Italy, Milan.

In a conference room, Lin Zuhui met with Andre and his team to hear about the progress of the acquisition of Gucci.

"Currently, it seems that Gucci management has only two options: first, require us to fully acquire Gucci, which will cost us about US$8 billion. This price is very attractive to Gucci shareholders, after all, the premium is very high;

The second is to find helpers and issue new shares to dilute our equity, such as France's LVMH Group, which is eyeing Gucci."

Hearing this, Lin Zuhui said: "lvmh Group is not as good as us. This group has always only subscribed for the controlling shares, and then sucked up subsidiaries to develop the group. The management of Gucci must also understand that if lvmh helps them, it is nothing more than trying to suck the blood of Gucci.

Let Gucci’s competitors such as LV develop better.”

A senior executive echoed: "The boss is right. It is impossible for Gucci to introduce LVMH Group. Moreover, according to legal procedures, Gucci management has no right to formulate the right to issue new shares before we deny the comprehensive acquisition."

Lin Zuhui nodded and said: "I have never thought about controlling Gucci. From the beginning, I planned to fully acquire it and relist it when the time is right."

At this time, the Hilton Hotel had already embarked on the road of reform. After replacing the new management team, the Hilton Hotel was undergoing changes in an orderly manner.

Similarly, in Lin Zuhui's view, the acquisition price of US$8 billion for Gucci is not high. At the peak of its previous life, Gucci's annual profit level was around US$3 billion, accounting for 60% to 70% of Kering Group. It was simply a super cash.

dairy cow.

The two countries that contribute the most are the United States and China, so Gucci’s potential is unlimited.

Andre said: "We have already negotiated with several banks, and they are willing to provide loans of about US$3 billion for special funds to acquire Gucci. If the funds are insufficient, Bahrain Bank client funds will be used for investment."

Barings Bank has become the darling of the financial world. After all, large-scale mergers and acquisitions require banks to provide loans, and future re-listing requires investment banks and securities companies to underwrite stocks, which will generate a lot of wealth.

Lin Zuhui nodded and said: "Then get ready and officially launch a comprehensive acquisition of Gucci!"

"OK!"

For this acquisition of Gucci, Lin Zuhui withdrew US$4 billion from Hengjin Investment. These funds were cashed out from stocks of American banks such as Citibank and Wells Fargo.

In the past year, Lin Zuhui has continuously injected a total of 9 billion US dollars into Barings Bank, and Barings Bank has become a complete giant. With the increase in influence, more and more public funds are handed over to Barings Bank for management, and Barings Bank

Naturally it becomes stronger and stronger.

.......

Andre brought his team to the Gucci headquarters, where they were received by Ferrinder and Gucci management.

Although they were very angry about Barings Bank's hostile takeover, Ferrinder and others had a premonition of what Barings Bank was going to do next, so they did not dare to act rashly.

Coming to the conference room, Ferrinder asked tentatively: "What does it mean that Barings Bank violently increased its holdings of Gucci Group shares in a short period of time?"

Andre said with a smile: "Of course we are optimistic about the development prospects of Gucci Group, and we plan to invest in it!"

A Gucci executive immediately said: "The purpose of Barings Bank's acquisition of 34.4% of the shares is to control Gucci. However, this is unrealistic. After the Gucci board of directors reached an agreement, we hope that Barings Bank will make an offer to acquire all shares of Gucci."

As soon as he finished speaking, Gucci's senior executives looked at the people from Barings Bank with complicated expressions.

If Barings refuses a full takeover, they think it is the best outcome because they have backup options to deal with Barings.

But if Barings agrees to a full acquisition, Gucci shareholders seem to be very happy because the premium is very high.

Andre immediately said: "No problem, we are already preparing legal documents and officially filing for a comprehensive acquisition. I came to Gucci this time just to inform everyone. After all, we will be partners in the future, and we hope to get along well with each other."

"What? Are you really going to fully acquire Gucci?" Ferrinder said in disbelief.

Andre said lightly: "Of course! I believe that this is what Gucci shareholders are very happy to see. And we also know that if we don't do this, according to the 1995 Gucci board of directors resolution, the Gucci board of directors has the right to

The sale of shares to a legal entity within five years means that our shares are at risk of being diluted. However, our intention from the beginning was to fully acquire Gucci.”

Gucci's management suddenly felt like it was punched in the air. Others' strength and determination were greater than imagined.

A senior executive couldn't help but said: "You paid such a high premium to acquire Gucci, so aren't you worried that it's not worth it?"

】

Andre said with a smile: "We estimate that it will cost about 8 billion U.S. dollars to acquire it. Naturally, we think Gucci is very valuable."

In the end, Ferrinder could only say: "In that case, then you can go through the formal legal procedures!"

Andre and his team left the Gucci Group with satisfaction. The next step was to formally submit a takeover bid to the Dutch and US Securities Regulatory Commissions and the Italian government. As for whether the Italian government would intervene to stop it, the possibility is very small. Gucci Group is

Being listed in the Netherlands and the United States has nothing to do with the Italian government. The only relationship is that some commitments require going through procedures, such as not moving the headquarters out of Italy, etc.

.........

In a villa in Milan, Monica, Li Jiaxin, and Li Zi gathered around Lin Zuhui, excitedly asking about "Gucci".

Monica clung to Lin Zuhui and asked excitedly: "Dear, have you really acquired Gucci? Is this our national luxury brand in Italy?"

This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui was sitting on the sofa, surrounded by beautiful women. He said with a hint of contempt: "How can it be so powerful? Didn't Gucci almost go bankrupt in 1992?"

Turning around, he said confidently: "Of course, now that Gucci is in our hands, the prospects are naturally unlimited."

He said that it was true that Gucci almost went bankrupt. In 1987, Gucci fell into a family dispute. Later, a foreign consortium intervened in the equity but not in management. In 1992, Gucci lost more than 40 million U.S. dollars and almost went bankrupt, so a foreign consortium took full control of Gucci.

, and hired Tom Ford as creative director, and introduced senior managers such as professional manager Ferrinder.

In fact, the major shareholder of Gucci at this time was the Fund, but it only entrusted Gucci management.

"My dear, you are so awesome!" Monica gave her a sweet kiss, and then said with unfinished content: "I will only buy the Gucci brand from now on, because it is our family's luxury product."

After being included in the Lin Zuhui family office, Monica has been very excited and very proud. Lin Zuhui sees this.

Lin Zuhui shook his head and said: "It will make life very tiring, so you don't have to kidnap yourself like this. It's more important to buy what you like!"

Monica said: "Of course Gucci will become my favorite. After all, if I hold a Gucci bag, I will always think that it belongs to our family, and my mood will naturally become different."

Lin Zuhui touched Monica's hair and suddenly said: "When Gucci goes public, all three of you will have a small amount of shares, so you will have a greater sense of accomplishment!"

The three girls looked at Lin Zuhui in surprise again, and then they rushed forward one after another, their happy expressions were beyond words.

Lin Zuhui was thinking about things while enjoying it.

The acquisition of Gucci is only the first step, and the next step is to develop Gucci: strive to develop the global market, especially the market in China and the United States; use the Gucci Group to make Gucci's business larger through mergers and acquisitions, and strive to develop into one of the world's three largest luxury goods groups.

.......

Paris, lvmh group headquarters.

The assistant hurried to the office of Bernard Arnault, the founder of LVMH Group.

"Boss, Barings Bank has launched a comprehensive acquisition invitation for Gucci Group!"

Bernard Arnault suddenly raised his head and said in surprise: "How did the Gucci board of directors respond?"

The assistant said: "It has been agreed! All shareholders of Gucci have expressed their approval. It is expected that Gucci will be privatized and delisted soon."

Bernard Arnault slammed the table and said angrily: "Does this Barings bank know how to deal with luxury goods? Also, a Chinese wants to get involved in European luxury goods. I really don't know what he is thinking?"

The assistant was submissive, and he was very afraid of this luxury ‘Napoleon’.

But having said that, someone else bought it with 8 billion US dollars of real money. Do you care how others play?

........

Seeing that the acquisition of Gucci was about to be successful, Lin Zuhui also summoned the Bahrain Bank team again.

Lin Zuhui got straight to the point: "The acquisition of Gucci cost US$8.15 billion, so Gucci must make greater changes to make Gucci worth the money. It has been almost two months since you took over, what plans have you made for Gucci?"

Although Lin Zuhui can say that Gucci can achieve good development even if it does not change its management; however, this development is due to the increase in the number of wealthy people around the world, not the ability of the management itself.

For example, in the future, if the lvmh group has an annual growth rate of 10%, then Gucci must achieve an annual growth rate of more than 15% in order to satisfy Lin Zuhui.

Andre quickly said: "We have planned to hire Unilever executive Robert Poiret as executive officer. He is a professional manager who is good at turning losses into profits. We hope that after he takes office, he can carry out drastic reforms and accelerate the launch of

For new products, increase the speed of marketing and advertising.”

In this kind of acquisition, it is very important to choose an excellent professional manager.

Lin Zuhui is also thinking about some suggestions that he can provide. He is very talented in business and has a very long-term vision. If he becomes the president of Gucci, there will definitely be no problem. Of course, his time and energy do not allow it.

Not even allowed.

"In this way, I have recently learned about the corporate culture led by Gucci designers and found that Gucci is too dependent on big-name designers who are too independent. I don't think it is a good long-term development plan. Real corporate design culture

, it should be a continuous training of new designers and give them more opportunities. Even luxury goods like Gucci should put aside their stature and learn from fast-moving consumer goods brands like Zara and Gap to make Gucci’s products more fashionable.

,young."

The team at Barings Bank agreed with Lin Zuhui's statement and put forward their own opinions. In summary, this old luxury brand should be made to exude a more fashionable and youthful charm.

After a meeting, Lin Zuhui felt that he could finally get rid of this matter and left the rest to his subordinates. He only needed to understand the development of the matter regularly.

Lin Zuhui still has many plans in mind, which is to let Gucci carry out mergers and acquisitions and development at the same time. A single luxury product will always have no advantage. Although Gucci has jewelry and watch series, it still has great development potential.

For example, Lin Zuhui plans to sell Luchen Family to Gucci, so that Gucci can learn from Chanel and develop in an all-round way.

Of course, we have to take it step by step and communicate directly with the new president of Gucci later.

In fact, although he plans to relist Gucci at a certain time, he will not hand over the rights of the major shareholders; although professional managers can have certain independent management rights, at a certain time, Lin Zuhui will take back the management rights.

This 'certain time' is whether his and Monica's children can perform well. Of course, these things are too far away, and Lin Zuhui will not force the children of the family to take over these companies. His priority is the development of the company.

.

.......

At the end of March, Lin Zuhui left Europe with satisfaction and flew back to Hong Kong.

In addition to supervising the acquisition of Gucci this time, he also inspected his other industries and went to the Luxembourg Shipyard in Germany to order a 108-meter-long superyacht.
To be continued...