Chapter 70: Monopolists have the right to speak(1/2)
Director Gu has indeed prepared all the accessories.
Rectifiers, switching power supplies, lamp holders, control chips, video circuits, and small powerful cooling fans are all made by engineers and technicians in their institute. Professional lenses, projection lenses, projection lamps, coating reflective bowls, etc. are all made from photography equipment manufacturers in an urgent manner and delivered in the name of military research needs.
Xiao Qiang compared the knowledge in his mind and distinguished these equipment one by one. These things are not like ordinary road goods. Without Director Gu's help, they would never be able to buy them from ordinary department stores.
Just like a projection light bulb, because it requires extremely high brightness, the heat is also quite high, and ordinary high-power projection lights cannot be used directly.
Moreover, the shape of the light bulb is square like that of ordinary light bulbs. After concentrating, the light projected is also square, so as to maximize the concentration of the light source on the liquid crystal panel and reflect a clear image.
Xiao Qiang gently stroked these accessories, his excited expression was beyond words.
With these things, the LCD projector is finally born!
That's right, he tried his best to consider many products, but finally decided to position his first product as an LCD projector.
The application range of LCD is very wide, from instruments, to monitors, TVs, laptops, MP4 screens, and portable gaming consoles, it can achieve good commercial results.
However, considering the technical support, cost, production difficulty required for various products, as well as their own superpower use efficiency, monitors, TVs, laptops, etc., products that require large-screen LCD panels were first eliminated by him: Although his current mental power has been broken, the volume of the recombinant object can only reach about fifty cubic meters in a day. If it is converted into a nine-inch LCD panel, it can only barely recombined into four hundred pieces. It is okay to use it for short-term intra-concentration wealth, but it is far from enough to completely occupy the market.
The screens required for MP4 and portable gaming consoles are much smaller. Unfortunately, this is a standard technology-intensive product. The various high-tech chips involved are not supported by the country. They are just contributing these product design ideas to the country. When domestic residents are still meeting their basic living needs, these "luxury goods" cannot allow the country to invest a lot of energy and funds to fully develop.
Therefore, projectors are the most suitable products for their production at this stage, and can achieve excellent commercial results and earn back the much needed cash from abroad.
First of all, its technical difficulty and implementation difficulty are very low. With domestic technical strength, it does not require special investment to obtain a good supply of subsequent accessories;
More importantly, it is because at this stage, only Xiao Qiang can do it. Although Japan's technological research has made breakthroughs, the yield rate of LCD production is extremely low. Because the price of LCD remains high, it is also OK to show it as an example of application. To be a commodity and formally expand the market, even if Japan, which occupies the commanding heights of LCD research, is not able to meet the strength.
And Xiao Qiang’s purpose is to get a handful and run away!
In his vague memories of his past life, the huge sales volume of LCD projectors is astonishing. Not only many KTV cabarets, bars, dibas, small-scale cinemas, etc., they all buy LCD projectors in ordinary people's homes. As the main component of home theaters, this huge consumer group, just thinking about it makes people can't help but salivate!
In fact, in this era, although LCD projectors have not yet officially entered thousands of households, the traditional CRT projector technology is already quite mature.
CRT is a cathode imaging tube. It uses three special imaging tubes, which project three primary colors of red, green and blue, and gather in front of the lens to form colorful color signals. Since it is a cathode imaging tube, it has rich colors and strong processing capabilities for dynamic signals.
Everything is relative, and it is precisely because traditional CRT projectors use imaging tubes. The luminous principle is to bombard the fluorescent coating on the surface of the fluorescent screen with electron beams to make it emit light. Therefore, the larger the screen and the more fluorescence the display, the higher the display brightness. Therefore, the three imaging tubes emitting red, green and blue are far thicker than ordinary TVs.
This results in the CRT projector being very large in size and can only be used in fixed ways, making it very inconvenient to move.
Moreover, although the imaging tube is thickened, the brightness of the CRT projector is still extremely unsatisfactory, less than 300 lumens, and is usually only installed in a few occasions such as theaters and venues with good sealing and dim ambient light sources, and cannot be widely popularized.
The last thing is the high price of CRT. A specialized CRT projector has a price of astonishing hundreds of thousands of dollars, which is not something that ordinary families can afford.
What Xiao Qiang is targeting is ordinary families in Europe, America and Japan.
From the memories of his previous life, he discovered a very valuable message to him now, that is, in his previous life, the number of viewers entering the cinema was declining sharply and was still declining.
The reason is that the diversification of entertainment methods is certainly an important factor, but most families have popularized home projectors and equipped with high-end audio equipment, so that more people can enjoy similar image effects as those of the cinema without having to go to the cinema. This is the main thing.
He looked at the pile of accessories in front of him that were still in the state of parts. He seemed to see a series of beautifully made projectors, as if he saw countless users rushing to major supermarkets and electrical shopping malls, and the scene of buying wildly, and the quarrels also felt a little wet.
Grab money as soon as possible!
He immediately handed his schoolbag to Director Gu, which was just a small part of the LCD panels he had reorganized these days, and more were kept at home.
Then, he handed over a hand-drawn drawing, which were the shells of several projectors he tried to design, and made detailed distinctions based on the needs of Japan and Europe and the United States.
As a vast country, Americans are leaders of the Western world and are now showing victory in the Cold War. They have distinctive and ostentatious characteristics in their personality. The goods they use highlight the word "big": cars should be spacious and atmospheric, houses should be wide in area, and the various electrical appliances used are also striving for luxury.
Europeans like classical and exquisite items in their personalities. The paint should be mainly black and silver-gray matte products, and the appearance should be elegant and beautiful, with a little bit of European classical beauty.
Due to regional and population factors, Japan has always loved small and exquisite things. What stands out for their audio and electrical appliances is exquisiteness and does not take up space. In order to design smaller products, they do not hesitate to work hard and think about every detail.
Xiao Qiang's design uniformly uses aluminum alloy as the shell material, which meets the needs of heat dissipation and reduces the weight of the whole machine. The appearance is painted with black and metal gray, and the corners are arc-shaped and right angled, which correspond to different aesthetic views in Europe and the United States.
Each design not only has its design ideas, but also includes Lin Yi's suggestions. Girls like beautiful things by nature. Their delicate thoughts have given Xiao Qiang a lot of help, just like the silver nickel strips that can be seen at the edge of the shell, which further highlights the classical atmosphere of the projector.
From the perspective of several technical personnel such as Li Gong, they only put forward professional opinions on the heat dissipation, difficulty of processing, and whether the internal layout of this shell is reasonable. However, they just said, "It looks pretty good."
Director Gu obviously learned Xiao Qiang's thinking, and from the customer's perspective, he considered whether the projector's appearance is exquisite, whether it is convenient to install, whether it is convenient to disassemble and repair, etc. In addition to praise these designs, he also put forward some technical reference opinions.
A group of people surrounded the design drawings, and after a short period of consultation based on the fixed positions and sizes of each component, they quickly came up with the final plan and processed them directly in the institute.
It is worthy of being a precision research institution, a series of processes such as aluminum alloy pressing plates and paint were completed in less than half an hour. Holding the slightly hot chassis, the parts were compared and virtual. The technician in the research institute, who was responsible for the final assembly, nodded, and all the fixed holes were completely aligned.
All components have been finely dusted and started to be installed one by one.
The projection light bulb is installed at a right angle to the lens, and is filtered through the filter to filter the infrared light that will cause damage to the liquid crystal panel, and then it is concentrated on the LCD screen through the condenser lens, and finally the lens is modified as a color and transmitted from the lens.
This five-inch LCD panel is manufactured using the latest TFT technology, which means that there is a special semiconductor switch at each LCD pixel point to control the colorimetric display of the liquid crystal. To this end, the two circuit engineers designed a dedicated control circuit, but because of the tight time and the technical difficulty, they did not use high-integration chips, but were synthesized with multiple chips to achieve the purpose of precision control.
After everything was installed, Li Gong used precision instruments to measure each component and made some fine adjustments and fixes to ensure the best optical angle. The technician installed the case before the whole machine was announced to be installed.
Looking at the dark and dark body, everyone present was a little excited.
This is a real domestic product. From design ideas to manufacturing and installation, except for LCD panels, lenses to control chips, all use domestic products. Such a prescient product is actually made by Chinese people. Even Mr. Li, who has always been less likely to be emotionally impulsive, has some of his eyes.
For Director Gu, the launch of this LCD projector is even more significant!
This is a standard domestic design, domestic production, and in the era of technological blockade of the country abroad. No matter how exaggerated its significance is, it is not an exaggeration.
Moreover, this is a civilian product, and there is no need to hide it. It is to go abroad openly, bring glory to the country, and earn valuable foreign exchange for the country, so that foreigners can also see that we Chinese can also create high-tech products that are ahead of the world!
Xiao Qiang didn't have so many ideas. In his eyes, this LCD projector had been converted into flying banknotes, US dollars, pounds, francs, German marks, and yen!
"Test the machine!" Everyone exchanged their eyes and said the word in unison!
Everyone was stunned at the same time and laughed so happily. The scientific and technological workers present all showed a proud look on their faces. Chinese scientific and technological workers who have always followed others to chase after them can finally stand at the forefront of the world and show their scientific and technological achievements. This glory makes them feel extremely proud!
The curtains in the conference room were pulled together, and a chandelier also provided a light source in the room of about 40 square meters.
The technicians hurriedly moved out a video recorder, connected the video recorder and the projector with a video cable, and then used an audio cable to connect the audio signal to the power amplifier in the conference room.
This is what Xiao Qiang repeatedly emphasized, and the video signal and audio signal should be separated.
In China, due to limited conditions, there is no concept of high-fidelity. However, since the 1950s and 1960s, foreigners have had the title of HI-FI. These enthusiasts are also the craziest cutting-edge technology enthusiasts. They have money and certain electrical knowledge. They spare no effort to pursue the most perfect audio and video enjoyment and gain their support. Not only can they easily pay from their pockets, but they also mean that these loud voices can promote products for free in various media and small groups for free. Such a good thing is just a little bit of trouble when designing, so why not do it?
Not to mention the special audio and video output ports, it also reserves the S terminal and a VGA computer signal output port.
This is not because of his foresight. In this era when computers are still luxury goods, it is not clear whether it is necessary to reserve VGA signal output. He is just because he remembers that projectors are necessary for commercial conferences and are often used as video output devices for laptops and other computers. Therefore, he specially added this port after soliciting Mr. Li's opinion.
The fan made a whistling sound, and after more than ten seconds of preheating, a bright beam of light was projected from the lens and fell onto the specially made screen.
The chandelier is turned off.
As the singing of "Bloody Land Stained", bright images appeared on the screen. The Great Wall, the smoke of gunpowder, the soldiers resting in peace, Xiao Qiang felt a little joy and a little sadness in his heart.
When will our motherland become stronger? No longer need soldiers to build our Great Wall with flesh and blood!
A gentle body leaned against him, and Lin Yi expressed comfort to him with silent actions.
Xiao Qiang hugged her gently, turned his head slightly, and in the light of the camera, he seemed to see a little tears from the eyes of Li Gong and others, flashing...
"The sound of the fan is a little louder, which affects people's viewing; the color is a little distorted and looks unnatural; the dynamic images are a little slow, but they do not affect viewing. You may need to work hard on the LCD panel control chip..." After all, Mr. Li is a scientific and technological worker, and soon controlled his emotions and began to make his own criticism from the perspective of technicians.
"But the brightness is very good. I think it is much brighter than the camera projector." Director Gu looked at this new product purely from an appreciation point of view, and felt that everything was so perfect. He tactfully criticized Mr. Li and expressed his own point of view.
"Try pulling the curtains open!" A senior engineer who designed the control circuit wrote down Master Li's opinion. Hearing Director Gu's praise, he immediately asked a technician to pull the curtains open, and a ray of natural light shone in from the window.
Xiao Qiang retreated far to the other end of the conference room, looked at the screen, and shouted happily: "You can clearly see the picture here, and it doesn't matter if you open the curtains!"
"Really?" Director Gu and others rushed to the end of the conference room, looked at the screen, and immediately cheered.
When they were used to using CRT projectors, they immediately discovered the advantages of LCD projectors, and their brightness far exceeded the lumens of less than 300 for the imaging tube projectors!
In the past, when they were in a meeting, if they used a projector, they could only tighten the curtains and prevent a trace of natural light from coming in. As long as the curtains were opened or the chandelier was turned on, they could hardly see the contents on the screen, which made them have to turn off the lights from time to time and turn on the lights to read documents for records, which was very inconvenient. Now, seeing the brightness of the LCD projector is so high, they all feel excited to escape from the sea of bitterness in the future.
"Our unit wants to leave ten units!" Director Gu was the first to express his opinion when he saw the small size of the projector.
Such a small and convenient projector can be used in the field, can quickly change places, and suddenly expand its scope of application. The intuition formed by working in military industrial units all year round, he immediately discovered the advantages of LCD projectors in military field command, and issued procurement requirements without hesitation.
"Yes, but the money must be calculated and deducted from the profit you deserve!" Xiao Qiang said slowly.
"You..." Director Gu suddenly turned his head and stared at Xiao Qiang angrily. After a long time, he squeezed out a sentence from his teeth, "You are really shameless!"
From design to production to final installation, they all worked hard to produce things, but they had to use it themselves. Xiao Qiang was so embarrassed to collect money. How could there be a skin like him in this world that even a tank cannot be worn!
Lin Yi quietly pulled Xiao Qiang's arm. Her face was a little fevered under the accusation of Director Gu, and she also felt that Xiao Qiang was too much.
Unlike these people who are used to the planned economy, every blood vessel of Xiao Qiang is soaked in the factors of the commodity economy, and he consciously separates business behavior from human feelings, and does not feel embarrassed at all.
"I first proposed this design idea, so I own all the patents of the LCD projector! You have helped me complete this product and turn the drawings into physical objects with quality and quantity. I am very happy and grateful. So, just like the agreement we reached for the development and development, production and sales of the LCD projector half a month ago, I plan to handle the subsequent development, production and sales of the LCD projector. This is the most beneficial to both of us!" Xiao Qiang said seriously.
"It's unreasonable! It's unreasonable! Where did we do it? You're here to enjoy it! You just move your mouth. How much energy does it take to make the product? Why do you have to share 70% of the profit? What patent? The cathode projector has been invented for a long time. After the LCD panel appears, the advent of the LCD projector is inevitable. It's just a matter of time. What patent is this?" Director Gu was so angry that he lost his composure and shouted in front of Xiao Qiang.
Xiao Qiang disagreed with his attitude. He knew that people in this era did not have many patent concepts, and he suffered enough, but did not make much progress. Just like the Japanese came to China, which was called guidance and actually stealing secrets. Our factory manager also tried his best to take them to see the entire manufacturing process of cloisonné, hoping that Japanese experts would give valuable opinions.
The result was a conclusion - as soon as the Japanese returned to China, they immediately registered patents for all cloisonné manufacturing processes, monopolized the international market, and asked us to pay the patent usage fee!
He was also prepared for the attitudes of Director Gu and others, and said without any anger: "Before Galileo proposed the heliocentric theory, many scientists had similar questions. However, everyone admitted that it was Galileo, not others who first proposed the heliocentric theory!
Patents are not to create something out of thin air, but to turn some ideas into reality under existing technological conditions and be the first to create them. Even if the person who imagines this purpose or product, as long as he applies, he will have a patent for the technology!
This, like Newton, all his physical discoveries were made based on the predecessors. But everyone admits that he is a great physicist who has never been born in the world!
And I was just standing on the shoulders of the giant!”
Director Gu's chest was boiling blood.
He admitted that what Xiao Qiang said made some sense, but the interests of LCD projectors were too great. As an administrative worker, he only saw the political benefits brought by the release of this product. However, under the influence of Xiao Qiang, he also began to consider how much value this product could produce in Europe and the United States. Almost immediately, he was shocked by the huge number.
He wanted him to watch the income disappear and be taken into account by Xiao Qiang. His heart was full of reluctance and anger.
"Okay! Let's cooperate!" Director Gu almost gritted his teeth and squeezed out this sentence. He felt extremely painful and regretful. How could such a good product be brought up by Xiao Qiang first? He immediately said, "But I ask for a share of 46% of this profit! We are 60% and you are 40%!"
To be continued...