Chapter 872: All-round Offensive
Liu Chen's eyes were rolling, and he also noticed something was wrong: "If I guessed correctly, Alibao should be on the offensive against us soon. Today, Sun Ziyi came to the door, which was equivalent to an ultimatum."
After Sun Ziyi left Ba E-commerce, a ban on Ba E-commerce quietly began.
Although Liu Chen and Cao Rong were already wary, when the crisis really swept, they still seemed a little caught off guard.
The crisis broke out online, and some customers called and complained that the website that could not be searched on search engines. And once searching for the e-commerce industry, the advertisement of "To dominate e-commerce, go to Yilibao" will pop up.
The customer service didn't believe this would happen at the beginning, and thought it must be a bug.
But more and more people complained, and the complaint phone number was almost blown up. Then she tried to search online by herself, but she was shocked. This is really the case.
She realized that this was a very serious problem and immediately responded to her superiors. The superior leaders did not dare to slacken in and reported directly to Cao Rong.
After Cao Rong learned the news, he urgently held a company meeting to discuss countermeasures.
"Mr. Cao, I have asked someone to ask about search engine companies, such as Huadu and Guge. They said that someone spent a lot of money to buy the keywords that dominate e-commerce." Manager Wang from the Public Relations Department said at the meeting.
A deputy general manager asked: "Didn't the other party disclose which company it is?"
Before Manager Wang could answer, Cao Rong said, "Do you still want to ask? It must be the one who made it behind Alibao."
The atmosphere at the meeting suddenly became quiet. Everyone present was the top e-commerce executives, and they all understood what Alibaba would mean by doing this.
First buy a search engine so that customers can’t find the website address of Ba E-commerce, and then lead the customers to Alibaba. This is clearly a war on Ba E-commerce.
When everyone thought of fighting against giants in the e-commerce industry, they were still a little upset and seemed a little lacking in confidence. After all, Alibaba is not comparable to Jiangdong and others.
Cao Rong looked at Manager Wang: "Now customers are used to using search engines instead of using manual URLs, so Alibaba's move has hit us a lot, and customer loss is very serious. What countermeasures have your public relations department thought of?"
"There is no other way except to spend money." Manager Wang lowered his head after saying that. He himself thought that this method was a way.
"Mr. Cao, except for the higher prices than Alibaba, there is really no way to make search engine companies stop banning us." Another deputy general manager said.
Cao Rong fell into a brief silence. She was unexpectedly thinking and hesitating.
Should I ask Liu Chen for instructions?
Cao Rong is very complicated now. She understands that if she encounters a crisis and simply relies on Liu Chen, she will be too disappointing.
"Liu Chen, he still hopes that I can stand alone, and I must become stronger and become what he wants to see." A resolute look flashed through Cao Rong's eyes.
"Go to contact the search engine company, how much does Alibaba buy double the price, and also buy Alibaba to let them taste the taste here too." Cao Rong slapped the table and said resolutely.
Everyone present was shocked to see Cao Rong show such a decisive side for the first time, but after being surprised, they were full of confidence and being banned was too frustrating. It was naturally exciting to be able to let go and fight back.
Soon, the news that Alibaba Bao banned the e-commerce industry reached Liu Chen's ears. He only told Cao Rong four words: "Let's go and do it."
Although Liu Chen did not tell him how to do it, these four words gave Cao Rong great confidence and confidence.
"It seems that Sun Ziyi's visit yesterday was an ultimatum. For him, if he can't use it for himself, he must destroy it." Liu Chen thought about it for a moment and sorted it out.
Since Sun Ziyi has made up his mind to destroy the e-commerce company, buying the keywords for search engines will definitely be the first step, and a more fierce offensive will surely be in the future.
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...
Cao Rong sat quietly in her office, waiting for the results.
Unfortunately, the preliminary negotiations with the search engine company ended in a failed situation. The other party refused to breach the contract after signing a contract.
This news made Cao Rong feel very troubled, but the troubles always came again and again. The people below reported that many websites that originally had cooperation with Ba E-commerce sent announcement letters, and the SLR stopped the cooperation relationship between Ba E-commerce.
"How could this happen?" Cao Rong was a little furious.
"According to the person in charge of a website that refuses to be named, websites that have cooperative relationships with Alibaba have basically signed contracts with Alibaba. If they cooperate with us, they will have to pay a high fine. Those websites now think that Alibaba is the boss of the e-commerce industry, so they all abandoned us." The secretary whispered.
"I'm short-sighted and recorded all these companies that have unilaterally stopped cooperation and added them to the blacklist. Today they ignored us and we will make him unable to stand up in the future." Cao Rong clenched her fists and said, Alibao was really a bit too bullying.
"Yes." The secretary nodded hard.
"In addition, let the Public Relations Department think about new countermeasures. The company is in a stage of rapid development and the publicity work cannot be stopped. Without the publicity of those websites, we have to find another way out." Cao Rong reminded the secretary.
"Well, Mr. Cao, if you have nothing to do, I'll go out first." The secretary nodded and then quickly left.
"Alibao, what other means do you have? Just use it." Cao Rong forced herself to calm down. She understood that this was the first time she had encountered a huge crisis since she was in charge of e-commerce. If she was not careful, she might lose everything.
It is fake to say that it is not nervous. Liu Chen has paved the way for her before. The launch of the super logistics center and the advocacy of countless media reporters, Ba E-commerce has been in full swing for a while. As long as it continues to develop steadily, surpassing Alibaba is just around the corner.
However, the mall will never be calm. If you don’t attack others, others will also attack you.
Cao Rong was ready to take on all the attacks released by Alibao. This crisis was also a touchstone for her, an opportunity for her to surpass herself to complete sublimation.
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...
While Alibaba and Ba E-commerce are fighting openly and secretly, the well-informed and keen media have begun to make a big fuss again.
One is a veteran big shot of domestic e-commerce platforms, and the other is an industry rookie named by relevant national departments. The struggle between the two is much more intense than the dominant e-commerce company Dongzhengba.
As soon as the news reports came out, they quickly attracted people's attention, which was a rare good show.
Originally, everyone was optimistic about Ba E-commerce, but Alibaba Bao now fully demonstrated his wealthy side. SoftBank, which has his grandson Yi, is supported by it. Alibaba Bao is indeed not short of money now, and is spending money crazy to kill Ba E-commerce.
The main grandson Tzuyi also understood that if he didn't kill Ba E-commerce, the huge effort he invested in Alibaba would likely end up in vain, so he is now equivalent to a fight against the enemy.
Cao Rong withstood the huge pressure at this time and did not ask Liu Chen for help because she firmly believed that she could also solve the crisis. If she could not even deal with this, how could she bring the domineering e-commerce to a higher level?
Under Alibaba's endless offensive, Ba E-commerce has entered a state of emergency preparation from top to bottom, especially the public relations department is busy. On the one hand, it has to discuss cooperation with search engine companies, on the other hand, it has to expand new publicity channels, and deal with media reporters. For a time, there is a lack of manpower.
"Look, the building opposite is pulling banners." A staff member of Ba E-commerce said loudly.
Everyone was busy working, but when he shouted, he turned his attention to the building opposite.
But when we saw the words on the huge banner, everyone's face became a little unfavorable.
Frustrated, this is the first feeling in people who see the content of the banner.
"Alibao is really too much. He actually openly putting banners across the opposite side of our company building to promote them Alibao. Isn't this humiliating us?" A deputy general manager pushed Cao Rong's office angrily and said angrily.
"Isn't this the effect Alibaba wants? It makes our company's employees angry, lose their stance, and then hit our morale." Cao Rong said calmly. It is an extraordinary period. If she is not calm as the helmsman, then the company will be in panic.
"Do you just let Alibao ride on us like this to provoke?" said the vice president unwillingly.
"Of course not. Not only can they not swallow this breath, but they will also return it twice as much as possible." Cao Rong said viciously. The clay man was still angry, let alone a human being.
Since Liu Chen handed over Ba E-commerce to her, she has regarded Ba E-commerce as her own child. Her children were bullied, and she must protect her mother.
You know, women are even more terrifying once they protect their babies than men.
Cao Rong took out her cell phone and dialed a number.
"Mr. Cao, if you do this, it's a bit unpleasant." The person on the other end of the phone seemed a little embarrassed.
"Don't worry, if something happens, we will do our best to dominate e-commerce." Cao Rong said firmly.
The other side of the phone was silent for two seconds, "Is this what Mr. Liu meant?"
"What I mean is what he means." Cao Rong replied directly.
"Okay, I'll make arrangements right away." The other end of the phone replied.
"Trouble." Cao Rong hung up the phone, then walked to the wine cabinet, poured herself a glass of red wine, sat quietly in front of the floor-to-ceiling window, and looked at the Zhendan Building not far away.
Chapter completed!