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Chapter 148~149 [Huazhi Acquisition Battle 1](1/2)

Thursday, March 20th.

There are no advertisements on the front pages of newspapers in the Hong Kong newspaper industry, but large gifts are given out;

From housing units to cars, from gold to vouchers, the dazzling city has citizens rushing to buy newspapers.

On this day, "Tian Tian Daily" printed 300,000 copies, a sales volume that has not yet been broken by Hong Kong newspapers.

"Oriental Daily" has been the No. 1 sales volume of Xiangjiang Daily for many years in a row, with the highest number being only 230,000 copies.

"For 2.5 yuan a newspaper, you have a chance to get a house worth 600,000 yuan!" The newspaper vendor couldn't help shouting excitedly.

When a citizen heard this, he quickly walked to the newsstand and asked: "Is it true or false?"

"Why are you lying to me? "Tiantian Daily" is holding a big event, and "Oriental Daily" and "Sing Pao" all have gifts for you!"

"Then I only take one and that's enough!"

"Of course you have to buy a copy of "Tian Tian Daily". They are giving away 8 million in prizes. This is the most generous thing!"

"Okay, let's get a copy of "Tian Tian Daily"."

Watching the customers leave, the newsstand vendor whispered: "A copy of "Tian Tian Daily" earns 1.9 yuan, and a copy of other newspapers earns 1 yuan. Even a fool knows how to recommend "Tian Tian Daily" to customers! I have heard that Boss Lin

It needs to be carried out for a long time, I don’t know how long it will take, but I hope the longer the better!”

"But Boss Lin is also rich. He has nowhere to spend his money! He bought "Tian Tian Daily" for 70 million, and spent 60 million on advertising to upgrade "Tian Tian Daily." I don't know if I can make it back in five years!"

Not to mention a newsstand owner who couldn't figure it out, many people couldn't figure out why Lin Zuhui did what he did.

In their view, a business that takes four to five years to pay back its capital is equivalent to a failed business (Hong Kong's return on investment is 19%).

Of course, it's not that they are short-sighted, but that they cannot predict the future.

In another five to eight years, Xiangjiang's top-selling daily newspaper can reach 400,000 sales, and the annual profit should be conservatively 60 to 70 million! Wouldn't it only take two years to recover the capital, including the purchase of newspapers?

Taking a step back, the stock market is booming in the second half of the year. Wanhui Media can raise at least 100 million, so why worry about running out of money? Next year, it can also raise hundreds of millions, so why worry about not having enough money!

After all, Lin Zuhui also owns a large number of stock warrants, so it would be a waste not to raise funds.

That night, Lin Zuhui received feedback from the circulation department that the sales volume of "Tiantian Daily" that day was around 280,000, and the specific data would need to be calculated the next day.

At this time, the management of "Tiantian Daily" in the office building became excited and gave high-fives in celebration.

Lin Zuhui was also relatively happy, but he did not forget one thing.

"President Long, please immediately ask the editorial department to reserve the space on the front page of tomorrow's newspaper to print the news of 'Tian Tian Daily, the best-selling newspaper in Hong Kong', and then edit the content. After proofreading, get it immediately

Tiantian Color Printing starts printing."

Long Jingchang immediately said: "Okay, I'll do it right away!"

Isn't this the advertising slogan of later generations, which sells the best products in the world, circles the earth five times... etc. Anyway, it is just to put money on one's face.

When I look at the white-pink horse family in Oriental Daily tomorrow, I will immediately jump with anger!

At this time, the major newspapers had not discovered the secret of Tiantian Daily publishing at a loss, otherwise there would be a storm.

However, Lin Zuhui had already planned to withdraw and leave it to Long Jingchang and others to face.

...

The next day, the front page of "Tian Tian Daily" was indeed marked with the words "Tian Tian Daily is the best-selling newspaper in Hong Kong", which immediately attracted the attention of newspaper readers.

"Tian Tian Daily sold 280,000 copies yesterday, officially breaking the sales record of Xiangjiang Daily and firmly establishing its dominance in the Hong Kong newspaper industry..."

A white-collar worker loved reading newspapers. After reading this news, he couldn't help but sigh:

"Amazing! From the sales volume of 130,000 copies to 280,000 copies in two months, Tiantian Daily has stolen so many newspaper sales!"

"However, the upgraded "Tiantian Daily" is indeed very interesting. It seems that the huge investment in the upgrade is very effective."

At this time, the newsstand vendor came to promote: "Would you like to buy a newspaper? You must read the "Tiantian Daily" today, there is breaking news, and there are a lot of prizes to be won!"

Although people who read newspapers have certain habits, when the boss makes a sales pitch like this, they will basically change their minds, because what is the breaking news? What is the prize?

This makes the newspaper reader very curious, and even if he is unwilling to give up the habit, he will buy two copies.

Oriental Press.

But when Ma Chengkun got the "Tiantian Daily", he said loudly: "I don't believe it. How could they jump from 180,000 copies to 280,000 copies? They are making fake data to defraud advertising fees."

Ma Chengfa also said: "They are seeking death themselves. Let them be arrogant for a few more days, and we will expose their ugly faces!"

Lame Ma said: "Then why don't you expose it now?"

"Are you stupid? Naturally, the deeper they are ensnared, the more trouble they will be in. Expose it now, and it will only take a day to deceive."

Lame Ma suddenly became depressed and said in his heart, you are brothers, so there is no need to reject me like this!

"Afa, why are you talking to Aqiang? Don't mind Aqiang, we are too excited!" Ma Chengkun came out to smooth things over. At this time, there should be no civil strife in the family and make people laugh.

Sing Tao Group.

Hu Xian also looked at "Tian Tian Daily" gloomily. She really hated Lin Zuhui.

First of all, I kicked out Sing Tao Newspaper from the News Building some time ago. Although my price may have been a bit higher, didn't that guy happily agree? Who knew that the guy would change his face very quickly once the contract was signed, and the deadline was one

We moved out in a month. You have to remember that Sing Tao Group is a big company with equipment and so on, but we finally had time to move out.

Secondly, the sales volume of "Sing Tao Daily" dropped from 110,000 to 95,000, falling below the 100,000 sales mark.

"Liar! This sales volume is too fake!"

He is even better at cheating than himself, Hu Xian thought to himself. (In his previous life, "Sing Tao Daily" had cheated in the 1990s)

The masterminds of "Ming Pao" and "Sing Pao" expressed doubts after seeing "Tian Tian Daily".

too exaggerated!

In fact, they did not expect that "Tiantian Daily" was equivalent to giving away to agents and newsstand vendors for free.

...

Two flowers bloom, one on each side.

March 21st, Chinese Real Estate Shareholders Meeting.

Feng Bingfen sat on the podium with high spirits and announced on the spot: Wei Li, Feng Qingqiang, and Feng Qingzhao were elected as directors; while Li Fushu, Li Fuqing, and Li Fuzhao resigned from their seats as directors.

When Li Fushu and Li Fuqing heard the news, they immediately protested: "Nonsense! Our two companies have equal shares, what qualifications do you have to deprive our Li family of director seats!"

Feng Bingfen said with a sneer: "Our Feng family and Mr. Wei Li hold nearly 35% of the shares in total, so they are the major shareholders and have the right to rearrange the appointment of the company's directors."

The two Li brothers looked at each other, and suddenly they had a bad feeling at the same time! Why didn't the younger brother Li Fuzhao come to this shareholders' meeting?

"I don't believe it, please show me the proof of equity!" Li Fushu suddenly felt ridiculous. He didn't expect such a thing to happen to the Li family.

Wei Li was already prepared and took out an equity transfer agreement. It was Li Fuzhao who transferred 7% of his shares to him.

Li Fushu and Li Fuqing were immediately speechless and did not continue the quarrel at the shareholders' meeting.

Some shareholders are already watching the joke. Civil strife has really broken out in the Li family.

At this time, the Li family only has about 26% of the shares left, so naturally they can only admit defeat temporarily!

However, before Li Fushu left, he said harshly: "This matter is not over!" and then left the shareholders' meeting with his brother!

When the two brothers walked outside the building, Li Fushu said: "We are preparing to launch an acquisition, and we must not let the Feng family occupy our assets!"

Li Fuqing said: "Yes, we can't let our ancestral business be destroyed in one day!"

"Okay, let's go find Feng Yongxiang from Sun Hung Kai and join forces with outsiders to compete with Feng Bingfen and Wei Li."

Although these Li clan members are all wealthy, they still dare not invest all their funds in Xiangjiang. Therefore, once such a war occurs, the first reaction is to find allies to share the burden.

...

However, it was said that Lin Zuhui bribed someone who attended the shareholders' meeting of Chinese Properties and obtained the resolutions of the meeting immediately.

After hanging up the traitor's phone, Lin Zuhui calmly dialed Liang Botao's number.

"The Li family has been kicked out of the board of directors of Chinese Land. It was jointly kicked out by Feng Bingfen and Wei Li... Wei Li's shares came from Li Fuzhao... Well, there are only two people in the Li family.

There is a choice, to recruit others to organize the acquisition of Chinese real estate, or to admit defeat in advance."

"No matter how they operate, we will immediately start purchasing shares of Chinese Real Estate in the market... Yes, we can be bolder in buying without worrying about arousing the vigilance of the two companies... They can no longer be allies."

After hanging up the phone, Lin Zuhui breathed a sigh of relief. It was finally his turn to make his debut.

The current stock of Chinese Land is only 15 yuan per share. Based on the total share capital of 28 million shares, the market value is only 420 million. The net assets of Chinese Land are conservatively at 600 million yuan. This is because the shares of Chinese Land have been held by the Feng and Li family for a long time.

Yes, the trading volume is extremely low, and the stock price will naturally not be high.

Even though Huazhi only has a net worth of 600 million, its asset value is estimated to be around 900 million. Moreover, Huazhi controls China Entertainment, which is equivalent to buying one and getting one free.

The asset value of China Entertainment is also around 400-500 million, but its market value is less than 300 million.

Lin Zuhui only needs to hold about 43% of the shares to control assets of more than 1.3 billion, and the price he may pay is less than 250 million.

This is the amplification principle of Lianlian Holdings. The parent company controls the subsidiary company, and the subsidiary company controls the grandson company. Lin Zuhui instantly became the head of the Hong Kong conglomerate.

On that day, New Era Real Estate grabbed a lot of chips from Huazhi (0.8%), increasing its holdings to 6% in one fell swoop.

The market did not react at all. After all, no one knew the situation. Even if they knew, they would not immediately think that the Li family would not be reconciled and would invite outsiders to initiate the acquisition of Huazhi and regain their ancestral property.
To be continued...
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