Chapter 476 The plan was exposed(1/2)
Jiang Bai did not answer Wang Han's words.
Just because he has been slapped in the face once.
When Wang Han asked him to invest in Haohan Food, he refused. At that time, he was also not optimistic about Haohan Food.
Now, he is also not optimistic about Hanyun Clothing.
But he really didn't dare to invest in Hanyun Clothing.
He is an investor, and his investment needs to have a return, or be able to see a return.
However, Wang Han could not see any return on Hanyun Clothing. Anyway, he just felt that Hanyun Clothing could not be made.
"By the way, I have to remind you."
"The sudden rise of your Heqi Herbal Tea will definitely be suppressed by other companies. You have to be careful."
Jiang Bai's tone was heavy.
"Well, thank you." Wang Han responded.
He had noticed this before.
And there are already several companies doing various advertisements and activities.
They just want to suppress Harmony Herbal Tea.
However, the sudden rise of Heqi herbal tea is a foregone conclusion.
No matter how much they advertise or hold activities, it will be difficult to stop the rise of Heqi Herbal Tea.
…
October 17th.
Wang Han came to the company early.
He turned on the computer that he hadn't turned on for a long time.
He hasn't been online for a while, and he wanted to see if anything important happened online during this time.
He clicked on the browser, opened Qiandu, and looked at the hot search bar.
Then he discovered that the top three hot search columns were all about Heqi herbal tea.
Clicking on the first article and looking at it, he found that these were all soft articles, which should have been arranged by Wang Yun or produced by those reporters.
The same goes for Articles 2 and 3.
Wang Han could only look down again.
So much so that he discovered something interesting in the next few items.
There was actually a person who analyzed the sky-high price of advertising space.
The content roughly says: Heqi Herbal Tea belongs to Haohan Food, and Haohan Food belongs to Haohan Group. The shopping mall in the Haohan Group Company Building also belongs to Haohan Group, and the advertising space in the shopping mall naturally also belongs to Haohan Group.
Therefore, the entire sky-high price advertising space is purely self-directed and self-acted. It is a commercial promotion and at the same time it fools the people across the country.
This publicity was successful, and now there are very few people in the country who don’t know about Heqi herbal tea.
However, all Haohan Group spent on this promotion was a few days less rental of advertising space and the cost of replacing advertising cloths in the past few days. The total cost of these expenses was less than 10,000 yuan.
And reporters who wanted to know the full cause and effect became free publicity helpers.
The person behind all this has captured people's curiosity.
"interesting."
Wang Han said with emotion after reading netizens’ analysis.
I have to say that this person's analysis is quite accurate.
However, the entire publicity cost was not 10,000 yuan, but 100,000 yuan.
Just because the advertisements placed in various restaurants, canteens and supermarkets yesterday were all made by Haohan Food.
It's unrealistic to ask those people to spend money on advertising.
After Wang Han sighed with emotion, he started to read the comments below this post.
Netizen: Marketing planning aside, Heqi herbal tea tastes pretty good and it does have the effect of reducing inflammation.
Netizen: How can you say that there is no businessman without treachery? You can get greater benefits with only 10,000 yuan. I will do it if you give it to me.
Netizen: Fortunately, this is something produced by Wang Dong Company. If it were a different company, I would just scold it.
Netizen: I really want to know who planned this marketing campaign. He is a talented person.
Netizen: Heqi herbal tea is just like that, not a good one at all.
…
There are mixed reviews online.
But overall the good outweighs the bad.
Seeing this, Wang Han felt quite relieved.
However, he still had concerns.
"If this post is taken advantage of by someone with malicious intentions, it may cause the sales of Heqi Herbal Tea to decline."
"And looking at the number of clicks and comments on this post, it's at least in the top five of the most popular searches. It's almost out of the top ten. It should be Lao Fu who has processed this post."
Wang Han analyzed in his mind.
Soon after, he called Fu Wen and asked Fu Wen to unblock the post.
It is better to blow yourself up directly than to be used as a talking point later.
After he hung up the phone, he called Wantong again and asked Wantong to write a post, saying that he didn't know about all this and that he had done it without telling himself.
Take it out first and then talk.
As the restrictions on the previous post were lifted, a large number of netizens left messages below in an instant.
Netizen: How else can I say that Director Wang can do business?
Netizen: I feel that Director Wang is going against Master Ding. When Master Ding spoke for Mishima Clothing, Director Wang directly made instant noodles. Some time ago, Master Ding Clothing also found someone to target Wang Dong's Hanyun Clothing.
To discredit Haohan Food, Director Wang fought back.
Netizen: I have to say that Director Wang’s move is really awesome. With only a small amount of money, most people in the country know about Heqi Herbal Tea. When I came home last night, my five-year-old niece asked
I want harmonious herbal tea.
Netizen: This is a liar, any harmonious herbal tea is bullshit.
…
Time passed bit by bit, and this post quickly became popular.
After the creator saw that his post was alive, he wrote another post.
Wang Han saw it the first time.
The general content of the article is: The entire sky-high price of advertising space is a very successful marketing. Although the advertising cost is low, Director Wang must have spent a lot of money to find a marketing master to do this planning.
Someone said before that Mr. Wang needs to take care of all four aspects of food, clothing, housing and transportation. This Heqi herbal tea can barely be considered as one aspect of food. I am looking forward to seeing how Mr. Wang can take care of living, transportation and transportation.
After Wang Han read the article, he called Fu Wen again and said that the restrictions on this post could be unlocked.
This post has no negative impact on Haohan Food at all.
Compared to the previous post, not many people read this post at all.
At this time, the manuscript from Wantong was also written and sent to Wang Han immediately.
After Wang Han read it, he thought there was nothing wrong with it, so he informed Wantong to publish it online under the name of Haohan Food. He also asked Wantong to advertise Heqi Herbal Tea, Thirteen Fragrances and instant noodles at the same time.
As soon as the article was published online, Fu Wen immediately arranged traffic.
Netizen: I don’t care if Mr. Wang knows it or not, I’m just curious about how Shisanxiang comes from Haohan Food.
You only make food, why do you produce condiments?
Netizen: Thirteen Incense is really fragrant. I mix it with water and drink 13 sachets a day.
Netizen: I feel that Mr. Wang has some misunderstanding about food. Is it possible that Thirteen Incense can really be taken orally?
…
After reading the comments from netizens, Wang Han's expression became weird little by little.
Good guys, netizens this year are very humorous.
The post was clearly talking about Harmony Herbal Tea, but it turned out to be on Thirteen Incense.
This is an illegal construction!
But he didn't care anymore and didn't answer the questions.
It doesn’t matter if Thirteen is popular, it’s a product of Haohan Food anyway, and the money from the sale is still his.
To be continued...