Chapter 118 Bullfighting(1/2)
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In terms of assets, Xiao Qiang's money is less than one thousandth of Rockefeller's.
Therefore, from this point of view, he has no capital to compare with the other party.
But one thing is that they are the same. That is: Xiao Qiang, like John, is a person who wants to use every bargaining chip to the extreme!
Facing Keane, he did not act like Austin, because the other party was the representative of a large consortium and regarded the other party as a wise man.
In his opinion, since you took the initiative to look for me and asked me for it, if you don’t take anything from you, this opportunity will never appear again!
So, Xiao Qiang really "comfortably entertained" in the hotel. Mr. Keane from Rockefeller Group. The two held a "cordial and friendly" talk, and "exchanged their views on some things" and "affirmed the other's positive attitude". Finally, "the host and the guest shook hands cordially and took a photo together!"
Due to the urgent time, Keane did not stay for dinner. Instead, he took a plane overnight and rushed back to the United States to report to John the specific situation of the meeting.
Su Zheng and Tian Shengying looked at Keen with amazement and returned with satisfaction. He also heard Xiao Qiang calculating how many benefits he got. But the storm-like meeting just now really made them dazzled.
Speaking of which, last time in Guangzhou, they also followed Xiao Qiang and saw his negotiations with the Japanese representative of the Japanese Chamber of Commerce.
But that was an Eastern way of negotiation.
Both sides sat around the dining table, drinking and eating, chatting and laughing. In this warm atmosphere, after some obscure exchanges, the result was achieved that satisfies both sides.
But today, what they saw was a Western-style negotiation.
Xiao Qiang and Keen were ruthless when fighting for interests. They both spoke loudly and fought fiercely. When they argued about the most critical core issue, Su Zheng and Tian Shengying both agreed that the two would have physical conflicts. But suddenly, both sides began to retreat from their own positions and reached an understanding at the last moment!
This made Su Zheng and others, who had never seen real business negotiations, just think they were dreaming.
In their impression, since negotiations mean that they have to do business with each other. Then, it must be mutual understanding and restraint. I never expected that I would see such an eye-opening negotiation.
Regarding this, Xiao Qiang's statement was very simple: "Negotiation means to get the benefits you want through negotiation and struggle. If you dare not say it and don't mean to say it, then you will talk about it! Just let the other party tie you up and sell you, so why do you still hold a negotiation? No. I just rely on fighting and robbing to get the interests that should belong to me! And Keen also got what he wanted! It's that simple!"
He did win his own local interests - the license fee for LCD patents in Europe and the United States, which lasted for three years!
Xiao Qiang has always been trapped in one problem, that is, he does not have his own LCD production base.
To be honest, let alone the production base, he doesn't even have LCD technology! All LCD wrenches are now used to reorganize and provide them to the Precision Instrument Research Institute, and are assembled by Director Gu and their assembly workshop.
His reorganization ability is only one cubic meter a day, and he is able to reorganize about a thousand LCD spoilers a day. Xiao Qiang distributed all the reorganization indicators to the LCD spoilers. In a year, it only costs 360,000 yuan!
Whether such a small LCD riveter can fully meet the needs of the Japanese market is still unknown, let alone the European and American markets.
So, although he looked at the fertile and undeveloped market over there and was salivating, he could only wipe away his saliva and focus on Japan. He focused his firepower first and completely conquer this market!
Besides, he could not use all his superpowers to reorganize the LCD panel. For him, the LCD projector is just a gold mine to obtain R&D funds. It is a money printing factory that can continuously provide him with money to supplement his money.
His focus has never been limited to such a small field!
The payment for the patent authorization of LCD projectors in Europe and the United States is to pay the patent usage fee of each projector at 5% of the price.
According to Xiao Qiang's estimate, the market for projectors in Europe and the United States is terrible, with annual sales of no less than one million units!
This means that if the selling price in Europe and the United States is the same as in Japan, then he has disbanded the Universe now, and has nothing to do, just sit at home and counts money. He can earn 400 million US dollars a year!
This is just sitting at home when you have nothing to do, and whistle the God of Wealth to spread money!
Of course, this is all speculation!
After all, as the LCD technology matures and develops, the price of projectors will also fall sharply. According to his judgment, a super generous return of 400 million US dollars can last at most two or three years. This is also the reason why the other party asked to sign for only three years.
Xiao Qiang's reward was not only successful in obtaining the patent fee, but also from the Americans to obtain the LCD production line!
His request is reasonable: You asked me to fight a business war with the Japanese, although I will not retreat. But I only have one production line, and the daily production capacity is only 400 pieces, which can't last long! So, if you really want to help me, give me the production line, give me your technology, so that I can improve and upgrade production technology, and work hard with the Japanese!
This was originally Keenlai's main purpose, which was to want Xiaoqiang to last longer. As for patent authorization, it was just a task by the way.
He agreed to Xiao Qiang's request. The production line had already been installed and had been waiting at the airport. With just one telegram, it would take off immediately. The professional engineering team would also go with the same plane and speed up the installation. It only takes half a month to ensure that Xiao Qiang's five production lines operate smoothly, and the daily output can be increased to 800 pieces per day!
Of course, money has to be collected.
But Xiao Qiang was so stubborn that he was not in a position to hold his head down. In the end, he used the excuse of not having money to press each production line to five million US dollars.
Moreover, the money will not be paid in cash, but will be deducted from the patent fees collected in the future.
By making a fucking white wolf, Xiao Qiangcheng made his world free from the embarrassment of relying on him to solve the embarrassment of LCD rifle and having complete LCD production capacity.
This is enough. There is a production line, technology, and Xiao Qiang's future investment in R&D, and this time the precision instruments and equipment stolen from Kimura Research Institute. He believes that even if the LCD panels in Universal cannot surpass other companies, they will at least not lag behind!
And he can also take off his body and go to work on more important things.
The next day after the two talks, the business counselors of the United States and Britain visited the Japanese Province of Tripitaka. They expressed strong protests about the US and British companies being artificially set up trade barriers in Japan and the unfair treatment of company employees!
Facing the company information provided by the UK, Dazang Monastery was stunned!
51% of British capital: 1% of American capital: China produces people, equipment, land and factory buildings, accounting for 148%!
Very clear real estate ownership division!
This is indeed an authentic multi-national joint venture! Moreover, the British and American capital together account for 52% of the total shareholding! What should I do?
To suppress Chinese companies, the Ministry of Finance can also pretend to be deaf and dumb.
However, now that people come to the door, Dazang Province only realizes it.
Huanyu is actually a joint venture between the United States and China!
Because Universal comes from China, from bosses to technicians, all of them are Chinese, so no one expected that what they were dealing with was an UK-US-China joint venture!
People in the Tripitaka Province were in panic!
Now, the United States has a sufficient excuse to interfere in Japan. What should I do!
Oh no. This time the bucket is at Mafeng’s nest!
Before the people from Datong Province came up with a solution, they introduced the person in charge to receive it. A test report issued by Bell Electrical Appliances Laboratory was suddenly disclosed by European and American media and made public: "The LCD projector produced by Universal Company, its main core and the technical indicators of LCD panels, are carefully compared, are completely incompatible with Panasonic's products!"
There is no saying that the Japanese are fake, but the conclusion has already explained everything!
Subsequently, many appliance laboratories in Europe and the United States also expressed the same view!
Under the pressure of the United States and Britain, these reports were publicly reproduced in major Japanese newspapers and media, including TV stations and radio stations, and also "warm" reports on this technical plagiarism incident.
For a moment, Japanese public opinion was in an uproar!
Ordinary people, who do not know the difference in technical indicators, have begun to believe that the Universal World has indeed been subjected to extremely unfair malicious slander. However, they know more about the employees in the electronics industry. Through the news spread through their mouths, more Japanese people concluded that this was a joint effort between Europe and the United States to suppress the conspiracy in the Japanese electronics industry!
They could not compete with the Japanese electronics industry themselves, so they instigated Chinese manufacturers to compete with Japanese companies for territory.
Public opinion in Japan began to become chaotic, and various contradictory information began to fly all over the sky.
Instigated by the gradual warming national sentiment, the camps of those who support the world and those who oppose the world have gradually become clear.
Supporters of both sides fought a war of words through the media. After waves of media shocks, even the most ignorant people in Japan know that a Universal Company from China is instigated by Europe and the United States to attempt to embezzle the Japanese market.
The crowds that support and oppose are about one to three.
Those who oppose the Universal Projector have an absolute advantage.
But no matter what, there has been another case of someone buying the projectors produced in Universal. Unlike some time ago, when they were placed on the counter, no one cared about it. Although the total sales volume was still not afraid to return to the stage of the tripod. Finally, it can be sold.
At the same time, Universal also began to set up a promotional platform on the streets of Tokyo, just opposite the demonstration booth of Sony and other companies, to demonstrate Universal's second-generation LCD projector.
The joyful side was full of energy and started fighting!
As Sony and other Japanese companies face the rising domestic national sentiment, facing the eager expectations of the people for them, they can't even withdraw! They can only grit their teeth, speed up production, and fight against Universal Corporation to a decisive battle.
Production lines are completed and put into production. Projectors are taken down the assembly line, inspected and packaged, and sent to the warehouse for stocking.
By the end of July, both sides were fully prepared. Then, a sudden battle began and quickly became hot!
Overnight, Tokyo's TV broadcasts were filled with advertisements from the Japan Electrical Alliance.
Advertising slogans calling on everyone to buy Japanese goods are overwhelming!
Sony, Panasonic and Sharp's LCD projectors are filled with counters of major electrical appliance stores and department stores in Tokyo in a blink of an eye.
And Xiao Qiang did not retreat at all!
In the morning, the projectors of the Japan Electrical Alliance were just launched. At 9 o'clock in the morning, Huanyu publicly announced that the improved projectors would be stopped immediately. Then, the second-generation projectors that had been prepared were put on the stock and were immediately launched.
After all, there are more people who support their own products than buy Universal projectors. The products of both parties are in the same department store, and even face-to-face. A large number of Japanese people are ranked in front of their own companies and buy LCD projectors from Sony and other companies!
Although there are some customers in China World that have been confident in China World’s products before. At the same time, they also believe that China World is a responsible company and purchases China World’s products. However, this quantity is obviously limited.
That night, a local tabloid in Tokyo got sales figures from both sides and published them publicly in the newspaper.
Suddenly, the newspapers of the tabloids were swept away on the streets of Tokyo. Many readers who had not bought newspapers even called the service company and asked them to print them.
In this newspaper, the total sales volume of Sony and three other companies on the first day was 4,071 units! This number is far beyond the world, with a total sales volume of 986 units and a little more than four times that of 100 units!
In an instant, there was a thunderous cheer on the streets of Tokyo!
Many Japanese people, like holidays, wore gorgeous kimonos and took to the streets to celebrate Japan's victory!
The next day, Sony and other companies continued to rise, reaching more than 5,300 units. The world's number has only slightly increased, reaching more than 100 units.
The gap between the two sides has further widened!
The celebration that night reached a peak! Countless Japanese people sang and danced on the streets. They were all loudly proclaiming that the Chinese were almost finished. There was no market in Japan!
But at this time, the presidents of Sony and three other companies were testing the locations in pain, and they kept stocking in the remaining areas.
Business war is not just about selling too much at the beginning. Of course, it is best to have enough inventory and production capacity to occupy the national market at one time. If not, the business war will last for a long time.
This requires competing for endurance and strength, and using continuous suppression to force the other party to continue to bleed. Finally, he had no choice but to withdraw.
Selling 10,000 units in two days is indeed a huge victory that has never been achieved. However, this victory also requires sufficient supply to maintain it so that it will not be a flash in the pan!
To be continued...