Chapter 232 The Appearance Patent
the next day.
No. X6, Jinxiu Garden East District, Chengdu, welcomed several distinguished guests.
Accompanied by Li Ping, Hu Song and others, Luo Zhixian of Tonghe Enterprise came to visit secretly, carrying Wanwan specialties.
"Mr. Ye, hello~~I apologize for taking the liberty to come~~"
Luo Zhixian's young face showed an apologetic smile.
The slender eyes are clear and gleaming.
He works for the Uni-President Enterprise and has deep connections in Wanwan. He easily got through all aspects and quickly established a connection with Li Ping. He passed the message through Li Ping and came to visit Ye Feng.
This is why Ye Feng quickly tidied up the house.
As the owner of a well-known domestic company, he can't even own his own house.
How to entertain guests like this?
In business circles and commercial circles, as long as you are on a high level.
Luxury houses and luxury cars are standard features.
Otherwise, people will not recognize you at all.
Ye Feng hurriedly welcomed them into the living room, with sister Yang Yuqing accompanying them.
Ye Feng and Yang Yuqing didn't have many friends in common. Apart from their classmates at school, they only had Li Ping and Hu Song, with whom they both got along well.
This time Li Ping introduced Luo Zhixian to visit, and Ye Feng knew that Luo Zhixian must have something important to ask him.
After some testing.
Luo Zhixian finally expressed his intention.
"Mr. Ye, Uni-President Enterprises will make every effort to enter the mainland after this year. As a Chinese company in beverage products, Orange Duo is our number one brand in the Bay. Of course, the policies in the Mainland are different, and we cannot register the Orange Duo trademark.
Guangyuan Beverage and our company have both launched fresh orange products, which is in line with the policy."
“Originally, our Uni-President Oranges are packaged in PET plastic bottles and TP Tetra Pak packs, which can meet the needs of various situations. You can enjoy Uni-President Oranges at work, leisure, shopping, and family gatherings.
The sweet taste. Since its launch more than ten years ago, Uni-President Orange has penetrated into everyone's lives. Its products have covered the Bay Area and Southeast Asia, and it is currently the number one brand in the Bay Area juice market."
"But~~"
Luo Zhixian sighed and showed a sad expression.
"When our headquarters decided to fully enter the mainland, we unexpectedly discovered that the appearance design of 'more fresh oranges', that is, the appearance patent for the bottle label, had been applied for by Guangyuan Beverage. I asked the Patent Office about your company's appearance patent.
, has obtained design patent protection from the National Patent Office in January this year.”
"The practice of Guangyuan Drinks is indeed a bit unkind, isn't it?"
Luo Zhixian showed a helpless expression.
It turned out that Guangyuan Beverage had stolen many of their fresh orange brands, and they were already very angry.
Now I heard that Guangyuan Beverage has even registered their design patent.
He was simply filled with anger and rage.
This Guangyuan drink is so insidious.
After hearing what Luo Zhixian said, Ye Feng just sat calmly and asked lightly:
"Mr. Luo? Did Guangyuan Beverage's practices violate any laws and policies?"
"This, no!"
"Then Guangyuan Beverage carries out legal business activities, is there anything wrong with it?"
"This, no!"
Luo Zhixian was eclipsed.
If he were in Ye Feng's position, he could only say, "Well done."
Talking about business.
Not only was he not disgusted with Ye Feng's behavior, he actually thought it was the right thing to do.
However, as Ye Feng's opponent, this makes me feel uncomfortable and makes me cry.
Luo Zhixian calmed down and said with a forced smile:
"Mr. Ye, I came here this time to discuss with Mr. Ye the common use of the bright orange bottle sticker appearance in the mainland. After all, our unified bright orange appearance has been used for more than ten years and has formed a very strong
awareness.”
"Can."
Ye Feng smiled calmly.
"However, we have put in a certain amount of effort in applying for a design patent, and your company has to pay a certain amount in return."
Seeing Ye Feng say this, he stopped talking.
Luo Zhixian secretly cursed the little fox and had no choice but to show his trump card first.
"This is what it should be. This time the head office sent me here to discuss with Mr. Ye. Our company originally intended to buy the right to use this patent for 500,000 yuan?"
"500,000?" Ye Fengchi said with a smile: "Is this the courage of a large international company?"
Luo Zhixian blushed, "Of course, we can still discuss the cost."
Ye Feng waved his hand, "It's one or two million, no need to say more."
"What does Mr. Ye mean?"
"What I mean is that the patent fees will be calculated based on the sales volume. However, I am no longer involved in these matters. You can talk to Yin Tianqiu, the general manager of Guangyuan Beverage, to discuss this matter."
Luo Zhixian was so sad that he almost vomited blood.
There is no need to talk about one or two million. Ye Feng means that it must be more than two million.
The patent fee is calculated based on the sales volume. If Uni-President Orange opens up the market in the mainland and sells well, it will cost hundreds of millions of bottles a year. If the patent fee is calculated as one penny per bottle, how many millions will it cost?
Uni-President Enterprise is not only a competitor of Guangyuan Beverage, but also needs help from others. It is really too passive.
Luo Zhixian hesitated and could only say helplessly:
"Okay. Thank you very much, Mr. Ye!!"
Although he did not achieve the purpose of his trip, it was a good thing to obtain Ye Feng's consent.
The next step is to slowly discuss it.
Such a major matter cannot be decided in a few words.
Yang Yurong listened from the beginning to the end without saying a word.
At first she thought this was some friend of Ye Feng's, but after listening for a long time she finally understood that this was a competitor of her brother-in-law's company.
This opponent has some food.
Eagerly, he came to deliver money to his door, and one gift was half a million yuan.
But what did the brother-in-law say? He didn't take a serious look at the five hundred thousand, and there was no need to talk about the one or two million yuan.
This is a multi-million dollar business, is this how we talk about it?
She looked left and right at the mansion where she sat.
The upper and lower floors also have a basement, with five bedrooms, three living rooms, three bathrooms and a garden, not counting other small rooms.
I heard from my sister that buying such a mansion would only cost one or two million.
My brother-in-law can just let Mr. Luo use the patent and own more than one luxury house.
This business is too easy.
She couldn't help but stare at Ye Feng, who was smiling lightly.
Calm down the feeling of worship in your heart.
…
The business is over.
What happened next was just gossip.
Li Ping and Hu Song were there to connect the dots, and after a while, everyone turned the topic to movies.
During these times, Li Ping is preparing to make a movie.
To complete the transformation from TV series director to film director.
Because of the limited budget, he wanted to speak directly to people's hearts through ordinary people and ordinary things!
To put it simply, it is to make a small-budget artistic film to practice.
Luo Zhixian is also involved in the entertainment industry and said with a smile: "Such low-cost literary films are very common in Wanwan, especially "The Wrong Ride" filmed in the early years, which resonated with the people of Wanwan and achieved both box office and word-of-mouth success."
"If the dried wine is sold, it will be gone~~"
Yang Yurong couldn't help but hum a line.
"The Wrong Ride" was re-released 8 times in 1983 in Wanwan in 5 months.
In 1984, "The Wrong Ride" became the first Bayan film to be released in mainland China, causing a huge sensation in the mainland. Its theme song became a household name.
It's hard to believe that this movie was written in one night.
"Oh, good stories are so important... touching good stories are even more difficult..."
Li Ping let out a long sigh.
"Hey, Ye Feng, yesterday Rong Bo told the story about his father's orderly soldier. I thought it was very touching..."
Chapter completed!