Chapter 457 Let you see free marketing in the 21st century!
The American CBS Broadcasting Corporation, commonly known as CBS, is them.
CBS is not just a TV station, they also have one of the largest radio channels in the United States.
After the 1950s, CBS took advantage of the NBC turmoil and dug up their people, which greatly damaged their vitality and embarked on the road comparable to NBC.
CBS also has film departments, namely Columbia Film Company and Samsung Film Company, which have not been acquired by Sony yet.
After the film company was sold, CBS was also acquired by Lei Shidong in 1999. This separate CBS group has completely become a history.
CBS is still a very large group now, with annual operating income exceeding US$10 billion.
Before the U.S. economy entered a landslide, their lives were pretty good.
In November last year, the same time as the British TV station, the one who bought Yin Jun's "Millionaire" in the United States was CBS.
After full understanding and preparation, CBS officially launched the American version of "Millionaire" in early February this year, which will be broadcast at 10 pm on Wednesday and once a week.
Now 6 episodes of the show have been broadcast, and the effect is very good. The ratings can now reach more than 15% of the same time period!
You know, there are so many TV stations in the United States today, far from being a major reshuffle after 2000, it has gradually become a concentration of five major media groups.
In addition to cbs, nbc, and abc, there are also medium and large TV networks that combine dozens of TV stations and hundreds of TV stations.
If you can have a rating of 15%, you will basically be the undisputed overlord in the same period of time.
Such good results made Klin, deputy manager of variety show, who spent HK$30 million a year to buy copyright, very proud of the TV station.
CBS is not so anxious to sell advertisements, but now advertisers have flocked to contract the full-time advertisements of "Millionaire". The combined price has reached 110 million US dollars a year, which is more than 10 times the purchase price and production cost!
But CBS is not very satisfied with this price code, because "Millionaire" is a program that is appreciated by both the elite and the masses. It has a gimmick of 1 million US dollars and people's desire to learn, so of course it will be popular for a long time.
Such a program is definitely not short of those who support it and advertisers who support it.
With the invincibility of "Millionaire" during this period, the senior executives of CBS have increased their psychological price from 80 million US dollars to 200 million US dollars.
It looks very expensive at first glance, but how many programs have the first ratings in the whole period?
If it weren't for the broadcast at 10 o'clock, they would have dared to call for $500 million!
If the ratings this year continue to maintain, then the price will be directly on the 9 o'clock level next year, and the price will be even higher at that time.
I personally went to a rural area like Xiangjiang and discovered such a good column, Klin, and naturally I was appreciated by the senior management.
Isn’t the most important thing for a TV station to be your own broadcast content?
In addition to the TV programs you produce yourself, purchasing is also a very important part. If you have such a good vision and buy more good TV programs for TV stations in the future, won’t CBS become more and more prosperous?
So, it was just the beginning of the year, and Clin was already told that the company would give him a prize of 1 million US dollars in the first quarter of this year. If "Millionaire" continues to improve, then the half-year and year-end bonus will definitely not be stingy!
Therefore, during this period, Klin has been smiling.
His position in the company also rose a lot with it.
For example, today he came to the cartoon channel, and the director of the program, Symens, personally made a cup of coffee and waited for him. Such treatment had never been done before.
After the two of them exchanged greetings, Clinn talked about the serious matter, "Symens, my friend recently made an animation. Do you want to watch it?"
"Anime?" Symens nodded, "What is it? Which company made it?"
"It was made by Xiangjiang's Qilin Culture." Klin said.
"Qilin Culture... This name sounds a bit familiar..." Symens turned his mind, "Oh, I remember it! Several comics that have become popular in the United States recently are made by Qilin Culture!"
CBS cartoons are not as famous as Disney, but there are still many comic companies and animation companies in the United States. The children's market is also very important, so CBS is still very attentive to animation.
A competent director at Symens was very familiar with the new comics and animations on the market.
If the name Qilin Culture was not too difficult to describe and the company from Xiangjiang was not a good deal, he would have thought of its background as soon as possible.
"Just you know," Clin smiled. "They made an animation of "Transformers", which is now very popular in the United States. Do you want to watch it?"
"look!"
Symens said without thinking.
"Transformers" is a very popular comic in the United States this year. In Symens's opinion, those robots that can easily transform into various cars are really cool.
Countless young Americans and children think so too.
Especially the United States is originally a country on the wheels of cars, and the idea of car robots is directly under their ideas. Therefore, the Transformers comic book is the best-selling in the United States.
If Transformers has 50% of the comic strength, then this cartoon will be no different.
What Symens was most worried about at this time was that the animation company in Hong Kong was not doing well and wasted this comic that was expected to become a classic.
But when they sat down in the screening room and started watching, Symens couldn't calm down.
"Damn, is this really made by Xiangjiang Animation Company? It's so beautiful!"
"Perfect design! Perfect picture effect! Perfect deformation effect!"
"And this car... is so domineering, exactly the same as the comics!"
"How much time will it take to make such a surprise?"
"It's not bad, better than Disney..."
After watching one episode, Symens was still not satisfied and directly watched the remaining two episodes, without stopping in his admiration.
"Tsk tsk, this animation is definitely better than comic books! I really didn't expect that there is such a good animator in such a backward place in Xiangjiang!" Symens said in admiration.
"The main body of these animations is the masters of the Shanghai Art Film Studio in China... You should have seen their works, right? For example, Tadpoles look for their mother..." Klin said with a smile.
"Is it the works of these masters?" Symens immediately felt awe.
Before computer animation was created, the animation work groups around the world worshiped the masters of the Shanghai Art Film Studio, not only Hayao Miyazaki.
Especially they know that the masters of the Shanghai Art Film Studio made these classic animations under the arduous circumstances, so it was even more valuable.
"It's not them, they are their disciples." Klin said, "The masters are old, and their bodies can't stand the production with such high intensity."
"Well, even the disciples, this delicate attitude is worthy of praise, and they are worthy of being their disciples!" Symens sighed and said, "Clin, don't worry, we want this animation! The price is easy to say, we will calculate based on the first-class animation prices on the market, and we will not let them suffer a loss!"
"No, no." Clin shook his head, "Symens, you misunderstood. They don't want money."
"Not money?" Symens was surprised. "What is that? Can it be free?"
"Haha, you're right, it's free!" Clin said seriously.
"Well……"
Symens's face became serious, "What do they want?"
As a businessman, of course, I don’t believe in free lunches, and the other person’s “Transformers” cartoon is well done and he doesn’t have to worry about selling it at all.
"They only have one requirement, that is, play in the most prime time, and must cover all the playback networks of our CBS." Klin said, "As long as this requirement is met, they can give us exclusive North America free playback rights for the first year. The current progress is that one episode can be provided per week. The prices for the second and third year are easy to say."
"It is not a problem to cover all networks in CBS. As long as it is in prime time, it is all the TV stations together." Symens pondered, "But this is not easy to deal with in the most prime time! We still have a Spider-Man animation with the DC comics!"
"Spider-Man has been playing for more than a year. Can there be any new ideas?" Clin said. "Transformers is the best comic at present and the most popular one. Playing its cartoon while the iron is hot is a great thing for us, right?"
"You make sense, but..." Symens pondered for a moment, "In this way, I'll hold a meeting with everyone and report to the top. If they're fine, I'll have no problem here."
After all, Symens is a professional talent, so of course he knows that the cartoon will be more popular.
"Transformers" has gradually set off a trend. If its cartoons are broadcast now, American children will be fascinated.
As the director of an animation channel, he has this confidence.
"Don't worry, they can't do it for free?" Clin smiled, "This is because we CBS and they have a collaboration with Millionaire, otherwise we will be our turn to have such a good thing? We've been to NBC or ABC long ago!"
Symens nodded.
It is finely produced and has the best-selling foundation of comics, and is still free. Such cartoons really don’t have to worry about launching them.
Chapter completed!