Starting from May, China TV began to broadcast a TV series.

The name is "I Love My Home".

Due to content and expression, the TV series was not broadcast from 8:00 to 10:00 in prime time, but was placed in this period after 10:00.

Today's China TV station is far from a TV station with 15 sub-channels in the future, it is just one channel.

So there is no other channel to play "I Love My Home". It is a bit inappropriate to play TV series during the day, so I can only get to the evening.

"I Love My Home" is a work by Qilin Culture Huajing Branch. According to the previous rules, people don't need any purchase fees, not to mention that they can't afford it.

Because the production cost of "I Love My Home" exceeds 10 million yuan.

The reward for the male protagonist Zhang Guili alone exceeded 500,000 yuan, which was almost 10,000 yuan per episode, and the actors also received high rewards.

This is also the convention of Qilin Culture Huajing Branch, not to falsely report these paychecks.

Zhang Guili is not considered a big deal. Here Liu Xiaoqing returned to the mainland to film a costume TV series. Qilin Culture Huajing Branch gave her a super high price of RMB 20,000 per episode, which was simply shocking.

Since I can't afford the buyout fee, "I Love My Home" arranged it for others at 10 pm, so China TV generously gave a total of 8 minutes of advertising time, including the 2 minutes of advertising in the middle.

Now China TV is no longer the stupid Chinese TV station in the past few years. It will give "Bao Qingtian" three minutes of golden advertising time.

After seeing the huge profits of advertising, even if it is just like "Plack Clothes Police" and "Enjoy the End" some time ago, it only gives 1 minute of advertising time in front, middle and back.

The rest of the extra advertising time was taken away by Huaxia TV, and the advertising expenses earned were used to fill in various expenses.

In this era, even if China TV is the biological son of the Propaganda and Broadcasting Department, there is no way to manage enough funds. Usually, they have to find a way themselves.

Those film crews and TV actors who went out tried their best to get out in order to get some money.

Now it's OK.

The large amount of advertising fees were recorded, and then the TV series from Qilin Culture Xiangjiang and Huajing companies were placed on their hands to local TV stations, and they could get more or less buyout funds, which was a lot of them.

In this way, when everyone goes out for an interview and filming, they will never sleep in the open, not even have enough food to eat, and often don’t have a penny to give in, so they don’t have enough money to make a living at home.

Therefore, no matter how big the Qilin culture is, it is impossible to give them the advertising fee.

That is, if you are on the 10 o'clock evening, you can give me more, which takes up about half of the advertising time.

If the TV series is not made, Huaxia TV will not lose anything.

If the TV series has good ratings, the remaining half of the advertising time of China TV station may be sold for a lot of money.

In fact, "I Love My Home" really made it.

Huaxia TV really underestimated the boredom and loneliness of the people at night now.

Even if they watch advertisements or ordinary foreign movies and TV series from the 1950s and 1960s, they can watch them with relish, let alone such very down-to-earth family trivial TV series.

Moreover, although the content of comedy is not high, it looks festive.

"The Story of the Editorial Department" only received terrifying ratings last year. This year, "I Love My Home" is the same type, so how can the audience not like it?

Especially because "I Love My Home" has played Zhang Guili's signature, which has a more different meaning.

People can still remember the name Song Dacheng even after 30 years.

Just like Teacher Li Xuejian, people only remember Song Dacheng, but they can't remember the rest of his classic roles.

Even if Song Jiang, one of the four great classics, played by him, many people don’t remember it.

The "Desire" from the previous year was replayed again this year, with a viewership rate of more than 70%. Other local stations have played less than a hundred times in recent years. People have watched "Desire" enough.

Zhang Guili, a soul character in the play, can naturally be remembered by people.

Even though last year's "The Story of the Editorial Department" played Zhang Guili's signature, he was actually just a guest appearance, which attracted the attention of many people in advance.

This time, Zhang Guili is the real starring role. The one that appears in every episode will naturally make more people watch it.

Under Yin Jun's special advice, Liang Zuo specially added some factors from other provinces, so that the whole article would not be full of the flavor of Huajing, which would increase the intimacy of the audience across the country.

Yin Jun's tips and Liang Zuo's talent, created "I Love My Home" is a classic every episode, and it makes people laugh as soon as they appear.

If you smile happily, you will naturally take it seriously.

When the reputation spreads, more and more people will see it.

The ratings of "I Love My Home", which airs one episode every night, are as high as 75% when the tenth episode is aired.

By the twenty episodes, the ratings actually reached 90%.

The ratings in the mainland are the same as those in Xiangjiang. The ratings at 8 pm and the ratings at 11 pm will not be the same in terms of total number of people.

The 90% viewership rate at 8:00 pm means at least 100 million viewers.

At 11 o'clock in the evening, with a 90% viewership, there will be up to 50 million people left.

But even so, it is very powerful.

The super good reputation, hilarious jokes, practical content, and superb performance have made many newspapers discuss the phenomenon of "I Love My Home".

People discuss it very enthusiastically in their daily work and life, and many jokes and golden sentences are used in this way.

By this time, it was not just Zhang Guili who was driving the entire TV series. Mr. Wen, who played his father, Song Dandan, who played his eldest daughter-in-law, Liang Tian, ​​who played his second son, Tao Huimin, who played his younger daughter, and Yu Feihong, who played his daughter of Zhang Guili and Song Dandan, have all become household stars.

Of course, Qilin Culture Huajing Branch would not miss this opportunity, and the advertisements that these people immediately made and played them out.

Like Liu Xiaoqing, Ge You and others before, they also used some product advertisements from Qilin Group. In this way, while constantly changing new advertising stars, they can continue to follow the craze, which kills two birds with one stone.

Now in the 1985 years, it is no longer the two or three years before. Liu Xiaoqing, Tang Guiqiang, Chi Ziqiang and others are so cheap that it is 10,000 or 20,000 yuan.

After Liu Xiaoqing won the Golden Horse Awards last year, she followed the popularity of "The Chinese People in New York". Her advertising remuneration in the mainland has exceeded 100,000 yuan. Even after "The Secret History of Xiaozhuang", she also posted several advertisements in Xiangjiang, and her income was even higher, each of which was no less than 500,000 Hong Kong dollars.

Because Zhang Guili is already the number one male star in the mainland, he gets 200,000 yuan, while the remaining ones range from 100,000 to 20,000 to 30,000 yuan.

Even a little girl like Yu Feihong took 20,000 yuan to advertise for Kirin instant noodles.

Although the Yu family is a famous family in Jiangnan, a little girl starred in a TV series. The performance was only 50,000 yuan for several months. She spent half a day to advertise and reached 20,000 yuan, which really made their family sigh.

Advertising or something is nothing to Gan Guiliang. What he cares about is this family comedy model.

To be precise, "The Story of the Editorial Department" is also an indoor sitcom, and "I Love My Home" is the same. It seems that the mainland is a little interested in such trivial comedy TV series.

Out of the unique mentality of the people of Xiangjiang, Gan Guiliang felt that since this kind of TV series can be popular, then continue filming, and there is no need to worry about them getting tired of it.

He immediately found Liang Zuo, the screenwriter who became popular quickly, and asked him to take Wang Shuo and Director Ma to think about a similar TV series together.

With such a large audience size in China, even a work that follows the trend can achieve good results.

Liang Zuo, Wang Shuo and Director Ma are both literati, but they are not pedantic.

So the few people smoked, drank and ate together for a few days. After discussing for a while, they took out a script of "The Story of Officer Zhang".

When Gan Guiliang talked to Yin Jun, Yin Jun was shocked.

This script has never appeared in history, but the content form is somewhat similar to "Steal of Sheriff Ma" which is nearly 20 years later.

However, this Officer Zhang is more stubborn and old-fashioned than Sheriff Ma, and is not as flexible and changeable as Sheriff Ma.

But the story form is very interesting. It also deals with trivial matters between neighbors. After one story after another, there is one warm chicken soup after another.

Yin Jun only heard three or five short stories and was amazed at the screenwriter's ability.

Although they have not yet been able to break free from the shackles of the times, the origins and always of many stories are still a bit stiff, and even they are not reposted easily between conflicts and conflicts.

But overall, a good story determines everything. Coupled with the skills of several people in character portrayal, the images of several main characters also appear vividly.

Yin Jun immediately agreed with Gan Guiliang's idea of ​​filming this TV series.

It was just that the boy reminded Gan Guiliang that the market in the mainland was too big and he could not keep watching those people appearing in TV series. He should discover more talents.

For example, this "Officer Zhang's Story", you can select some newcomers, which can be regarded as a future talent reserve for Qilin Culture Huajing Branch.

Now Yin Jun is preparing to enter the mainland film field after three to five years of preparation.

There is where these heroes at the moment show their strengths!
Chapter completed!