Xue Wenjing shook hands with Li Yang.
"OK!"
Not long after Li Yang saw Xue Wenjing go, the phone at the front desk rang again.
In fact, since this morning, the phone has been ringing, and most of them ask whether there are still rooms, whether there are still locations in the cafe.
Jigu Ayi answered the phone, chatted with the other party for a few words, and quickly said to Li Yang: "Brother Yang, does the other party say it belongs to the advertising company?"
Li Yang frowned. After he became popular, all kinds of monsters came to him. He just sent a reporter away and came to an advertising company. Do you still need to advertise?
"Tell him that we don't need to advertise!" Li Yang said.
"No, they want to advertise to you and say they want to cooperate with our Douyin account. I ask if you are interested?" Jigu Ayi explained.
"Oh?" Li Yang raised his eyebrows and immediately became interested.
He is familiar with Douyin's advertisements. This is the best way for self-media people to monetize. Self-media people have been thriving fans and attracting attention all day. Isn't it just to be able to monetize an advertisement?
"Give me the phone number!" Li Yang hurriedly ran to answer the phone.
The other party is an advertising company, and their client is a well-known foreign brand cat food distribution company. The company has just entered the domestic market not long ago and hopes to pay to advertise on Li Yang's Douyin. Of course, the advertising form is to use the inn's cat to shoot videos and then publish them in the account.
Li Yang was very happy when he heard this. This is the God of Wealth who came to give him money, so of course he can talk about it.
The other party asked Li Yang about his quotation, but Li Yang was really unsure of the charging standards for Douyin's advertisements, so he did not reply immediately. Instead, he asked the other party to add his WeChat and now sent him a copy of various introductions and qualifications of the cat supplies company. He needed to understand and then give them a quote.
Li Yang also knew that after all, he was not a simple self-media person, and he currently has many fans in his account, and his influence should not be underestimated, so he must not accept advertisements casually. Otherwise, if there is any problem with the other company's products, it may not only affect fans of his Douyin account, but also affect the credibility of the inn. This is not a joke.
After hanging up the phone, Li Yang immediately contacted his colleague in a new media company he had worked in before, and checked the Internet. He knew how to price his current Douyin account for advertisements.
The other party quickly added Li Yang's WeChat friend and sent Li Yang a lot of information. Li Yang took a closer look and found that it was indeed a formal company and also had an official flagship store on Tmall, with good sales and evaluations.
Li Yang also checked the brand and it was really a foreign brand. Although it has been sold abroad for six or seven years, it just entered the Chinese market six months ago.
Li Yang also knew that although the brand was from abroad, it was actually produced by domestic OEM factories.
However, it is a brand that has been around for some time, and its quality and reputation should still be guaranteed.
Li Yang quoted the other party at 300,000 yuan, and his asking price was not low. After all, he had to give the other party room to bargain.
The advertising company was indeed expensive, and the bargaining price with Li Yang was finally finalized at a price of 250,000. Li Yang also knew that the budget of the cat food company was definitely more than 250,000.
But advertising companies still have to earn some money, and the price of 250,000 is basically the market price.
Since the other party is also a regular company and this is not a small amount of advertising costs, both parties need to sign a contract, go through some formal processes, and negotiate some cooperation details in person.
Li Yang naturally had no time to go to the other party's company to negotiate, so he asked the other party to send someone to negotiate in person. The last time agreed by both parties was the afternoon of the day after tomorrow.
After finishing the communication with the advertising company, Li Yang was in a good mood. If the advertising cooperation was finally reached, he would be able to earn 250,000 yuan in one go.
The self-media is really profitable. An advertisement of 250,000 yuan was catching up with the turnover of its inn for several days. Moreover, it was a net profit and basically had no cost.
I don’t know if this part of the money is considered the inn’s revenue. If so, will you be able to complete the task soon after taking a few advertisements?
But if it doesn’t count, then this is my extra income. I easily earned 250,000 yuan. Wow tsk... I feel good!
...
[Thanks to Pudong Taotao and Silent Yun, two book friends, each rewarded 500 starting coins, thanks to Lie for giving 100 starting coins with kindness, thanks to Brothers for their support and encouragement!]
Chapter completed!