Summer time.

Whether it is in China, North America, or the global film market, it is the most important time of the year.

July is originally the most intense moment of the summer movie war. Somehow, the major film companies seem to be particularly gentle this year, and there are no blockbuster movies released.

Everyone’s eyes are set on the Lunar New Year stalls!

In the study room of the Li Palace, Fang Ziheng looked at a list of recently released movies in his hand, shook his head and laughed.

Throughout July, apart from "The Ex 1" which premiered today, there was only one "Tiny Times" with box office potential.

All other movies are trash.

This week, "The Hypnotist" once again topped the box office for the third week with a box office of 85.5 million.

The movie was released for 17 days, with a total box office of 395.5 million, just shy of breaking the 400 million mark.

It has to be said that Ali's intervention still had some effect and brought certain negative effects to "The Hypnotist".

Hengyu Propaganda Department calculated an account. The hack of "The Master of Hypnosis" first caused the company to add 18 million in promotional funds, and then the movie lost more than 20 million at the box office.

The total loss was not huge. Hengyu Media's timely public relations and the film itself were very good, so no major problems were caused.

The second place is Chen Daren's "Search". It was released for ten days, with a weekly box office of 60.95 million and a total box office of 105.8 million.

This film was also regarded by Daren Chen as a film that saved his reputation.

Unfortunately, it is still not effective.

If Lao Chen doesn't change, any subject matter can save him.

The third place "McDull with My Heart" was released for six days, with a total box office of 22.75 million.

The fourth place "Wu-Dang: The Code of Heaven and Earth" was released for 10 days, with a weekly box office of 14 million and a total box office of 34 million.

In addition, Hollywood's "Madagascar 3" managed to take in 8 million at the box office this week.

The movie was released for 38 days and the total box office barely exceeded 200 million. It can be said to be the weakest Hollywood blockbuster.

Five p.m.

Fang Ziheng came to Tianyang Shopping Mall in the North Fourth Ring Road to attend the premiere ceremony of "The Ex Raiders 1" held by Hengyu International Cinema.

In just over a year, Hengyu Cinema Line has come to fruition, with more than 230 cinemas opened across the country.

70 new stores and 160 old stores that have been franchised and reorganized.

The locations of new stores are chosen more carefully, and locations are purchased from central shopping malls and shopping malls in first- and second-tier cities to build luxury movie theaters with at least eight movie theaters.

Most of the old stores are in second- and third-tier cities. Some are in good locations and some are in poor locations. After joining, Hengyu spends money to upgrade and decorate them. Most of them have three or four screening rooms.

The Imperial Capital is Fang Ziheng's hometown. In addition to the Tianyang store, Hengyu also opened a movie theater in Dongzhimen and the Fifth Ring Road.

The Dongzhimen store is the main store and is still under renovation. It has 12 screening halls. Hall 1 and Hall 2 can accommodate 1,200 people watching movies at the same time.

This store in Tianyang has been open for more than a month. It is not located in the city center, but there are many nearby communities, primary and secondary schools, and universities. It is also a new shopping and leisure center in the North Fourth Ring Road.

In addition, there is only one Star Cinema a few kilometers away, so there are almost no competitors.

"Hello, Mr. Chen."

"Mr. Li is here, welcome!"

"Mr. Liu, you are welcome to enjoy me."

"Haha, with the arrival of Mr. Wu, my place is flourishing!"

With a smile on his face, Fang Ziheng greeted the guests who came to support him one after another.

It was the first time for him to hold a premiere in his own movie theater, and he was in an unusual mood.

There is a kind of territory that belongs to me, and everyone has to listen to my wishes.

Not long after, people from Huayi, Bernard, Guangxian, Galloping Pony, LeTV, and Wanda all arrived.

We had just established a distribution company with Hengyu, and the four responsible persons from Wanda Cinema, Baoliwanhe Cinema, Hengdian Cinema, and Jinyi Zhujiang Cinema also came.

It doesn't matter if you don't come.

"The Ex Raiders 1" was a movie that Fang Ziheng shared with them. The heads of the four theater chains had long wanted to see the quality of the movie.

Sun Zhong from Tengxun Video, Gong Yu from iQiyi Video, and Sina Weibo CEO Cao Wei were also present in person with their female companions.

"Mr. Cao, Mr. Sun, and Mr. Gong, welcome to support us."

Seeing the three of them, Fang Ziheng's eyes lit up and he quickly walked towards them.

In the past half year, Sina Weibo has developed more and more rapidly, occupying an absolute share in social media.

Weibo has gradually become an important online promotion platform for film and television companies and all walks of life.

Cao Wei, the CEO, has risen with the tide and been trained by Teng, and Alibaba attaches great importance to him.

Especially Teng Xun, who wanted to launch Teng Xun Weibo, and invited him several times to join Teng Xun.

However, Cao Wei stood firm and couldn't stand Teng Xun's domineering behavior, so he devoted himself to his Weibo.

Cao Wei came today not just to support "The Ex 1", but his real purpose was to have a good talk with Fang Ziheng.

As early as the end of April, the strategic investment department of Sina Group came to Hengyu Media and expressed its willingness to invest in Tudou.

Sina also contacted Wang Wei, chairman of Tudou, hoping that he could provide some support for Fang Ziheng.

Wang Weili ignored the people at Sina and concentrated on making his cartoons.

Sina had no choice but to ask Cao Wei to take action and let him talk to Fang Ziheng in detail.

"Mr. Cao, I know your reason for coming. Let's find a time to have a good chat."

Fang Ziheng waved his hand to stop Cao Wei, who was about to speak, and pulled him into the screening room without giving him a chance to speak.

He hasn't decided yet whether to strengthen cooperation with Sina.

The market value of Tudou Video has exceeded 15 billion, ranking only behind Youku and LeTV, and its development is in good shape.

It is not impossible to find someone to cooperate with, but you must find the right partner.

At the very least, in addition to giving money, the partner must also be able to promote Tudou Video.

Sina!

I’ll tell you after I talk to Cao Wei.

After dealing with Cao Wei, Fang Ziheng came to Teng Xun, Sun Zhong and Baidu Gong Yu, and said with a smile: "You two, what do you want from me?"

The two of them were hesitant in their steps just now, and there was something they wanted to say to him.

"Dr. Fang Huiyan, I do have a small matter to trouble you."

Sun Zhong rubbed his hands and said cheerfully: "It's like this. In one week, Teng Xun will establish Teng Xun Pictures and officially enter the film and television industry. Director Ma specially asked me to invite Director Fang to come over and get together."

After saying that, Sun Zhong took out the invitation letter from his arms and handed it over like a magic trick.

The invitation is hot gold with a little penguin painted on the surface.

The little penguin has a white belly and is cute and naive, giving it a mysterious and harmless sense of sight.

Fang Ziheng took the invitation and looked at it, his mouth twitching, and he was extremely speechless.

Nima

Ali did it once, and now it's Teng Xun's turn. When will it start?

He looked at Gong Yu, secretly thinking that this guy had not been bribed by Baidu and was here as a lobbyist.

He guessed correctly.

Gong Yu really just came here to be a lobbyist.

Gong Yu smiled slightly and said: "Director Fang, Baidu has acquired the video business of iQiyi and PPS, and will officially establish iQiyi Pictures at the end of the month to fully enter the film and television industry.

Baidu CEO Li Dong asked me to send you a message to say hello. He said that after the establishment of iQiyi Pictures, it will form five core business segments focusing on project research and development, film and television production, film distribution, marketing, and commercial cooperation.

Director Li is very much looking forward to cooperating with Hengyu Media to develop film and television projects.

If possible, Director Li would like to invite Director Fang to direct iQiyi’s first controlled and distributed movie!”

Gong Yu looked respectful and handed over a business card of Baidu Li Yanhong as he spoke.

"Director Fang, Director Li told me before coming here that Baidu, with great sincerity, hopes to get help from you and Hengyu Media.

Director Li said that Baidu sincerely wants to make a difference in the film and television industry. Unlike some newly established shell companies, iQiyi Pictures will be based on original films and television, and will surely become a beautiful scenery in the film and television industry!"
Chapter completed!