In the history of his previous life, Yin Jun knew that the development of Japan's 7-11 was always stable, and there were not 10,000 companies until 2000.

It was only after 2000 that their development suddenly accelerated. In more than ten years, they opened nearly 40,000 stores in Japan.

And in the 24 years here, they have not opened 10,000 stores.

In fact, this is easy to understand. Only after laying the foundation can they expand at a high speed.

Now, in just under 10 years, Japan's 7-11 companies have gone from 10,000 companies to 10,000 companies. It seems to be a bit of a thrust, but in fact it is not.

First of all, they had accumulated five or six years of accumulation before, and had a lot of successful experience, and did not blindly expand from the beginning.

More importantly, Japan's 7-11 got Yin Jun's complete mature operation model after 30 years. This is the most suitable development model for Japan's 7-11, greatly accelerating their development speed.

Third, now it is only 1985. The convenience store giants such as the whole family, Luo Song, and the afternoon have not yet begun to make efforts. They have taken the lead in occupying the market from 7 to 11, and there are no rivals.

You can easily occupy the market without an opponent.

As long as the market is occupied by 7-11, these convenience store giants will always be behind 7-11.

Unlike in previous lives, Luo Song and his family were reluctant to leave 7-11, and even on a global scale, they could be compared with 7-11.

The last point is that Yin Jun believes in Suzuki Toshifumi's ability very much.

This outstanding professional manager who created the 7-11 Empire had very mature experience and a very calm mind when facing this situation.

Such a person is most suitable to take charge of 7-11.

Even if there is a temporary setback, he will quickly turn his disadvantages around, get back on the right track, and continue to set out.

With several reasons like this, Yin Juncai felt that even today's 7-11 was a bit aggressive, it had nothing to do with the overall situation.

In Xiangjiang, 378 stores have been opened from 7 to 11, which is still far from the 1,000 stores maintained at the peak of Xiangjiang.

But according to the current economic development level of Xiangjiang, this number is much better than the same period in the previous life.

Especially in Tianshuiwai, the headquarters of Qilin Group, before the 1990s, no one fell behind here 7-11.

As a result, at least 50 companies have 7-11 around Liufushan headquarters, and their business is very good all day long.

According to this situation, it is not surprising that more than 1,200 companies will be more than 7-11 in the future.

These 1,200 companies in Xiangjiang are actually not considered big.

Not to mention Japan, China, compared to the United States, Thailand and South Korea, there are very few.

After the United States acquired a chain supermarket in 2015, by 2020, it successfully increased the number of 7-11 stores to more than 10,000.

After counting, there are about 9,000 companies in Thailand, and it is just around the corner to break through 10,000 companies in the future.

Next is about 8,000 Korean companies. This country with a financial and cultural background that is very similar to Japan. Naturally, it can adapt to these convenience stores in Japan.

In addition, 7-11 has not developed very well in China. With about 1,000 in Hong Kong and more than 5,000 in Baodao, it has only exceeded 8,000 in 2020, even South Korea and China are not as good as those in Korea.

Of course, this is also related to the vast territory of China and the numerous local supermarkets.

Another important point is that 7-11 does not pay attention to the opening of shops in mainland China, and they care more about the European, American and Southeast Asian markets.

Even though the Rongcheng headquarters was established in 2012, the number of stores has not exceeded 300 in 8 years, and it is in a situation of loss every year.

It’s not that it’s not easy to build convenience stores in China. You see, the whole family is very prosperous and developed in China, especially in the Jiangsu, Zhejiang and Shanghai areas. It has more than 4,000 storefronts in one go, which is really jaw-dropping.

This is also related to the fact that the whole family has arranged all the focus of development in China. Their products are also the best among all convenience stores, so they are also the most popular.

With Yin Jun here, the development of these 7-11 in the mainland may also change.

However, the boy did not focus on 7-11.

With the size of China and the development of China's economy, what's the difficulty of creating a convenience store brand by itself?

Although Yin Jun could not be as exaggerated as Dong Ge, saying that he would open 1 million JD convenience stores within five years, it is still possible to accommodate 100,000 major cities across the country.

At that time, in China's retail convenience industry, Kirin Group will be the leading position again.

It is definitely too early to say that the development of convenience stores in the mainland is now.

Not to mention convenience stores, supermarkets are not novel, and new department stores have not been opened, let alone these convenience supermarkets.

At least 30 years will be left before convenience stores start to make efforts.

Before this, it would be very powerful to build a good Qilin Commercial Plaza and use it to spread its tentacles across the country.

However, with all the plans, this Kirin Commercial Plaza model will last for a good life of about 40 years at most.

If you don’t transform and create a new model, you will die miserably.

When the era of online shopping arrived, many people lamented that the real economy was dead.

Department stores that have closed down in various places are no longer the norm.

Even giants like Carrefour, Walmart, Derun Wanjia, and Yichu Lotus are constantly closing their stores.

Even supermarkets cannot be kept in check, and they are defeated by online shopping. This is something that people in the 1980s can't imagine.

But in fact, there is also a supermarket in the United States that is not only not affected by online shopping, but is constantly expanding in the Internet era and becoming a unique and unique fantasy.

Its name is osto, which is pronounced in Chinese, and it is translated as "Costco".

In the era when Douyin was popular, almost every Chinese in the United States would appear with the name of this osto when they went to supermarkets to purchase things.

Because it is the cheapest supermarket!

This super storage supermarket with 650 stores worldwide in 2020 is actually similar to Walmart’s “Sam Storage Supermarket”, but it is even more extreme.

The average gross profit margin of general supermarkets will reach 15%-25%, and Sam's member storage supermarkets will reach about 15%.

However, Costco's gross profit margin is usually 7%, and rarely exceeds 10%.

From the purchase price to the sale in the store, it actually has a gross profit margin of only 7%, which is something that even Walmart’s Sam Member Warehouse Supermarket dare not play.

However, Costco made steady progress and achieved success step by step.

In an extremely bleak era of global retail department stores, their annual growth rate exceeds 5%!

Even before 2012, Costco's growth rate was almost nearly 10% every year!

Such rapid growth can only be seen in the 1970s and 1980s.

Entering the new century, Costco can have such a terrifying growth rate.

And Costco's sku is very low.

sku refers to the unit of inventory, and it is also an English word that many economists often say. It seems to be more advanced when reading it.

Clothing companies such as Metersbonwe, Semir, and Hailan Home have many cases in the opposite examples of Sku, usually calculated by hundreds of thousands or millions.

The supermarket inventory is another value for comparison.

Costco's inventory is low, and the operating cycle is very fast, so that the efficiency of capital utilization will be high and thus the money will be earned more.

For example, if my goods worth 100 yuan are sold out every 30 days, I will buy a new batch to sell, and I will sell it in 30 days... These 30 days are called the operation cycle.

If there is a company that can sell the same 100 yuan goods in 25 days and shorten the operating cycle from 30 days to 25 days. Will they make more profits than the 30-day operating cycle in the long run?

Sure!

Costco's operating cycle is only 30 days, much lower than Walmart's 42 days, and lower than another US retail supermarket giant Target.

Costco can make a lot of money even with a gross profit margin of 7%.

Then, another larger source of income for Costco is their membership fees.

They are studying Walmart, Walmart’s Sam Member Warehouse Supermarket. They need to pay membership fees every year and you can only go in and buy things with a membership certificate.

Without a membership certificate, you can't get in at all.

The same is true for Costco. They are divided into two levels: executive membership and non-executive membership, which is one-year membership fee of US$110 and one-year membership fee of US$55 respectively.

This money was given to Costco for free and cannot be deducted from the payment.

The difference between the two members is that executive members can receive a 2% return of your total consumption every year, and you can also bring people in to spend and buy things, while executive members can only enter alone.

Therefore, most people choose executive members with a price of $110.

This revenue was US$2.6 billion in 2017, while their sales profit was only US$800 million, not even a third of the membership fee.

Do you think members will think it is very expensive, and the membership fees in Costco are too expensive, and then the renewal fee is small?

Wrong!

The number of renewals for Costco every year is as high as 95%!

Even if the membership fee is expensive, the loyalty of Costco's user members is much higher than that of Sam's Member Warehouse Supermarket.

With such high stickiness, no wonder they can become the second largest supermarket group in the United States, second only to Walmart.

Why did Yin Jun suddenly remember this?

The reason is very simple. Now it is 1985. Costco just experienced the merger of two small companies two years ago. They are just a supermarket with only 6 stores in the United States!

Didn’t this give Yin Jun the opportunity to acquire it?

...

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