Chapter 398 Key Data
Zhang Quanjun was in a state of excitement.
As for Hongqi Hypermarket going global, in the international market, it is on a par with international retail giants.
He couldn't even think about it.
It's too difficult, just like the hell mode for ordinary gamers.
If you're not a big fan of recharging money, don't even think about it.
Walmart in the United States was founded in 1962 by Sam Walton, a legend in the American retail industry.
In the early 1990s, Wal-Mart's annual sales exceeded US$40 billion, making it one of the world's largest retail companies.
It doubled again in 1995, achieving annual sales of US$93.6 billion, ranking fourth on Fortune magazine's 95 list of the largest American companies.
In fact, Wal-Mart's annual sales are equal to those of all department stores in the United States combined.
Eventually becoming the largest private employer in the United States and the largest retail chain in the world.
Facing such a giant, Hongqi Hypermarket is like a sesame compared to a watermelon.
If you don’t take shortcuts, Hongqi Hypermarket will always be beyond compare.
At most, Zhang Quanjun only dares to think about the situation when Hongqi Hypermarket dominates China.
Ye Feng didn't know that the new general manager Zhang Quanjun had so many thoughts in his mind.
He smiled at his two subordinates, their confidence restored.
Knowing that I succeeded in cheering them up.
Cao Shiru thought for a while and said: "Director Ye, I still have contact with the Lujiazui shopping mall you just mentioned. That place should not be rented out yet."
She said excitedly: "Although Lujiazui is the most prosperous place in Zhonghai, the rent is very expensive. But the area there is smaller than here now, probably only a little more than one-half of what we have here. Therefore, if we open a branch there,
The rental cost won’t be too high, it’s estimated to be more than 10 million per year.”
"Today our sales have reached 20 million, and one day's sales can be used to rent the mall for a year. There is no pressure at all."
It’s not that Cao Shiru only counts the rent and does not consider the goods.
Now the reputation of Hongqi Hypermarket should be improved.
Suppliers are eager to get their products on the shelves, but as for settlement, it's still very early.
So she only calculates the rental cost of the mall.
Now is the best time for Chinese people to enjoy the dividends of 20 years of reform and opening up and explosive population growth.
It is the first year of super development for the retail industry.
Opening a supermarket is an opportunity to make money while lying down.
Hongqi Hypermarket can open another branch based on its daily sales.
Since other large supermarkets do not offer free drinks in the early stage, nor do they have opening membership discounts, their single-day sales are definitely not as high as those of Hongqi Hypermarket.
It takes at least a week or a month of sales before you can open another branch.
Hearing this, Ye Feng nodded and said, "Well, I'll leave this matter entirely to you. Just take care of it yourself. I only want the final result. I can guarantee that the business will open within a month."
He paused and said: "Next, there is another thing."
"Dong Ye, please tell me."
"In this case, you and Mr. Zhang will go back and contact newspapers and TV stations to invite some well-known local and domestic media to interview our Hongqi Hypermarket." Ye Feng ordered.
"Interview? Is it to promote our first-day sales? Breaking 20 million on the first day?" the two asked.
"Yes, that's it. We are in the sales business. Don't hide your achievements, but show them boldly. Our first-day sales exceeded 20 million, ranking first in China and three times the highest single-day sales achieved by foreign giants.
Achievements. This is the pride of the Chinese people. I believe many people like to read and listen to it, and these media also like to report such news."
Ye Feng pointed out enthusiastically: "At the same time, inform our suppliers, especially Guangyuan Beverage, Coca-Cola, Changhong, Haier and other companies, they have sent people to our Hongqi hypermarket to promote their products. Their products can be sold here.
It’s very good, I’m sure everyone will be happy with it.”
"In a word, everyone will carry the sedan chair."
"This time, we want to let Wal-Mart, Carrefour and other foreign giants know, and let people across the country know. We want to publicize it and let all our peers know that Hongqi Hypermarket is coming, so that people all over the country are looking forward to our Hongqi Hypermarket.
Store, drive to them."
After hearing this, both of them jumped up with excitement.
Zhang Ruolan pursed her lips and smiled.
Ye Feng is still the same Ye Feng.
Several years have passed and nothing has changed.
When it comes to marketing, you have a lot of ideas and pay special attention to publicity.
I know how to use good words to inspire people.
This is how we used to make Guangyuan drinks.
Through step-by-step publicity and marketing, the products are sold from Chengdu to the whole country.
Not surprisingly, Zhang Quanjun and Cao Shiru must be determined to follow Ye Feng.
This is Ye Feng's ability and his charm.
Unknowingly, it's fascinating.
At present, Hongqi Hypermarket is still a weak player compared to foreign giants.
By shouting slogans, they play the national sentiment card.
It is an excellent publicity point.
"Hongqi Hypermarket is our own supermarket for Chinese people."
"Hongqi Hypermarket ranks first in China in terms of daily sales per store."
"Hongqi hypermarket branches will be opened all over the country."
Both Zhang Quanjun and Cao Shiru began to look forward to the future. Everywhere the Hongqi hypermarket opened, they received great enthusiasm from the local people in China.
Countless suppliers are rushing to supply Hongqi Hypermarket.
Finally, it reached the top position, surpassing local companies such as Hualian and Huachao. It surpassed foreign giants Wal-Mart and Carrefour, becoming the largest supermarket company in China and becoming China's new retail leader.
"Okay, Dong Ye, don't worry."
"I will follow up on the Lujiazui store immediately. At the same time, I will arrange to contact the major media early tomorrow morning."
"I will arrange for the promotional materials and hot topics to be produced here overnight."
Both of them assured Ye Feng that nothing would go wrong.
"Well, you two go out and do your work first, make the hotel arrangements, and have dinner with the management later. You don't have to wait for me. I will naturally go over and have a glass of wine with everyone."
Ye Feng waved his hand and sent the two of them away.
"Okay, let's go out first."
After the two went out, he and Zhang Ruolan were the only two people left in the office.
Zhang Ruolan stared at him silently without saying a word, and the atmosphere suddenly became subtle.
"Ahem!"
In order to break the silence, Ye Feng picked up the detailed list in his hand and carefully looked at the previous statistics.
He just looked carefully at the sales details of the membership card.
After all, membership cards are the key to the development of Hongqi Hypermarket.
He hasn't taken a good look at other data yet.
Because of centralized procurement, the purchasing costs of all fast-moving consumer goods are very low at Hongqi Hypermarket.
Likewise, the sales price is also the lowest on the market.
Rice, eggs, pork, oil, salt, drinks, towels, toothbrushes, etc. are all sold at extremely low promotional prices.
Ye Feng requires that the gross profit margin of merchandise sales in Hongqi hypermarkets shall not be higher than 20%. The net profit margin after deducting labor, water, electricity and other expenses shall not exceed 10%.
This is the bottom line, a weapon to maintain customer loyalty and increase turnover.
High quality and beautiful price.
This is synonymous with Hongqi Hypermarket.
Chapter completed!