The summer season in July, especially in North America, is very tragic.

A total of 15 blockbusters in the United States that cost more than US$20 million were released in large numbers.

Even if the number of screens in the United States exceeds 15,000, it can't help but so many movies are released.

If you have invested in so many movies, you will definitely hope to have about 5 movies per day.

Based on a screening room, it is basically a full day to make a full schedule, and there can only be 8 sessions. If it is earlier or later, no one will come to see it.

Moreover, except for the three games that are good at from the afternoon to the evening, and the attendance rate can exceed 70%, the rest can basically reach 30%, which is very good.

The two morning games and the one late at night are usually calculated in single digits. A remarkable blockbuster can exceed more than 20 people. These must be super blockbusters like "Raiders of the Lost Ark" and "Star Wars".

Therefore, the battle for the battles every afternoon to evening is very fierce.

Cinemas are not fools, it’s not that you give me the conditions and the share ratio is high, so I will definitely give you a high volume of films.

For example, if a movie with a total box office of 50 million yuan, the share of you is 60%, and you can only get 30 million yuan.

But if it is a movie with a total box office of more than US$100 million, it only gives you a 45% share, and you can also get 45 million.

There is a big difference between the two.

If you find a movie that sells the top spot, even if the number of screenings is not large at the beginning, the number of screenings will soon increase and the number of movies that have no attendance will be cut off.

So it is destined that some movies will be beaten to pieces, investment losses will be huge, and even a week has not been able to survive. It is necessary to know that in the 1980s, it is generally a standard configuration to broadcast in mainstream theaters for 8 weeks. If it is too popular, then after the big cities retreat, they will continue to play and release in the countryside, and there will be no problem that lasts for a year or two.

"Back to the Future" took only three weeks to break the North American box office of 200 million yuan in just three weeks. How overbearing is it?

This is not only a place for those small productions and bad movies, but also a place for blockbusters of the same period.

The top three theaters in North America have exceeded 50% of the screens for "Back to the Future" considering that so many movies were released during the same period, these thousands of screens were occupied by "Back to the Future", which is extremely powerful.

But do you think this is the difficulty of hell?

Wrong!

There are as many as 36 movies to be released in August, of which 12 of which have invested more than 30 million yuan!

You should not compare the 30 million you have today to the 30 million you have 30 years later.

The US economy is still developing, and the US dollar has not been over-issued, and it is still of great value.

So the current 30 million production is almost 60 million or 80 million investment in the future.

If millions to tens of millions of promotional expenses are added, they are actually equivalent to investing in movie projects worth hundreds of millions of dollars.

Hollywood is cautious about such huge investments.

The lesson of Lianyi Film Company being acquired by Kirin Group has always been vigilant for "Gate of Heaven" to almost go bankrupt.

So actually, starting last year, the six major Hollywood giants had a tacit agreement with Kirin Group.

The two most important periods of summer and Christmas are the most important periods. There are at most two blockbusters released in the same week.

Then no matter how much you have to leave enough time for these blockbusters for one week to ten days, so that other blockbusters will be staged one after another.

As for encountering movies from other medium-sized film production companies and small-cost movies that have big box office hits, it can only be considered unlucky.

The seven Hollywood masters have such tacit understanding, and they have a basic guarantee for each other's interests.

You can't meet enemies in every blockbuster, right?

So in August this year, when Lianyi Film Company's blockbuster blockbuster "Top Gun" was released, there was only a relatively weak 20th Century Fox movie released at the same time.

Top Gun's advertising expenses in June and July reached 30 million US dollars in two months, which does not include a series of subsidies given by the Navy, and at least a subsidy of 10 million US dollars in the form of special funds.

Although the production cost of Lianyi Film Company is only about 20 million US dollars, if the various expenses of aircraft, airports, aircraft carriers, and special-class pilots are included, it will definitely exceed 100 million.

And if the navy were not opening the back door, you wouldn't have to agree to spend the 100 million US dollars. This involves a lot of sensitive technology and advanced technology!

But the Navy is not stupid either.

The previous airport flight costs were normal consumption and were not considered extra expenses.

But the subsequent advertising campaigns were actually going to use real money to subsidize them.

They also gave 10 million yuan in publicity funds after seeing the unexpectedly good filming of "Top Gun".

All efforts are worth it.

The first week of "Top Gun" was released, "Back to the Future", which had been in the market for 4 weeks, was brought down.

Then he had been the box office champion for 3 weeks, firmly putting "Back to the Future" in second place.

In these three weeks, Top Gun won 2.5 billion US dollars in box office, directly breaking the best box office record of this year that "Back to the Future" has just set.

But "Back to the Future" is not bad at all. It has been ranked second for another three weeks in a row, with a total box office of over 3.3 billion US dollars!

The popularity of "Top Gun" is definitely not just about the box office.

Through his wonderful interpretation in the movie, Fei Xiang has gone from a well-known mixed-race star to a hot super star.

Almost every young man in the United States falls in love with this tall and handsome star.

The Navy directly used Fei Xiang's photos and shots in "Top Gun" on his recruitment advertisements. As a result, in just over a dozen days, they received more than 5,000 applications, which was so happy that they were so happy!

At the same time, the image of the navy was also erected very tall at this time. They made the Americans believe that the reason why the United States is so powerful and inviolable is entirely the role of the navy's carrier-based aircraft and aircraft carriers.

This has greatly improved and improved the military image of the United States, which has been plagued by various negative impacts over the past decade.

The effect was so good that the Pentagon called and praised the Navy for doing great things this time.

Together with Top Gun, the box office champions in July and August made Kirin Group’s film control, which really frustrated Hollywood giants and other film companies.

Besides, there are more than two of them.

"Mean Girl" also gained a lot of hearts from young boys and girls.

Even another action movie "The Detective" from Hong Kong, starring the Cannes actor Zhou Runfa, the male lead of "The Shawshank Redemption", also received excellent box office results.

Throughout August, in such a fierce schedule, "The Detective" was a movie starring Hong Kong people, but it actually ranked among the top ten in the North American box office rankings. It has never fallen below the top ten. The cumulative box office in one month has reached 75 million US dollars.

According to this situation, when it was released, "The Detective" could get at least $1.2 billion in box office.

Based on this box office calculation, "The Detective" can earn a box office share of 36 million US dollars.

The key is that the home court of "The Detective" is not North America or Europe, but Asia.

This movie is said to be starring Zhou Runfa and a hot Asian idol star, which directly triggered the box office of the summer season in Asia.

In the first week of its release, "The Detective" broke the first weekend box office result of "Happy Ghost 2" in July, and directly exceeded HK$2.2 billion in Asia!

Due to its excellent reputation and the great fighting and gunfighting, Zhou Runfa and Liang Chaowei's mutual acting skills were so exciting that it was exciting. The box office in the second week actually reached 200 million!

Over the past week, "The Detective" has exceeded 6.5 billion yuan, and it is almost destined to be the first movie in Asia this year.

The reason why it is almost said that in mid-August, another super hot film appeared in the Xiangjiang film industry.

It is the third part of "Mr. Zombie" which is one episode a year.

Lin Zhengying’s main task now is to produce “Mr. Zombie”.

He knew that this movie was his own work, so every preparation, shooting, and post-production cycle exceeded half a year.

He learned such an attitude of striving for excellence with Yin Jun, and the effect is of course very good.

The first episode of "Mr. Zombie" made more than 30 million Hong Kong dollars.

By "Mr. Zombie 2", Baohe Company made HK$80 million.

Hong Jinbao directly offered a dividend of HK$10 million, giving it to Lin Zhengying.

In "Mr. Zombie 3", Hong Jinbao has invested a lot of money.

Lin Zhengying is still the starring actor, but Hong Jinbao took Yin Jun's banner and invited Zhang Guorong over. In addition, the heroine is Li Zhi, the goddess of "The Legend of the Condor Heroes", which has been very popular recently. This has a huge advantage when we work together.

Especially overseas markets, they are even more powerful.

Under the tremendous pressure of "The Detective", they faced the third week of "The Detective" in the first week, and directly lost "The Detective" with a total Asian box office of HK$1.8 billion, which surprised those who thought "The Detective" would achieve the previous four consecutive results of "Happy Ghost 2".

Lin Zhengying has been studying zombie culture in his spare time in recent years.

Especially when he was filming this year, he absorbed a little more of the essence of "Ghost Blows Out the Light", so the plot content is more beautiful and the script originally given by Yin Jun was directly modified by him.

"Mr. Zombie 3" that was carefully produced in this way will naturally be loved by everyone.

The Asian box office in the second week also received a return of HK$1.6 billion, proving that efforts are valuable.

Then "Mr. Zombie 3" exploded again, and reached the box office champion in Asia in the second week.

Although it is equal every week, it is not comparable to "The Detective" and has a box office of tens of millions, but it has been two weeks late, which has gained too many advantages.

According to this situation, if there is no blockbuster movie, I'm afraid "Mr. Zombie 3" will be the box office champion for a few more weeks.

This made Qilin Movie and McDonald Studio, the producer of "The Detective", relatively speechless.

Although my two-week box office champion broke all records and was well deserved, I was a box office champion for only two weeks and was suppressed.

It feels frustrating to think about it!

Of course, my heart was a bit frustrated, but it was just a kind of dissatisfaction with honor.

In fact, "The Detective" has made a lot of money.
To be continued...