In November, winter is already coming, and fewer and fewer people are willing to go out.

He Ping occasionally checks the information collected by the Strategic Development Department in the CEO's Office of the Chinong Group.

On November 12, KFC's first restaurant in China officially opened at the front door of Beijing. It appointed a staff member born in China, studied in Amerika, and worked at KFC for many years as the general manager of a Chinese company. From this point of view, it can be seen that KFC is much smarter than many giant companies that have entered China these years, and has adopted a smart strategy of fully integrating into Chinese food culture from the very beginning.

Half a year before this KFC store opened, a fast food restaurant called Wallace quietly opened in Yangzhou and Nanshan.

If a KFC operator enters the store, you will find one thing. Except for the store size that is smaller than KFC and slightly behind in management methods and equipment, all other products and services are almost always benchmarked against KFC.

This Western fast food restaurant, which is temporarily under the name of the poultry industry chain of Jianong Group, was done by He Ping.

For this reason, Hong Qi specially arranged personnel to go to Xiangjiang for inspection. It took nearly a year to get familiar with the KFC set, and then returned to Yangdong and opened two stores in Yangzhou and Nanshan for experiments.

After half a year of experiments, the two stores have been unanimously recognized by consumers for their quality close to KFC. The most important thing is that at this time, the two leading Western fast food restaurants, KFC and McDonald's, have not entered China in large quantities.

When Hong Qi learned that KFC had opened a store in Beijing, he felt that time was out of the question. He planned to open at least five Wallaces in Yangdong before March next year.

Jianong, who has a complete poultry industry chain, has inherent advantages in Western fast food restaurants such as fried chicken burgers, but they also have shortcomings.

The first is the cold chain system. The current cold chain technology in China is still relatively backward and basically depends on foreign imports. If Wallace wants to leave Yangdong, it must achieve a series of processes from appearance to store.

The second is talent reserves. According to his and He Ping's plan, Wallace's development speed will be at an exponential level in the future, which is a great test for the talent reserves of the management team.

Not only should we take into account the expansion of the industrial chain, but we should also check for shortcomings and fill in the gaps.

It can be said that Hongqi should be the busiest figure in the entire Jianong Group this year.

The layout of the cold chain cannot be completed overnight. The agricultural and animal husbandry subsidiaries are investing little by little, and a lot of money is spent on imported equipment from abroad.

In terms of talent, Hongqi recruits young people with junior high school and high school education in Yangdong, not afraid of too many people, but fear of not enough people.

Many young people with this kind of education are unwilling to engage in physical labor, but some truly competitive positions are not on their turn, and Wallace's recruitment is exactly what they think.

The progress of the dairy industry chain is a bit lagging behind. Jianong's chance to enter Longjiang Province was a little later than Nestlé, and they were not in a hurry. Their real focus was next year. This year, the preliminary preparations alone would be enough for Hongqi to be busy.

In November, there was another incident of concern to the whole nation. The 6th National Games was held in Yangzhou City on November 20. The number of competitions in this National Games is more than that of previous national games.

It is worth mentioning that this year is the first time that a private enterprise has sponsored the National Games since the Six Realms National Games.

The sponsored company is nothing else, it is He Ping's Lady Sports Clothing, with a sponsorship fee of up to 4.5 million yuan, setting a historical record for domestic sports sponsorship.

Of course, there were few sponsors before.

The reason why the sponsorship fee for this National Games is so high is mainly due to the fierce competition from several manufacturers.

In order to win the title of "Sixth Games designated beverage", Jianlibao Company competed with Lady Sports Clothing. Jianlibao raised the sponsorship price to 2.5 million yuan in one breath and gave away a drink worth 100,000 yuan.

Several other competitors retreated when they saw this situation, only Lady Sportswear, the reckless man, didn't care about Jianlibao's money offensive at all.

He Ping has never lost money in terms of spending money. When Han Zhaokun called to consult his opinion, he blurted out: "I'm afraid of being a dick, so I'll spend it with him. He paid 2.5 million yuan, and we paid 5 million yuan."

Later, I thought, 5 million is too unlucky. Isn’t these “two 250”?

He changed his tone again, "Forget it, pay 4.5 million, see if he follows him."

Lady Sports Clothing received sponsorship rights for the Sixth Games as she wished, while Jianlibao only obtained the right to designate functional beverages.

When He Ping saw the billboards of Lady's clothing and the Lady's sportswear and sneakers worn by the athletes on TV, he showed a gratified smile on his face, and the four million and five million were not white.

My second brother is becoming more and more reliable now.

Recently, news about Lady sponsoring the National Games has attracted a lot of popularity in some newspapers. During the tournament, the newly built Yangzhou Tianhe Sports Center, from walls to trash cans, and overwhelming advertisements for Lady Sports were printed.

The most exaggerated scene appeared at the closing ceremony. At the entrance of the venue that day, more than 200 staff members were asked to wear all the sportswear and sneakers printed with Lady. They also gave each of the 80,000 spectators entering the venue a Lady hat. Looking at the circular sports field, all of them were Lady's logos, which were spectacular.

As the first time in China to have such a large-scale sports sponsorship, Lady's reputation spread like wildfire with the National Games and the media.

It is conceivable that Lady's sales will surely usher in a big increase in the next few months.

At the Sixth Games, not only did Lady and Jianlibao compete against each other.

The advertising wars of many companies also began at this sports meeting.

Lipai men's clothing spent 2 million yuan in exchange for the back advertisement of the competition ticket.

Fujifilm provides 1,200 reporters with an advertisement printed on it.

The work permit and the press certificate were occupied by "sponsored by Polaroid, the United States."

The conference vehicle pass was printed with an advertisement for "Ilena Women's Clothing".

At this National Games, He Ping's clothing companies were dispatched collectively, fully reflecting the company's wealth and prosperity. The only ones that can compete with them are only a few domestic multinational companies and Li Jingwei of Jianlibao.

It took less than 10 million yuan to make all its clothing companies slapped in the face in front of audiences across the country. No matter how you think about this business, you will make sure to make a profit without losing money.

He Ping fully affirmed Han Zhaokun's coins-spreading action this time.

During the National Games, I accompanied my wife to watch the National Games without losing all day.

Just as He Ping accompanied his wife to watch the National Games, Wang Shi, who was far away in Yangdong, called him.
Chapter completed!