Facing the encirclement of Coca-Cola, Huiyuan Juice and Uni-President,

There is Master Kang again, and now Mailang is eyeing him with eager eyes.

Where does Guangyuan Beverage go from here amid internal and external worries?

It is inevitable to choose a unique skill that can not only "secure the inside" but also "fight the outside".

What no one could have guessed was that this trick turned out to be quite inconspicuous - another bottle!

When Ye Feng revealed his final plan.

Everyone was talking a lot.

"One more bottle" is not a new term. It originated from the international beverage giant Coca-Cola. It has been used by many beverage companies many years ago.

"Everyone, listen to my explanation."

Ye Feng clapped his hands to calm everyone down.

"The simplest move is the most effective move. As long as we carry forward "One More Bottle" and apply it to the highest level, we can defeat everyone."

Ye Feng knows that there has never been a promotion form that has been used by the entire industry for a long time like "one more bottle"; there has never been a promotion form that has been used like "one more bottle" by all other methods.

They all dimmed in front of him.

In later generations, "One More Bottle" was Master Kong's super trick to dominate the country. A few years later, Master Kong officially launched the huge "One More Bottle" promotion strategy of 700 million bottles.

Such a generous "terminal battle" first silenced Coca-Cola.

——Never in history has a brand launched a complimentary drink that is several times the size of its rival’s market.

Consumers soon discovered that it was surprisingly easy to win prizes, and it was even common.

After only 2 months, Master Kong has developed a market psychology: it is unreasonable to buy tea drinks without "getting another bottle"!

Of course, none of the people present at the meeting now know as much as he does the super power of "One More Bottle" after it reaches a large scale.

Ye Feng had no choice but to explain it to everyone in detail.

First of all, in the activity notification stage, the outer packaging is used to inform the promotional activity information, which basically does not increase the cost;

Secondly, in the winning stage, the bottle cap is opened and the inner wall of the bottle cap is informed whether the prize has been won. This step simultaneously achieves irreparable damage to the necessary packaging and informs the winning information to promote consumption;

Then, in the on-site prize redemption stage, consumers can theoretically redeem their prizes on the spot after purchasing a drink at any terminal, which greatly improves the convenience of prize redemption and at the same time increases the credibility and participation of the promotion;

Also, you can win prizes repeatedly. In the early stages of the event, winning three times in a row was not uncommon, winning four in a row was also common, and winning in five in a row was also possible. Consumers’ enthusiasm for participation was greatly aroused;

In addition, it can hit opponents hard. Each adult consumer mainly purchases one to two bottles of bottled drinks every day. This habit accounts for more than 90% of all buyers. "One more bottle" actually greatly prevents

The probability of consumers purchasing other beverages, especially small brand beverages;

Finally, the advantage of using the product itself for promotion is that it greatly saves cash expenditures, logistics costs and personnel costs, making it possible to promote this form on a larger scale.

…

Following Ye Feng's in-depth and simple analysis, everyone accepted Ye Feng's plan.

The "one more bottle" strategy is fully launched, with a winning rate as high as 20%.

In this way, the invisible price reduction can be as high as 20% without actually reducing the product price.

It has formed a very strong competitiveness and maintained the price profit in the later period.

So!

Why did a sales plan with so many advantages fail later?

Because there are too many fakes.

Many people directly ask factories to produce a large number of bottle caps to redeem their prizes.

Moreover, counterfeiting is becoming easier and easier with the process of industrialization.

This time, Ye Feng launched the "one more bottle" strategy a few years in advance, creating a head-turning effect.

Let consumers remember Guangyuan Drinks deeply.

Let products that passively follow the trend suffer the pain of fake bottle caps.

Wait for the counterfeiting gang to react.

Guangyuan Beverage has completed the “One More Bottle” promotion.

These counterfeiting gangs can only keep an eye on latecomers.

…

The products that were launched after adjusting the new plan were quickly put on the market.

The re-created ads are also running on television.

At various beverage retail terminals, you will see scenes like this: consumers open the bottle caps and smile with joy - first they win one bottle, then another, then the third bottle... Some people even win 6 bottles in a row!

…

With Ye Feng’s continued capital injection.

With the opening of new stores of Legend Internet Cafe one after another, a new store of Spicy Hot Pot Restaurant has opened.

The food delivery department that Wang DaDa is in charge of is getting bigger and bigger.

He recruited four more laid-off workers to ride tricycles to deliver meals to the customers of Legend Internet Cafe, whether it was lunch, dinner or supper, rain or shine.

Four workers take turns working the night shift, and Wang DaDa is responsible for the central deployment during the day.

Soon, Wang DaDa became famous among laid-off workers.

In the past, anyone who saw him would avoid him and point fingers behind his back, saying, "Look at him, he's thirty years old and he's still a gangster."

Now, Wang DaDa not only has a legitimate job, but he is also a big man.

When the co-workers saw him, they all greeted him politely.

Even the tigress at home has become much gentler recently.

In particular, the year-end bonus of three months' salary is paid in full.

The tigress turned into a good kitten and asked him to turn over and sing to the serfs.

this day.

Wang DaDa was in a bad mood and went home with a straight face after get off work.

Today, several customers ordered dinner and it almost didn't arrive on time, which revealed that the food delivery service staff couldn't keep up.

He considered adding two more workers for turnover.

"son!!"

As soon as Wang DaDa returned home, he saw Wang ZiTeng wearing new clothes and rummaging around the house.

"Son, have you made the newly bought clothes look like this?"

I saw a new set of clothes that he personally bought for his son. They were so dirty that they were beyond recognition.

Wang boldly took the feather duster from the cabinet and was about to beat his son. He yelled:

"I have to spend money to buy clothes. Don't you know how distressed I am? I have worked so hard for you. Is it easy to make some money? I must teach you a lesson today."

Wang Ziteng was frightened that his father had lost such a temper.

He rolled his little eyes and said, "Dad, if you want to hit me, wait until I take off my clothes before you hit me. I find that you care about your clothes instead of me, my son."

"ah……"

Wang DaDa was stunned when he heard this.

Regretful...

I hate it so much~

"Oh my god~~ You should have reminded me earlier, how many clothes have been damaged before."

Wang Bingdao felt regretful and became even more ruthless.

Take off Wang Ziteng's pants,

"How dare you educate me! Watch me beat you until you call me daddy!!"

Just as he was beating his son severely.

"stop!"

Wang DaDa's wife came back and took the lead: "If you dare to beat your son while I'm not around, kneel down."

"Plop~"

Wang DaDa's legs went weak, he knelt on the ground, raised his hands and handed over the feather duster.

"Honey, listen to my explanation."

"Don't listen, don't listen!"

The wife put Wang Ziteng into her arms and said, "My good boy, it didn't hurt, right? How did you do in today's exam?"

Wang Ziteng hadn't been hit hard yet, so he secretly breathed a sigh of relief.

She acted coquettishly in her mother's arms and said: "Mom, I'm fine. I had a small favor in the exam today and I couldn't write the word 'hui'. Later, I opened the bottle of fresh oranges you put in my schoolbag and cut the cap from the bottle.

I found the word 'hui' in 'Thank you for your patronage'."

"A good son, so smart and lucky."
Chapter completed!