Chapter 149 Domineering and strange woman
Lu Kun can avoid Tianaka because he knows that this is just a dog, but he cannot underestimate Yukiko Morita. The Soni Empire is a giant, and Soni Digital Music has just been established for two years and is just a trivial small character. It is only because it comes from Soni's direct line, so it is so powerful to win the lead.★⊿↑
When Yukiko Morita wanted to see him, Lu Kun immediately turned down everything and set aside time. The Soni Empire was too huge and he dared not offend him easily. What's more, behind Soni was an extremely terrifying Mitsui chaebol. A stomp on his feet could make Gu Mei immediately bankrupt.
"Mr. Lu, I'll not go around in circles. The products we like cannot be reduced in price, which will damage the brand image a lot. You are not what a partner should do." Xuezi has the softness of a typical Japanese woman. Although she grew up in the United States, she still received Japanese traditional education, but she lacks the obedience and tolerance of Japanese women.
"I believe Miss Morita also knows the current situation of our Gumei Company. Due to a series of decision-making mistakes, the reputation is very poor now and there are no customers coming to you. I will not hide it from you. It is not my intention to reduce the price of Soni, but I have no choice but to have the last resort."
"I heard that you have reached a cooperation with the recently rising Yinba. It's not the request made by this small company? That's really overestimating your ability. Ants shake the elephant and even want to attack our brand."
"To be honest, this is exactly what we ask to get goods from there. On the other hand, we cannot accumulate so much goods to occupy funds. I can't explain it to the board of directors."
"I want to ask your company to suspend this sales behavior and give me two days. Maybe you will have no other pressure." Xuezi was very confident and even a little domineering.
"What does Miss Morita mean?"
"The Yinba will be included in the Soni Digital Music brand. Since it is a kite that rises from the east wind of our Soni, I will hold the reins that control it firmly in my hand."
"This..." Lu Kun obviously didn't believe it.
Yukiko Morita smiled, with a certain classical charm of Hijima women, and said, "No, no, no, don't use that kind of questioning look. No one can say no in front of Soni. No one can bow his head in front of capital."
"I wonder how much money Miss Shengtian is going to invest in to acquire?" Lu Kun was very jealous. Why didn't he expect to try to acquire? His thinking has limited him. Now Yinba's brand is worth a lot of money. It is a golden rooster that keeps making money.
"One hundred million."
Lu Kun took a deep breath in an instant. Is this crazy? The premium is too much. Before he could digest it, Yukiko Morita spoke again.
"If it doesn't work, then it's 200 million."
This is the company that has not been founded for a long time. Even if you are so lucky, you are now popular and the sound quality is indeed strong, but the market is so big, how much money can you make in a year! Do you know how long the soundbar can be popular? According to past experience, no product can be sold continuously. It is a miracle that Aiguo's moonlight system has been selling for six months. How many units have been sold? How much profit?
Lu Kun has not lost his composure like this for a long time. Even when he was so angry that he almost vomited blood when he learned about the incident of the slander of So Ni, he was more angry. The last time such shock may have been traced back to twenty years ago.
A charming smile appeared on Moritian Xuezi's face, and her beautiful three-dimensional face was even more beautiful. At such an age, Lu Kun had already lost interest in chasing women, and he couldn't help but look at it a few more times, and his heartbeat was a little faster like a young boy.
The beautiful woman stretched out her green onion fingers and pressed it on her lips, took it away and shook it, and smiled and said, "It seems that Mr. Lu doesn't understand the market, so he is so shocked."
Lu Kun is also very optimistic about the future market of mp3, and Gumei Electric Appliances is clearly the internal statistics of Gumei Electric. Huaxia's total sales of mp3s in a year are about one million units, with four famous brands accounting for 45%, and Aiguo accounts for the largest proportion in the past six years, about 15%. Each of the remaining six brands is about 5%, which is almost the same every month. The remaining small public model factories divide 25%. Because of the statistical data, according to the popularity of Yinba in the market, Lu Kun estimates that the market demand for Yinba is only in the second half of the year. The market demand for Yinba is about 100,000, and even more.
Subo Electrical Appliances naturally knows such data, so both companies have orders of about 100,000 units.
Yes, Yinba is now popular, but the brands that have suddenly become popular in the past two years, such as Xinli and Ailihe, have created sales myths in a short period of time. In the first half of this year, it is definitely the world of Aiguo Moonlight. However, the market popularity has come quickly and it has been hot and long-lasting. No manufacturer can do it yet. Except for Apple's ipod in the United States, this product has not entered the mainstream market in China.
The sales of mp3 depends on the market popularity.
The Yinba was able to generate 20 million profits, which is Lu Kun's biggest assessment.
"Two million? Miss Moritian, the total profit of China's mp3 market this year is probably only so much."
"Haha, Mr. Lu, you don't have to worry about this. Just promise me to suspend the sales office for two days. I'll come to visit so late. I'll bother you. Goodbye."
Yukiko Morita said politely, maintaining the minimum politeness and a confident smile on her face. When she walked out of the door, her face became serious. Soni's situation was not as relaxed as she did.
The market of Soni mp3 is mainly four major parts: the US market, Japanese island local market, Chinese market, and European market. Currently, Soni released the first digital music product with the trend of Taishan. After all, it was launched too late and missed the best opportunity. It performed well in the Japanese island local market and European market. The US market was directly attacked by Apple ipods. She had seen Jobs once, and this paranoia made her despair and could not defeat it. China's rapid development market is particularly important and must not be lost.
Not only did she know about the current mp3 sales in China this year, what brands are there, and what characteristics are these brands, she even made consulting companies predict the next two years. The overall sales in 2004 will increase by 300% compared with this year, and even 400% in 2005. This is an emerging market with huge prospects.
Is two hundred million expensive? Haha, it is only more than 20 million US dollars, but it can kill two birds with one stone to solve the current two major dilemmas in Soni.
First, it is particularly rare to get Yinba's technology. Low-priced and high-sounding products, with high profit margins. If you put it on the label of Soni, you will avoid the high-end market of Apple ipod and are very competitive. Second, it is to destroy the Yinba brand. Haha, hasn't it defeated Soni? I'm buying you now and changing the product to my brand. How can Chinese people resist buying Soni?
Capital acquisition is a common method for large companies to deal with small companies. Yukiko Morita's reaction speed is extraordinary, and ordinary men are not as decisive and courageous as her.
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Chapter completed!