When Liu Jiang sold Jiangdong E-commerce to Alibaba, he did not ask for money, but replaced 2% of his shares and sought a position as an executive of Alibaba Company with an annual salary of one million.

Don’t think that 2% of the shares are very few. You should know that Ma Yun himself only accounts for 8.9%.

After hearing General Liu's military order, all those who had opinions were silent.

Anyone knows what the job of 2% shares and Alibaba executives means.

If you own these two things, you can be called a successful person.

And General Liu dared to gamble on these things, which shows that he was still very confident in his plan.

At this time, the head of the Finance Department stood up and said, "Mr. Ma said hello to me. The board of directors agreed to adopt this plan, hoping that our departments can implement it."

When everyone heard that the board of directors had passed, there was nothing to say.

"The work tasks of each department have been written very clearly in the plan. This is a tough battle, which is related to the future of our Alibaba. It also determines the future of China's e-commerce industry. Is it whether we become an unshakable industry no.1, or do e-commerce counterattack and become the new king."

Liu General's words were loud and fell into the ears of everyone present.

Everyone felt very stressed when they held this detailed plan in their hands.

It was not Liu General Liu who scared them. If the plan failed this time, even if it did not affect the company's foundation, it would be enough to greatly damage the company's vitality.

After all, Liu Jiang’s method of burning money is really a bit horrifying.

At least everyone has been struggling in the mall for so many years, but has never seen anyone do this.

However, if no one has done it, it means it is not feasible. The path was originally developed by future generations constantly exploring.

Liu Jiang named the plan "Money Burning War"

As the name suggests, it means burning money.

The next day, Alibaba announced through major publicity channels that it would carry out concessions activities.

First of all, just register an Alibaba Bao account and you will get ten yuan in cash back. At the same time, if you buy products on the Alibaba Bao website during the event, you can also enjoy a 10% discount and have a certain chance to win the free order prize.

As soon as the news came out, it immediately caused a sensation.

Don’t look at the return of only ten yuan, how many people are in China? Not to mention that half of the people register, even if one-third of them register, it will be 5 billion, and Alibaba Bao will pay for it.

It is conceivable how big it was to play Alibaba this time.

In fact, Liu Chen knew about this before Alibaba officially announced the news.

There is no airtight wall in the world, and Ba E-commerce has already arranged people in Alibaba.

Similarly, Alibaba Bao must have good eyeliners in Ba E-commerce, and the position will not be low.

This is normal. As long as it does not harm the company's daily operations, it's all right to turn a blind eye.

Cao Rong thought Liu Jiang was crazy about his actions.

Liu Chen held a different view, and even said that this time, General Liu's approach was very visionary, and whether it was successful or not, it would be written into a business case.

"Ma Yun and Sun Ziyi are not fools. They don't have such courage to spend 5 billion in, not to mention that they can't afford 5 billion now." Liu Chen could see through.

"In fact, e-commerce is not popular enough now, far from reaching the level of national e-commerce. People who really know how to buy online have a cap of tens of millions, or even 100 million. In addition, some people don't care about the ten dollars at all and are too lazy to register. So in terms of cash rebate by registering an account, Alibaba Bao will spend up to 500 million at most. As for the 10% discount and free order prize, it is just a drizzle, which sounds better."

After hearing Liu Chen's analysis, Cao Rong nodded with some insight: "Each mobile phone number can only register one account, and you also need to bind an ID card. Alibaba Bao's activity this time is indeed loud and there are little rain."

Liu Chen shook his head: "No, don't underestimate Alibaba's actions this time. If we hadn't dominated e-commerce, after this event, Alibaba's status as a domestic e-commerce giant will be completely consolidated and unshakable. Chinese people like to make small profits with fly heads the most, and ten yuan is enough to attract tens of millions of customers."

"Spend so much money in just to grab consumers and market share. Alibaba has really invested a lot this time." The expression on Cao Rong's face was a little complicated.

"Actually, they were forced by us. The super logistics center was born out of nowhere. Sun Ziyi and the others couldn't sit still. SoftBank and Yahoo have invested so much money to support Alibaba. They don't want to see the ending of failing. So this time, the purpose is very clear, to consolidate the status of the e-commerce giant." Liu Chen said after taking a sip of tea.

Cao Rong further said: "In other words, Alibao is actually targeting us this time."

"I've answered correctly, and I'm coming in a fierce manner." Liu Chen nodded.

"Then we just don't have to pay attention to it. After all, Alibaba will not continue to do this kind of activity. There is no company in the world who can afford to eat so much money."

Cao Rong expressed her own opinion, but unexpectedly she was rejected by Liu Chen.

"No, we can't ignore it, but we also have to respond."

"Response?" Cao Rong seemed a little surprised: "Can we burn money as well?"

"Although I don't really want to do this, there is nothing I can do." Liu Chen said helplessly.

"Why? Our development trend is very good now. When the super logistics centers are established one by one, a network will be formed nationwide. By that time, no Alibaba will be our opponent." Cao Rong asked in confusion.

"You are right. Relying on the super logistics center, we do have capital that surpasses Alibaba, but there is one thing you don't forget that logistics speed does not affect the buyer's choice of you, it is just a relatively important condition. If Alibaba can allow buyers to enjoy real discounts, then the buyer will not abandon us, which has faster logistics speeds and choose Alibaba, which has better service and more favorable prices." Liu Chen reminded.

After hearing what Liu Chen said, Cao Rong felt enlightened. Her vision was indeed a bit narrow-minded, which was very fatal to the helmsman of a large enterprise.

It does sound very exciting to spend money with Alibaba to compete for the market, but the problem facing Cao Rong is the funding issue.
Chapter completed!