Chapter 43: I'm in trouble with Moore's Law
In Manhattan, New York, the cold winter in December has not subsided the hustle and bustle of Wall Street. The white-collar workers and blue-collar workers holding mobile phones and cameras are mixed with tourists walking leisurely, dyeing the streets with bright lights and wine.
In front of the Federal National Memorial Hall, after hearing the oriental youth beside him, Ye Ari said with a little reserved attitude: "Thanks to Mr. Yang for your reminder. I heard that you have just taken over your father's position as director of the Cowpens Foundation. Is your job to prevent the potential threat from Huaxia technology to us?"
Although this American was vaguely sarcasticating his bloodline, Yang Shengtang's face did not change at all. He still smiled and said, "This is a threat, but it has nothing to do with the country. Capital is borderless. My job is to ensure that the risks of every investment in the foundation are kept within a controllable range and will not let go of any potential hidden dangers, even if it is a minor sign. The news reported to you this time happens to be very well-known to me. I think Intel needs to take it seriously."
Yeare's eyes were sharper: "For Intel, the value of the Cowpens Foundation is not only an investment, but also a judgment on the situation. Every major suggestion of yours proves to be very insightful. So although this matter is small, I will submit it to the board of directors for discussion. It has nothing to do with my personal relationship with your father."
Yang Shengtang sincerely said: "Maintaining the reputation of the Cowpens Foundation is my only principle in doing things."
Watching Yea Rui leave, Yang Shengtang raised his phone and the web page he showed to the other party on the screen. It was a news titled "Smashing Moore's shackles, and a new computer architecture was born." The introduction was "The essence of Moore's Law is the technology shackles for Intel to maintain high profits, which makes users lose their independent choice of technology. The emergence of the Jiali Card will smash this shackles."
Looking at the "Cicada Technology" in the text, Yang Shengtang's cheeks were slightly distorted and his eyes became cold.
After a long time, he looked at the Empire State Building in the distance, and his expression stretched out. It was a kind of contempt for the strong man to face the ants: "Xia Ming... Who else can you hold this time? That's the farce."
Yandu Xiaguang CBD, in the conference room of Intel Huaxia Building, Huaxia President Wei Anbang spread his hands in front of dozens of subordinates, and said helplessly: "The headquarters requires a detailed investigation and evaluation report to be submitted within a week. I am confused about this kind of supplement card. If anyone knows, I will talk about it briefly."
A vice president turned the atomic pen and said leisurely: "I heard from the people below that they installed the old CPU on the motherboard through expansion cards to improve game performance. It seems to be made by a group of technical mates. This thing has spread in the DIY circle, and the share of DIY is only a few percentage points now? The headquarters often gets nervous, and it's not bad this time."
The vice president in charge of the market frowned: "The one who made this add-on card is Cicada Company. If you pay attention to the mobile phones, you should know that this company. Last month, the mobile phone and mobile app table was about to be put into the red knife by the group of people in the mobile phones, Cicada forced Google to pinch its nose and recognize it, and settled the matter. The headquarters may have noticed this connection, and was afraid that Cicada would do this again."
"I sent a memo to President Wei before..." The chief architect in charge of technology just opened the door and was glared at by the boss. He realized how emotional intelligence he said was. Well, he went to the topic with a stiff cough: "This extrastrength card is not simple. I have seen their test feedback on the Cactus website, and the game performance has been significantly improved, which is correct. This shows that it does have a new and mature computing architecture."
"Looking at the information, it has figured out Microsoft's DX, so it's only used in games now. What if it's more about Windows? What's the impact? Not only all board manufacturers need to follow up, but OEM manufacturers may also use it as a new technology point to promote the market. Everyone knows that the PC market is getting worse every year, and the whole machine manufacturers are quite eager for this new technology point. If we achieve miniaturization, will the laptop also change? These fields have changed, and the old processors are no longer eliminated, but enter applications. How much resistance should we have to promote new processors?"
"It should be noted that if this architecture proves that commercial applications are also valuable? If they are used as servers, how much impact will it have on our low-end server market?"
Everyone was so awe-inspiring that their contempt for this low-emotional intelligence technology mate had turned into awe. This was to clarify the threat of Jialika from the root of technology.
"There is no need to exaggerate," the vice president of the Atomic Pen shook his head and said, "The second step of this link can be easily broken. Say hello to Microsoft and the operating system level can block the power card."
Wei Anbang sneered and said, "AMD will be happy. AMD is the target we are supporting, but that is a global strategy. Don't forget that in the Chinese market, every percentage point increase in AMD's share will be 10% less than everyone's bonus!"
Everyone's faces changed. Yes, they are Intel Huaxia District, so they naturally only care about the interests of China District, which is definitely not the same as Intel's global interests.
The vice president in charge of the market also mentioned another question: "When we look for Microsoft to close the door, agricultural companies will not ask Microsoft to open the window? They are full of enthusiasm for agricultural companies in this kind of market, just like PS4, people can take out half of their technical teams to optimize!"
The vice president of Atomic Pen said embarrassedly: "We are not the headquarters, we are just reporting the situation. How much has the Ascendant Card sold now? More than 10,000? Even if it increases by a hundred times, it will be a drizzle for us. If we pay too much attention, it will be a big deal to force Cicada to AMD or other companies that develop general-purpose processors into their comparison advantage, which will be more than worth the loss."
This inference made many people nod, and they felt that the headquarters was really a little terrifying. If AMD, Amazon, Google and even ARM processor manufacturers threaten the general-purpose processor market with a knife, the threat of this add-on card is like a little finger, which can be ignored.
The discussion escalated into a debate, and eventually integrated into two opinions. One is that the Jialika poses a major threat and needs to be taken seriously and responded in a timely manner. The other is that we believe that we should not rush to draw conclusions, and we should not take action first, so that other competitors can be noticed, and thus make the situation uncontrollable.
However, both opinions believe that Gallicard does have an irreconcilable contradiction with Intel's market strategy. Once this technical route is widely recognized, it will have a serious impact on Intel's development in general processors. More importantly, Gallicard started in Huaxia District. Huaxia District believes that the headquarters should conduct further analysis at the technical level as soon as possible, and Huaxia District does not have the ability to reversely crack hardware.
"The evaluation report is released by the technical side, and the investigation report is released by the market side, and it is completed within five days," Wei Anbang took the plan.
In the High-tech Zone, Walnut Mobile Headquarters, Gongsun Miao and several senior executives also gathered in the conference room, but they were watching videos.
"This Liu Siru is really a dog that moves cicadas..."
Gongsun Miaoyu muttered disdainfully, but his eyes were tightly stuck to the video.
"The test I bring to you today is of great significance. For computer players, this means the arrival of a new era."
In the video, Liu Siru is standing in his new review room. In the Prometheus incident, he jumped from a B-level internet celebrity to the A-level forefront, and his income soared. His review room also changed guns and even hired several assistants.
The assistant was fiddling with two computers, one of which had been disassembled. Liu Siru walked over and took a computer card handed over by the assistant. The lens was enlarged, which seemed to be a graphics card with a GPU removed.
Liu Siru stretched out his hand and handed over a piece of CPU. He heard him say in a silence: "Next, everyone will see magical magic."
Both are running "Final Fantasy 16". One has less than 30 frames per second, and the occasional lag is very obvious. However, the other computer with the same configuration has increased the frame rate to more than 40 frames after installing the afterburner card, and the experience is quite smooth.
"Everyone basically enters the DIY circle for playing games, but the updates of processors and graphics cards are too fast, and the performance improvement of the new generation is only 20% to 30%. For this performance improvement, we have to change a computer in three years. The console players often laugh at us with game consoles that they have not changed for five or six years or even seven or eight years."
"Now, with the afterburner card and playing games, we can not only make the machine unchanged for five or six years, but also continuously improve performance, and there are more free choices."
Just like a propagandist, Liu Siru enthusiastically praised Kalika. Out of the need for objective and fairness, she still made some unpainful criticisms at the end.
"There are many problems with the auxiliary card. First of all, the price is a bit expensive. Secondly, it can only support Intel's processors. I asked Cicada where, why can't it support AMD's processors? They said that considering the power consumption and heating conditions of the AMD processor, the auxiliary card puts higher requirements for heat dissipation and power supply, which will allow players to spend extra money to update the chassis and power supply, so they have not considered it for the time being."
Liu Siru said heartbrokenly: "Oh, the agricultural enterprises are not powerful..."
After learning from Prometheus's lesson, everyone saw the end quietly this time.
After the video ended, the executive who was not interested in the game muttered: "No one cares about this except the otaku who plays the game, right?"
The leader of the marketing department slapped his thigh and said, "It would be great if we could support MAYA, 3DMAX, CorelDRAW and PHOTOSHOP. The art side has been clamoring that the machine can't drag it!"
The financial manager raised his glasses and said seriously: "If the performance of office software can be improved, our computers will not need to be replaced so quickly. If you insert a till after-loading card, a computer can be used for four or five years, unlike now, which requires a batch of computers in two or three years."
Gongsun Miao glanced at the executive, then bent his finger and flicked the table, and said with emotion: "Prometheus is just lifting the table. If this booster card can be used as you said in the future, it is to demolish the house. The people who cicada moved were determined to get married with the mainstream, and they had the ambition of our walnuts!"
He murmured in a low voice: "Can they use this set of things if they are replaced with ARM? We, Walnut, failed to get Android game consoles before, if we use this..."
The executives looked at each other. Teacher Gongsun wanted to join forces with Chandian this time? He didn't want any of the faces he had lost a month ago?
"It's too early, let's take a look." Gongsun Miao immediately denied his thoughts: "Cicadas are now working with Intel, no, it's working with Moore's Law..."
Those who know both technology and market nodded, and those who only know technology or market frowned first and then nodded. Although Mr. Gongsun was born in crosstalk, he had a good understanding of technology and market.
From a technical point of view, Moore's Law is a cycle of renewal of chip technology. It was originally one generation after another, then two years after another, and now it is three years after another. Now 7-nanometer technology has been commercialized, and Moore's Law has almost reached its peak in the integrated circuit technology level, so the concepts of optical chips and biochips are so popular.
But Moore's Law also created a business model, that is, relying on the update cycle of chip technology to promote the market's renewal cycle, and high profits come from this model of alternating elimination of the old and new models. Although Moore's Law is about to fail in technology, Moore's Law in the chip industry is still deeply rooted in business and is difficult to shake.
Intel has been trying hard to downplay the frequency and process technology concept of processors in the past two years, and has begun to emphasize multi-threaded, multi-core and even matrix modes in publicity. This is just a transformation of Moore's Law, because the next generation of processors will definitely appear within two years, and the previous generation of processors must be eliminated from the architecture.
The CEO echoed: "I see that Cicada Movement is also a fake shot, using Intel to build momentum and then transfer it to Android. Companies like Google, Amazon, and other companies will probably accept this system."
The cicada moves is very cunning. As the first walnut to fight the cicada move, it is qualified to judge and speculate on the intention of the cicada move.
Gongsun smiled and said, "Intel and the computer-made people, when we see us mobile phones, our chins are always raised. This time we can have a good look at their liveliness. Just for this, I hope that the cicada kinetic energy will last for a while and make things bigger, the better."
He rubbed his fingers, as if he was talking to himself, but was actually asking for advice: "I'll send me some meager group to join in the fun..."
In the office of the chairman of Chandong Company, Xia Ming sat on his boss' chair for the third time. The company's legal consultant You Kuang supported his hands on the table and gave advice sincerely.
"Grelier cards are sold in the DIY circle, and they can be sold for a year or two. Even if Intel comes to find fault, they will not lose money. Now we are just promoting them so much and promoting them in the United States. Isn't this a big deal?"
"I can probably guess that you have two ways to go. One way is to find AMD or other companies that make general-purpose processors, and the other way is to find Google or even Juhua to transfer the auxiliary card to Android. But have you ever thought that the auxiliary card is Moore's Law cheese. The chip industry relies on Moore's Law to make a living. If you make new processors unable to eliminate old processors, whether it is Intel or AMD, Google or Juhua, it is impossible to sit idly by, and it is even more impossible to help the cicada move!" Mobile phone users, please visit http://m.piaotian.net
Chapter completed!