January 23, 2015.

The first half of the Spring Festival season officially begins with the Hollywood blockbuster "The Hobbit: The Battle of the Five Armies".

It had a box office of 5.02 million at midnight on the 22nd, and a box office of 90 million on the first day on the 23rd, with a total of 30,000 screenings.

As soon as the movie was released, it gave domestic movies a big boost!

I was shocked by the two animated films that will be released later, "The Bears: Snow Ling and Bear Wind" and "Pleasant Goat and Big Big Wolf: Pleasant Goat in the Year of the Goat".

The distributors of the two animations privately cursed China Film and Television for messing around, not choosing any movie, but choosing a vicious tiger to steal the Spring Festival slot.

Are you still going to let them live?

Originally, "The Return of the Great Sage" has activated the animated film market, which is a good thing for other animated films. It can attract a wave of audiences with the popularity of the Spring Festival release.

It's a good thing now, the movie hasn't been released yet, so one section has to be cut from the planned schedule.

Really fucked.

As expected

In the early morning of the 24th, major theater chains increased their film schedules for "The Hobbit 3" from the national average of 9% to 5%.

The next day happened to be Saturday again, which further boosted the film's momentum. It defended its single-day box office championship with a super high score of 1.9 billion, accounting for 3% of the day's comprehensive box office.

One movie controlled three-quarters of the box office on the 24th!

This is not over yet. On the third day, Sunday, "The Hobbit 3" showed no signs of fatigue and once again won 98 million at the box office.

In the three days of the first weekend, the total box office reached 1.2 billion!

300 million in three days!

The box office potential of high-quality Hollywood movies is fully revealed at this moment, and it is no worse than that of domestic high-quality movies.

On the Internet, a new wave of threat theories about imported films suddenly appeared, accompanying the popularity of movies in every corner of the media.

"Boycott, boycott, boycott foreign films!"

"Which NT put imported films in the Lunar New Year section? You've been kneeling for so long that you can't get up, right?"

"Oh, it's such a pity that the National Product Protection Month is gone!"

"Damn it, there are actually four Hollywood movies in the Spring Festival this year. Does China Film think that domestic movies have a long life?"

"The film market is in crisis, domestic films are in crisis, brothers, rush to China Film and Television!"

"Haha, in such a critical moment, a big hero will definitely come out to save the market. Could it be that everyone has forgotten Hengyu Media and Ning Hao's new film?"

"Haha, if I didn't mention it upstairs, I would have forgotten about "The Richest Man in Xihong City"!

"Sure enough, domestic movies must be produced by Hengyu Media!"

Amidst the chaos, several fans pointed to the core, immediately turning everyone's attention to Hengyu Media and Ning Hao's new film "The Richest Man in Xihong City".

Not only netizens, but also movie lovers and major film and television companies have also paid attention.

At this time, someone sent out a promotional screenshot of the official blog of the movie "The Richest Man in Xihong City", which listed a long promotional list.

Twelve variety shows, eight program interviews, seven live video connections from Sohu, Sogou, Sina, Tudou, Douyu, and Hengyu Live, and 20 satellite TV local entertainment information telephone connections for promotion.

The dense list shocked everyone.

Everyone took a closer look and found that "The Richest Man in Xihong City" had started its publicity tour a few days ago, but it was very low-key and not publicized.

what's the situation?

Why not publicize it?

Everyone was so confused that they couldn't guess what gourd medicine the movie crew was selling.

With this question in mind, many people flocked to Hengyu Interactive Entertainment’s official blog and Fang Ziheng’s Weibo.

"Fang Laoliu, what's wrong, someone's coming to kick in the door of your house!"

"Guanbo mother, hurry up and start "The Richest Man in Xihong City". We have recorded so many programs and variety shows, why is there no news at all!"

"It's over, it's over, Ning Hao was given up by Hengyu, and the new film is about to suffer the biggest Waterloo in his film career."

"Ahem, Ning Hao's biggest failure in his film career, isn't it "No Man's Land"?"

Netizens played tricks and teased Hengyu Interactive Entertainment to speak out.

It is impossible to speak out, and it is not a shameful thing.

However, Hengyu Interactive Entertainment is indeed holding back its big move, temporarily avoiding the impact of "The Hobbit 3" and accumulating strength for "The Richest Man in Xihong City".

2015, January 26, 8 pm.

There are still seven days until the release of "The Richest Man in Xihong City" on the 2nd of next month. Hengyu Interactive Entertainment suddenly increased the promotion of the movie.

It was launched online and offline at the same time, and the momentum was extremely strong. In one day, the movie occupied the top of the hot search list on major entertainment platforms.

The next day.

The Internet has changed the banner of the city wall, and Yishui's "The Richest Man in Xihong City" report and promotional soft articles have launched a fierce attack on the promotional position of "The Hobbit 3".

[The Spring Festival is here, and many blockbusters are being released!]

Modu Entertainment: "As the New Year approaches, the 2015 Spring Festival movie schedule has begun a hot journey. A large number of movies are vying to be released, including the Hollywood movie "The Hobbit 3", the animated movie "The Haunted Bear", and "The Hobbit".

"Pleasant Goat and Big Big Wolf", and the absurd comedy "The Richest Man in Xihong City" to be released on the 2nd of next month!

It is reported that "The Richest Man in Xihong City" will be directed by the new famous director Ning Hao, with comedy genius Shen Teng as the male lead, popular little girl Reba as the female lead, and first-line stars Wang Ou and Chen He joining the family!"

[The famous director is coming, Ning Hao returns to the Spring Festival with a new film!]

Tengxun Entertainment: "Yesterday, the movie "The Richest Man in Xihong City" was released, controlled by Hengyu Media, distributed by Hengyu Interactive Entertainment, directed by Ning Hao, produced by Xu Zheng, starring Shen Teng, Reba, Wang Ou, Chen He and Zhang Yimin

Preview, officially chasing this year’s Spring Festival stalls.

Director Ning Hao, I believe everyone is familiar with it.

"Crazy Stone", "Crazy Alien", "Blissful", "No Man's Land", "Charlotte Troubles", Ning Hao used his super high level of directing to bring new concepts to the movie, time and time again.

Give movie fans wonderful visual enjoyment.

The editor is very much looking forward to "The Richest Man in Xihong City" and looks forward to Ning Hao and Xu Zheng once again joining forces to create a top-notch comedy. I hope that the distributor will give me a ticket to the premiere. I am very grateful!"

At the end, the editor of Tengxun Entertainment also specially posted @hengyu interactive entertainment, "The Richest Man in Xihong City", Ning Hao's official blog.

【I am the richest man, I speak for myself!】

Hengyu New Media: "Hello everyone, my name is Wang Duoyu. I am the richest man in Xihong City. I am a promising young man who has three righteous views, loves life, loves food, and loves beautiful women. Seven days later, February 2015

On the 2nd, I will officially meet the audience in the movie, and I hope everyone will come and support me.

My name is Wang Duoyu, and I speak for myself!"

["The Richest Man in Xihong City", the most anticipated domestic movie during the Spring Festival!]

Sohu Entertainment: "During the Spring Festival, when watching movies, I watch comedies. Recently, the release date of the new film by famous Chinese director Ning Hao was announced. What is gratifying is that the new film is still the comedy theme that is Ning Hao's specialty.

The film's producer Xu Zheng is not only Ning Hao's friend, but also another master of comedy. The lead actor Shen Teng has appeared on the Spring Festival Gala twice, bringing countless laughter to the Spring Festival Gala audience.

Reba, the female lead, is one of the most popular little girls born in the 90s. She is the permanent star of the fourth season of the phenomenal variety show "Run, Brother". Reba's popularity has soared this year and she has become a new generation of national goddess after Yang Ying.

At the same time, "The Richest Man in Xihong City" also has two first-line stars, Chen He and Wang Ou, joining the cast. The main creative lineup is extremely strong. Once it is scheduled to be released, it has become the most watched movie during the Spring Festival this year!

[Aiming at 2 billion, Xu Zheng said there is no opponent in "The Richest Man in Xihong City"!"

[Shocked, director Ning Hao once again set off an absurd comedy storm! 】

[This Spring Festival, just watch "The Richest Man in Xihong City"! 】

Wave after wave of reports flooded the Internet like a torrential downpour, attracting hundreds of millions of viewers.

Hengyu Interactive Entertainment found the right opportunity to launch a fatal blow when the popularity of "The Hobbit 3" reached its highest peak and was about to fall back, stealing more than half of the movie's popularity.

At the same time, the film creators of "The Richest Man in Xihong City" made frequent appearances, making collective appearances in programs previously recorded on major TV stations, and holding fan meetings in multiple cities.

China Film Group, Chairman's Office!

boom!

"Director Han, Hengyu Media is going too far!"

"What does Fang Ziheng want to do? He tries to mess with us three times. Do you really think that the world of Chinese-language movies belongs to him alone?"

Zhang Hongsen, the chairman of China Film Co., Ltd., slapped his desk, looked at the helpless Director Han opposite him with a cold face, and said angrily.

Beside the desk, Chen Yu, deputy director and general manager of China Film Group, stood there with his eyes lowered and said nothing.

well

Director Han sighed, rubbed his eyebrows, raised his eyes to look at Chen Yu, and asked in a deep voice: "Have you found out clearly, whose idea it was?"

"It should be Andy, the chairman of Hengyu Interactive Entertainment. Director Fang is still in Sanqingshan. He usually only controls the quality of movies and rarely interferes with the promotion of movies!"

Chen Yu's eyes flashed, he answered honestly, and then analyzed: "Director Han, Director Zhang, "The Richest Man in Xihong City" will be released 10 days apart from "The Hobbit 3", there should be no competition between the two movies for scheduling. Behavior, after all, has always had poor stamina in Hollywood movies!”

"Mr. Chen, I know what you mean. I'm not talking about snatching films, but the promotional lineup created by Hengyu Media this time."

""The Richest Man in Xihong City" will not be released until seven days. You can wait and then strengthen the promotion and give "The Hobbit 3" a few days to harvest the second week's box office. Look at their capital style, hate it. I have to take the money and suck "The Hobbit 3" to death!"

Zhang Hongsen had an indifferent look on his face, with great anger in his words, and was very dissatisfied with what Hengyu Interactive Entertainment did this time.

You know, "The Hobbit 3" is still being promoted and distributed by China Film Group Corporation, which is doing the final work for the listing of China Film Group Corporation in July next summer.

The movie did not disappoint China Film Group. It grossed 300 million in the first three days and is expected to hit another 300 million in the second week. Even if the total box office does not reach the billion club, there is still hope for a box office of 800 million.

During the Spring Festival, a Hollywood movie with a box office of 800 million is released. There is no doubt about the distribution ability of China Film Corporation.

It has strong distribution capabilities, holds the power to import films, and invests in some domestic films with potential from time to time.

It is foreseeable that after China Film Co., Ltd. is listed next year, it will be favored by countless capital and investment banks.

China Film Group is a state-owned enterprise, and the majority of its shares are always in the hands of the government, so there is no need to worry about being stolen by foreign capital.

No matter from which angle you look at it, China Film Group’s earnings after its listing will not be cheap for outsiders.

As a result... the last potentially great film released before its release was stolen from the limelight for no reason!

Hengyu Interactive Entertainment is crazy!

Zhang Hongsen was almost furious. His anger was even greater than when "Transformers 4" was overturned by "I Am Not the God of Medicine" in the summer.

No film and television company has ever dared to be so arrogant and confront China Film Group head-on again and again.

there has never been!

Huhu

Zhang Hongsen took two deep breaths and looked at Director Han who was deep in thought across from him, waiting for the other party's decision.

He didn't believe it, Director Han would help Fang Ziheng this time!

The listing of China Film Group Co., Ltd. is a major event for the entire China Film Group, and it will also affect China's future layout of the mainland film market.

Above and beyond, there were always leaders paying attention to the listing matter. Neither he nor Director Han could bear the responsibility for the failure.

At the main seat, Director Han had a sullen face, his eyebrows tightened and he didn't know what he was thinking.

After a while, he came back to his senses, rapped the table with his knuckles, and said in a serious voice: "Chen Yu, please ask the finance department to prepare 20 million publicity expenses, start the satellite TV evening news promotion, and make sure that "The Hobbit 3" ranks second

The heat of the week!”

"Understood, I'll go find the Finance Department right now!"

Chen Yu looked solemn, nodded heavily, turned around and walked out silently.

After leaving the door, he went directly to the financial office to inform Director Han of his instructions, and then ducked into the corridor bathroom.

Didi

A minute later, Fang Ziheng received a text message on his phone.

At the Sanqingshan Film and Television Base, Fang Ziheng was filming "Immortality" and did not see the text message on his phone for the first time.

But even if he saw it, he didn't need to worry too much.

It's just normal competition. "The Richest Man in Xihong City" will be released 10 days apart, which is enough to give Zhang Hongsen face.

As for the listing of China Film Co., Ltd., there is still a summer movie next year, so Lao Zhang is too anxious!

On this side, wait for Chen Yu to leave.

Director Han and Zhang Hongsen opened the official website of Hengyu Interactive Entertainment on their computers, and at the same time clicked on Weibo to find relevant reports on "The Richest Man in Xihong City".

On the official website of Hengyu Interactive Entertainment, a huge poster appeared on the homepage.

"The Richest Man in Xihong City", comedy is coming!

Directed by Ning Hao, produced by Xu Zheng, starring Shen Teng, Reba, Chen He and Wang Ou, please watch the movie together on February 2nd!

After watching for a while, Zhang Hongsen pointed at the computer screen and said with a bit of weirdness: "Director Han, you see, it is another week late. Compared with last year's Spring Festival, this summer's "Havoc in Heaven" and "Transfiguration" will be released.

The same path as King Kong 4!"

As expected, Lao Zhang had been in the political arena. He calmed down his emotions in just a moment, and there was no trace of the anger he had just shown on his face.

Director Han picked up the cigarettes from the table, took out two cigarettes and handed one to him. He said with a smile: "Ten days have passed. Director An has already given me a lot of respect. If it were placed on Alibaba Pictures, believe it or not she would give him "Xihong".

"The Richest Man in the City" is scheduled to be released together with "The Hobbit 3"?"

"That's impossible. The box office of Hollywood movies has been fierce in the past few days. No matter how strong Ning Hao's appeal is, Hengyu Interactive Entertainment will not use a comedy film as a bargaining chip!"

Zhang Hongsen slowly shook his head and showed a forced smile.

While taking the cigarette, he took out a lighter and lit it for the two of them.

He heard the implication of Han Dong's message. Don't argue with a prostitute. If you want to vent your anger, you can target Fang Ziheng.

For example, next time I see each other, I can pick up a movie that Hengyu will direct next year.

This can be done.

Zhang Hongsen is also keen on movies controlled by Hengyu. If he can really invest in one or two, it will definitely be of great benefit to China Film Co., Ltd.'s listing next year.

But one code equals one code!

No matter what, Hengyu Entertainment used too much force this time and was too arrogant!

In China, there is no place for private enterprises to be arrogant!
Chapter completed!