Chapter 1826 The down and out of the game giant
Yin Jun traveled to this world and changed a lot of things.
Some of them were anticipated before Yin Jun did things, but many of them were never thought of.
One of them is Atari, a gaming giant in the United States.
This game industry overlord, who was supposed to decline rapidly in 1983 because of the game "e.t.", is now in 1985, but he is still alive.
Part of the reason behind this is of course caused by Yin Jun.
"E.t." in his previous life was released in June 1982. At that time, Casar, the new president of Atari, had firmly grasped the power and could develop the company as he wanted.
So when the company's development was in a bottleneck, he dared to spend a lot of money to buy the copyright of "e.t.", and was blindly optimistic before conducting market research, producing millions of game cartridges, and finally fell into a huge loss vortex.
But in this life, "e.t." was released one year early. Casar was still cleaning up the interior of Yarida at that time, and there was no "Pac-Man" to help him consolidate the market and build prestige.
Moreover, in this life, giants such as Nintendo, Sega, Namco, etc. are much stronger than in their previous lives.
After conquering the domestic and Asian markets, they quickly turned their attention to the largest electronic game market in the world.
Classic games such as "Troughs", "Super Mario Bros.", "Conra" have entered the US market one after another, and Atari has lost steadily.
In this case, it is difficult for them to support, let alone spending huge amounts of money to introduce creativity like "e.t." to create new games.
But because Atari is not as successful as in his previous life, they are not so arrogant and do not take consumers seriously. They have been doing the market solidly in recent years. On the contrary, the situation is much better than in his previous life.
At least not in a situation where he was about to go bankrupt.
The situation is not optimistic, of course they did not sit idly by, but instead chose to break through.
After searching for a while, he saw that he could no longer defeat Japan with his own strength. In person, Casar finally focused on Kirin Games, a company from the East.
In fact, Casar knew about Kirin Games a long time ago.
In fact, 70% of the classic games that are now called for the wind and rain in the US market are produced by Kirin Games.
The copyright of these games is not just arcades, but those days. I actually obtained the copyright on home game consoles, so the double attack of arcades and home game consoles made Atari miserable.
If it weren't for the US and the US, the game players would still support their own companies, and they were not so sensitive to games and were not so fond of the old and old, Atari might have considered how to close down decently, just like in his previous life.
Casar has set his sights on Kirin Games. One of the biggest reasons is that these games have been authorized to Nintendo, Sega and other Japanese. Our company is the new games run by Kirin Games on the game boy.
The small handheld electronic game console game boy produced and invented by Kirin Games, has many fans all over the world.
So far, the sales of this gaming console, Game Boy, have officially exceeded 100 million units!!
The most important reason for this sales miracle is not just because it is a handheld handheld game console that can be kept in your pocket and can be played at any time.
More importantly, the games of the game boy are very classic, so classic that they are unparalleled!
The content of the game is truly its most popular and most important factor in the world!
Check out their game kid's cassette.
First, there are three popular games, "Hong Kong Cube", "Super Mario Bros." and "Contra".
Although these three games have versions on arcade and home game consoles, Kirin Games retains the only copyright on portable handheld game consoles, only they can produce and sell these three games!
This has caused players who like these three games to buy one game boy when considering that they want to carry the game console with them, and then buy three cartridges.
The retail price of a game boy is $120, and the game cassette is $20 per box.
To sum up, every player who bought the game boy started at least $140, but in fact, many people bought all three games.
This game package that has appeared in the past few years alone has brought them 20 million users to Kirin Games, with a total sales of US$3 billion!
However, this is just the beginning!
Two years ago, Kirin Games, which had been releasing one game for about a year, has pushed games one game after another to the world with the speed of one game a month.
So far, they have maintained this frequency and released eight games in one go, including "Mahjong", "Thunder", "Rain Story", "Pokemon", "Famous General", "Three Kingdoms", "The Island of Adventure", and "Double Dragon" in one go.
It is normal for a company to launch a game.
Kirin Games has so many engineers and designers, as well as Yin Jun, a genius designer, and it is naturally not surprising that it has launched many games.
For example, Atari has launched more than 2,000 games last year to this year, which is so scary.
Of course, Atari Company in his previous life was even more exaggerated. Between 1982 and 1984, they launched a total of tens of thousands of games, most of which were homogeneous garbage games, which completely destroyed the impression in the minds of game fans and fell into a collapsed situation.
It's almost the same now. Their games are also all homogeneous garbage. Not only does it not save the market, it pushes them into the abyss.
But Kirin Games is in common!
The eight games they launched were simply so popular, and they were all!
Among them, the highest-selling "Rain Story", has sold 70 million boxes by the end of 1984!
It’s so popular that you can have such a high sales in one and a half years!
The second-ranked "Mahjong" is not much weaker. At the end of 1984, 60 million boxes have been sold now.
It's just that the audiences of the two games are different.
Those who like "Mahjong" are more office workers over 40 years old, as well as homemakers of the same age.
But those who like "The Story of the Ranch" are all young people under the age of 20, especially boys and girls between the ages of 12 and 16, who are so fascinated that they play with the game boy all day long when they have time.
Among the eight games, "The Three Kingdoms", which ranked last in sales, now has 20 million boxes.
This is not because "The Three Kingdoms" is not fun. In fact, a battle game like "The Three Kingdoms" is very attractive, just because its launch happened in August last year.
With only four months of sales, you can reach 20 million boxes. What else do you want to do with such results?
It was also eight years since its launch, but the previous "Mahjong" sold only 10 million boxes, but at the same time, "The Three Kingdoms" sold 20 million boxes.
This is not because "The Three Kingdoms" is much better than "Mahjong", but because the previous games have already opened up their reputation, game fans have bought "The Three Kingdoms" without hesitation, even though many people have not played this type of game before.
Yes.
Compared with the past few years, Kirin Games, which now uses the portable handheld game console, has a total of 11 games, but each game is a recognized classic.
Whether it is the idea, content, picture quality, overall playability, etc., it is all first-class.
All game review newspapers, magazines, and TV programs highly value the games of Kirin Games, believing it is the most conscientious game company in history.
How rare is it to be a game company that doesn’t produce a bad game?
You will know if you look at Atari.
This is an extremely sharp contrast!!
Experts say this, players also have a scale in their hearts.
Everyone has been playing games for so long, but who doesn’t know what the game of Kirin Games is like?
In addition, everyone knows that these games are designed by Mr. Yin Jun, the smartest genius in the world. How can they not be fun?
Therefore, in such a good situation, the right time, place and people, every game launched by Qilin Games will inevitably usher in crazy buying waves as soon as possible.
It is no exaggeration to say that as long as you see the game cartridges of Kirin Games in the game store, everyone will definitely buy a plate to play if conditions permit.
You said that in the face of such trust from all players, why wouldn’t the game launched by Kirin Games not become popular?
Seeing Kirin Game Company making such a big profit, Casar is of course extremely envious and jealous.
But what can he do?
Not to mention that Atari is no longer the giant that dominated 80% of the game market at the time, just talking about the richest man in the world behind Kirin Games, he can't mess with him.
The Warner Bros. behind Atari is just comparable to a subsidiary of Yin Jun, and it is not as good as the North American branch of Kirin Group, which is known as the number one in Hollywood!
Therefore, Casar did not think about how to destroy Qilin Games. He was thinking about how to study Qilin Games, explore the successful experience of Qilin Games, and how to get benefits from Qilin Games, and help himself get out of the predicament.
You know, Casar has really discovered a secret weapon that can bring Atari back to life!
And this secret weapon is in the hands of Kirin Game Company!!
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Chapter completed!