"Li Xiang is the spokesperson we think is the most suitable. His image is healthy and positive, a role model for teenagers, and a good child in the hearts of countless parents. He is a popular symbol in the Chinese circle, like the early morning sun, rising slowly. We observe that his influence is permeating all regions in Asia, such as Hong Kong Island, Baodao, Fusang, Hanzhou, Southeast Asia and Singapore."

"We both are extremely sure that cooperation is our most correct choice. We are eager to spread Disney's core values ​​- health and happiness through Li Xiang, and we are also confident that through Disney's influence, Li Xiang's image and works will be spread to a wider place. We are mutually accomplished."

"Personally, I like Li Xiang very much, like his songs, like his books. Oh, by the way, I'm reading "The Old Man and the Sea". This is a shocking work, and it's hard for me to imagine it comes from a 19-year-old young man. Its weight and maturity make me think it's a work from the author of the Nobel Prize in Literature, which is really shocking."

...

At the signing ceremony, Mr. Jeffoni, the vice president of Disney headquarters and also the president of Asia headquarters, highly praised Li Xiang, believing that Disney's signing of Li Xiang is a measure to promote the cause of both parties and can achieve a win-win situation.

Jeffoni is an American, but he is very good at Chinese and has a good understanding of Chinese culture. He can read the Chinese version of "The Old Man and the Sea", but he has very few misunderstandings like him. Therefore, the current target market for "The Old Man and the Sea" is mainly still in the Chinese-language cultural circle.

"I think we need to start the overseas translation of "The Old Man and the Sea". According to our market research, the response and evaluation in the market are very, very good, and there are even many bad people reading it with difficulty - this is something we never thought of beforehand."

Huaxia Bookstore and Dingding Bookstore found Wang Yinzhen and Li Xiang, and proposed to immediately start translating "The Old Man and the Sea". The response of this book was too enthusiastic, allowing them to see a huge potential market, especially the overseas market that they had never thought about.

Previous literary works would also be translated into multinational characters, but that was driven by the seller's market. In fact, these books were not good to eat overseas. Whether it was a high or low or no one was interested in it, the sales volume was quite bleak. The differences between Eastern and Western cultures are difficult to overcome.

However, according to the survey by Huaxia Bookstore and Dingding Bookstore, many overseas readers have a very high desire to read "The Old Man and the Sea". Some overseas publishers have come to the door, hoping to represent sales in relevant overseas regions.

"Okay, translate it, but I will do the English translation myself. You can find someone to translate it in other languages." Li Xiang said after discussing it with everyone for a while. There is nothing to hesitate about this matter, so I will strike while the iron is hot. Promoting "The Old Man and the Sea" overseas was originally in his expectations and plans, but it was just that others did not think so long and grand.

The person in charge of Huaxia Bookstore looked at Li Xiang in surprise, but he stopped talking. Li Xiang came to translate the English version? He was really worried that Li Xiang was not strong enough, but he could not say such words.

The person in charge of Dingding Bookstore was relatively sleek and thoughtfully, saying, "That's the best. However, Li Xiang, you are very busy with work and I'm afraid you can squeeze out not much time. Our translation work time is tight, so why don't I find you a helper? You can dictate and he will type, so it's easy and fast."

Wang Yinzhen has seen Li Xiang talk freely with Wei Guoren in English, but translating literary works and oral chat are different concepts. She is really worried that Li Xiang would think too simple about the translation work, so she said: "I think Mr. Fan's advice is very good. With a helper, Li Xiang can be relaxed. Thinking more can also avoid details."

Their words were very tactful. Their words meant to give Li Xiang a typing helper, but in fact they must be the other party who translated it, and Li Xiang just checked it.

Li Xiang really thought everyone was matched with a typing expert, and he came in person with the translator, so he said simply: "Okay, then that's it."

The few people present quietly breathed a sigh of relief, and it seemed that they had no confidence in Li Xiang's English skills.

Wang Yinzhen said to Mr. Fan: "When will the person Mr. Fan invites to come? Let's work in the studio in the future. Also, it's better to be young people."

The older people are worried that they will not get along with Li Xiang.

"Can come here today," said Mr. Fan.

Li Xiang: "Don't be so anxious. It's tomorrow. When the studio is working at 9 o'clock, I will meet him first."

After sending the people from Huaxia Bookstore and Dingding Bookstore away, Li Xiang and Wang Yinzhen came to the office to discuss the latest sales of "The Old Man and the Sea".

"The Old Man and the Sea" was launched for three days, with sales exceeding 30,000 copies on the first day, and continued to rise on the second day, exceeding 40,000 copies. On the third day, it exceeded 50,000 copies, becoming the single novel with the highest daily sales in the past five years.

"I Am a Cat", released at the beginning of the year, now has sales of more than 2.4 million copies, ranking in the top ten sales of this year, ranking sixth. This book has been on the shelves for 6 months, with an average monthly sales of 400,000 copies, an average daily sales of 13,000 copies. The sales volume in the first three days of listing exceeded 30,000 copies, but not 40,000.

In comparison, the first three days of "The Old Man and the Sea" performed very well.

What surprised the bookstore and studio the most was that "The Old Man and the Sea" had a very high evaluation, with one-sided praise.

Judging from data analysis, the reading audience of the book is not only reflected in Li Xiang's fan group, but covers three generations of old, middle-aged and young. Many readers of different ages have found the pleasure of reading from this book, and the praises are everywhere.

Li Xiang's popularity has promoted the sales of "The Old Man and the Sea", but it can only be said to be a high starting point. The final result of a book is the quality of the book. This is the way to go.

Through three days of sales, the reputation of "The Old Man and the Sea" is rapidly fermenting, and the topic is getting hotter and hotter.

People in the entertainment industry are rushing to discuss this book, and they seem to be uneducated when talking about it. In the public's impression, the entertainment industry is always full of gossip and curiosity. It is a sudden discussion of a book like this, and it is an extremely orthodox and serious literary work. This phenomenon has never been seen before.

Someone joked that in the future, when Li Xiang retires, the most eye-catching thing about his achievements is that he has developed the reading habit for countless singers and actors, especially considering that most of these people are poor academic students who have low education and do not like to study.
Chapter completed!