Chapter 76 Disillusionment(1/2)
Hasegawa looked at the hustle and bustle of the meal, full of confidence, as if he was leading the revival of Japan.
As a member of the G7, the United States joined forces with five other countries to put pressure on Japan, forcing Japan to sign a square agreement in 1985, which beat the yen to appreciate.
So what?
Now the yen has appreciated, and the ratio of the yen to the US dollar has soared from 24 to 16 to 16, and even reached 12 at the beginning of this year, doubling the appreciation.
Our economy did not collapse at the beginning!
We are engaged in high-tech products. Our cars are the most fuel-efficient, our electrical appliances have the highest technological content. In the face of high added value, we have absolute confidence!
On the contrary, due to the appreciation of the yen, we are being able to purchase from all over the world!
Hasegawa thought violently that he did not expect that the backward China could actually produce advanced technological products. This is Japan's pride and the basis for Japan's survival. Therefore, this Chinese manufacturer must be defeated!
When everyone was almost venting, he clapped his hands and said to everyone: "I am here today, but tomorrow, we will face Chinese manufacturers and fight against them. I don't know what you think."
Nezu, the pervert of Mikoshi Department Store, stood up from the table and made the first speech unexpectedly: "Everyone, we are all experienced department store employees. As the saying goes, if you want to sell well, you must not only be eloquent, but also know its advantages and disadvantages. When I first got the LCD projector, I contacted the company. At the headquarters, a special expert in this field was sent. Next, we ask Sony's engineer Mr. Saito to explain it to us, so that we can discuss it in a targeted manner."
Everyone applauded. They had not operated LCD products yet and did not know its performance and price. No one was sure of negotiating with China in this way. Now there are professional engineers from Sony to explain to them, so everyone has the confidence.
Hasegawa also applauded, but was secretly guarding: Nezu, who always looked like a lust, didn't expect to be so well prepared, but he should not dominate the entire Japanese Chamber of Commerce's right to speak, which would be too unfavorable to our five hundred companions.
Fortunately, I have suggested that the company be snatching patent rights. In this regard, I still have a faster mind than him!
He smiled and looked at the Saito Engineer who walked to the front desk.
There was no smile on Saito's face. They were currently studying LCD and had made great progress. However, just before the product was launched, it emerged and a Chinese manufacturer appeared and also launched LCD products. How could this not make them wary!
Although the Chinese manufacturer did not know whether its technical strength was not yet mature and had not launched laptops, it would inevitably conflict in the future, so after receiving the notification from Mitsukoshi Department Store, the company attached great importance to it and immediately sent a technical team led by Saito to conduct a comprehensive investigation.
According to his judgment on the LCD panel after disassembling the projector, this technology is very similar to that produced by the country, and it is very similar to Panasonic's research ideas. If he hadn't known that this was a Chinese product, he would have thought that this was produced by Panasonic.
This made him even more shocked!
Sony and Panasonic's research on LCD is half a pound. If Chinese commercial products have reached Panasonic's level, isn't that saying that they are on the same level as their Sony's LCD products?
Facing the representatives of the following chambers of commerce, he did not say a very profound professional vocabulary, but explained briefly: "Liquid crystal is a liquid-like substance, almost completely transparent, and at the same time it presents certain characteristics of solid and liquid. In the late 1960s, the United States used the characteristics of power-up to change the molecular sequence to create liquid crystal display devices.
After nearly twenty years of research, the development of LCD displays has undergone changes in TN, STN, DSTN to the current TFT changes. That is to say, LCD panels made of TFT thin film transistors are the most advanced liquid crystal manufacturing technology. This is the project we Sony and Panasonic are studying.
And China's LCD projectors use this technology!”
Everyone below was a little upset. For Japan, which has made an economic leap, they have adapted to the current situation of Japan's technological development. It is difficult to accept that China, which is poor and backward, can also have the same advanced technology as Japan.
Saito's face was also very serious and continued: "Because both of our countries have the same technology, we, Sony and Panasonic, have held urgent consultations to compare the technology, and all our judgments come from our common scientific research teams.
Judging from the existing technology, it is very difficult to manufacture high-quality liquid crystal panels.
Because the process and cost of manufacturing liquid crystals are the same regardless of size. Including the scrap thrown away by the bad product rate and the loss in cutting, the cost of each substrate is roughly 24,000 US dollars. Since the size of the substrate is still a problem at present, the cost is always high. Based on the results of our two companies, the maximum is 450 mm by 300 mm, and a substrate can draw a twelve five-inch LCD screen."
"That is to say, the cost of each projector's LCD panel is 2,000 US dollars! It is equivalent to 240,000 yen!" The person with quick mental arithmetic has already come to the conclusion.
"Good! Judging from our company and Panasonic's experience, this is the case. The cost of each projector, the LCD panel used should be around 240,000 yen. If you consider China's technical strength and they do not have excellent processing equipment, it is likely that the price will be 20 to 30% higher."
Hasegawa is also an old salesperson. In addition to LCD panels, he knew the prices of other products such as cameras, projectors, etc. He calculated silently in his mind and raised his head: "Since that's the case, it is estimated that the total cost of Chinese manufacturers is between 300,000 and 370,000 yen."
When I heard this number, the people below were quiet and no one moved.
There are only a few beginners here who are just starting out. Everyone has experienced it on the counter for many years. When the color TV was first launched, the price was as high as one million yen!
Compared to the possible hot sale of projectors, this price should be said to be too low.
As a research and development worker, Saito is more aware of the inside story. He shook his head: "It's not the price!"
"Yes! We also need to add the profits of manufacturers and distributors!" Hasegawa said with clarity, "The total value of the projector may reach 500,000 and 600,000 yen."
"No, right! R&D requires a lot of capital investment. When new products are launched, this part of the R&D funds will be included in the product cost. For us, Sony, the R&D cost of just launching a new product accounts for two-thirds of the total price!"
Everyone was a little disgusted, but they were helpless.
Although this has seized the profit margin of their dealers, if Japan wants to continue to lead in technology, it is understandable that it must let the end customers pay for R&D expenses.
But they are not so kind to Chinese manufacturers.
"We only accept 400,000 yen for the projector's release price!" The representative of Sasaki Co., Ltd. called out first, "We have no reason to help the Chinese develop their technology!"
"Yes, if they don't accept this price, don't want to enter the Japanese market! We Akihabara will launch a boycott!" The representative of the Chamber of Commerce from Akihabara Electrical Street followed suit and made a statement.
The crowd was infuriated for a moment, and representatives from department stores and chambers of commerce were speaking. The implication was that they only accepted a wholesale price of 400,000 yen at most. If they were higher, they would boycott Chinese products from entering Japan!
Hasegawa smiled proudly, this was the result he wanted!
The members of the chambers of commerce here basically represent several powerful department stores in Japan. If they join forces to boycott it, Chinese-made projectors will either be launched on the Japanese market or they will only accept the prices they have raised in humiliation, and there is no other way!
He smiled hypocritically and said, "Everyone, please be quiet."
After everyone calmed down and listened to him, Hasegawa smiled and said, "You all defended Japan's will. I think even my colleagues in Tokyo are empathetic and moved by everyone's patriotism. However, the government currently has a good relationship with China. If we destroy this atmosphere, will it cause trouble for the government? Please think twice!”
"What do you think of? Do you just accept the high prices of Chinese people like this? Isn't this let us help China develop technology? There are more people than us, and the cost is already low. If their technology develops, will we have a foothold in Japan in the future?" A representative of the chamber of commerce with a relatively long-term vision roared.
"Aoki Jun said yes! We can't just spend money making, but let the Chinese become a major technology country." Many people agreed.
Hasegawa saw that everyone was very enthusiastic and had already taken the scheduled track. He was about to speak when Mitsukoshi Nezu suddenly burst into laughter, leaning forward and backward, laughing so hard that tears flowed out.
"Netsu-kun, you are all worried about China's competition. What are you laughing at?" Hasegawa asked angrily.
Nenzu smiled and wiped away her tears, stood up and bowed to the surroundings: "I'm sorry for laughing inappropriately at this time, but I remembered something, which was so funny. I didn't recognize it for a moment, and I laughed out loud, very sorry!"
"I wonder what funny thing has Nezu-kun remembered?" asked a man curiously.
Nezu stood up straight and showed a cunning smile: "That's the thing. When I saw the LCD projector, I immediately discovered that this product must have great value. Everyone knows that we in Japan have many karaoke singing rooms, which are also in many bars and such equipment for customers to sing. There are so many bars and karaoke bars, and we can't afford expensive imaging tube projectors. This LCD projector is much cheaper. What a huge demand!
Someone swallowed a saliva right now.
In Japan, karaoke is almost universal to every township. It can be said that as long as there are people, there will be karaoke.
There is a very strange phenomenon in Japan. They usually take an hour or two subway to work in the city, and then work overtime until eight or nine o'clock in the evening.
But at this time, they did not go home immediately, but went to the nearby bars to drink and party, believing that this was a good way to gather the strength of the team.
This has caused an unprecedented prosperity in the Japanese bar industry. At night, a large number of company employees flocked to various bars, laughing, and running to the stage to compete for karaoke microphones, which became a common phenomenon.
It can be said that Japan's corporate system has made the bar industry prosperous, which is not empty talk.
Thousands of bars and singing rooms have a huge demand for LCD projectors, even if people without business acumen are shocked by this number.
Before we knew it, in the hearts of representatives of some electrical appliance companies, the determination to boycott Chinese manufacturers began to loosen.
No one wants to be frustrated with money, especially when facing such amazing returns.
Nenzu looked at the change of expressions of the people present, smiled at the corner of his mouth, and said, "I was very upset at that time. Everyone who has seen the LCD projector, I think everyone knows that the structure of this appliance is so simple. I wonder if you have such a feeling. While playing movies with the projector, you are regretting why you didn't invent this thing yourself..."
Everyone laughed in unison, and the same emotions surged in their hearts, nodding their heads with a deep heart.
Not only regret, many people wish to rush into Chinese manufacturers and blow up their factories. Why didn’t they expect such a simple idea? They could only watch the Chinese make a lot of money from Japan. Almost everyone has more or less experienced this kind of hatred.
Hasegawa didn't laugh. He didn't understand why Nezu said such words when he had already made everyone's patriotic enthusiasm jump.
Isn’t this helping Chinese manufacturers to promote?
How can it help everyone form a price alliance to deal with the Chinese?
There was a hint of uneasiness in his heart.
What exactly does Nenjin want to do?
Nenzin turned a blind eye to his puzzled expression, bent down and picked up the teacup, took a sip of tea, and waited until everyone was anxious that they said, "Just when I was extremely regretful, I suddenly remembered that the Chinese have never had a patent consciousness. They would rather write the manufacturing process on paper, hide it at home, dig a hole and bury it, than let others know that there is such a way to make money! The Chinese are actually very selfish, so selfish that they don't believe anyone except themselves!"
Hasegawa's eyes turned dark and he sat on the ground.
Nezu's idea is the same as him, and he wants to seize the patent rights of LCD projectors in the international field!
He thought of this idea three to four days earlier than himself, and had already contacted the domestic headquarters. The headquarters even sent someone to help him. Didn’t all this mean that he had already taken action?
Hasegawa felt his heart was bleeding. He regretted it so much that he regretted why he didn't dismantle the cartons sent by the manufacturer on the spot!
He regretted it very much, regretted not contacting the various chambers of commerce, and thought he was the largest distributor in China and could ignore these small and medium-sized competitors. Now that Nenzin was ahead, he could only swallow his bitterness and had to pretend to be surprised like others. This was so painful!
Looking at the proud Nenjin, he seemed to see his boss's reprimand.
What are the positions of ministers and what are the return to Tokyo Corporation, these have completely become luxury!
He is just a loser who realizes it!
Maybe when the African branch was opened, he would be sent to the hot African jungle to deal with the barbarians, right? He thought sadly.
His eyes swept through the crowd and found that there were still several people, just like his expression, fidgeting.
He thought for a moment and suddenly felt like he wanted to laugh.
Those people must have sent a telegram to the company for patent snatching, but they didn't know whether they were ahead of Nezu or behind.
Hasegawa's mood suddenly became very happy. His fate was already destined, but if he could see the same kind and fall into the same end, he would also enjoy an extremely bad pleasure because of his companionship. This is probably the bad nature of being a human being!
Looking at Nezu, who was proud of the crowd, accepted the bows of others, and kept returning gifts, Hasegawa maliciously hoped that someone was ahead of him and registered his patent.
If he could see Nenjin crying, he would have accepted it even if he asked him to go to Africa!
After a hustle and bustle, someone shouted: "Netsu-kun, since you have registered a patent, our Japanese company should also enjoy preferential treatment, right?"
"That needs to be decided by the head office... However, we are all Japanese compatriots. There must be a discount, and we must not be the same as other places." Nezu, like a politician, answered very appropriately and without any leakage, winning warm applause from the Japanese Chamber of Commerce present.
"At this time, the patent should be registered, right? Why don't we go back to Guangzhou immediately and go to the Telegram Office to check it out. If we get the telegram for successful registration of the patent, tomorrow will not be a negotiation between Chinese manufacturers and us, but how should we oppress them and make further concessions. Tonight, we will definitely be very busy!" The man's words resonated with many people. They excitedly urged Genjin to go back to Guangzhou immediately to receive the telegram.
To be continued...