Strictly speaking, since early June, the domestic film market has begun to enter the summer season war.

Over the years, the first one to go on stage to set up the stage is imported movies.

The situation this year is different. Since April, Hollywood blockbusters have been bombarded in the film market.

From late May to mid-June alone, three Hollywood movies were released in just twenty days.

"Man in Black 3"

Madagascar 3

The Hunger Games

Among the three movies, "The Man in Black" was released for 24 days, with a weekly box office of 49.05 million and a total box office of 475 million.

Judging from the box office trend of the movie, "Men in Black" can easily exceed 500 million, becoming the first movie to have a box office of over 500 million this summer.

The second Hollywood movie, "Magna Gascar 3", was released for 10 days, with a weekly box office of 55.9 million and a total box office of 112 million.

Over 100 million in 10 days, it is another movie with a box office of 200 million yuan.

On June 14, "The Hunger Games" won the first week's box office championship with a first weekend of 65.95 million.

Throughout mid-to-early June, no domestic film can compete with the above three films.

Although there are many domestic movies released in June, there is no movie with a box office of over 10 million yuan per day.

"The basic arena of the summer season of the film market in 2012 is a bit high!"

Imperial Capital Entertainment used this sentence as the title, @Hengyu Media, Huayi, Guangxian, and Bona, and asked the four major companies what to use to defend the summer season this year.

After Fang Ziheng learned the news, he asked the company to forward the inquiry directly. At the same time, @Xu Zheng and "Hypnotist Master" rumored under the movie Weibo account, "I'm looking at you"!

This operation undoubtedly added a bit of anger to the summer season. Countless movie fans screamed excitedly, looking forward to "Hypnosis Master" teaching Hollywood blockbusters to be a human being!

June 28th!

Domestic movies finally usher in hope.

"The Master of Hypnosis" was released and was airborne the box office champion on the 28th with a first-day box office of 35 million.

In the next three days, "Hypnotist Master" continued to rise, with a single-day box office of 38.6 million, 39.8 million and 37.2 million on July 1st respectively.

150 million in four days!

"Hypnosis Master" won the new week's championship with an undisputed first week box office height.

The movie not only survived the impact of Hollywood blockbusters, but also won a very high reputation.

According to feedback from Hengyu Media Propaganda Department, the box office trend has been stable, and the weekly box office in the second week of seven days is likely to break the data of the first week.

The audience's impression of Xu Zheng gradually changed from a comedian, and discovered more highlights in this guy.

July 8th.

"The Master of Hypnosis" lived up to expectations, with a box office of 160 million yuan in seven days, and was the next box office champion in the second week.

It was also from this day that the movie suddenly showed a lot of negative comments.

It seems that the Internet is full of fog. Last night, I still praised "Hypnosis Master" and turned aside today.

First, the entertainment media came to the scene and started to squirt "Hypnosis Master" on the front, saying that this is a suspense film that reduces wisdom.

Immediately afterwards, countless naval troops appeared and wandered around major film forums, and conducted targeted negative comments on the film.

"Xu Zheng is okay in comedy and selling laughter, but acting in suspense films is so outrageous!"

"I really don't know where the good reputation came from before the movie. Hengyu Media doesn't even want to have a face. Spend money to buy comments. Could it be that Xu Zheng is Fang Ziheng's biological brother?"

"What the hell did "Hypnosis Master" film? This movie can actually be the weekly box office champion for two consecutive weeks. Is there no one in the domestic movie?

"Xu Bald Head is degenerate. If you don't shoot the "Lost Series", you have to learn Fang Ziheng to make suspense!"

"That's it! The movie style is mysterious, the plot is thin, the hypnosis technique is monotonous, and the movie tickets are still expensive!"

"Refund your ticket, refund your ticket, the movie actually helped the drunk driving platform. It's so disgusting!"

"Laozhi looked at the first ten minutes and fell asleep in the cinema!"

The group of naval troops attacked "The Master of Hypnosis" in a crazy way, as if they had an irreconcilable hatred with the movie, and they made the movie go completely out of shape from beginning to end.

Anyone with a discerning eye knows that "The Master of Hypnosis" has encountered a shady hand.

The Propaganda Department of Hengyu Media immediately discovered something was wrong. Director Ning You hurried to the company and commanded the emergency dispatch of his navy.

While controlling comments, we investigated the source of the attack.

"I fuck him, who is the bastard who is not bad at all? I deliberately can't get along with me!"

Xu Zheng was furious and scolded all the eighteen generations of ancestors behind the scenes.

He woke up early this morning and was happy to think whether the total box office of "Hypnotist Master" could exceed 600 million. If possible, he would be the first Chinese director to defeat Hollywood movies this year.

In addition to being happy, he knocked on the room of the main creator of the movie one by one, preparing to take everyone to start a new day of publicity journey.

Just after breakfast, he received a call from the studio manager. "The Master of Hypnosis" was hacked and Xiang was hacked out!

In the hotel room.

After Xu Zheng got angry, he sat in front of the computer with a deep face, staring blankly at the overwhelming negative reviews of movies on the Internet.

Who is doing it?

This is not the most intense time for the summer season, and there are no popular domestic movies during the same period.

"Hypnosis Master" just defeated "The Hunger Games" and won a sigh of relief for domestic movies. It was the time when the waters were rising. Logically, everyone should be happy.

How could it cause 'public anger'?

Xu Zheng didn't understand, very much.

Could it be the producer of The Hunger Games?

But unlike this, "The Hunger Games" is a Hollywood movie. It is usually the responsibility of China Film Studio to be released in China. China Film will never spend a lot of money and publicity resources to do negative marketing for "Hypnotist Master".

After thinking for a long time, Xu Zheng didn't see any clues on the Internet and knew nothing about the mastermind behind the scenes.

He scratched his scalp and turned to look at Song Yi, Lu Zhong and Yu Hewei behind him.

"What do you think?"

The three of them are the leading actors of the movie, and they are also confused at this time.

In the end, Song Yi spoke up and said that he would definitely have a solution to find director Fang Ziheng.

Xu Zheng was silent.

He took out his cell phone and called Hengyu Media Ning You to ask about the situation behind the scenes.

He didn't ask what to do or call Fang Ziheng.

"Hypnosis Master" is the main movie controlled by Hengyu this year. You must know it now.

Instead of finding solutions, it is better to find the shady masters who create conflicts.

Xu Zheng believes that Fang Ziheng and Hengyu will not let it go based on the potential shown in "Hypnosis Master".

really.

As soon as the phone was answered, Ning You comforted her words and sent them out through her mobile phone.

"Director Xu, Tiezi, please be careful. The publicity department has taken action to control the comments and is following the Internet for clues, and there will be results soon."

Song Yi came over and asked, "Director Ning, does the director understand?"

"The Chairman has been notified."

Ning You replied, and then said, "My opinion is normal for me today. Some reporters also answered positively when interviewing, using box office data."

"I understand, thank you Director Ning!"

Xu Zheng breathed a sigh of relief, and Hengyu took action, indicating that the matter was still within the controllable range.

Although Ning You didn't say anything substantial, it was easy to protect a movie by taking action by a giant company.

Another thing is that Xu Zheng cannot find the enemy, which does not mean that Hengyu Media cannot find it either.

Looking around the entire entertainment industry, there are only a few companies that have the ability to launch large-scale smear operations.

Just spend some thoughts and you can find it.

At noon, almost everyone in the entertainment industry knew about the hacking of "Hypnosis Master".

Many people in the circle were also extremely confused. Looking at a group of movies released at the same time, no matter how many people were suspected, they could not find a suspect.

But everyone knows that there must be a reputation here.

Sudden attack, deliberately making movies released by others!

Either the two sides have already formed enemies or compete for interests. To put it bluntly, it is competition for schedules.

Schedule competition seems impossible at the moment.

Domestic movies have long been beaten down by Hollywood blockbusters, and "Hypnosis Master" is the only one in the movie master.
To be continued...