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September 27th.

"Slaying the Wolf 2" held its premiere at the flagship store in Baoliwan and Zhaoyang District in the imperial capital, and all artists under Hengyu Media Group were present to support it.

The external relations department sent out hundreds of invitations, inviting industry colleagues with good connections to watch the movie.

As the second largest producer of the movie, Guangxian, the leading actress Xie Nan, and Liu Yan came together to serve as the hosts of the movie premiere.

"Painting on the Wall" premieres tomorrow. Wang Changtian couldn't get out of bed and called Fang Ziheng to accuse him.

Fang Zihenghun didn't care, smiled and said a few polite words.

He knew that Lao Wang was embarrassed to come. Zhang Zhao, the former CEO of Guangxian, would also be there tonight. Don't let the two of them look at each other and get into a fight.

Guangxian Media had just gone public and had gained a lot. Then Wang Changtian turned around and kicked away Zhang Zhao, the company's greatest hero.

To be honest, it’s a bit too much!

But Zhang Zhao is also a deadbeat, a bad guy, and his thoughts are as dark as Wang Changtian's.

As soon as his opponent's movie was released, he dared to spread pirated Blu-ray copies. It was simply audacious.

After leaving Guangxian, Zhang Zhao immediately flirted with Jia Yueting of LeTV and became the president of LeTV Pictures.

At the beginning of the month, LeTV held the first LeTV Festival, which was a lively event. Almost all the second-tier stars in the entertainment industry were present.

At that time, Hengyu was acquiring Huayi. Fang Ziheng, Lin Feifei, and Andy did not participate, and only sent a few artists there.

No, Zhang Zhao came to visit in person this time, wanting to discuss cooperation with Fang Ziheng.

As soon as he came up, this guy started to sow discord and said bad things about Wang Changtian.

"Director Fang, as the saying goes, you must be on guard against others. "Slaying the Wolf 2" will face "Painting on the Wall" on National Day. Guangxian Media's publicity capabilities are obvious to all. He, Lao Wang, is an entertainment reporter. If he is targeted,

..”

"Thank you, Mr. Zhang, for the reminder. I will pay attention to it." Fang Ziheng smiled and expressed his gratitude to Zhang Zhao.

No matter what, if someone can speak up to remind someone, even if it is to sow discord, it deserves recognition.

Zhang Zhao and Wang Changtian belong to the same type of people, they are very dark-minded and do not have much conflict of interest. They try not to offend them as much as possible.

Regarding the cooperation between the two parties, Fang Ziheng used the excuse that he was busy with the projects at hand. In the previous life, LeTV did not produce a few blockbuster movies, and the company's stock price relied entirely on Jia Yueting's words.

If Zhang Zhao is still interested in making movies, his boss Jia Yueting is a capital speculator through and through.

No, to be more precise, he is a brainwashing master!

Needless to say, Lao Jia's personal speaking skills are all understood. He is by no means inferior to Jack Ma of Hangzhou, and is even better.

Real estate tycoon Sun Hongbing, chairman of Sunac, a well-known figure in the real estate industry, was fooled by Jia Yueting into investing nearly 17 billion soft coins in LeTV's car project without risking a single splash.

After cheating Sunac, Jia Yueting set his sights on Evergrande. In just a few meals, Xu Jiaying got 800 million US dollars from his hands. The meat buns beat the dog and never came back.

After it was over, Lao Jia unilaterally stopped cooperating with Evergrande and took the lead in saying that Evergrande was deliberately messing with him.

I don’t know if he was stimulated by Lao Jia, but Evergrande Xu Jiaying’s brain became more active. Since then, he has not done business well, but also learned to cheat and draw cakes, and finally made it easy for the country to pay for him!

After chatting for a while, the guests were almost there.

Fang Ziheng took the film's main creators on stage and talked with the media and fans about the original intention of creating "Slaying the Wolf 2".

"I remember that "The Big Four" had just started filming. Brother Jing was the film's martial arts instructor. One day he came over with a notebook and asked me if I had done anything yet.

When I saw "Slaying the Wolf 2", it was a kung fu movie, and I immediately replied that it would definitely be successful, with a box office of at least 500 million!"

On the stage, Fang Ziheng was beaming and talking eloquently, talking about "Slaying the Wolf 2" to the extreme.

Wu Jing next to him had a slightly red face and was a little embarrassed.

He clearly remembered that he was talking about a box office of 200 million, but in other cases it would have been 500 million, which was more than double.

If the movie does not reach 500 million in release, he, the director and the starring actor, will not be criticized to death by the public.

In an instant, Wu Jing felt his shoulders sink, and invisible pressure surged toward him.

After years of hard work, he also knows that this is a publicity strategy to get a head start. Before filming, it is secretive and the film is released with high-profile publicity.

………

Two hours later, the theater erupted in warm applause.

The premiere went well. Wu Jing accepted Fang Ziheng's proposal and explained the protagonist's position in the first few minutes.

Begin a flashback to let the audience know that the protagonist is a special agent who lives in the border area and is responsible for investigating criminal groups.

After another mistake, he was betrayed by a Thai criminal policeman and imprisoned in a Thai prison.

The protagonist wakes up and discovers that this prison happens to be one of the properties owned by the mastermind he is looking for.

In this way, the protagonist relies on his calm mind to find a prison guard with a righteous mind, fights his way out of the prison, and finally finds the base of the mastermind in Thailand, uprooting the criminal group.

The story logic is much smoother than the original version. In addition to the protagonist's goal being clearer, the ending has also been changed accordingly.

The most powerful thug of the villain, Gao Jin, was not killed by the script in the end. Instead, he was seriously injured and escaped by jumping off the building with the cooperation of Wu Jing and Cha Chai, leaving a small suspense.

Fang Ziheng and Wu Jing have proposed that if the box office exceeds 300 million, they can film "Slaying the Wolf 3" next year and go to South Korea or the Philippines for filming, and there will be a confrontation between cops and robbers.

After the movie ended, Fang Ziheng held a dinner at a nearby hotel to thank the guests who arrived, as if he was determined to win the National Day championship.

Early morning on the 29th.

The box office of "Slaying the Wolf 2" on its first day has been released, with more than 45% of the film's schedule and a box office of 25 million.

25 million!

Not high, not low, but enough for a Kung Fu movie costing 60 million.

The entertainment media came to the rescue one after another and gave the film the greatest praise and encouragement.

After Wu Jing saw the box office on the first day, he was so happy that he immediately called Fang Ziheng to report the good news.

After wasting many years, he finally relied on movies to make a living.

Fang Ziheng was still awake at this time. After receiving the call, he went to the study and turned on the computer to watch the box office trend of "Slaying the Wolf 2" and the situation of the two rivals "The Legend of White Snake" and "Painted Wall".

Judging from the first-day box office and audience comments, the film's reputation is pretty good, with a Douban score of 8.9 on the day.

When the movie is released, it won't be a problem to get an 8.0 rating.

8.0 points.

It has an amazing word-of-mouth rating. Among the Kung Fu movies with medium investment, only one person has this rating.

As long as the follow-up publicity can keep up, the movie will easily exceed 300 million yuan, and the slogan of 500 million yuan is not just talk, it is very promising to achieve it.

The main creators of the film were all smiling and happily accepted the promotion list proposed by Hengyu. Wu Jing even said that he would sweat every last bit of effort for promotion.

September 30th.

The first-day box office numbers for the two movies "Painted Wall" and "The Legend of White Snake" have also been released.

"Painting Wall", 8.5 million!

"The Legend of White Snake", 14.6 million!

The box office on the first day was lower than that of "Slaying the Wolf 2", but Fang Ziheng did not dare to take it lightly. He personally called the publicity department Ning You and asked her to focus on the public opinion reports on the Internet. If he found anything wrong, he would immediately make a blank comment.

At this time, the promotion of the three movies has reached its most intense moment.

Before the movie was released, all three parties invested a large amount of publicity funds. "Slaying the Wolf 2" was the first to make an effort, occupying half of the publicity resources.

"The Legend of White Snake" has the highest production cost. Relying on the movie theme and Huang Shengyi's subtle appearance, the popularity is also high, capturing a large number of viewers, accounting for 30% of the publicity resources.

"Painting on the Wall" is a bit inferior. It didn't cost much in the early stage. It all relied on Deng Chao and Sun Li to hook up frequently on Weibo and staged a wave of ambiguous couples for the public.

The media jokingly called this the official announcement of their relationship.

It was not until ten days before the film was released that Enlight increased its publicity resources. In order to attract audiences, Wang Changtian used its huge media resources to hold more than a dozen film conferences across the country.

In addition to starring the two male and female protagonists Deng Chao and Sun Li, the host Liu Yan was also introduced.

With Liu Yan's figure, as long as she wears a little revealing clothing, she will attract countless attention.

As soon as "Painting on the Wall" was released, Liu Yan's photos in explicit outfits appeared on the hot search list. Photos of her big breasts were everywhere on the Internet, causing countless LSPs to scream and moan about buying tickets to watch the movie.

When it comes to publicity methods, light saves the most time, effort, and money.

In the following days, the three movies were chasing each other, collecting box office in theaters while fighting fiercely in promotion.

In the first five days of the first weekend, the total box office of "Slaying the Wolf 2" exceeded 100 million, reaching 112 million, widening the gap with its opponents in advance.

"The Legend of White Snake" exceeded 70 million in four days, ranking second.

Under the instructions of Wang Changtian, Guangxian Media focused on "The Legend of White Snake" after the first day's box office, activated all its online celebrities, and exploited the film's shortcomings without sparing any detail.

In four days, "The Legend of White Snake" failed miserably in publicity, and was hung up and beaten by Guangxian Media.

And "Painted Wall" relied on publicity to control reviews, and its first-week box office also reached 62 million, firmly beating "The Legend of White Snake".

at the same time!

Huang Shengyi was also sprayed by Internet trolls.
To be continued...