Rongcheng Guangyuan Walnut Juice Factory.

It sounds tall and overwhelming.

In fact, I rented a production suspension workshop of the state-owned knitting factory in Rongcheng.

Another shed was built outside.

Ye Feng curled his lips.

The factory was very messy, and the sound of tingling glass bottles hitting filled the entire space.

The factory director’s office is in a corner of the factory.

Lu Qiming, who was in his forties, was originally the owner of this factory.

Wei Hongjie introduced this Lu Qiming on the way.

This is a native of Rongcheng.

In the early 1980s, I went around the streets to sell drinks.

The sweet boiled water made by our own recipe was once very good at the taste of neighbors.

Many communities and primary schools have this kind of sweet boiled water, one or two cents a cup.

Later, there were carbonated drinks (Cola), juice, iced tea, mineral water,

No one buys sweet boiled water anymore, so this business can't be done.

One year, the walnut harvest was a good harvest, and the farmers in the mountains smiled happily, but unexpectedly they suddenly became unsalable.

The farmers had no choice but to use a tractor and pulled many to Rongcheng to sell.

That year, walnuts were very cheap.

Lu Qiming's family also had a rural relative who sent a lot of walnuts.

Walnuts are very greasy and you really can't eat too much.

This family of about ten people have eaten enough walnuts every day.

Many walnuts were slowly broken, and Lu Qiming couldn't bear to waste them.

Break the walnuts and add some sweet water from the home-born recipe, stir it into juice, and give some to relatives and friends.

After drinking it, everyone said it tastes great.

Lu Qiming was thinking about it and sold walnut juice.

I went through the relationship, looked for a factory, applied for a loan, and bought a wall breaker from Guangdong.

In the first year, walnut juice sold well.

Lu Qiming is smart and specialized in giving to the leaders of state-owned units.

After many units’ leaders tried it, they decided on the spot that they could buy it for employee benefits at the end of the year.

This year, Lu Qiming made money.

Lu Qiming had no ambitions. He thought it would be good to make a little money like this, and he had no intention of making the factory bigger.

There is no awareness of building a brand!

This is also the sorrow of small farmers' entrepreneurial thoughts.

Until Huiyuan Juice won the bid for the 5-second advertising rights of CCTV News Network last year for a price of 70 million yuan, becoming the first Beijing company to enter the "golden broadcast segment".

This 70 million yuan was a sky-high price for Huiyuan back then, and it was not enough to make the total annual income.

But soon, "drink Huiyuan juice and take the road to health."

This advertising slogan was remembered by consumers all over China.

Huiyuan Juice is selling well.

I don't know when it starts,

Lu Qiming felt that this slogan was all around him.

Products are unsold and monthly losses.

How much is the yield and how much is the compensation.

We buy juice. For the sake of health, we must give it to big brands so that we can be faced.

The end of the road.

The end of the road.

Finally, the factory was sold to Wei Hongjie.

Walnuts and shipping fees are offset.

Wei Hongjie and Lu Qiming have a good relationship.

I miss him deeply in love with the factory and kept him as the factory director and was responsible for the factory affairs.

Lu Qiming is worried these days, although the factory is no longer his.

But he didn't want to see the factory fall, and there were still workers waiting to pay their wages.

"Qi Ming."

There was a knock on the door, and Wei Hongjie pushed the door in with Ye Feng.

Lu Qiming put away his thoughts and looked up at Wei Hongjie.

Every time Wei Hongjie comes here with a stern face, but today he keeps smiling.

"Mr. Wei, please sit, please sit, who is this person?"

Wei Hongjie smiled, gave up Ye Feng and said:

"Qi Ming, this is Ye Feng, a young hero, I want to talk to you."

Ye Feng nodded to Lu Qiming and said:

"Hello, Director Lu, I heard from Uncle Wei that you started from scratch. I saw you today and it turns out that you are extraordinary."

"Exceeded!"

Wei Hongjie then introduced: "Ye Feng is a top student at Southwest University. I have already planned to transfer the factory to him. From now on, the factory will be named Ye."

Lu Qiming's heart moved.

In this era, college students were still the pride of heaven, and Lu Qiming did not underestimate him at all.

This student is very experienced in speaking and doing things.

It's not like she's just leaving school. She has a smile on her face:

"Where are you, come and sit first. These are all walnut juice from our factory. You can drink it."

Seeing that he was polite, Ye Feng was not polite, and after sitting down with Wei Hongjie, he said directly:

"Director Lu, I heard from Uncle Wei that the factory has poor efficiency.

Because Huiyuan Juice strongly integrated the Sichuan Provincial Market, the competition failed.

As for me, I want to take over the factory to improve the efficiency of the factory.”

Lu Qiming nodded and said:

"This thing in the factory is very clear, it is that it has no reputation, no orders, no business.

If the factory loses its benefits, it will naturally not be able to handle it.

Now the factory is yours, so we can do whatever you want.”

Huiyuan Juice is already a huge monster, and Lu Qiming can't compete with a small local private enterprise.

"Okay, Director Lu, since the factory belongs to mine, I naturally have a way. I only ask you to execute everything.

Now there is one thing you want to leave to you, and arrange for capable personnel to follow up first.

Be sure to keep an eye on it. Tomorrow, all the factory employees will hold a meeting."

Unclear and harsh.

After Ye Feng and Wei Hongjie left.

Lu Qiming sat alone in the office smoking, frowned without saying a word.

Until the cigarette almost burns to your fingers.

He couldn't help but press the cigarette to the ashtray.

"Damn, this little thing can't be done well? Don't let a student underestimate it!"

Then he shouted outside:

"Lu Erbing, you turtle-son come here quickly!"

...
To be continued...