Chapter 163: Eyeball Economy!

After the repaired steel skeleton, the little episode in Li Qiang's climb to the World Trade Center has not yet ended.

On the road ahead, he stopped to wipe the bird shit, bypassed the two open windows, signed the signature of his visit on the wall next to a vent, and finally calmly climbed to the top of the main body of the building!

Li Qiang let out a long breath of heat and looked back at the Jiefang Monument in the mist. The height of 260 meters was so scared that he was shocked all over his body. Nylon silk stretched out from his feet and firmly rooted on the platform.

It’s so cold that it’s so cold! Li Qiang was scared out of white hair sweat. He didn’t feel anything when he climbed just now. After relaxing, he went back to see this terrifying height... It’s so fucking scary!

The helicopter was hovering dozens of meters away from him with the roar of propellers. In order not to affect his personal safety, the plane always kept at a safe distance and shot with a telephoto lens. It would rather have a certain tremor in the picture than let the airflow emitted by the plane affect his body balance.

He will be on the top of the skyscraper and see the small mountains. Li Qiang stood at the top of the skyscraper. Looking around, the entire Chongqing mountain city was at his feet. Above his head was a clear sky with a blue sky and a thin mist dissipating below, gradually revealing the bustling and prosperous fourth directly under the city of China. His body, which was about to lose strength, seemed to have been suddenly injected with infinite power, and he had the urge to open his arms and embrace the world in his arms!

Do it if you want!

He faced the fourth-level wind in the air of 260 meters, took off the red baseball cap and waved it to the live broadcast helicopter. He opened his arms, whistled to the sky, and expressed the surging passion in his heart!

In the broadcast car, the women cheered and cried with joy. The three men Shi Xiaojun, Zhang Xinguang and **min outside the car were also waving with excitement in the corners of their eyes.

The Jiefang Monument is boiling! The audiences of Southwest Satellite TV are also boiling!

The challenge was successful, and Li Qiang became China's number one spider-man. He took 42 minutes and 18 seconds to successfully complete the climb of Chongqing World Trade Center without any protection measures!

Li Qiang was surrounded by a group of people like stars and left the platform on the top floor.

The live broadcast system still revolves around Li Qiang. The atmosphere on the scene was no less enthusiastic than the athletes in the motherland who won the Asian Games. Although the program was more regional and could not take advantage of the grand event of Hong Kong's return to the motherland like Ke Shouliang flying over the Yellow River, its thrilling and exciting level was enough to infect everyone on the scene and in front of the TV.

Li Qiang was taken to a room, and the doctor waiting there immediately performed a quick and comprehensive physical examination for him. The results obtained were immediately reported to the audience across the country. Mr. Li Qiang's physical signs were normal, and his weight was 0.7 kilograms lower than before the challenge!

The screen switches, and six participants are standing in the corner of the building where Li Qiang sets out to try. The ones with the best results will be rewarded with an Apple tablet.

The first challenger was a college student, athletic player, and participated in indoor rock climbing.

He climbed three meters and landed on the ground with a stance of yangbacha.

The second challenger is an elementary school teacher, and the slogan of participation is the key to participating.

He grabbed the gap in the marble for more than ten seconds and landed smoothly, with a score of two meters per year.

The challengers behind were construction workers, office white-collar workers, and a fire front-line officer who happened to be resting today. The firefighter won the final victory. However, after inspecting the wall at close range, he thought he could not climb up like Li Qiang. In fact, he did not climb at all. Instead, he ran and jumped and touched a height hard, defeated the three-meter college student with a score of 3.20 meters and won the final reward.

Laughing resounded throughout the Jiefang Monument. From this day on, the location where Li Qiang climbed the World Trade Center became a famous attraction in the Jiefang Monument. There were endless people trying there every day, and many people even took photos there as souvenirs.

"How is it? Li Qiang, Master, wait and see, can the challenge in the afternoon continue?"

Taking advantage of the live broadcast, Wang Yingyong quickly came to Li Qiang and asked in a low voice.

Li Qiang clenched his fists, tried the strength of his body, and made an OK gesture to him.

Wang Yingyong's eyes shone, and his expression excitedly gave him a thumbs up, holding the intercom and hurriedly walked towards a place where no one was around.

The boiling Chongqing and the lively Jiefangbei have just cooled down a little, and the lively broadcast screen of Southwest Satellite TV suddenly switched and announced a major news.

"According to the latest news just returned, Mr. Li Qiang decided to continue to complete today's challenge activities. His next stop is Chongbin Poly Building, which has the title of Shancheng Thumb. The challenge time is set to start at four o'clock this afternoon."

After hearing this news, many people don’t believe their ears. What? Shenma? Nani? I just climbed the Chongqing World Trade Center with bare hands in the morning and climbed Chongqing Poly again in the afternoon. What are you going to do?!

"From three o'clock in the afternoon, our station will broadcast Mr. Li Qiang's challenge activities throughout the whole process. At that time, everyone is welcome to lock in the Southwest Satellite Channel and witness this historic moment together."

When I was talking about a historic moment, the wording of this sentence was actually a bit exaggerated, but for Chongqing, even the Sichuan region, and even the whole country, such a live broadcast program was the first time in history, and it was unheard of and unseen.

The last similar program dates back to the eve of Hong Kong's return to Xiao Hei's flying across the Yellow River, but it was still in 1997, which was nearly twenty years ago!

This news immediately got wings, and it was widely spread among the people on the Internet. Perhaps it was not uncommon to climb skyscrapers with bare hands, and maybe the live climbing process was not uncommon, but climbing two skyscrapers a day, and a satellite TV station monopolizes the entire live broadcast, which is strange, and it sounds absolutely thrilling and exciting enough, and it is definitely worth watching in front of the TV at that time!

Wang Yufei received a call from herbal tea company as soon as possible.

"Mr. Li, today is different from the past. Although Southwest TV's ratings have not been counted yet, it is absolutely no problem to increase it several times. And you can go online to see it. There are now photos of Li Qiang's challenge, and there are many or close-ups. I don't need to say more about how much money your company makes this time, right?"

"I know I know, Miss Wang, am I expressing our sincerity to you on behalf of the company. In the afternoon challenge, you will continue to endorse our products no matter what. We will pay one million in this endorsement fee. Do you see if you are sincere enough?!"

"One million? Haha, Mr. Li, Nike wants to put a hook on Li Qiang's shoes now, but he is willing to pay one million."

Although a hook is also a trademark of Nike, and Nike sells shoes, it is obvious that the difference between printing a trademark on the shoes and wearing an advertising hat is obvious. After hearing Wang Yufei say that a pair of trademarks on the shoes can be sold for one million, Mr. Li's heart suddenly felt a sudden shock. He knew that if he wanted to endorse a hat like the one just now, it would probably not be possible to solve the problem with a million.

"Mr. Li, I will give you a friendly price because you can spend 300,000 endorsement fee before Li Qiang challenged you." Wang Yufei smiled faintly and said, "You bring you a cash check of 3 million right now, and Li Qiang won't change his hat in the afternoon!"

Three million?!

Mr. Li was shocked. The price was far beyond the evaluation of the advertising department, and it also changed from an exclusive endorsement to a classified endorsement. The other party was talking big!

"Haha, Mr. Li, you'd better make a decision early. Southwest TV has many advertising partners. Since they can introduce you to me, they can of course introduce many other companies with strength and vision. I have seen Director Fang of the advertising department walk here."

...

Happiness comes so quickly that Wang Yufei fainted happily.

The vast number of naval forces have caused strong waves on the Internet. In just over an hour, Li Qiang faced the dazzling sunshine and climbed the glass walls of skyscrapers appeared on the pages of almost all network carriers!

This advertising case in which a certain herbal tea drink obtained exclusive endorsement for only 300,000 yuan will become the most successful and classic publicity case in the Chinese advertising industry in the year to end. This case was named "Little Red Riding Hood" and was eventually recorded in the history of Chinese advertising and written into the textbooks of college students majoring in news and advertising.

Just when Li Qiang's first challenge was successful and Little Red Riding Hood Advertising received a return on investment of 10,000%, Southwest Satellite TV's advertising department played a strong role, and all the advertising planning projects prepared in advance, Wang Yufei sold them.

Li Qiang's shoes, hat, wide space behind the jacket, and the billboards arranged on the show were all sold out by wealthy advertisers. Especially one of the car manufacturers from South Korea, he spent a lot of money and won the display of the billboards on the scene for 5 million yuan. During the negotiations, Chen Bingbing, who was listening to the other party, casually praised a car called Zhipao under the other party. When the boss asked, wow, it turned out that this little beauty was Mr. Li Qiang's personal disciple. I didn't say anything. Add one to the agreement and give you a top-end one!

If it were Chen Qingqing, he would definitely be cheering happily, but Chen Bingbing, who was a little shy at that time, blushed with shame.

Is the endorsement fee really so valuable? It's really so valuable. The economic accounts of these top international companies are much better than those of Li Qiang and Wang Yufei. They are definitely not suckers. If Wang Yufei had done his homework in advance and had the help of Southwest Satellite TV, he would have suffered losses in these large companies.

Today is Sunday, and it is the day with the highest ratings of the TV station. In addition, the characteristics of this program jointly created by Southwest TV and Li Qiang, there is absolutely no TV station that can match it at the same time. The ratings at that time were equivalent to a grand variety show party. Coupled with the subsequent impact of this challenge, and the long-term dissemination of videos and photos on the Internet, this one-time advertising investment is really worth it!

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Chapter completed!