He Ping's approachable performance made everyone present feel restrained. After all, he is a nationally renowned writer, the original author of "Red Sorghum", and one of the behind-the-scenes bosses of the film and television city that was filmed this time. It is impossible for everyone to say that it is not nervous.

With the catalysis of alcohol and He Ping's deliberate low-keyness, the atmosphere on the wine table gradually relaxed.

Zhang Yimou flattered He Ping, "Teacher He is really good at choosing an actress. I remember Cong Shan became famous through your works and has become the hottest movie star in China in recent years. It is so lucky that Gong Li was able to get your support this time."

Gu Changwei mentioned to Gong Li on the side: "I don't respect Teacher He for a cup, thank you?"

Gong Li, who had not yet left the society, did not understand these things. She stood up tremblingly, held up a glass of wine and didn't know what to say, and looked embarrassed.

He Ping waved his hand and asked Gong Li to sit down, "Okay, don't make things difficult for the little girl. There is no way to support or not. I just simply think that Jiang Wen and Xiao Gong are more suitable for Jiuer and Yu Zhan'ao in my imagination. Speaking of which, I should thank you, I have to respect you all, so that "Red Sorghum", which only exists in my mind, can be embodied on the big screen. Come on, I want to respect you all!"

He Ping raised his glass, and everyone present stood up to cheer for a very proud face!

The embarrassment scene when Gong Li toasted just now was easily resolved by He Ping, which made the little girl feel good about He Ping.

Teacher He is really talented and well-educated!

The little girl's eyes looked at him like autumn water, which made He Ping feel itchy.

He Ping was famous for the later generations of noble circles. Nowadays, the noble circle is still called the literary circle. It is relatively simple, but there are many things that are pickled up. The world of fame and fortune has always been a place of right and wrong.

Gong Li has not entered society yet and knows very little about these things. If she understands it, she should know that Gu Changwei's seemingly point-raising words just now may be the prelude to a transaction if it is put in a few years.

Unfortunately, Teacher He is a serious person and has set flags with his book friends. You can't make mistakes easily.

He ended the banquet while he was still awake.

Zhang Yimou once expressed this feeling in later generations: "In the early days of the fifth generation's debut, they were all team battles, which was a very unforgettable period, but that kind of team battle is gone forever."

When the fifth-generation Chinese directors made a collective appearance in the 1980s, someone once said: "This is a genetic mutation in Chinese movies."

In 1982, Zhang Junzhao and Zhang Yimou graduated and were assigned to the film studio. The following year, he filmed "One and Eight". The artistic innovation aroused strong response from society.

In 1984, "Loess Land", co-signed by the little master of poetry and Zhang Yimou, updated the world's understanding of Chinese films.

In 1986, the last film of "The Great Military Parade" was jointly performed by the little poet and Zhang Yimou, who won the special award for the Montreal International Film Festival.

The subsequent "Qiu Ju's lawsuit", "Farewell My Concubine", "Hero"...

It can be said that the emergence of the fifth generation of directors has greatly influenced the domestic film industry in later generations.

Although there were many criticisms in later generations, their contribution to the domestic film industry is indelible, and Lao Touzi is even the leader among them.

So He Ping has always had a very good impression of Lao Touzi.

His request to Lin Yanan was to do his best to ensure the smooth shooting of "Red Sorghum". After all, this is the first domestic work to win honors at the three major European film festivals after the reform and opening up. It will have a huge impact on the future Chinese films and will have a great impact on the development of Kanto Film and Television City in the future.

Recently, Han Zhaokun called He Ping, and he was a little worried.

This year, clothing products from Hu Jian and other places seemed to emerge overnight. They were constantly competing with them for the domestic mass clothing consumption market, with a wide range of colorful clothing that suddenly interrupted the garment factory's rapid progress in China.

"He Ping, you have never seen the clothes they made many times. They are simply cheating and disgraceful! But they can't stand the cheaper people, and the people are just willing to buy their things. Do you think they are annoying?"

Han Zhaokun said indignantly on the phone.

He Ping probably had some impression that the clothing and shoes industries in Hu Jian, Zhijiang and other places in later generations have occupied a large number of markets across the country in recent years, relying on low prices. They get what you pay for. Such things are cheap, but if you really wear them, they will be broken if they can't wear them for a month.

This is the process of bad money driving out good money. A few years later, the people finally reacted and voted with their feet to eliminate all the inferior goods.

However, the harm to the market and those businessmen who make products seriously is already irreversible. It took countless brands in later generations to make their reputation and brand back.

He Ping is helpless about such things. It is impossible for the low-end market to give up easily, but when they fight without bottom line, they are not the opponents of those little workshops.

"Subdividing product positioning, high, medium and low ends should have an obvious dividing line. Use low-end products to compete with them and reduce production costs as much as possible. The mid-to-high-end market should not be affected by their price wars, keep our own pace, strengthen publicity and brand store construction."

Han Zhaokun was a little disappointed. It seemed that He Ping had no good way to cure these bad-hearted small workshops, so he could only propose the idea of ​​subdividing products.

"Don't worry, either. This is a protracted war. The people are not fools. They can call the wind and rain in the market in a short period of time because they have grasped the psychology of the people, but this is not a long-term solution. You also said that the quality of their products is surprisingly poor, how can the people support them for ten years?

As long as we practice our own internal skills, we can leave everything left to time. If we are not surprised, the monster will be defeated."

In fact, the more important reason for Han Zhaokun's anger is that he has not adapted to the market. There is an opponent other than them. You should know that in the past few years, relying on the advantages of Yangzhou, a domestic clothing trading center and clothing wholesale center, his garment factories and clothing brands have been conquering cities and land in China, and it can be said that they are invincible at present.

After several years of smooth sailing, Han Zhaokun was naturally a little uncomfortable with the setbacks.

In He Ping's view, those small black-hearted workshops are just tinea scabies. As long as they defend the mid-to-high-end market and compete with them in an orderly manner in the low-end market, the lost markets will consciously return to their hands after a few years.

Because they have one of the most fundamental tools, it is the clothing wholesale center.

In the next few years, the clothing wholesale center will establish a whole nationwide clothing trading system in several major cities in China. The garment factory with unparalleled advantageous channels will be fundamentally invincible.
Chapter completed!