85 million on the first day!

The results of "One Step Away" are also the result of Alibaba Pictures' all-out distribution.

Compared with the previous version, the box office on the first day was 8 million less, which is not much different. After all, the previous version was jointly released by multiple companies.

Although it did not exceed 100 million, Jiang Wen, Fan Luyuan, Zhang Qiang and others breathed a sigh of relief and were quite satisfied with this result, which met their expectations.

At the same time, the new media under Alibaba Entertainment Group, China Film, Emperor, and Dongyang were in place in one step, and the four investors of Wanda Pictures also began to build momentum for the film and provide high-quality film reviews for the promotion position.

Of course, the money is provided by Alibaba Pictures.

Alibaba Pictures, Moying, and Zhejiang Happy Blueberry established a joint distribution company called the Four Seas Department, which is trying its best to fight a beautiful defensive battle in the film market.

Yes, it is a defensive war!

There was "Return of the Great Sage" in the past, and latecomers could only stabilize their basic market and launch an attack on this peak.

"Contact me more media, and we must create an absolutely hot sales phenomenon."

"Looking for Huayi and Guangxian, we will spend money to hire their media and aggressors!"

"Speed, speed, how many times have I told you that the laying of offline materials must be completed before midnight yesterday. What's wrong with you?"

The office areas of Alibaba Pictures Headquarters, Publicity Department, and Distribution Department are noisy. Hundreds of employees are sitting in front of computers, driving the trolls to create the popularity of "One Step Away" while using their mobile phones to contact people all over the country.

Big new media.

Sihai Joint Distribution has insufficient strength, making it difficult to cover the film across the country and achieve all-round publicity.

Alibaba Pictures has put most of its focus on the Internet, spending money to invite entertainment media and new media to join the battle.

But this is not enough. There are more than 300 TV stations and more than 40 cinema chains across the country, with a total of 6,500 cinemas.

TV stations and theaters in various places are Alibaba Pictures' shortcomings, and the relationship between them is not deep.

Especially for theater chains, if there is not enough relationship, unless the movie is really a big hit, it is impossible to deliberately increase the schedule for a certain movie.

"One Step Away" has a first-day box office of 85 million, which obviously does not meet the standard of a huge hit. The current attendance rate of theaters can accommodate the audience, and there is no need to increase the number of films.

Since the film schedule cannot be increased, Alibaba Pictures can only start with publicity and distribution to let more people enter the cinema and create popularity for the film.

Then, the movie's reputation will be used to increase its popularity, prompting theaters to increase their film schedules.

There are many viewers, but if your cinema does not have enough seats, you are not allowed to increase the number of movies you can schedule.

It has to be said that Alibaba Pictures is indeed an expert in playing with big data. It has made precise calculations and found a way to achieve high publicity and success while shielding its own shortcomings.

The new publicity model has brought a new experience to the six investors of China Film, Wanda Pictures, Emperor, Dongyang and Zhejiang Happy Blueberry, and they all gave a thumbs up to Alibaba Pictures.

Jiang Wen was even dumbfounded. When she saw the popular entry on the Internet, she looked incredulous.

After living half my life, why on earth can I still promote a movie like this!

He was stunned for a long time, then said to Uncle Ge and Shu Qi with emotion: "The times are developing so fast. I never expected that there is such a kind of propaganda that does not need to be implemented and only relies on Internet bombing."

"Alibaba Pictures itself is engaged in the Internet. They have extremely powerful resources in this area, and ordinary film and television companies cannot do it!"

Uncle Ge laughed happily and explained the key point in one sentence.

Relying on online promotion alone, currently only three companies in the country, Hengyu Media, Alibaba Pictures, and Tengxun Pictures, have such strength.

Huayi, Guangxian, Bona, and Wanda Pictures all can’t do it!

The three of them were talking and laughing, and couldn't help but talk about Alibaba Pictures, as if they had found a good husband for the movie.

Leaving the palace.

After dinner, Fang Ziheng led Xiao Yueyue to walk across the road in the courtyard outside the villa.

Little Yueyue can now walk and is lively and active. Her greatest pleasure is taking Zeng Li out with her.

"Dad..that..there"

In the small courtyard, little Yueyue was wearing a thick pink jacket, holding her father's hand with her left hand, pointing to the outside of the fence with her right hand, muttering to go out.

"Baby, it's dark outside. Let's go tomorrow."

Fang Ziheng coaxed in a low voice, pointing to a dark place a few meters away from the street lamp.

Little Yueyue's innocent eyes flashed and she looked towards the darkness, then she shrunk her short legs and pulled her father to walk in another direction.

When they came to the front of the street lamp, the father and daughter were three meters apart from the fence and seven or eight meters away from the street lamp outside.

Little Yueyue raised her head slightly, raised her right hand, pointed at the street lamp and said with a milky voice: "Daddy... go there."

Fang Ziheng: "."

"Hey, mom called us..."

"Baby, let's go back and mom will call your name."

With that said, Fang Ziheng knelt down, picked up little Yueyue, and trotted back home pretending to be scared.

"Mother.."

Little Yueyue was stunned again, looked at the lights at home, and lay obediently in her father's arms without making a sound.

She was still frightened by her mother's power.

When entering the door, Xiao Yueyue stuck her head out and glanced at the street lights outside, with a look of longing on her face.

After entering the house, Zeng Li had just finished taking a shower. When he saw his father and daughter coming back, he clapped his hands and said, "Yueyue, it's time for you to sleep!"

"Okay..." Xiao Yueyue narrowed her eyes and smiled, and obediently stretched out her hand to her mother.

Little clever ghost.

Fang Ziheng saw his daughter's fawning over Zeng Damei, and pinched her little face with dissatisfaction: "Yueyue, do you want dad to tell you a story?"

"No, I want mom."

Little Yueyue shook her head and pursed her lips. She happily came into her mother's arms and gave her a sip on her face.

Then, she straightened up, raised her right hand again, and pointed at the street lamp outside through the gap in the floor-to-ceiling curtains.

"Mom, let's go out and play..."

"Yueyue, be good, mommy will take you out tomorrow." Zeng Li instantly understood what his daughter was thinking, kissed her back, and nodded in agreement.

After getting a positive reply from her mother, little Yueyue was satisfied, her eyebrows were filled with surprise, and she was happy.

Fang Ziheng witnessed the whole scene and secretly lamented that today's children are amazing, pretending to be pitiful and playing tricks at a young age.

Much better than when he was a child!

When he was a child, he only played in mud and was beaten every day.

a quarter past nine.

After putting their daughter to sleep, Fang Ziheng and Zeng Li returned to the bedroom.

He turned on the big lamp, small lamp, and bedside lamp in the bedroom, took out a set of black yoga clothes from the cupboard, smiled and said to Zeng Li: "Sister, wear this tonight."

"If you want to die, why are you turning on so many lights!"

Zeng Limei glanced at him, took the yoga clothes and threw them on the bed. She walked over and turned off the big light on the ceiling, leaving only two small lamps and two bedside lamps.

In an instant, the light in the large bedroom dimmed, giving off a hazy and ambiguous atmosphere.

Zeng Li took off his pajamas, revealing his perfect figure. When he saw Fang Ziheng moving and wanted to turn on the headlights, he said coquettishly: "It's getting late, hurry up and take a shower."

"okay."

Fang Ziheng smiled slightly and began to take off his coat.

Zeng Li is more reserved than Lin Feifei and Andy, expressing their love more tactfully.

The three words "It's late" are her common courtship methods.

Ring ring ring..

At this moment, the cell phone in the coat pocket rang.

Fang Ziheng frowned when he heard this, took out his cell phone and saw that it was the call from Li Xiaoshu, the publicity director of Hengyu.

"What's wrong?"

Zeng Li's eyes wandered, he stopped untying his underwear, sat on the bed and stroked the silky yoga clothes and asked.

"fine.."

Fang Ziheng whispered, opened the phone and answered the call.

"Hey, what's going on so late?"

"Chairman, I'm sorry to bother you."

"It's not a big deal. After "One Step Away" took in 85 million at the box office on the first day, Alibaba Pictures suddenly became high-profile and they used the Internet."

During the phone call, Li Xiaoshu seemed to hear the dissatisfaction in Fang Ziheng's tone and quickly explained the matter.

Then he asked in a low voice: "Chairman, do you think we should take action?"

"No, they can't make any waves, we can just watch the show."

Fang Ziheng laughed dumbly and stopped Li Xiaoshu's thoughts.

As the saying goes, what goes around comes around. Alibaba Pictures has produced Hengyu's movies several times. As the publicity director, Li Xiaoshu hates Alibaba Pictures deeply and has been looking for opportunities to retaliate.

This time is a perfect opportunity. The announcement of "One Step Away" seems to be extremely popular, but in fact it has a very shortcoming.

The movie’s reputation!

For online promotion, the most important condition is not the publicity and distribution resources, but whether the film's reputation can be strong.

All the extravagant work done by Alibaba Pictures is based on the condition that "One Step Away" has a box office of 85 million on the first day and the film quality reaches first-class or above.
To be continued...