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New Year's Eve.

Once a year, the most important festival is coming.

The wanderer returns home, the prodigal son returns!

On the land of China, thousands of households are decorated with lanterns and colorful decorations, and hundreds of millions of people celebrate the New Year happily.

The Spring Festival, for ordinary people across the country, means celebration, and for major industries, it means rest and vacation.

For the large entertainment industry, it means gains and money!

In addition to variety shows, movies, TV series, song and dance parties, and year-end celebrations have appeared one after another.

Every winter vacation and Spring Festival, major TV stations will release the year-end finale in order to grab the ratings.

Either have a big New Year's Eve party or broadcast a hot TV series!

Film and television companies compete for the Lunar New Year and Spring Festival movies with their films, conquering all corners of the country and threatening the entire entertainment industry.

In this year's Spring Festival, the most famous movie is undoubtedly "Havoc in Heaven".

The scale of the premiere and the promotional lineup are both better than those of "Tang Detective 2" and "Macau".

Needless to say, just producing two nights of satellite TV news before the movie is released is not something that ordinary people can do.

Hengyu Media also contacted various major TV stations but was rejected.

Kang Chen personally took action and called one satellite TV station after another to obtain the news promotion at 6 o'clock in the evening on the 29th of the twelfth lunar month and the 32nd day of the new year.

The boosting effect of the evening news was huge. As of 10 p.m. on New Year's Eve, with only two hours left before the three films were released nationwide, the pre-sales of "Havoc in Heaven" surged to 190 million.

"Tang Detective 2" has a slight advantage, with an increase of 20 million in pre-sales in two days, and a total of 203 million in pre-sales.

The pre-sales of "Macau Storm" also reached 80 million. This figure also made Fa Ge, Da Tiantian and others breathe a sigh of relief.

The pre-sale box office of the movie has increased, which shows that some people still like to watch it. The weak box office at zero o'clock is mainly due to the fact that "Havoc in Heaven" and "Tang Detective 2" have occupied the audience.

With three movies premiering at the same time, the audience will naturally have a choice.

Leaving the palace.

Fang Ziheng, Zeng Li, Xiao Yueyue, Fang Zhongxin, Fang Rou and Aunt Fang had dinner and gathered in the living room to watch the Spring Festival Gala.

Little Yueyue was wearing a bright red cotton-padded jacket, sitting in her father's arms, her face flushed, her dark and innocent eyes looking at the wide-screen LCD TV, and from time to time she would kick her calves and make a yeh sound.

It must be said that the chief director of this year's Spring Festival Gala is Feng Pants.

Last year's Spring Festival Gala was not impressive, but the authorities wanted to innovate and invited Feng Pants to be the chief director of this year's Spring Festival Gala, hoping that he would inject new vitality into the Spring Festival Gala from the perspective of a film director.

Many of the programs for this year's Spring Festival Gala are also provided by Huayi Brothers, including Huang Xiaoming, Zhang Guoli, Ge You, Yao Chen, and Li Xiaoru, all artists under Huayi.

Interestingly, Zhang Guoli became the host of the Spring Festival Gala, while Li Yong, who was last year, did not appear this year.

What's even more interesting is that the chief director of next year's Spring Festival Gala will still be Li Yong's wife. Next year, not a single artist under Huayi will be on stage.

This year Hengyu also has two artists on the Spring Festival Gala, Deng Chao and Liu Ye.

The two teamed up with Yuquan and sang the song "Running" with all their strength, a cheerful Yapi.

"Yueyue, it's time to sleep."

Just after ten o'clock, Xiao Yueyue, who was watching enthusiastically, heard Zeng Li's warning voice coming from beside her.

Little Yueyue turned her head and glanced at her mother, not understanding what her mother was saying.

"Yueyue, it's time for you to sleep."

Zeng Li stretched out his hands and patted her gently, preparing to carry his daughter upstairs.

Um..

Little Yueyue tilted her head and stared at her mother, thought for a while, and buried her head in her father's arms.

At a young age, although she didn't understand what sleeping meant, she was very familiar with her mother's actions and it was not a good thing.

Zeng Li was so happy that he slapped Fang Ziheng on the shoulder and said with a smile: "It's time, take your daughter upstairs to sleep. Go quickly."

Little Yueyue's rest time is usually very punctual, from nine to nine-thirty, she must go to bed.

If she doesn't sleep at night and cries, Zeng Li will not listen to her and will deliberately let her sleep less during the day.

After a few times, Xiao Yueyue's rest time stabilized.

Go to bed at nine o'clock in the evening, get up at eight o'clock in the morning, and take a two-hour nap in the afternoon.

Other times, as long as she doesn't cry or make trouble, she can do whatever she wants.

Today is New Year's Eve. Zeng Li specially let Xiao Yueyue sleep a little longer in the afternoon and planned to let her watch the Spring Festival Gala for a while.

However, Zeng Li and Aunt Fang were preparing the New Year's Eve dinner in the kitchen in the afternoon and forgot to wake up their daughter, leaving little Yueyue to sleep until four in the afternoon.

No, it's almost ten o'clock now, and Xiao Yueyue is still very energetic and not at all sleepy.

On the issue of her daughter's education, Fang Ziheng always respected Zeng Li and rarely expressed his opinion.

As soon as he heard Zeng Li calling him to go upstairs, he immediately put on his slippers and stood up with his daughter in his arms.

"Yueyue, let's go and go upstairs to sleep. Dad will tell you a story."

They say daughters are daddy’s little cotton-padded jackets!

Little Yueyue was held by her father. She neither cried nor fussed. She stared at the TV with her little eyes. She slowly followed her father's steps upstairs until she passed the corner of the stairs. The laughter and laughter disappeared from her sight.

After going upstairs, we came to Xiao Yueyue and Aunt Fang's room. The father and daughter were lying on the bed.

Fang Ziheng opened the children's picture book on the bedside and chose a fairy tale to read aloud.

Children's picture books are a must-listen for little Yueyue every night before going to bed. Regardless of whether she understands or not, literary literacy starts from her childhood.

After reading two stories in succession, little Yueyue yawned, her eyelashes trembled, she closed her eyes and breathed evenly before falling asleep.

He guarded his daughter for a while, until Aunt Fang walked into the room, and he left with peace of mind.

As soon as I came to the living room, I saw Teng Xun’s WeChat account appearing in the Spring Festival Gala.

“Shake the red envelope on WeChat!”

Fang Ziheng smiled slightly, took out his mobile phone and sent a congratulatory message to Shencheng Ma who was far away in Shencheng.

During the National Day, Shencheng Ma took the opportunity to come to the imperial capital for business and met with Fang Ziheng.

The two parties had friendly communication on Hengyu Media Co., Ltd. and WeChat Co., Ltd., and finally chose the next best option for cooperation.

Teng Xun did not get Hengyu's shares, and Fang Ziheng did not persuade Shenchengma to establish WeChat Co., Ltd.

However, he used WeChat red envelopes to shake up the idea, and invested 1 billion soft sister coins into Tengxun Pictures Group, and occupied 20% of the shares.

In contrast, when Hengyu Interactive Entertainment goes public in April, Tengxun can acquire 5% of the shares of Hengyu Interactive Entertainment based on the market value one week after the opening.

Fang Ziheng provided two options. The first option was to buy it with real money. Teng Xun would pay as much as the market value.

The second option is for Tengxun to establish a large entertainment group, and Hengyu Interactive Entertainment will have cross-shareholdings with this large entertainment group.

Among them, the 20% shares of Tengxun Film Group are also included, and the two parties cooperate as sub-groups!

The share ratio is a small test, and it is not too much.

Here, Fang Ziheng created something out of thin air, generating 1 billion in capital, while Tengxun took a big step forward in WeChat payment.

It is foreseeable that Alipay will face a strong opponent in a short time.

In the previous life, WeChat also launched its efforts on the Spring Festival Gala in 2014. In just one year, it captured half of China's online payment market.

I remember that in 2013, Hangcheng Ma said at an Internet conference that Alipay’s market share could not be matched even with a telescope.

In the second year, he was slapped in the face by Teng Xun.

.........

New Year's Day.

Fang Ziheng woke up holding Zeng Li Youyou, kissed the beauty's fair and rosy face, and got up refreshed.

Last night, the two came to Bo for a friendly match.

Zeng Damei's Yuga did not train in vain. She has superb waist strength and good fighting power. She can already fight him for hundreds of rounds.

Open the phone, a series of text messages, and a WeChat pop-up page appear.

Liu Qianqian, Da Tiantian, Song Yi, Lin Feifei, Andy, Deng Chao, Luo Jin, Wu Jing, Wen Muye.

Almost all the artists, directors, and executives of Hengyu Media Group who have his phone number and WeChat have sent New Year greeting calls.

There are also other celebrities in the entertainment industry, bosses of major film and television companies, and classmates from Nortel.

Oh, right!

There was also Shencheng Ma, who also sent New Year greetings via WeChat and also sent a WeChat red envelope.

"Director Fang, happy Spring Festival. I wish you and your family good health and all the best in the new year. I wish you, Director Fang, continued success and add more and better film and television works to Chinese films. Sincerely, Shencheng Ma."

A blessing text and a WeChat red envelope.
To be continued...