Jobs stood on the stage casually, as if an invisible aura was shrouded in him. He was the master, and his control was far stronger than Memphis, and no one even dared to question him.

"Hello, Harvard classmates."

There is no polite or flattering tone at all, and it does not change due to anyone or any occasion.

Liu Chen secretly observed him, thinking that Jobs is very thin now, and I don’t know if he is sick. He thought about the confrontation that will come soon, and he felt a little uneasy and excited.

"I arrived for half an hour and missed a part. As for the part I heard, Professor Memphis is very familiar with China, knowledgeable, and has a thorough research on this company."

I suddenly stopped when I said this.

"Professor Memphis, I wonder if I can ask for a question."

Although he was kind, his tone was not polite. This is Jobs' style.

Memphis has a scholarly style. To be honest, it was his first time meeting with Jobs and he had no selfish relationships. He didn't know why Jobs was a guest at his lecture. He always had to say something on the scene, and said with a smile: "Mr. Jobs, may I ask."

"Harvard business cases have always been shrouded in China and are sought after by some entrepreneurs in China. I wonder what standards do you choose for business cases? There are few people in the United States who know about the scale. If you want to say that the scale is far less than Lenovo, Hisense, and Huawei, I'm a little curious."

Jobs' eyes were bright and shining.

Liu Chen thought about why he had this question.

Memphis said: "Objectively speaking, Harvard Business School is at the top of business schools around the world. It has gathered a group of research experts focusing on business, and has cultivated and delivered a large number of outstanding management talents to American companies. The school's business case study focuses on industry-leading companies and applies to global business management case analysis, which has a huge impact on future business leaders and cannot be underestimated."

Let me first make a cliché, which is probably the nature that every scholar cannot change. Jobs obviously doesn't like to listen to clichés and frowned slightly.

"I noticed that China is particularly concerned about Harvard's business cases, in other countries, including Europe. In the process of choosing a business case, I am not disturbed by the outside world, and I never think about whether it has a halo or how to view the overseas market. This is not my focus. I stick to my own judgment and principles, and choose this company instead of another company as a business case. The most important selection criterion is to judge whether students can learn from this case that the company makes important innovations in the industry they are in, and their practical skills that they can apply to the future."

"Professor Memphis doesn't seem to answer my question." Jobs was obviously dissatisfied with the way this guy answered.

Memphis didn't expect that Jobs would attack him as a guest. He learned the lesson he had just learned and really didn't dare to be caught and hurt his feet. Therefore, he kept avoiding the important things, but he didn't expect that Jobs would not let him go.

"Okay, actually, the main reason why I chose to study China's Yinba Company was Mr. Jobs."

"Oh, please continue." Jobs stared at his eyes.

"In the past two years, Apple, led by Mr. Jobs, has launched IPOD and is popular all over the United States. I have always been very interested in the field of digital music playback, but I am not interested in studying local American companies. Sorry, I have always admired Apple, it is fashionable and full of personality and cool. I am a fan of Apple. I am looking forward to the listing of IPOD-fanni."

Memphis said easily, it was considered a little flattering, but Jobs didn't appreciate it and was still looking at him.

"Last October, Mr. Jobs mentioned a Chinese company when answering a reporter's question. He accidentally saw this interview, so I was very interested. I have been studying it until now. The more I study it, the more I feel the benefit. After all, Mr. Jobs is the guide for me to choose to study cases this time."

A very simple question, Liu Chen felt Jobs's digging and seriousness, and after asking the question, he kept looking at Memphis.

"So, professor, since you have a deep understanding of Yinba and are a loyal Apple fan, I am going to be on sale worldwide by ipod-fanni, of course, including China. As you said in the lecture just now, Yinba has occupied 50% of China's market and will go further this year. So who will win the battle when I enter China at this time?"

Jobs' expression was extremely serious. He looked at Memphis and didn't care that this was the stage. There were still many students sitting below, while the troublemakers who were known for challenging authority sat quietly without any noise.

However, everyone thinks that Mr. Jobs's problem is not valid at all. Who will win the battle? That is for opponents of the same magnitude. In their opinion, it must be that the Apple IPOD will crush everything, and even the picky Americans have conquered it. Can the Chinese not love it?

It was the first time Hanzi saw Jobs. He was intimidated by his strange aura and listened to the conversation between the two seriously. He was also questioning in his heart that Yinba could not have the ability to challenge Apple. However, Yinba defeated Soni simply and neatly. In the US market, Soni persisted for at least a long time and was indistinguishable. From this perspective, Yinba is stronger than Apple ipod.

Memphis' expression was very solemn, thinking about how to answer.

"Starbucks is one of the few companies in the world. It has almost never changed its products and services in culture, but has achieved success. It sells a complete foreign drink, but it has also created brilliant achievements in a country with thousands of years of tea drinking history."

After repeated consideration, Memphis said.

"Professor, we are not discussing sugar water now, but music." Jobs said softly, but his tone showed obvious disdain. He was always worried about something in his life.

In 1983, Jobs poached Scully from Pepsi. In order to convince Scully to join Apple, Jobs said one of his famous quotes: "Do you want to sell sugar water for the rest of your life, or do you want to seize the opportunity to change the whole world?"

After Scully joined Apple, he and Jobs served as Apple Joint Ceo.

In the first period of time, the two of them were able to learn from each other's strengths and weaknesses.

However, due to poor sales of ma-machines, the relationship between Jobs and Scully became increasingly alienated, and both hoped to use the Apple board of directors to expel each other.

In the end, Scully took the upper hand on Apple's board.

September 16, 1985, this day was unforgettable for Jobs. This was the most frustrating moment in his life. It was also a few days after his 30th birthday. He was forced to resign from the position of Apple's chairman because he did not receive support from the Apple board of directors.
Chapter completed!