Just as Xiao Qiang and Lin Yi were strolling on the Peking University campus, the Tokyo headquarters of Wubaiban Co., Ltd. also held an emergency meeting.

Wubaiban and Sony's senior cadres gathered together again and came to the conference room on the 15th floor of Wubaiban's headquarters, and sat on both sides of the long conference table.

The first person to speak is Sony's vice president, Erro Gao Pingyuan.

"Two days ago, we received an urgent telegram from the office of Wubaiban Co., Ltd. in Guangzhou, saying that Xiao Qiang is coming to Japan!"

oh!

A depressed exclaim came from the conference room, full of joy.

In the past six months, the Chinese have earned too much yen from the Japanese market, so much that all market participants feel jealous!

It is roughly estimated that in the past six months, they have earned about 10 billion yen from the Japanese market!

Everyone who calculates this number will feel red eyes!

Although at present, due to capacity restrictions, the Chinese mainly concentrate their sales markets in Tokyo and do not have the ability to expand to all of Japan. But this is also the essence of Japan! If they are allowed to continue to operate, sooner or later their production lines will be upgraded. At that time, a steady stream of products will pour into Japan like a tide, and the entire market will be occupied by them, and there will be no more Japanese companies to gain a foothold!

President Gao Ping’s speech meant that our Japanese companies were going to launch a counterattack?

"Minister Aoyama," Gao Ping did not immediately issue a battle order, but asked a fat middle-aged man, "How many LCD projectors have we stockpiled in total?"

Minister Aoyama bowed his head and saluted him, and reported proudly: "President, we have used all the LCD panels to produce projectors in the past six months and built two new production lines. Until yesterday, we have produced more than 14,000 projectors!

In addition, we summarize the situation of companies such as Panasonic. They are also working overtime. In the past six months, they have accumulated at least 20,000 units. At the same time, I heard that their new production line is about to be completed.

In this way, when our products are on the market in large quantities, we can launch 40,000 projectors at the same time, which is enough to meet the needs of the entire Tokyo region and even Japan! Moreover, in the future, we will maintain the production of 2,000 units every month and continue to supply to the market! We will definitely drive the Chinese away from the Tokyo market!"

"Very good! In this way, even if we fight a protracted war, we can drag down the Chinese people!" President Gaoping nodded with satisfaction and said modestly to Yubaiban President Gomaki Tamura, "President Tamura, you see, how should we set this price more in line with the market?"

Speaking of which, he was very jealous of the Chinese. Watermelon was very jealous and quickly recovered the cost of research investment at an extremely high price.

But they can't do it. If they want to drive Chinese goods back, in addition to putting a large number of projectors into the market, they cannot sell them like the Chinese in terms of price. They must sell them at a lower price and use price wars to slowly drag down the Chinese!

Although their engineers tried every possible way, the scrap rate remained high, and every LCD panel was extremely expensive.

In order to produce more than 10,000 projectors, scrapped LCD panels are more than several times!

A large amount of working capital has been turned to the LCD production line, and even Sony's strong capital is a bit difficult. Its mentality to quickly recover funds is also very urgent!

President Gao Ping's heart hoped that Wubaifan would not speak loudly and try his best to lower the price when they were in a critical moment. It is best to give them a relatively ideal price, and at least recover the cost of this batch of products.

From the beginning of the meeting, Tamura was in a state of false sleep, his eyes closed slightly, as if he was not sleeping, which made him feel weak.

Hearing his question, Tamura slowly opened his eyes and waved to the director of the sales department of Gokuenban: "We are not in a hurry about price. Before discussing this issue, I think everyone should listen to Minister Yamagata's speech first!"

After saying that, he closed his eyes again and went to bed.

President Gao Ping was a little angry, but he was helpless. The strategic partners just made money together when the interests were the same. At this moment, when Sony was in trouble, it was loyalty to help you, and it was reasonable not to help! Even if you put down the wrong side, it was also expected.

He had only a dark face, looked at Minister Yamagata and asked a staff member to move a projector to the conference table and connect the power supply and video signal source.

Everyone is very familiar with this projector. This is the LCD projector they are planning to deal with this time, the competitor they are planning to deal with, China Universal Company!

The projected light falls on the curtain, showing a slide picture.

On the picture, there is a curve diagram. From the label next to it, everyone can see that this is the sales situation of Wubaiban Department Store and the past six months!

The senior cadres of Wubaiban have a relatively good understanding of the situation of their company and are not surprised when they see this sales curve.

But Sony's cadres were a little excited. Many people gasped when they saw the numbers at the peak. The red light in their eyes was even more scorching.

Minister Yamagata coughed, attracted everyone's attention, held the instruction stick, pointed to the sales chart and said: "Everyone, judging from the sales of our company, after the promotion period of the first three months, the sales of LCD projectors have experienced a blowout development! For us, in the Greater Tokyo area, the sales volume in these three months has reached 6,000 units! More than in the first three months, almost doubled! Our sales accounted for about two-fifths of all Tokyo department stores. According to this proportion, in these three months, the total number of projectors of Universal Corporation has sold 15,000 units!

In other words, Universal Company received a total of 14.7 billion yen for goods! Adding the figures in the first three months, they made a total of 20.5 billion yen from the Tokyo market, and exchanged them into RMB, which was more than 900 million!"

Many Sony's cadres couldn't suppress their inner excitement and their eyes shone.

The market has been expanded by Chinese companies. Does this mean that it is their turn to make money?

Yamagata looked at the expressions of the Sony staff and smiled coldly: "But you guys, you should also notice that in the past half month, the sales volume has been declining sharply. What do you think of this fact?"

"Isn't it a natural decline after the blowout?" said a senior Sony cadre.

They naturally saw this recent sales curve, but they all believed that this was a natural decline caused by excessive market investment in the early stage. Their eyes were all focused on the huge sales figure and did not pay too much attention to the later changes.

Yamagata smiled bitterly and shook her head: "If that's the case, we won't be in a hurry, in fact..."

He was about to explain in detail, Tamura opened his eyes and said, "Yagata, let's demonstrate it. It's very troublesome and it's not easy for everyone to understand."

"Yes!" Yamagata bowed ninety degrees to the president, then stood up, and asked the staff to adjust the signal source.

"What we just saw was a static image of the LCD projector. You may think that this image is pretty good. Below, please see the dynamic image..." He made a gesture and the staff started playing a video.

On the video, a singer was singing affectionately, with an intoxicating expression on his face. With the support of the sound effects of the conference room, everyone seemed to be watching a live concert.

"You are all senior engineers, what do you think?" he asked.

"Very good! The full image tone means that they have upgraded the optical rendering system, which is much better than the early products!" said a cadre from a technical department.

"Yes! They have improved the optical system. Through certain blurring means, the particles on the picture appear less obvious!" Another technical engineer also affirmed it.

Yamagata nodded: "Yes! Universal Company's technological improvement is indeed very fast, which is completely different from the previous delayed style of Chinese companies! As of now, this should be their latest technological achievement!"

Sony's engineers also acknowledge this.

The opponents I face this time seem to be much faster than the previous Chinese state-owned enterprises. The structure of LCD projectors is also constantly improving. Compared with the original products, it can be said that it has been upgraded for half a generation. This is also valuable when it is placed in Japan.

Everyone has a deeper understanding of this opponent. This business war may not be as smooth as expected!

"Okay! Let's ask everyone to see another image!" Yamagata signaled to the staff.

After the concert, a dance scene appeared. This was a vigorous dance. The dancing girls were wearing close-fitting miniskirts and occasionally made the move to open their legs. Many cadres were a little dry and stared at the middle part of the legs on the curtain.

After a quick dance move, they suddenly saw a pause in the picture.

On the screen, a phantom appeared! In about a second, the screen played smoothly again, but the characters' dance movements have completely changed and cannot be coherent with the previous movement!

Show delay phenomenon!

Sony's side was all senior engineers, and they immediately understood the purpose of Yamagata playing this image.

The reaction time lag of liquid crystal has always been a major issue.

Early LCD products could only be used as instrument displays, which is because of this reason. With the development of technology and the emergence of TFT control technology, it is possible to make dynamic displays of LCDs.

Japanese companies such as Sony have invested a lot of money in LCD research, so they naturally know this feature.

They originally planned to launch laptops to consume production capacity and recover research investment. But unexpectedly, the LCD projector of Universal Company quietly appeared when they didn't notice it.

Which one is simpler to produce, has a larger market, faster recovery of funds and higher profits, can even come up with the correct answer if you think with your knees!

Moreover, out of their consistent contempt for Chinese companies and considering that the other party is difficult to get international sympathy, they decided to defeat Chinese competitors first and grab this market despite all business principles!

As for the shadowing phenomenon, this is not the most normal!

This is still a problem in LCD control technology. More investment and continuous improvement are required to achieve better display results.

They have developed more advanced technologies and have tried to produce a new generation of products. However, the unit price is too expensive, so expensive that it is not suitable for commercial products.

This is why they are eager to put projectors on the market: only when funds are recovered in time and profitable enough can they have sufficient funds and do the next research.

This will solve the core problems of new generation products and mass production.

Therefore, the LCD projectors they produced were prepared for the business war and also used LCD panels of the same level as Huanyu Company, which achieved mass production and stockpiled such quantities within half a year.

President Tamura had already opened his eyes at this time. From the faces of Sony engineers, he understood that they all knew the reasons for the decline in sales.

He then said, "We both know the LCD display problem very well. Therefore, I admire the Chinese side even more. After they have just achieved certain research results, they can't wait to make it practical and immediately invest in overseas markets. What's even more admirable is that the product they chose is too sharp!

In the past, people could only see such a wide screen in the cinema. No one dared to expect that the theater would be the best. Therefore, as soon as the projector was launched, the consumption slogan of "home theater" was vigorously promoted, and it immediately captured everyone's hearts and attracted a large number of buyers! China had its first bite of crab, but it was the most delicious crab roe. Now, all that is left for us is crab shells!

Since last month, users have complained to us one after another that the idea of ​​home theater is simply a fraud!

In addition to the soothing dynamic images of the cameras such as news and concerts, they can achieve satisfactory viewing effects. Watching shootouts, science fiction films, etc., videos with fast camera conversion will experience pauses and sluggishness many times. They complain that sometimes in order to see the key shots that jumped over, they have to back down and replay the clips, which makes them very impatient! It is better to go to the cinema, which is more convenient!"

Minister Yamagata continued: "Now we are in downtown Tokyo, there are still many citizens consulting for LCD projectors. But with the feedback from some users published in the newspapers, many people have shown hesitation to buy. If you launch a large number of LCD projectors of the same type, to be honest, we are really not optimistic about the sales prospects!"

"It's still a bit!" Sony's engineers felt like a piece of coptis chinensis was stuffed into their mouths, and they were very bitter.

Why don’t they want to launch their own projectors in front of Chinese companies? But the patent issue has always troubled them and made them dare not act rashly. It was not until the LCD projector, the owner of the patent, arrived in Japan that they dared to let go.

Who knew that the market was shrinking so quickly, which made them feel like thunder!

Tens of thousands of LCD projectors are stocked up in the warehouse. If you can't buy them, this huge loss...

They couldn't help but fight a cold war!

"Yes, you're right! There are still some markets. It's just ridiculous that due to our early publicity, we were ambiguity and our special induction, many customers thought this was the product of our Japanese manufacturer! In order to support our domestic technology, there was such a passionate purchase event! However, the number of this group of enthusiastic customers has been greatly reduced. What you are going to face is a more rational consumer group. I don't think I need to explain too much about the difficulty!" Yamagata's words were full of self-deprecating.

At the beginning, in order to open the way for domestic products, everyone did not mention it intentionally or unintentionally when promoting it. This was a product of a Chinese company. The Japanese's patriotic enthusiasm has always been high. Under deliberate induction, they all bought it enthusiastically, but did not notice that the "Made in China" hidden in the background color, the size of rice grains!

Now, those enthusiastic customers have bought Chinese goods! And those who stayed to wait and see were all rational customers. It is impossible to get them to open their wallets and the product does not have excellent performance!

Should this be called shooting oneself in the foot?

Sony's engineers were all in a state of despair! More than 10,000 projectors and several newly built production lines! Even when they were in a meeting, these production lines were still driving at full capacity to produce these unsold products! The company's losses this time were so great that they all felt scared!

"Now it's just Tokyo, and sales difficulties arise. We can also sell to other Japanese cities, more than 10,000 units, and we should recover the investment soon!" A senior Sony cadre screamed.

"Stop!" Gao Ping angrily scolded, urging the cadre to stop him.

Although his heart was like a knife, the company's reputation was better than everything - because this is the foundation of their foothold!
To be continued...