Chapter 108: The Case of the Open Class
Lin Bao was shocked!
The security and joint defense team members behind were shocked!
Looking at Zhao Zhongquan in front of him.
Lin Bao felt that it refreshed his understanding of college students.
I haven’t left school yet.
Such a vicious idea came up casually.
Mouth behind you.
There was another security guard behind and took out a Walkman.
The recording was played.
Zhao Zhongquan panicked and his hoarse voice came out.
"...Zheng Yuepo gave his cousin Zhao Zhongmin 30,000 yuan and asked him to find a seriously ill person to eat at [Brother Feng BBQ] and pretend to have food poisoning..."
Lin Bao nodded, very clearly.
He took out a pen and paper again and asked Zhao Zhongquan to write it again according to the recording and sign his name.
People are knives and servants, and I am fish and meat.
There are photos and recordings. Zhao Zhongquan broke the jar and threw it.
I wrote everything on the recording and signed it at the end.
Lin Bao put away the receipt with satisfaction and made a service call for him. He smiled and said, "Okay, you can enjoy your wonderful night."
Lin Bao and others left their contact information and left.
Zhao Zhongquan hadn't recovered yet, and he was not interested. He slumped on the ground helplessly and burst into tears!
…
With the voices of various media.
The "formaldehyde crisis" of Guangyuan Beverages seems to have passed.
Should you choose to trust a media that lacks credibility like the Chengdu Comprehensive Report, or should you choose to choose multiple major newspapers and the authoritative organization SGS?
No one of the dealers watching on the sidelines is a fool.
Who would waste the opportunity to make money and ask to purchase goods one after another.
During this period, those who choose to trust Guangyuan and Weiguo will have their first-level qualifications raised, and those who choose to return their goods will have their first-level qualifications lowered.
It is equivalent to a free certification for dealers.
With free reports from numerous media, "Nine Walnuts" not only made up for the damage to its reputation, but also gained a lot of fame.
It's like another super advertisement.
Wei Hongjie, Wei Guo, Li Hua, Lu Qiming and others were so happy that they all woke up laughing when they fell asleep.
Driven by Shen Huan, the Chengdu Quality and Technical Supervision Department paid close attention to the matter from the beginning.
They also began to investigate the matter, verify the relevant information, and said that once the results are obtained, they will be announced to the public immediately.
…
Zhao Zhongquan returned to school listlessly.
Roommate A Bin saw him coming back and smiled meaningfully.
"Old Zhao, feel free. I see you have no energy at all. Are you exhausted?"
Zhao Zhongquan ignored him.
Last night, he was scared all night, and how could he still have energy?
A Bin is a fat little guy with a round face and basically has no luck with women.
I usually envy the boss Zhao Zhongquan the most because he has girlfriends one after another.
I thought Zhao Zhongquan was exhausted.
"Old Zhao, they say one drop of sperm and ten drops of blood, you should take a rest, I will go out to give a big class. I won't disturb you anymore."
Zhao Zhongquan wanted to find a place with a lot of people to stay. He didn't feel safe alone in the dormitory.
Hearing this, he asked: "What big class? Take me with you."
A Bin said with admiration: "You are really awesome, you are full of energy. Today is Professor Xi Chaoyang's public relations class, in the 102-step classroom. All students in our department can attend it."
Professor Xi Chaoyang is a well-known professor at Southwest University and a public relations expert.
All government think tanks must be consulted before issuing policies.
His public classes are very popular.
Zhao Zhongquan and A Bin arrived at the classroom, but it was too late, so they could only find seats in the back row and sit down.
The front and middle rows are all filled with junior brothers and sisters.
At 9 o'clock in the morning, the lecture theater was already full of students.
After Xi Chaoyang came in, he was greeted with warm applause.
This was a middle-aged man with an elegant appearance. He smiled and pressed his hands, and the classroom gradually became quiet.
"Students, today we are going to talk about the role of corporate public relations. The day before yesterday, a big event happened in Chengdu. I will use this as an example to tell you - what should corporate public relations do when encountering a crisis?"
Professor Xi Chaoyang spoke concisely and comprehensively, and explained the causes and consequences of the "nine walnuts containing formaldehyde crisis" clearly and clearly.
"...The above is the crisis encountered by Guangyuan Beverage and the measures taken..."
“The handling of this crisis incident can give other companies four inspirations: Crisis public relations must be proactive, positive, unified, timely, sincere, and authoritative.”
“Proactive: Complete communication, testing, and media relations within 3 days!
Timely: Authoritative agencies speak out in a timely manner to quickly eliminate doubts!
Unification: Media reporting is objective and fair, turning crises into business opportunities!
Authority: To break through from the side, the [third-party] appraisal is indispensable!”
“In recent times, product quality and safety incidents have occurred frequently, and even the pattern of [cases] is very similar: first it is exposed by the media, and then the manufacturer immediately clarifies it through an authoritative organization, and then most of it is false and groundless, but the manufacturer
But they suffered huge losses and even suffered catastrophe.”
"The successful practice of "Guangyuan Beverage" breaking through the "Formaldehyde Gate" tells us that enterprises must always have a sense of urgency, pay attention to cultivating and learning the awareness and methods of crisis management, and practice basic skills. Only in this way,
Only then can we skillfully resolve crises at critical moments.”
"This is an extremely classic case. I have already done a case analysis and am ready to teach it to every one of my students and promote it nationwide..."
Faced with the case that just happened right next to them, the students in the large classroom held their breath in silence.
Listened very carefully.
Professor Xi just stopped to drink water.
The classroom suddenly exploded.
Among the girls in the front row, Liu Li, Yang Yuqing, Luo Hongmei and Niu Yi stood out.
Liu Li was speechless. She still remembered that last semester, she listened to Wei Chunliang talk about the building advertising case of Guangyuan Drinks and wrote it into her own case analysis report.
Her teacher was as if she had found a treasure. She once taught it publicly in class and called it a marketing miracle in Sichuan Province.
Who would have thought that just a short time later, the crisis public relations case of Guangyuan Beverage would come under Professor Xi’s radar.
It will also be promoted nationwide.
You know, Professor Xi is a well-known figure in the country.
Doesn't that mean that Ye Feng, the general manager of Guangyuan Beverage, can already compete with Professor Xi?
She looked at the unrivaledly beautiful Yang Yuqing next to her with deep meaning.
Thinking of the cynicism towards Ye Feng in the past.
"Hey, Xiaoqing is still good at judging people!!!"
Luo Hongmei could think of everything she could think of, and she felt even more regretful.
Ever since Luo Hongmei attended the joint venture press conference of Guangyuan Beverage, she often regretted that she had not taken action against Ye Feng earlier.
Now, it's too late.
Ye Feng is already Yang Yuqing's.
Niu Yi chuckled and poked Yang Yuqing in the arm.
"Xiaoqing, your husband is going to be famous again~~~"
"Xiao Nizi, what about my husband and my husband..."
Yang Yuqing's heart was actually filled with pride and emotion.
He smiled so hard that his eyebrows curled up, and he couldn't help but tickle Niu Yi.
Chapter completed!