Chapter 198 Marketing genius Zhao Xinxian
It is actually a helpless thing for Global Investment to extend its investment tentacles abroad.
What He Pingyuan originally thought was that using Global Investment could make some industrial investments in China, but the skinny reality made him realize that it was difficult to invest in China in this era.
The reason is very simple.
At this time, domestic companies with potential are basically state-owned enterprises and collective enterprises, and they also need to invest, but what they need is investment that can help them in industrial upgrading or technological improvement. For example, cooperation between Shanghai and Volkswagen, it is not easy to invest in potential enterprises simply by spending money.
Of course, investments are also welcome in China in areas with little technical content, but the problem is that He Ping is not willing to waste money on it. For example, in the health care products industry, which will become popular in a few years, how can He Ping invest money in it and make himself disgusted.
The most important point is that at this time, there were many famous companies in later generations, but at the same time, there were many pitfalls. Many of them fell down in less than three to five years.
The influence of various adverse factors gradually changed He Ping's attitude.
Domestic industries still need to invest in companies with potential, technical content, and long-term vitality. In addition, we should also focus on foreign markets, especially emerging industries, such as games, semiconductors, computer software, life and health, etc.
Capcom is the first foreign investment case of Global Investment. This investment should be considered good. After all, Capcom was successfully listed in later generations with a market value of tens of billions, which is a good business for Global.
In addition, the Southern Pharmaceutical Factory (Sanjiu) invested by Global has achieved construction to production in just half a year.
Southern Pharmaceutical Factory started with the Sanjiu Wetai drug.
This recipe was obtained by Zhao Xinxian from his fellow villagers in the countryside of northern Guangdong a few years ago. The ingredients are Sanya bitter and Jiulixiang, which are unique to the south, which are miraculously effective in treating stomach problems.
In the early 1986, after completing the construction of the factory, Zhao Xinxian did not carry the products everywhere like other manufacturers, but chose to wear neat and majestic military uniforms and go to major central cities to hold "academic report meetings". He invited local health bureaus, medicinal materials companies, major hospitals and news media to talk about the pathology and pharmacology of "Sanjiu Weitai". He went to 10 cities in a month and held 10 academic report meetings, and a "Sanjiu Tornado" blew wherever he went.
Zhao Xinxian was a marketing genius. In addition to relying on his own and the military background of Southern Pharmaceutical Factory, he was also very pioneering in advertising and marketing.
While watching an American movie, he occasionally found a taxi with an advertising light box on the roof flashed by. The next day, he negotiated with a taxi company in Yangzhou City and installed a top-box advertisement of "King of Stomach Medicine, Sanjiu Weitai" on more than 400 taxis. These cars ran around the city, and the communication effect was surprisingly good. This form of advertising quickly became popular all over the country.
Another case is that he convinced Mr. Li Moran, a famous domestic performing artist, to advertise products: "If you do our business, you have no regular life and often suffer from stomach problems... Sanjiuweitai is a good medicine for treating stomach problems. Making fake stomach medicine is an immoral behavior and should be condemned by society."
This semi-functional and semi-charity celebrity advertisement caused a sensation as soon as it was broadcast on national TV.
Over the past year, the reputation of "Sanjiu Weitai" has become more and more popular.
In just 86 years and six months, Southern Pharmaceutical Factory achieved sales of 11 million yuan.
By 1987, the development of Southern Pharmaceutical Factory could be described as a rapid progress. In one year, sales increased from 11 million yuan in 1986 to 300 million yuan, achieving profits and taxes of 50 million yuan, becoming the most well-known and profitable Chinese medicine company in China this year.
Zhao Xinxian, the leader, has indeed made great contributions to the development of Southern Pharmaceutical Factory. The strong attitude he showed in leading Southern Pharmaceutical Factory was also praised by Jiang Yongan.
"Old Zhao is definitely not the kind of person who is complacent with his achievements. He has huge ambitions, decisive execution and genius marketing capabilities. Under his leadership, the pharmaceutical factory can definitely become the leader in the domestic pharmaceutical industry."
The Southern Pharmaceutical Factory achieved such brilliant results in just two years, which is inseparable from Zhao Xinxian's super abilities.
Jiang Yongan's appreciation shows his appreciation for Zhao Xinxian and his ability.
Compared with many entrepreneurs who have emerged in this era, Zhao Xinxian's ability and pattern are enough to beat them.
Investing is often a matter of investing in people. If the person invests correctly, he can do any industry.
Having tasted the sweetness of making rapid progress in the domestic blue ocean market, Jiang Yongan's unwillingness to give up hopes to find a second company like Southern Pharmaceutical Factory.
He Ping had no objection to this, and he also wanted to find it, but the actual conditions were placed here, and it would be better if Jiang Yongan could find it.
Chen Jiadong was the last subordinate to call He Ping, and from this aspect, we can also see our closeness and distantness.
This year's clothing wholesale center has become a new Yuejiang Commercial Real Estate Company, and has established new clothing wholesale centers in Hu Jian and Fubei respectively. The business of clothing wholesale center has been planned to become a separate business segment.
In addition, Yuejiang Commercial Real Estate Company has established a new supermarket sector and plans to acquire the first piece of land in Nanshan next year to build the company's first commercial real estate.
Chen Jiadong conducted an inspection for more than a year, and now everything is ready and is negotiating with the Nanshan Municipal Government.
With the surplus funds of the original two-phase clothing wholesale center, and the funds accumulated by the operation of the clothing wholesale center in the past two years as the bottom working capital, it is not a big problem to leverage the two clothing wholesale centers and one commercial real estate.
Zhao Bo called He Ping on the 29th day of the 12th lunar month. The phone lasted for three minutes. This kid is now just as busy as if he was chasing him.
Bomei Home Appliances Store achieved a turnover of 93 million yuan this year, so let alone the profits. All of them have allowed Zhao Bo to invest in the expansion of the store. This year, the number of Bomei Home Appliances Stores has expanded to five, all concentrated in Yangdong Province.
Jiamei received a turnover of 8.4 million yuan, and at the same time expanded its product category. After obtaining the authorization of Shuangxi Pressure Cooker Factory, Jiamei's cooking utensils business was booming, and one-third of its turnover was brought by cookware products.
With Zhao Bo, an expansionist, here, don’t expect the company to make any profits.
Before the call ended, Zhao Bo also mentioned that he had a girlfriend this year.
This can be regarded as fulfilling his promise to He Ping.
He Ping could only smile bitterly at this. This kid really regarded talking about marriage as doing business.
Chapter completed!