Chapter 267 The true face of the Internet
Daolang's ability to fire is a miraculous thing in itself.
He doesn't have any promotion, he just relies on word of mouth. He can be heard in video stores, grocery stores, and small clothing stores because these people like to listen.
It's a bit difficult for a 40-year-old man to listen to Jay Chou, but this man may not hesitate to spend money to buy a Dao Lang album.
Genuine + pirated copies, sold nearly 10 million copies!
Even at the end of 2004, "K.S. Gar's Populus" was released while the iron was hot. When it was shipped from Guangzhou to Chongqing, 6 boxes of CDs containing about 5,000 CDs were stolen.
The company is offering a reward of 300,000 yuan for his capture!
Stealing CDs is naturally for the purpose of piracy.
Nowadays, 99 Entertainment's promotion of Daolang, in addition to "surrounding the city from the countryside" and word of mouth, does not release an album, but promotes it one by one like "Mouse Loves Rice".
"The First Snow in 2002" was almost spread, "Punishment of Impulse" followed, and it was almost there again, "Camel Bell" followed, and "Lover" followed.
"Daolang became famous: the most confusing snow in 2004!"
"Daolang's true identity has been revealed, he may be from XJ!"
"A certain musician in
He dared to use it, and he actually used it!
He doesn't understand music at all. When he wanted to play with us before, we didn't even bring him..."
"Mysterious Daolang suddenly appeared on Maiwo Music and actually uploaded a cover of "Camel Bell". The iconic voice sounds like it's him. Looking at his account, he just registered and his name is also Daolang!"
“‘Camel Bell’ hit over a million views in one day, unexpectedly attracting the favor of veterans!”
"I feel that those songs are just average and I don't really like them. I really can't stand "Camel Bell" because I was a soldier. Daolang's voice is perfect for singing this song!"
"Reminds me of my old squad leader!"
"If this song was played on the day I was discharged from the army, I would have cried to death, okay, otherwise I would have cried to death too."
Followed by:
"The Dao Lang of the Western Regions is openly challenging the situation. Dao Lang is not exclusive to him alone!"
"'Daolang' has been registered as a trademark, and it is said that it can be transferred for 30 million!"
"The album 4 years ago was repackaged and released and renamed "The Dao Lang Who Walked Out of the Desert", and the third Dao Lang was born!"
"A farce between real and fake swordsmen, a good show!"
"Daolang remains silent, does not show his face, does not speak out!"
"Middle-aged fans learned how to surf the Internet, and Maiwo shouted to release an album as soon as possible!"
A few people will realize that this path is in the same vein as Mu Zimei last year and Sister Furong at the beginning of the year. But Daolang has been laying the groundwork for a longer time. After all, it is music, and everyone must like it first before it can be hyped.
Routines are routines, as long as they work.
…………
"You are my lover, a woman like a rose. With your fiery lips, you make me feel endless ecstasy in the middle of the night..."
Publisher/pirate dealer Bian Gang, sitting in a small noodle shop eating.
The boss changed the song again, to "Lover".
Ever since Daolang's name appeared in the newspapers and the popularity took off, it seems to have suddenly accelerated, and "Camel Bell" and "Lover" were released in a very short period of time.
Bian Gang is a veteran, and with a twitch of his nose, he can smell the fragrance of the album.
A while ago, "2004 Hot Hits" was reported wildly. These people suffered a lot of losses, but it doesn't matter. You did so much, just to release the album? No matter who you are, as long as you dare to release it, we will steal it and we will make money.
There are definitely more than you!
Bian Gang snorted, "hype it up, hype it up, the hotter the better, anyway, it will all be ours in the end."
You cannot make music without a publisher!
"Jingle Bell!"
While I was eating, my cell phone rang. A brother called me, and he was a little annoyed: "Stop eating, go watch the news!"
…
"After a series of farce, a company finally declared its sovereignty!"
"99 Entertainment recently stated that it will soon release Daolang's solo album "The First Snow in 2002", which contains a total of 12 songs, including 6 original songs by Daolang and 6 covers of classic old songs.
Different from the traditional distribution model in the past, this album does not require any offline ordering. If you want to distribute it, the agent company can log in to Maiwo Mall to place an order."
At this moment, publishers of all sizes boarded the Maiwo Mall, and when they saw the terms that cost a thousand dollars, they wanted to take someone out and shoot him for five minutes.
“Interested parties should upload the qualification certification first, and then you can place an order after passing it.”
"We will comprehensively evaluate each company's situation and give them corresponding market shares."
“Starting from 100,000 tickets!”
Considering that these people may give up their choice and collectively force the uterus not to buy it, I also specially reminded:
"We welcome anyone who is sincere and loves music to become a cooperative publisher, and we are willing to provide the required album share to anyone with ability and vision."
…………
99 Entertainment.
Lu Zhongqiang and Song Ke walked into Yu Jiajia's office with polite and humble smiles.
They finally understood that they were not on the same level as the Internet giants, and they could compete alone just by showing off Maiwo Music.
Now the publisher is in trouble and makes them even more worried. Fortunately, they are still friends.
"Teacher Lu!"
"Mr. Song!"
Yu Jiajia warmly welcomed them and said: "You must all know that we are reviewing the qualifications of those people. The size is not calculated separately. We first look at word of mouth.
Both of them are well-known in the industry and know their roots well.”
"Easy to say, easy to say!"
Yu Jiajia took out a piece of information and said: "The above are all issuing companies that are interested in ordering. We have done some screening and I would like to ask you to point out if there is anything missing."
The two of them picked it up and looked through it, and they were very familiar with it.
"This is a good store. Although the price is a bit low, it's still fair. It has a good reputation."
"This family is not good, they like to do little things."
"This, hey..."
Lu Zhongqiang and Song Ke looked disgusted and said: "This guy named Bian Gang is a publisher on the surface, but secretly he is also engaged in piracy business, eating both sides.
We caught him a few times but refused to admit it because it was disgusting anyway."
"Oh, then PASS!"
Yu Jiajia swiped her pen and crossed out Bian Gang, "Continue!"
…
Publishers are like big packages, two packages, and three packages.
Each region has a large distributor, and then it goes down layer by layer. Retailers at the prefecture level, county level, and township level all go to the prefecture level for wholesale.
When Maiwo Mall came out like this, it messed up the system.
As long as you have money and courage, anyone can buy it.
In the past, the publisher took the goods away, but now the dominance has changed. The mall chooses when and how to ship the goods. Once the money is in hand, send it out. Whether you like to steal or not, it has nothing to do with me.
That is to say, the current environment is immature. In future generations, publishers will be killed in one go, and online platforms will directly connect with audiences.
Capital assistance and cross-border destruction are the true face of the Internet!
But even so, it was enough to make this group of people feel earth-shattering, and to make Dangdang, Zhuojian, and the major investment institutions following behind the scenes dumbfounded!
Damn it!
Last year, "Love Letter" sold 50,000 copies, which means the transaction volume was 50,000 copies. This is an album. How many do you want to sell? How many million copies? How much can the transaction volume reach???
When I think about Daolang's album, which may be calculated in millions, Dangdang and Zhuo Zhuo's alliance to fight against Cao seems like a joke.
It's not that they don't care about fighting, but they really didn't expect that Commander Yao has so many capable people!
Chapter completed!