Chapter 2074 Coupling propaganda
For Yin Jun, there is no time to care about the future of "Forrest Gump"'s box office.
In order to make the box office of Forrest Gump better and thus affect the impression of the Oscar judges, he, Tom Hanks and the crew started a series of non-stop publicity activities after the premiere day.
This is what later became known as "market running", or "roadshow".
Roadshows are an important step in future film promotion.
It is also an indispensable step.
At first, this was made by James Cameron. For the promotion and promotion of "Avatar", he ran the market and the film market all over the world for almost a whole year.
Awesome?
Yin Jun and the others are not so exaggerated, but they are also very serious.
They not only conduct publicity every day in five or six major cities in North America, but also interact with movie fans and book fans. After North America, they also went to Buenos Aires, Sao Paulo and other cities in South America to promote publicity.
Next, they flew directly to Europe opposite the Atlantic Ocean.
Starting from the UK and then to major European markets such as Italy, France, Germany and Spain, it took a week to get it all done.
Finally, on the third weekend of the film's release, a group of crew finally arrived in Asia, the last propaganda subject.
The first country to arrive is of course the most important ticket store in Asia, and it can even be said to be the second largest ticket store in the world.
Japan and China have a population of 150 million and are very developed in the economy. It is already the second largest economy in the world. Culture and entertainment are also popular, and it is most suitable for the dumping of American movies.
Over the years, more than 45% of the Japanese film market belong to Hong Kong movies, and 35% belong to American movies, and only about 20% of the movies belong to their own country.
In some ways, their film market has basically fallen.
Yin Jun himself attaches great importance to the Japanese film market.
It is not only because of the extremely strong consumption capacity of Japan and China, but also because it wants to regard the Japanese and China film market as a stable base for Hong Kong movies.
I can no longer be beaten by American movies like I did in my previous life, and I can directly give up the Japanese and Chinese market that I have worked hard to defeat.
20% of the box office of Hong Kong movies in other places is in Japan, China, and South Korea. It also accounts for more in Asia in this life!
As long as there are two rear bases in Japan, China and South Korea, plus the development of films in mainland China, Chinese-language films can continue to develop for a long time.
I dare not say that they use Confucian culture to completely cover up the culture of their two countries like our ancestors, but with such a weapon, they will often passively receive various information and new cultures from China.
All crew members of the crew of "Forrest Gump" are coming to Japan. The news about the book was already promoted to Japan as early as the beginning of its release.
Japanese. I have a very tough spirit, and the same is true for chasing stars. If you like a star, it will be a long-term thing.
So early on, their various movie fans, book fans, and even Yin Jun's comic fans had already organized themselves to welcome Yin Jun and other crew members so that they could feel the enthusiasm of Japan's fans.
When people's lives reach a certain stage, things that cannot bring money to themselves are usually constantly paid for their interests and support.
Today, the fans here have this mentality, so their organization is very strict and their activity is very high.
When the crew of "Forrest Gump" walked out of the VIP channel at the airport, they saw a crowded situation.
At least tens of thousands of people, they were crowded directly at the airport gate. When they saw Yin Jun and Tom Hanks, they let out deafening screams.
This was the first time Tom Hanks saw so many fans greeting him, and he was shocked.
Yin Jun smiled beside him and said, "Japan. I am very etiquette and will never flock here. I have a guarantee of safety, don't worry!"
Only then did he feel at ease.
Under Yin Jun's guidance, the crew did not get in the car and leave, but went to these fans.
Fans had no hope of getting a response from Yin Jun and the others. As long as they could see the superstars and waved their hands, they felt great happiness.
Now Yin Jun actually walked over with Tom Hanks and others, and the screams of fans suddenly broke through the sky. Many fans, both men and women, were so excited that they cried out.
But as Yin Jun said, they were excited, but there was no congestion or squeezing at all. Instead, they automatically gave up a passage more than two meters wide, allowing Yin Jun, Tom Hanks and others to walk by.
"Thank you, thank you!"
"I'm very happy to come to Japan!"
"I hope you can support our movie!"
"Hello, you are so enthusiastic!"
"We hope to see you again in the cinema!"
“…”
Yin Jun has long been familiar with everyone's greetings to fans.
I walked through this journey, constantly expressing my gratitude, shook hands with everyone from time to time, and smiled all the way, which was really a gesture.
Of course, only the two or three rows of fans in the front, but even the fans who could shake hands were not able to shake hands behind them, they empathized with excitement and excitement.
After walking through the long queue they automatically lined up, an hour had passed unknowingly.
Everyone was so tired that they almost collapsed. After looking back to their fans with sweat, they boarded a few buses and slowly left the airport.
Fans quickly spread out and automatically left the passage. Some people kept applauding at the bus or raising their thumbs up to express their joy.
Japanese TV media also moved quickly. When Yin Jun and his team arrived at the hotel where they were staying, the TV channel in the room had already broadcast the airport pick-up.
Watching it from TV, I realized that this scene was even more spectacular than I imagined.
At that time, everyone could only see dozens of meters of land, so they felt that there were a lot of people.
Looking down from the TV, I was afraid that there would be no less than 20,000 or 30,000 people here, which would block the huge airport outside.
There were so many people, and there was no accident in the end, and the car came out smoothly, which made Tom Hanks amazed at the Japanese. I am indeed a model of "discipline" and "order".
"I heard that Japanese culture comes from China. Is it the same thing on the land of China?" Tom Hanks asked Yin Jun.
The boy shrugged, "You know, we are still poor now, and these etiquettes cannot be expressed before filling our stomachs."
Tom Hanks nodded, and Yin Jun said this, which means that there is no such thing in China now.
In fact, let alone China, the United States is not good either.
Look at a concert by Michael Jackson, and the concert in broad daylight, how many messy and dark things happened?
I have no worries about this when I watch the concert.
Before they fall into madness, they are the most disciplined and orderly people in the world.
This time, when I arrived in Japan, the crew booked the three floors of the Hilton Hotel, including the cafe and event area on one of the floors, which were exclusive to the crew.
Japanese and American rooms are usually smaller, so we are considering brand hotels in the United States, at least double rooms can be stretched.
As for what Japanese tatami culture to experience, the crew members are not in a mood at all.
After more than ten consecutive days of high-intensity publicity, they took at least 100,000 kilometers of plane itinerary. The first time they arrived at the hotel was that they wanted to take a shower and sleep, and they didn't think about anything else.
Tom Hanks also chatted with Yin Jun for a few words and then returned to his room.
As the most noble people in the crew, Yin Jun, Ye Linqinwa, and bodyguards live in the Grand Commander Suite, which has 5 rooms and 3 bathrooms, and a living room and leisure room with a width of more than 100 square meters.
After going to take a shower and changing clothes, Yin Jun came out and saw that Ye Linqinwa had already changed into home clothes and her hair was slightly fluffy, which was obviously just washed.
"Why are you so fast?" the young man said in surprise.
"Work with you, if you don't do anything faster, can you keep up with various arrangements?" Ye Linqinwa sat on the sofa, reading with stacks of documents, "I'm comparing now. Are there any different plans in our itinerary in the past few days?"
"It shouldn't be any change, right?" Yin Jun sat next to her, unscrewed a bottle of pure water and drank.
"Well, although there are not many changes, you are much tired than them." Ye Linqinwa said, "Japan's largest brokerage firm, Chairman of Zhou Fang Yuxiong, will have an appointment with you tomorrow night. In addition, the afternoon of the following day, Sony's president Akio Morita has a meeting with you. On the morning of the day after tomorrow, that is, the morning of the day after tomorrow, that is, the morning of the day we left, you have to visit Mr. Katsuki Toma."
"It's okay, that's it outside." Yin Jun rubbed his eyes, "When I finish this, there's only next year's Oscar campaign... As long as I can complete this task, I will not only be a little easier in the next few years, but you will also be less busy."
Ye Linqinwa gave the boy a blank look, "You can be lazy, but you have to deal with so many things, and so many people call you to find you. Isn't this all for me?"
"Well, thank you for your hard work." Yin Jun smiled, stood up and ran behind the sofa, stretched out his hands and pressed them on her shoulders, "Come on, try the boss's personal service!"
“Geeh…”
Ye Linqinwa smiled softly, "Stop making trouble, you are not a masseur... Oh, it hurts!"
"Look, you're a little too tired." Yin Jun pressed gently and looked up at Cao Jun in the corner and said, "Brother Jun, go out and ask them to find two women who know how to massage the hotel."
Cao Jun over there nodded.
Ye Linqinwa was not very willing, "It's okay for me to massage me like this, it's good... You have to go to Asahi TV station tonight, why don't they give you a massage and relax?"
"Nonsense, two masseurs, do you want to enjoy it alone?" Yin Jun pinched her earlobe, "Let's go together."
"Um……"
Ye Linqinwa was unable to work by Yin Jun, so she simply put down the documents and closed her eyes and enjoyed silently.
As the two of them, she could not accept the care of her boss.
But the two have been together for too long and are already very familiar with each other, so they will definitely not feel unfamiliar.
Besides, the faint feeling between the two is also subtle!
Chapter completed!