Chapter 812 Show! Stand out! (4k)(1/2)
"Not number one yet, Mr. Lu."
On the phone, Sun Hongjun said with regret: "If Micron is ignored and Yangtze Memory takes over Elpida, its global market share can surpass Samsung."
Lu Fei held the computer in one hand and slid the mouse with the other.
The file he sent was displayed on the computer screen.
After the acquisition of Elpida, the global memory chip industry will usher in another reshuffle, and Micron and Yangtze Memory have gained a lot.
Micron's direct benefit is that its global memory chip market share has increased by more than 50%, reaching about 6%, surpassing Hynix's 3% market share, which originally ranked third.
As for Yangtze Memory, its market share exceeded the 30% mark.
There is only a slight gap from Samsung's 5%, a difference of 1%. Maybe this year, maybe next year, we can change our offensive and defensive positions.
A complete breakthrough!
"In addition to Dram memory, what about the market share of SSA flash memory, SD memory cards, NOR flash memory, and NAND flash memory?" Lu Fei knocked on the table.
"It is very possible to overtake, but the gap is very small."
Sun Hongjun thought for a moment and gave the answer solemnly.
"In other words, even if we win by a narrow margin, there is no guarantee that we will be overtaken by Samsung again in the future." Lu Fei took a sip of wolfberry, jujube and chrysanthemum tea.
"No, Mr. Lu, I think the gap between Yangtze Memory and Samsung will only widen, unless Samsung has some technological breakthrough like 3D NAND flash memory."
Sun Hongjun's tone was full of confidence.
"How can I see it?"
Lu Fei was very surprised.
"Mr. Lu, Changxin Storage has always been the number one market share of NOR flash and NAND flash memory in the world. SSA flash memory is also third in the world after Dell and Huawei." Sun Hongjun analyzed carefully, "Not to mention 3D flash memory.
, even if Apple falls out with us, we still have to hold our noses while purchasing."
"But I have promised Micron to license 3D flash memory technology to Micron. There is no way that Apple will not transfer the order to Micron." There was no trace of worry on Lu Fei's face.
"That's at most 24 floors."
Sun Hongjun smiled and said, "Mr. Lu, isn't this your move to drive away the tiger and devour the wolf? You deliberately let Micron enter the market to compete with Toshiba and Samsung. They were all taught by our master, and all three companies have a Bisc structure.
If there is no solution, I can’t think of any other good solution except price war.”
A proud snort came from the phone, "We are different. Our CTF structure has large capacity and low cost, and the number of stack layers has exceeded 48. It is ahead of Samsung, Toshiba by a whole generation, and ahead of Micron's second generation. Don't buy ours.
Who do you want to buy it from?”
"Having said that, 3D NAND flash memory alone is not enough. Yangtze Memory needs to open up more. Now that lpddr4 has taken off, is there any new news about the NANO SIM card?"
Lu Fei fell back and leaned against the back of his chair.
"Cook said that Apple should give up its own NANO SIM card technology. The best solution is not impossible, but the condition is that after the design standards are passed, Apple can obtain all relevant patent licenses for free." Sun Hongjun replied, "In addition,
, and also license the capacitive fingerprint recognition technology to Apple.”
"Go tell Cook that if the Nano-SIM card technology proposed by Logic is adopted as a standard, any manufacturer can obtain all relevant patent licenses for free. As for the capacitive fingerprint recognition technology, it depends on how much Apple is willing to pay."
"Okay, Mr. Lu."
"Apart from Apple, what about manufacturers like Motorola and Sony Ericsson?" Lu Fei touched his chin.
"BlackBerry and Sony Ericsson still choose to support Nokia. Motorola may switch to us if it is still controlled by Google, but now it has been acquired by Lianxiang, you know."
Sun Hongjun said helplessly: "Lianxiang will not vote for us."
"Haha, Lianxiang really doesn't have this pattern."
Lu Fei sneered, wouldn't it be the same with 5G standard voting?
"Also, Elop was very angry and asked why we had to start a new business to compete with Nokia's Nano-SIM card standard solution when we are obviously a partner of Microsoft."
Sun Hongjun breathed out, "Thanks to the acquisition of Here map software, the acquisition has reached the final stage and only needs EU approval."
“Nokia knows nothing about Nano SIM cards!”
"Hmph, the sparrow knows the ambition of the swan."
Lu Fei snorted coldly.
Nano-SIM card is a new generation of mobile phone SIM card and the fourth form factor integrated circuit board. It is smaller, thinner and more superior than the Micro-SIM card currently in use.
It is enough to replace the Micro-SIM card installed in smart phones such as Logic and Apple. The smaller size is more conducive to increasing the memory of the mobile phone, installing a larger battery and a denser motherboard arrangement, freeing up space, and you can design more
Thin and lightweight construction.
There were originally three design standards, Apple, Nokia and Logic, but now Apple has been persuaded and switched to the Logic camp to fight against the technical standards alliance led by Nokia such as Samsung, Motorola, BlackBerry, LG, etc. Of course, the final result -
Voted by the European Telecommunications Standards Institute.
The Nano-SIM card will determine which technology will be used in future smartphones and tablets. Once successful, following the unified standard of type-C interface and fast charging technology standard,
Logic has won another international technical standard!
Third-rate companies make products, and second-rate companies make brands.
And first-class companies set standards!
"Yes, on the contrary, Apple understands our plan better. This may be because the enemy is the one who knows us best."
Sun Hongjun couldn't help but laugh at himself.
After all, Apple is the clone with the most perfect logic.
"Apple only knows one thing but not the other. They would never have dreamed that we would want to combine the SIM card and memory card of a mobile phone into one."
There was a hint of pride in Lu Fei's words.
"Yeah, it's crazy. Who would have thought that we would dare to integrate two completely unrelated things, but we are not only a global SIM card supplier, but also one of the largest manufacturers of SD memory cards, and we are the only one.
I have the technology and ability to do this project.”
Sun Hongjun is so heroic.
Mobile phone SIM cards and memory cards have always been in harmony with each other. They are like two parallel worlds with no intersection.
Because in the feature phone era, mobile phones were mainly used for making calls and basically did not require a particularly large storage space.
Not to mention expanding the memory card.
And even if you need to expand the memory card, the functional phone's brick-sized body can easily accommodate it.
But in the era of smartphones, mobile phone SIMs and memory cards must intersect. Especially since the Nano-SIM card standard was born and became mainstream, it limits the storage expansion function of smartphones.
Like Apple, it can only develop the iCloud space.
The hardware problem is left to other manufacturers. This problem is how to accommodate both the SIM card and the memory card in a limited space. After all, space in smartphones is precious.
Every extra penny can be used to install more chips.
"What progress has the project reached now?"
Lu Fei clicked the mouse twice absently.
"Three-Body Laboratory has been researching, and recently came up with a plan to subvert the card slot structure of traditional mobile phones. In the past, SIM cards and memory cards were placed on the left and right, or there was a single card slot. Now it is adjusted to have both front and back sides.
Dual card slots, one card slot realizes dual cards, effectively solving the space problem."
Sun Hongjun said excitedly: "If it succeeds, it will even be able to support dual SIM cards and dual memory cards in the future."
"Is it possible?"
Lu Fei frowned. Although he was a layman, he had a rough understanding that the SIM card complied with the standards of the ETSI European Telecommunications Standards Association and had only 6 PIN pins, while the SD memory card complied with the standards of the SD Association and had 8 pins.
A PIN.
It is equivalent to plugging a three-pin plug into a four-hole socket.
How can one card slot support both cards?
"From the current theoretical point of view, it is indeed impossible. However, Mr. Lu, there is no way to combine the SIM card and the memory card into one without solving this problem, so we consulted all the technology companies in the industry that work closely with us.
"
Sun Hongjun carefully explained the ins and outs of research and development.
"The results of it?"
"Everyone was at a loss. Except for Huawei, the people in the laboratory only came up with a sudden idea when communicating with Huawei engineers, which was the L-shaped PIN foot."
"L-shaped?"
Lu Fei waited for a while and received the design drawings from Sun Hongjun in his private mailbox. He saw that two of the PIN pins of the Nano memory card were designed into an L shape and placed at the two corners of the memory card.
Adapts to Nano size card space.
"In this way, Nano-sized memory cards can perfectly share the same card slot with Nano-SIM cards. The area is 45% smaller than the traditional Micro SD card, but the writing rate is expected to exceed the current SD U3 standard, which is absolutely far ahead!
"
Sun Hongjun introduced every detail.
Lu Fei listened and asked questions. As he asked and answered, the smile on his face became brighter and brighter. The new generation of SIM card standards are defined by logic, and the matching memory card standards are still defined by logic and can be foreseen.
To be continued...