Chapter 470: Privileges of QQ Members
"I see, the respect and affection that netizens want is, to put it bluntly, vanity and ambiguity."
Brother Xiao Ma suddenly realized.
What a smart person he was, he immediately figured out the key.
Under Ye Feng's guidance, he drew inferences: "Vanity is just comparison. I want to be different and I want others to envy me. Then we will give him a different QQ experience."
Ye Feng smiled and said: "For this reason, it's time for us to launch the QQ membership system."
"QQ membership system?"
Zeng Liqing was shocked, "Director Ye, Pony and I just came up with this idea yesterday, how could you come up with the same idea as us?"
Ye Feng chuckled and said, "Do you know the Hongqi Hypermarket that I'm busy with recently?"
"I know~ Director Ye's Hongqi Hypermarket is very successful. Newspapers say that Hongqi Hypermarket is the pioneer of domestic private enterprises in resisting foreign investment." Zeng Liqing said.
Ye Fengdao: "The turnover of Hongqi Hypermarket is really impressive. I came to Shenzhen City this time because Hongqi Hypermarket wants to open a branch in Shenzhen City. The most important thing about the success of Hongqi Hypermarket is that
He has a very successful membership system.”
"Members are also different in terms of consumption and activities. They immediately widen the gap with ordinary customers. It increases the stickiness of customers and promotes customers' desire to consume."
"Our QQ membership system faces 50 million registered users across the country, and even 500 million users in the future, so it needs to be designed to be more complex. For example, I recommend that the membership level be divided into at least 13 levels."
"Then the membership is divided into ordinary members, super members, and special members such as blue diamond members, green diamond members, and red diamond members."
"Member privileges cover QQ, games, life, shopping, etc., with at least dozens of different privileges."
"For example, it is more convenient and faster for members to upgrade and grow in value. Members have exclusive identity nameplates. Blue diamonds are blue, green diamonds are green, red diamonds are red, and super members are gold. Not only are QQ members' online names colored, but also
A nameplate indicating identity is added behind the nickname, and the super member displays the golden [svip]. Among tens of millions of people, the user's name is written in red and gold!! It makes the user look so special.
different."
"Wonderful~~"
Brother Xiao Ma felt excited after hearing this. Ye Feng not only thought about it with them, but also wanted to make a QQ membership system.
Ye Feng also pointed out that the goal of the membership system is to target users' vanity, satisfy users' vanity, and make users willing to spend money.
"There are 50 million registered users. As long as 1 million users use my membership system, we can earn a lot of income. We don't have to pay any cost, just upgrade the software. And with the support of a large number of ordinary users, the members'
It’s more money well spent.”
Brother Xiao Ma smiled knowingly when he thought of the users rushing to recharge their memberships.
Zeng Liqing was also very excited and looked at Ye Feng's young face for a moment.
Ye Feng also thought of building a membership system like them. As soon as he had an idea, Director Ye thought of it so concretely. He is indeed an entrepreneurial wizard and a leader in the business world.
Ye Feng felt uncomfortable looking at them, touched his hair and said: "Not only do members have different nicknames in the friend panel, but they are also ranked higher. Every time the QQ version is upgraded, members can be given priority to experience it, and non-member users can
If you log in to the new version of QQ during the trial period, you will be prompted that you are not eligible. Please register as a member first."
“In addition, members also have a series of privileges such as priority access to customer service phone numbers, priority response to online customer service, quick response to number appeals, special care reminders, considerate login prompts, friend online reminders, friend recovery period extension, etc. Most importantly, super
Members can @ all members in the QQ group and have privileges such as establishing super large groups."
Brother Xiao Ma and Zeng Liqing nodded repeatedly.
After hearing the end, Xiao Ma was stunned again.
"QQ group@all members? QQ super group? What is this function?"
Ye Feng was shocked. Is there still a QQ group? Did he accidentally let it slip?
He remained calm on the surface and said with a smile: "QQ members can create a QQ group and bring a group of like-minded friends into the group. This is a public platform for multi-person chat and communication. After the group owner creates the group, he can invite friends or
People with common interests and hobbies go to a group to chat. In addition to chatting in the group, we can also provide group space services. In the group space, users can communicate using group bbs, photo albums, shared files, etc. QQ group
The idea is to gather wonderful people together and share the prosperous times.”
"Group space?"
The more Xiao Ma listened, the brighter his eyes became.
"Each group has space, so after our server is expanded, can we give each user a space?" he asked.
"Yes, yes, yes"
Ye Feng could only chuckle and said: "It saves effort to talk to smart people like Pony. In the future, QQ members will also have many privileges in their personal space."
"However, I also want to give all member users a batch of game privileges for free. Let them enjoy priority experience, free gift packs, discounts, prop awakening, exclusive props experience bonus, exclusive skills, points sign-in, fast game downloads, games
Exclusive game privileges for members such as doubled points.”
I heard Ye Feng say this.
Brother Ma immediately understood.
It turns out that Ye Feng came to him specifically not only to make money from QQ membership fees, but also to promote his own games.
Zeng Liqing participated in the video link of the Shenzhen office of Legend Network.
Ye Feng said in the video that on the first day of the launch of the server, "King of Kings" had a carnival, with more than 100,000 paying users.
Needless to say, the game privileges of QQ members must be games from Ye Feng Company.
However, the cooperation between Tencent and Legend Network has always been good.
Everyone learned from each other's strengths and complemented each other's weaknesses, which really produced the effect of 11 being greater than 2.
Everyone has reached a consensus on the launch of the QQ membership system.
Specific details can be refined later.
Brother Xiao Ma kept all the functions mentioned by Ye Feng in his mind and continued to ask: "So Mr. Ye, how do users recharge QQ?"
This era has its limitations.
Unlike in later generations, it is inconvenient for users to pay via Tenpay, online banking, landline phone, mobile phone recharge card, or mobile phone payment.
Think about it, most of the people who use QQ are young people. How many people have mobile phones? Landline phones and online banking are just decorations, and Tenpay has no trace at all.
Unable to recharge, inconvenient to recharge.
Even after this membership system was implemented, there was no income.
"Today, I am here to solve your problem."
When Ye Feng heard Xiao Ma's question, he laughed and said, "Do you know how the King of Kings achieved 100,000 paying users on the first day of its open beta?"
"I really don't know." Xiao Ma shook his head and said.
Zeng Liqing thought for a while and said, "I know, it's Director Ye's Internet Cafe Alliance."
"Internet cafe alliance?" Xiao Ma was puzzled.
Zeng Liqing explained: "Dr. Ye has a free Internet cafe management software called Wanxiang Network Management. More than 85% of Internet cafes use this software to manage computers. There is a mall in this software where virtual electronic goods can be bought and sold. Users can use it directly
You can purchase it just for the cost of surfing the Internet. Although the money is collected by the Internet cafe, the Internet cafe can get a certain commission."
"Good guy, Dong Ye is really generous."
Chapter completed!