Of course, Alice doesn't understand the field of clothing brand design, and she doesn't understand how to develop a company in the fashion field. She can almost be said to be an insulated person from the fashion circle.

She clearly remembered that she had watched a domestic urban workplace drama in her previous life, called "Ode to Fate" nothing. There was a plot in which the female president and the male president had a meal. After the two girls passed by, the girl number one talked endlessly to her daughter number two.

"That woman is amazing. Armani's new spring outfit in 2014! The man is a little bit mixed. The shirt is Guchi, the suit is Versace, the watch is Vacheron Constantin, and the belt is..."

“…How did you see it?”

The question of the girl No. 2 is also Alice's question. Of course, she knows the brand name. Some clothes can also show the style, but it is impossible to achieve the accuracy of the girl No. 1. After all, her personal interests are there, and she never takes the initiative to care about this field. Such issues as the popular styles of a certain brand in a certain year and a certain season... are really a big deal.

In fact, fundamentally speaking, except for being interested in the fashion circle or practitioners in this industry, whether you understand famous brands and personal value, personal cultivation, etc., there is absolutely no direct relationship.

A rich man must drive a luxury car? If he has money but doesn’t understand the brand, he must be a nouveau riche. If he understands the brand, he can even tell at a glance that the “Armani 2014 spring new model” must be a white and rich beauty?

Alice can only hehe about certain mentalities.

Almost a boy can understand cars, and almost a girl can understand fashion, but how many can be affordable? Otherwise, there would be no stupidity in renting a BMW as a big deal, or taking out loans to eat fake Kobe beef.

I just don’t have any interest in that field, what’s wrong?

Not interested can only mean you are not worthy~ it can only mean you are still a nouveau riche and don’t understand brand consumption~

As for the various envy, jealousy, hatred, sarcasm, insults, and ridicule of the people at the bottom of society... As the saying goes, there is no way to worry about the crime you want to add, but in fact, you are just too doomed.

But after all, Alice really has no understanding of the fashion circle, which is an indisputable fact.

"So, you don't understand the fashion circle at all, but you're like to build a clothing company?"

Therefore, Xixi can no longer describe the idea that Alice proposed in an instant: "Do you know the brand building process of a clothing brand? Do you understand the cultural construction method of such companies? Don't tell me that you can hire employees to be responsible for these things. If the boss doesn't know anything, it will only be undermined!"

"I can't learn it, and I said that its goal is to accumulate activity funds for the SOS team. I didn't think of surpassing Chanel."

Xixi's eyes became even more weird. Her meaning was obvious: Isn't it just a middle school club activity?

Alice smiled like a flower, and her meaning was obvious: it was a fool to have money but not make money.

Well, every action of a genius is not something that ordinary people can guess.

Next, the historic meeting of the SOS delegation was held. In this room with only a few steel pipe chairs and a desk, Alice and Sissi asked Ashley a series of questions very seriously.

"My painting skills are absolutely fine. I don't have any tools in my hand now. If you need them, I can draw a beautiful sketch for you at any time!"

"I do have some works in terms of clothing design. However, Xixi has a very correct saying. If you just sell some clothes, almost everyone can do it, but it would be complicated to set up a brand of sufficient scale. Alice, do you have any development plans?"

After all, American girls are different in their enthusiasm. After living in Los Angeles for more than ten years, Alice has undoubtedly experienced this. Even if she is just a few teenage girls, if she really gives an opportunity, she can definitely think like a serious entrepreneur!

"First of all, I really need to explain our strategic goals."

Just before the whole topic began, Alice had already revealed to Ashley in advance that she had a small savings because of stock trading, and starting capital was not a problem.

"Long-term goals are useless now. Many people with high expectations and low skills will only end up failing. Our current goal is not to launch an impact on those first-tier brands, surpassing LV in 20 years, surpassing Chanel in 30 years, or something, no. Our current goal is to occupy the Chinese market."

"Why?"

"What?"

The last of a long list of words was followed by a point, and it was an absolutely unexpected goal. Both listeners were undoubtedly stunned.

"Market size and development potential, friends!"

Alice opened her arms exaggeratedly: "It has been open to the public in 1978, and it has only been about six years now. It is a huge market with a population of more than one billion, and its development level is definitely in its infancy. If we don't take it as a target, do we really want to compete with other international brands for a mature European and American market?"

Just kidding, for this country with the second largest GDP in the world around 2010 and a huge market of more than one billion people, no one who knows history will let it go!

"Dear... you have increased the difficulty by a hundred times."

Xixi said sweatingly: "The threshold for import and export trade is not low, and since you want to sell it abroad, how to solve the brand promotion and sales volume? After all, do you know the cost and process of building a garment processing factory!?"

"Xixi, you immediately became an amateur~"

Alice smiled with her fingers, "Building a clothing processing factory is a matter of a clothing processing enterprise, a labor-intensive industry. Dear, we don't produce clothing, we are just fashionable porters."

"Ah! This sentence is well said!"

Ashley's eyes lit up instantly: "We don't produce clothes, we are just fashionable porters... This sentence can be regarded as our advertising slogan!"

"Uh...uh, yes."

So, it is very simple that the advertising slogan has been released before the company name has been thought out. In this case, the development process with reverse order is probably only Alice can meet it.

"We don't produce clothing, we're just fashionable porters...We don't produce clothing, we're just fashionable porters...so!"

When dusk was about to fall, Ashley rubbed her hands, like Alice, and was extremely excited: "After I got home, I designed the art words of the advertising slogan. Alice, you continue to think about your business development plan, and this aspect is left to me!"

"Well, please, and don't forget to design a Chinese font. Well... You don't think you can speak Chinese, so let me design it~"

In this way, the Chinese slogan was immediately decided: we don’t produce clothing, we are just fashionable porters.

As for what to do in Nongfu Spring in the future... Alice said, let's talk about it.

After school, Ashley parted ways at the door. Alice walked back to Wendon Street with Sissi's arm. At this time, autumn was just around the corner, and the autumn wind was refreshing. The dense leaves on the sidewalk danced slowly in the gust of wind. Bicycles and cars walked through the streets together. The sunset was setting, and the golden red brilliance was everywhere.

"Even if you target the Chinese market, Alice, you were born in Los Angeles after all, and you know what kind of clothing people in your hometown need?"

"Ahem, that's it, don't worry, my dear, Chinatown is a great external window."

Alice knew that many situations could not be believed by others by explaining themselves. After all, in this world, only she is the only one who truly knows the development of history, especially the changes in the mainland in the next few years.

So, she changed the subject and said, "By the way, haven't your father been thinking about creating a film company? How is the situation now?"

“This is not a simple job.”

Xixi curled her lips and said, "Although actors and directors can be found everywhere in Hollywood, my dad has invested in many venture capitalists in film and television companies, and he doesn't look down on those who are not good enough."

Immediately afterwards, she sighed again: "But those with high standards are not so easy to recruit? And according to the funds he has raised so far, they can't afford to make such luxurious movies, unless they are works with low-cost and high box office, but they are hard to come by."
Chapter completed!