Qinghai Resort.

Fang Ziheng sat under the sun and carefully checked the shot he had just finished.

Not far away, the three men in the gold-touching trio were sweating profusely and came out of the underground photography palace in dust.

As soon as he came up, Liu Ye and Huang Bo ran to the artificial clear water pool and picked up the water and poured it on his face.

Liu Qianqian was so hot that she came to the sun to hide from the shade and sat next to Fang Ziheng to enjoy the crew's only outdoor electric fan.

"I'm so hot, director, do you have any iced drinks?"

"No, girls can drink less cold things at every family, otherwise you will suffer."

Fang Ziheng did not look sideways, and while opening his mouth, he handed his thermos to the young lady.

The young lady rolled her eyes, took the thermos without disgust, and took several mouthfuls.

"Hey, why is it still sweet?"

The young lady licked the corner of her mouth and looked into the thermos.

Tsk tsk.

In an instant, the young lady showed a disdainful look.

Fang Ziheng happened to see it, and suddenly felt a little nervous: "Why? I'm too tired recently? Can't I drink some wolfberry tea?"

"Of course, it's best to soak ginseng."

The young lady Zheng pointed at him and returned the thermos to him, reluctant to drink it again.

Fang Ziheng: "."

If you hadn't squeezed me every day, I would have made tea with wolfberry!

"No more drinking?"

"No more drinks, the director needs tea more!"

The young lady had a serious expression and was obviously holding back her smile.

Forget it if you don't drink it.

Fang Ziheng drank two mouthfuls and continued to review the shots with a mouthful.

After twenty.

He got up from his seat, picked up the small trumpet and started shouting: "Actor quickly put on makeup, prepare for ten minutes!"

Hearing this, the set suddenly felt sad.

"Director, let us go and let us take a break."

"Director, please, we're so hot!"

"Director, I was wrong. I shouldn't have drunk your wolfberry tea!"

Time is coming to July.

The summer season has entered the most intense confrontation moment, and the war has spread to the entire entertainment industry.

The most eye-catching movie is "The Founding of the Party 1".

It was released for 19 days and hit a box office of 317 million yuan. The momentum in the third week was still strong, reaching more than 90 million yuan.

In addition, "Martial Arts" was released for seven days, with a total box office of over 100 million, winning the weekly box office championship from July 4 to July 10.

On the box office data table, the remaining movies released are all visible.

The third place "The God of Wealth Inn" was released for thirteen days, with a weekly box office of 26.9 million and a total box office of 81.4 million.

The fourth place "Far Cry" was released for three days, with a total box office of 24.3 million.

The fifth place "Animal Movement" was released for 17 days, with a weekly box office of 14.6 million and a total box office of 54.55 million.

The sixth place is not enough.

"Ultimate Express", "Deadly Heartbeat", "Butterfly on Shoulder", and "Strategic Special Service Team" have been released for more than ten days, with a total box office of less than 20 million.

In early and mid-July, whether it is entertainment reports or screening volume, it is the world of "The Founding of the Party 1".

July 18.

"The Founding of the Party 1" was released for 32 days, with a total box office of 410 million soft girl coins.

China Film Festival held a celebration banquet, and Fang Ziheng had no time to attend, so he asked Concubine Lin to take people to support him.

At this point, the first half of the summer vacation has come to an end.

On July 19, "Modern Times" starring Xu Zheng was released.

On July 20, Hengyu Media's first movie this year, directed by Fumino, written by Fang Ziheng, and starring Xiao Yang, Zeng Li, was officially released.

Two movies, one is released in the first and the other is released in the second, one focuses on comedy and the other focuses on suspense crime.

"Modern Era"'s box office of 12.8 million on the first day, not meeting Xu Zheng's expectations.

The movie focuses on comedy, laughter and all the burdens, but for some reason, there is no such famous scene that makes the audience's eyes shine and laugh.

It's not amazing, it's just a passing comedy film of ordinary standards.

"Manslaughter 1" has a box office of 18 million on the first day, which has almost met Fumino's expectations, making him feel relieved.

After the movie was released, Hengyu Media and Zhuying Group invested huge publicity and distribution expenses, almost equalizing the reports of entertainment media and hot searches on Weibo.

Three days after its release, "Man-kill 1" took the lead, with a box office of 120 million yuan, and began to drive publicity with word of mouth and attract more audiences to spend money to buy tickets.

"Modern Year" was sent, but most of the reputation was ruined before it even rose.

Many viewers who have watched the movie made remarks online, saying that their expectations for Xu Zheng were too high. The movie was just as good as it was, without any characteristics or highlights, and could not be compared with "Lost in Thailand".

These remarks were quickly swept away by Zhuying Group, and millions of publicity expenses were sucked up every day, suppressing all different voices.

July 25th.

"Modern Age" was released for 6 days, with a total box office of 63 million, 15 million less than the previous life!

After this news broke, Zhuying Group's publicity instantly broke out, and countless audiences' dissatisfaction filled the Internet.

The entertainment media stopped the loss in time and did not help cover it up, but instead attacked the situation and led the pace.

In just one night, the city wall flags changed on the Internet, and thousands of voices of Xu Zheng fighting appeared.

"Xu Zheng, a man who can't do without "Lost in Thailand"!"

"The jokes in Modern Ages are old-fashioned and the plot is outdated. Not only does it have its own style, but it has no new meaning!"

"Bad review! How much I looked forward to Xu Zheng, how disappointed I am today!"

"Splitting the clouds and fog to see the truth, once I returned to before liberation, left Fang Ziheng, lost the "Lost in Thailand" series, and returned to the ordinary Xu Zheng!"

"The reputation of "Man-killing 1" is strong, and the box office is steadily rising. The first small-cost dark horse in the summer season appears!"

"The total box office of "Man-killing 1" exceeded 200 million, and director Fumikino has served as the deputy director of "The Unknown", "Detective Chinatown", "Four Famous Catchers", and "Edge of Tomorrow".

"Following Su Lun, director of "Youth Campus", Fang Ziheng once again launched Hengyu Media's second new director, Fumino, and his debut was amazing!"

"Man-killing 1", a classic dark horse movie that makes a big difference, starring Xiao Yang, Zeng Li collaborated for the second time, continuing the suspense of "Detective Chinatown"!"

Reports on the Internet are polarized, one is heaven and one is hell.

The media reported that the previous report had just finished hyping Xu Zheng and "Modern Era", while the latter report made a big fuss about "Man-killing 1" and Fumikino.

Xu Zheng Studio.

The decoration is simple and the atmosphere is solemn and smoky.

Xu Zheng sat on the sofa with a dark face, smoking a dull smoke. The bright light of his bare head was gone, and there was a faint wave of dark clouds covering the top.

Opposite him, the agent Liu Ruifang was also holding a lady's cigarette, with her eyebrows deep and her body exuding a breath of no one to enter.

The two of them stood there like two icebergs, and the staff who were about to come in to deliver documents outside the door shrank their necks and stopped their pace.

a long time.

Liu Ruifang put out the cigarette, stood up and opened the window, and said in a low voice: "Judge me, now is the critical moment. First, you must stabilize it, and then ensure that there is no problem with "The Golden Robbery". The movie must be released on the National Day holiday!"

"Whether you can turn over depends on the subsequent battle!"

"I know, Ning Hao called me, and he helped me stabilize the horse galloping and glamorous."

Xu Zheng took a deep breath of cigarette, his eyes were empty, and he said quietly as he stared at the smoke in front of him.

This blow was almost fatal to him.

The more glorious he was in October last year, the more lost he was today.

If it weren't for the fact that there was a "Golden Robbery" this year, I'm afraid that Xu Zheng would be abandoned by investors soon.

As the audience said, the greater the expectations, the greater the disappointment. He was immediately beaten back to the prototype without the support of the "Lost in Thailand" series.

Xu Zheng sighed in his heart. Before, he was just concerned about skipping Fang Ziheng's figure and walking out of his own film path, but forgot the importance of the script.

The script of "Modern Era" is average, and the box office is far less than expected. Not to mention reaching the height of "Lost in Thailand", I am afraid that even the minimum goal of 200 million is not enough.
To be continued...