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Magic City, Changning District.

In a luxurious suite on the top floor of the hotel, Fang Ziheng stood in front of the floor-to-ceiling window with a calm expression, silently looking at the towering building across the street.

Magic City Broadcasting Building!

Tomorrow, China Media Group will hold a public discussion at the hotel under his feet to promote the reorganization of Knowhow and Oriental Pearl Media and build the agenda of the Oriental Pearl New Media Group.

During the introduction, in addition to the high-level executives from China Media Group, Beston Technology Company, and Oriental Pearl Tower participating in the meeting, there were also leaders from the city government and Magic City Radio Station to provide guidance.

Some people say that China cannot produce real media giants!

How do you think this is scored?

Private enterprises, of course, don’t even think about it.

Whether it is film and television companies such as Hengyu, Huayi, Guangxian, Bona, and Wanda, or integrated media companies such as Southern Media and Focus Media, they are indeed far from being "media giants."

But China Media Group is different!

Its size is far beyond that of any film and television company in the mainland, and its size is comparable to that of any media company.

Even if China Film and Television are facing off against SMG, if we put aside the film and television aspects, they are far behind.

the reason is simple.

Li Ruigang, the chairman of China Media Group, is also the director of the Magic City Radio and Television Station and oversees the entire media industry of the Magic City Group.

Even the chairman of the Demon Shadow Group has a heavy responsibility and is a subordinate of this elder.

The combined market value of Bestcom and Oriental Pearl, which were reorganized by China Media Group at this time, is more than 60 billion.

I remember that after being reorganized into Oriental New Media Group in the previous life, the total market value rose to more than 170 billion in one month.

In two years, the market value easily reached 200 billion!

Coupled with the other businesses of China Media Group and the Shanghai Radio and Television Station, the total amount of RMB 300 to 400 billion is not enough.

TV stations, radios, newspapers, magazine publishing and other paper media, movies, TV, variety shows, theaters, Internet new media, online TV, etc.

Media Broadcasting has opened up all channels in the media field, and its tentacles have penetrated into all walks of life in the media field.

perhaps...

Globally, SMG cannot compare with global conglomerates such as News Corporation, Disney, Time Warner, Viacom, and Bertelsmann.

But in China, China Media has almost no rivals. It is the real ‘media giant’.

In comparison, Hengyu is just a little brother!

"What are you thinking about?"

A soft voice sounded from behind.

Fang Ziheng turned around slightly and saw Concubine Lin walking in like a hibiscus emerging from the water.

Sister Lin had just finished taking a bath, with a trace of blush on her face. She wrapped a towel around her waist and stepped barefoot on the carpet, revealing her beautiful white legs and shoulders.

As you take steps, drops of water fall down your hair, making you look lazy and charming.

"I'm thinking about tomorrow's meeting."

Fang Ziheng chuckled, picked up the white towel on the bed, and pointed to the dressing table next to the bed.

"Don't think so much. It's good if it works, but it doesn't matter if it doesn't work. The higher-ups will definitely issue a TV license."

Concubine Lin was sitting in front of the dressing table, raising her neck slightly to let her hair hang in the air, blinking twice at the little man in the mirror in front of her, showing only the posture of a little girl.

Fang Ziheng took advantage of the situation and moved forward, holding the towel in his hands and holding his hair, wiping it and saying with a smile: "That's right, no one knows everything, and there is a master of all things."

If nothing else happens, the second batch of TV licenses will be issued in 2015.

The eighth license was obtained by Liao Provincial Radio Station, and the PITV business was officially accepted by the General Administration of Press and Publication.

The ninth TV license was seized by Guangdong Provincial Television, and an IPTV integrated broadcast and sub-control platform was established at the end of 2015.

Subsequently, the tenth, eleventh, and twelfth TV licenses were acquired by Xiangnan TV Station, China Telecom, and China Unicom respectively.

In addition to the above twelve TV licenses, the General Administration of Information also released a unique opening to allow Huaguo Security Technology to use TV on TV terminals to run educational industry content.

The three video websites, Youku, iQiyi, and Tengxun, all cooperated with one of the twelve above to obtain TV usage rights, which finally formed the three-carriage pattern.

As of 2021, there are four major TV manufacturers on the market.

The first one: Future TV.

Monopolizes all film and television copyrights of Yangma, and has exclusive rights to broadcast major international exciting events, including the Olympic Games, World Cup, European Cup and other sports events.

The reason why Tencent Video can broadcast the 2022 World Cup live is because it recognized Future TV as its big brother and joined it.

The second model: Galaxy TV.

This manufacturer brings together two major TV stations, CCTV and Sujiang, and has two TV licenses. It can operate two major time period licenses at the same time, providing users with 24-hour selected content.

iQiyi joins Galaxy TV and shares all copyrighted resources of iQiyi.

The third paragraph: Domestic Oriental.

Compared with the two big players above, China-based Oriental only has two video companies, Youku and Tudou.

The fourth one: Mango TV.

Mango TV

Although it is single, it is the only video website with dual licenses for IPTV and OTT. Even Aiyouteng does not have one.

With dual licenses, Mango TV has developed rapidly. Other video websites calculate their performance by how much they lose every year, but Mango TV makes a lot of money every year.

In the last life, we could always hear the people in charge of the three Aiyouteng video websites complaining that the video websites were not easy to build and that they were losing money again this year.

The reason is that it lacks an OTT license!

Generally speaking, IPTV (Interactive Internet Television) is a video service carried out by telecom operators through IP private networks and dedicated IPTV set-top boxes, and its display terminal is usually a television.

OTT (Internet TV) is a video service carried out through the public Internet. The display terminal can be a personal computer or other display terminals such as a television or a tablet computer.

IPTV signals are transmitted through a private network and require the purchase of an operator box or broadband.

OTT is on the public network, just connect to your home WiFi.

Both have many participants. IPTV is mainly for user value-added services and user memberships, while OTT is mainly for the advertising market, membership market and hardware market.

Mango Taiwan is rich, not without reason!

With two licenses, the market has nearly doubled, and the annual revenue far exceeds that of the three platforms of Aiyouteng.

According to Fang Ziheng’s plan, it is best for Tudou Video to obtain two licenses like Mango TV.

Tomorrow's Knowhow is one company, and Zhejiang TV Station is another company.

BesTV will have preliminary results tomorrow, but East Zhejiang TV Station cannot be anxious. The other party is currently learning from Mango and trying to vigorously develop Blueberry TV.

The best time will be when Blueberry TV has been developing for a few years and there is no improvement.

Of course!

Things are very difficult to handle. It seems that the higher-ups are not allowing private video websites to have greater operating rights.

In the last life, Aiyouteng's three companies did not win the OTT license, so they could only watch Mango TV with their mouths full of oil.

While his thoughts were wandering, Fang Ziheng worked hard on the sheep, and after a while, he helped Sister Lin dry her hair with her white eyes.

The two hugged each other and came to the bed, hugging each other and talking softly.

"Sister, there is good news from the investment department?"

"Well, Wu Minghui led the team to win the Series B financing from Zhihu Forum and a third-party payment license."

Concubine Lin lay in his arms, drawing circles with her fingers, and replied softly.

Just three days ago, Zhihu launched its Series B financing. Baidu, Tengxun, 360, Sohu, Alibaba, SoftBank Wealth Capital, Sequoia Capital and many other investment banks are eyeing it.

After detailed evaluation, many capitals believe that the total valuation of Zhihu’s Series B round is US$220 million.

In the end, Sohu won the lead investment, followed by Hengyu Media, paying a premium of US$2 million and acquiring 10% of Zhihu's shares for US$24 million.

This deal can only be described as average. If Fang Ziheng hadn't known that Zhihu would take the road of dual listing in the future, he would never have spent money on it.

In the future, Zhihu’s US stock market value will only be over US$600 million, and Hong Kong stock market value will be over US$5 billion.

If Hengyu maintains the subsequent shares, it can only be said that it is a small profit, but not a lot of money.

However, Zhou Yuan, the founder of Zhihu, was very forward-thinking. As soon as Hengyu injected capital, he sent a cooperation application to Sohu and Hengyu Media.

I hope to notify the three parties of Huhu, Sogou Browser and Hengyu Reading to integrate content sharing.

This proposal was rejected by Andy before it reached Fang Ziheng.

The reason is simple. Hengyu must obtain at least 30% of Zhihu’s shares before sharing the content of Hengyu Reading’s novels.

Just kidding, integration now not only delivers traffic, but also supplements content, which is equivalent to adding value to Zhihu.

What to do with Series C and Series D investments when the time comes!
To be continued...