In later generations, even if someone has never seen the bronze bull statue on Wall Street, he should have heard of it.

The Mercedes-Benz car that He Ping and his friends were riding had just passed by the bronze bull. The bronze bull statue has always been one of the most important symbols of American capitalism and one of the must-visit attractions for many tourists.

This bronze bull statue was designed by Italian artist Demodika. The bronze bull is nearly 5 meters long and weighs 6,300 kilograms. Countless tourists who come to visit will choose to take photos with the bronze bull.

But in fact, the bronze bull was erected outside the New York Stock Exchange in 1989, and the Amelics claimed it was a symbol of "the strength and courage of the Amelics."

Seeing the bronze bull, He Ping and his team's destination was almost here.

New York in this era represents the most prosperous city in the world, and Wall Street is one of the best. The skyscrapers on both sides of the streets make the streets that are not wide look extremely narrow.

The Mercedes-Benz drove to No. 36 Wall Street and stopped. He Ping and others walked into the office building under the guidance of Wang Kangmao. This was the office location of the First Boston Securities Company.

If you give an example, brokerage firms are a bit similar to real estate agents.

The investment banking department of the securities firm is specifically responsible for the primary market. They are responsible for helping companies build companies into companies that meet the listing conditions, and then take them to the exchange to go public, and they earn intermediary fees from them.

What Wang Kangmao led He Ping and the others today was Rodan Elton, the executive director of the investment banking department in First Boston.

Through his studies in recent years, He Ping has gained a certain understanding of securities companies and securities markets.

Roles like Rodan Elton are the backbone of the investment banking department of securities companies, because they are responsible for the investment bank's contracting and carrying out positions.

To put it bluntly, it belongs to the one who pulls the sway.

Most of the business of the investment banking department is recruited by these people, such as corporate iPo, equity financing, debt financing, etc.

Although Rodan Elton has the title of executive director, it is actually just equivalent to a middle-level employee of the company. This is a trick for many brokerages.

Just taking on the lowest-level positions include analysts, project managers and other various statements. The most exaggerated one is Morgan Stanley, who call these employees investment bankers.

If a person who doesn't know how to do things can be fooled by this title alone.

The level of executive directors like Rodan Elton, according to Wang Kangmao's introduction, should belong to the middle-level of the investment banking department, and can be divided into managing directors, executive directors, and business directors in turn according to the level.

Wang Kangmao introduced to He Ping as he walked, and they soon met Rodan Elton, a shrewd and capable white man in his thirties.

After a brief introduction and greeting between the two parties, they entered the topic.

Rodan Elton and Wang Kangmao met at an event. At that time, the deepest impression of Wang Kangmao, a yellow-skinned Chinese was his outstanding eloquence.

It surprised Wang Kangmao to find him very much.

Because Wang Kangmao himself is an analyst at Merrill Lynch, there is no reason to push the business out.

However, after he understood the situation, he understood why Wang Kangmao came to him.

It turned out that Wang Kangmao planned to find a listed underwriter for an agricultural and animal husbandry enterprise from the far east, while Merrill Lynch Securities was full of arrogance and was reluctant to give it to the company even if it had a try.

Rodan Elton's political tendency is a typical white leftist, and he is full of interest in this company from the East. If he can promote the successful listing of this company from a socialist country, it will definitely be a considerable achievement for him.

With this idea, he accepted Wang Kangmao's invitation.

"Mr. He, I really didn't expect your English to be so good."

Rodan Elton, who is well versed in dealing with Orientals, came up and started a rainbow fart.

He Ping said thank you, "Mr. Elton, I think you have learned a lot about the information about the Janon Group, so I won't go into details here. Let's go straight to the topic. Our Janon Group plans to sell 15% of the group's shares and plans to raise 800 million US dollars."

"You're so lustful!"

After hearing He Ping's words, Rodan Elton first calculated his mind, then looked surprised and turned his eyes to Wang Kangmao, "Wang, have you not popularized Mr. He with some basic securities knowledge?"

Faced with Rodan Elton's somewhat rude behavior, Wang Kangmao spread his hands, and even his compatriots thought He Ping's thoughts were too crazy.

Rodan Elton felt a clear idea when he saw this, "Mr. He, I think you should learn more about the fundraising situation of companies listed on the New York Stock Exchange in recent years and their industrial distribution. I am frankly speaking, agricultural and animal husbandry enterprises are traditional industries, and they have always been red ocean industries. According to the financial report data of your company I just learned, your company's net profit last year was US$174 million. If you want to raise US$800 million with 15% of your shares, your company's price-to-earnings ratio will be 30 times. Such a price-to-earnings ratio is too high for an agricultural and animal husbandry enterprise."

As the saying goes, asking for a price everywhere, and paying back the money by landing. Of course, He Ping knew that agriculture and animal husbandry companies could not get a price-to-earnings ratio of 30 to 40 times like Internet companies in later generations, but they would not suffer any loss when they offered a price.

"Mr. Elton, I think you should fully consider the market potential, market share and product distribution shown by our company.

Now Jianong Group is firmly ranked first in China's agricultural and animal husbandry industry. According to incomplete statistics, our products have a market share of up to 60% in the Chinese market, and have dozens of factories and breeding bases across the country. In the future, we will continue to build new factories and breeding bases.

You should know that we are backed by an emerging economy with a huge population of 1.1 billion, and the industries we are involved in are industries closely related to citizens. With the continuous development of China's economy, people's living standards continue to improve, which is a huge benefit for our Jianong Group.

You should have read our financial report. In the past 1989 years, our group's revenue doubled compared with the previous year. Isn't this enough to show the potential of the Jianong Group?

More importantly, you should see that we are not just an agricultural and animal husbandry enterprise, scientific research, food, deep processing, and chemical industry. These are all our industrial layouts. Food alone accounted for 38% of our group's total revenue last year, which represents the infinite potential we have in the food field and the success of our industrial layout.

You should not just regard Jianong Group as a traditional agricultural and animal husbandry company, but should regard us as a new industry leader. Now we are the largest feed manufacturer in China, the largest agricultural and animal husbandry enterprise in China, and one of the largest food companies in China.

If we can obtain this financing, then in the future, our Jianong Group will be confident that we will become the largest agricultural and animal husbandry industry cluster in Asia. What we need to do is not only the leader of Chinese agricultural and animal husbandry enterprises, but also a multinational group that can compete with the international community.

We must provide the world with high-quality and indispensable upstream and downstream products of the agricultural industry chain. "To benefit the farmer and benefit the eater" has always been the business philosophy of our group. We are committed to building a world-class agricultural and animal husbandry enterprise.

And you, Mr. Elton, you will be the Bole of our Jianong Group to become a world-class agricultural and animal husbandry enterprise. Don’t forget that we are from China, a world-class agricultural and animal husbandry enterprise was born in this distant Eastern socialist country.

You can imagine that under your leadership, we have successfully listed on the New York Stock Exchange, and used the funds we raised to kill all the parties in the Chinese market and successfully enter the international community, becoming an agricultural and animal husbandry enterprise rooted in China and developed in the world. Isn’t this dazzling enough?”

He Ping's long speech made Rodan Elton a little dazed. He smiled bitterly, "Mr. He, I admit that you are a natural orator. I am moved by it, but we must consider the actual situation."

Lin Tingtao and Wen Zhaoming looked at each other. After all, Mr. He was Mr. He. When he bragged, as long as no one was blocking him, all the people flying in the sky were flew. Mr. Elton just heard Mr. He say that he raised 800 million US dollars and looked incredible, but after He Ping made a contribution, his performance was completely different.

"Real situation? What is the actual situation?"

"The highest market value of agricultural and animal husbandry companies listed on the New York Stock Exchange is only more than US$20 billion, and they have businesses in five continents around the world, accounting for 10% of the global market share. According to your requirements, the listing of Janon Group is estimated to reach US$2.5 billion. Why do you think Janon Group, an agricultural and animal husbandry company with only a certain scale in China, has such a high market value?"

He Ping smiled casually, "Mr. Elton, let's not talk about the global market. I want you to understand a basic truth. Our Jianong Group is China's leading agricultural and animal husbandry enterprise. Do you know what this represents? This is a huge market that accounts for one-fifth of the world's population, and it has extremely deep potential. It doesn't need to be said of the world. As long as the Jianong Group is deeply involved in the Chinese market, our group will already occupy 20% of the world's market."

"Mr. He, the reason why you can now occupy a leading position in China is simply because other international giants have not entered the Chinese market. Once they enter..."

Rodan Elton did not continue to say it, but He Ping understood what he meant. He was not upset. On the contrary, he smiled calmly.

"Mr. Elton, I admit that in product research and development and technology accumulation, we still have a certain gap with those international giants. This is also the purpose of raising funds in the international capital market. With more funds, we can develop faster and better, and form more fierce competition with our opponents that will meet in the future, but you have ignored several basic facts.

First, we are a local enterprise. Whether it is national sentiment, brand awareness, or market leadership, we have certain advantages in benchmarking international giants.

Second, the differences in product categories. I also know the major international giants. If we only have technical capabilities in the field of agriculture and animal husbandry, our Jianong Group does not have the advantage. However, they also do not have the advantages of our Jianong Group in other fields. There are actually not many agricultural and animal husbandry enterprises that can develop successfully in a diversified manner.

Take our group’s ham sausage brand as an example. Jianong ham sausage has become the absolute number one in this food category. You should know that once we form an absolute brand advantage, channel advantage and price advantage, it is difficult for our competitors to surpass it.

With the continuous development of China's economy in the future, our production, sales and revenue will increase by ten or a hundred times. This is just one of our group's food business. We also have the most well-known canned brands in the country and the top five milk brands in the country...

Mr. Elton, this is why I am a kind person. If I put it on others, I can completely separate the group's better-developed business and go public separately after a few years of development. But I didn't do this, why?

Because in my plan, Jiannong Group is a global group company based on agriculture and animal husbandry, covering food, biology, chemical and other industries. It is better to take back your fingers and clench it into a fist and then hit it out."

Rodan Elton has not had much experience with Chinese people, and Wang Kangmao is one of them. He always thinks that Wang Kangmao is considered to be eloquent, but compared with the company leader in front of him, Wang Kangmao pales in comparison.

His mind was a little unrealistic. On the one hand, he felt that the "30 times price-to-earnings ratio" and "5.2 billion US dollars of market value" proposed by He Ping was unrealistic. On the other hand, he felt that He Ping's long-term arguments made sense. Jianong Group occupies one-fifth of the world's market. As long as he manages his own local market well and does not even need to expand overseas, it is enough to become the world's top agricultural and animal husbandry enterprise.

He shook his head, no, right, China is just a third world country that has just opened for a short time, and no matter how many population advantages it has, it cannot offset its own disadvantage of poverty.

Rodan Elton settled for a long time before he got out of He Ping's trap of words, and he began to argue with He Ping.

The two of them were fighting red and refused to give in to each other, which made Wang Kangmao, Lin Tingtao and others beside them frightened. They felt that the next second they were about to start a fight.

Twenty minutes later, the two finally calmed down and shook hands and made peace with a smile.

Of course, it is impossible to decide things like valuation and stock price with a few simple battles between the two, but through this confrontation, both of them reached the bottom line of each other and reached a certain consensus.

Next is the communication between Wen Zhaoming and others and Rodan Elton's team.

He Ping was in a great mood when he walked out of No. 36 Wall Street.

In his argument with Rodan Elton, he roughly had an idea of ​​the fundraising scale of the future listing of the Ganon Group. 800 million is not realistic, but judging from the attitude of a professional Rodan Elton, it will not be much lower.

Of course, this needs to be seen whether it can pass the review of First Boston and market feedback.

The Mercedes-Benz drove to the Tongniu. Wherever He Pingxing arrived, he asked the driver to stop the car. He walked to the Tongniu and patted.

Lin Tingtao and others followed him, and they could see that He Ping was in a good mood.

He Ping smiled and was full of passion.

"Next time I go here, I will teach the red flag to penetrate the world!"
Chapter completed!