There is a blank period between computer online games and mobile games, that is, the golden period of the development of web games. Since 2005, it has grown by almost 50% every year, and the number of web game users peaked at 330 million in 2013. It has subsequently decreased every year, and as of 2018, there were still 220 million users.

Ye Feng knew the development of future generations, but others didn’t know it.

A big man from the planning department held his hands high off the stage, looking like a primary school student who hoped that the teacher would draw a question.

"What's the problem with this classmate who raised his hands?"

Ye Feng smiled at him and said, "Oh, I know you, are you He Congwen from the Planning Department?"

"Yes, yes, I, Mr. Ye, still remember me, I am so happy."

He Congwen said excitedly, "Last time, Mr. Ye gave us an imagination class, and our planning team benefited Feiqian. I still remember the divergent thinking that Mr. Ye mentioned, and also used the realm of cultivating immortals to describe the realm of learning. It was so amazing."

After he talked a lot incoherently, he couldn't help asking: "But, for web games, the client has a maximum of dozens of m, the picture is definitely not exquisite, and the plot is definitely not outstanding. Shouldn't such a game be synonymous with shoddy production? Can we gain the reputation of players and make money from players?"

What He Congwen said made everyone think.

Zhuo Qingtong, the customer service department director in the audience, Chen Gong, deputy engineer in the technical department, etc., all have a lot of problems. Why don’t you continue to invest in good computer games? Isn’t it okay to continue to develop high-quality online games?

Ye Feng smiled and signaled He Congwen to put down his hand.

"People, please look at the big screen!"

"I will briefly introduce the gameplay of web game games: no matter the theme of the game itself and the story difference, it is basically composed of two parts: hanging up and pk."

"In order to fully experience the characteristics of web games, I took advantage of my leisure time to experience a web game "Three Kingdoms Dragon General" that the company is being tested internally. Within 3 minutes of entering the game, I clicked the screen to level 20 and then went up to level 20. I didn't operate for half an hour, but it was already level 40."

"The game characters have been automatically fighting monsters and upgrading, and they automatically exploded equipment."

"The game is extremely simple to operate. Compared with the now very popular FPS and Moba games like "CS" and "Legend", there is no need to use your brain or practice and improve your skills repeatedly."

Speaking of this, Ye Feng raised the question that everyone wants to know the most:

"Then how can this kind of hanging-up game be attractive to people?"

"Don't worry, there is also a pk part! That is, fighting against other human players in the game, each server will have a player ranking."

"If you don't charge money, your main function is to be a qualified loser - let the krypton gold boss win, and it has the greatest significance of being a non-krypton gold player."

"Recharge money can be a temporary dominant player in the game, but soon you will find that others also recharge money. In order to keep their status or increase their rankings, players need to spend further."

"Simple game operations, and the game logic can be strengthened by recharging money, and the portrayal of the target user is already very clear:

First of all, you have a certain amount of consumption capacity, but don’t have much time;

Secondly, I don’t pay attention to the plot and gameplay of the game itself, but I pay more attention to my own position in the game society, the sense of accomplishment of defeating other players, and the satisfaction of others’ admiration for themselves.”

Speaking of this, everyone has some understanding of the money-making model of web games. Male players aged 30-39 are their main audience.

For these people, they are busy with work and do not have a lot of time to fight monsters and level up, and "recharge money to become stronger" and gain a sense of accomplishment. This is an excellent game setting.

If you think that "only you can become stronger by recharging money" is a game company's unscrupulous behavior to make money, it just means that you are not within the target user range of web game games.

Chen Gong, deputy chief engineer of the technical department, couldn't help but say, "Mr. Ye, first of all, thank you for your promotion. This "Three Kingdoms Dragon General" was developed by our group. I originally thought that such a game that can only be hung up is a garbage game. I didn't expect that your evaluation is so high!!"

After hearing Ye Feng's words, Xu Yang felt itchy. He originally wanted to represent the "Young Three Kingdoms" game of Legendary Game Company, but when he heard Ye Feng say that this internal beta game "Three Kingdoms Dragon General" is very good.

He immediately stood up and said, "Mr. Ye, can our 52 Play Platform represent this "Three Kingdoms Dragon General"?"

Ye Feng laughed and said, "Of course, I just said that web games have two characteristics: traffic monetization, and recharging money becomes stronger! One aspect of traffic monetization is that there must be many game platforms and wide audiences, which will facilitate us to "wash users".

Wash the user?

Xu Yang heard another new term and felt very fresh. He acted like a good student and listened carefully to Ye Feng's sermon:

"As a game company, you must choose one of two to make a profit of a game: let 1,000 users charge 1 yuan per person, or find one of the 1,000 people who is willing to pay 1,000 yuan?"

"The design idea of ​​web games is closer to the latter, so there is the characteristic of "web game washing users and plug-in game users."

“What is a washing user?”

"Washing has an obvious derogatory meaning, and to be precise, it is to screen users."

"For web games, how to turn a player from a free user to a paid user may not be the focus, but letting a user who has already given 10,000 yuan to recharge the game in the future be able to recharge 100,000 yuan is worth studying."

"So, screening is an extremely critical step. The specific process, involving company secrets, cannot be discussed for the time being. Let's think about it later when you go back."

So that's the case. Traffic monetization is to filter users, the premise is that there are enough users. Therefore, a large number of advertisements will be laid out when the web game is released in the early stage, and celebrities will be invited to endorse and increase exposure.

Xu Yang quickly figured out what kind of routine this was. So he became more determined, "Mr. Ye, we will be playing 52 and we have to act on this game!"

"We also want to represent this game!"

"Same for me!"

The platform merchants and publishers who were listening to the customer area could not sit still and were scrambling to play the opportunity to proxy games.

In the past, the computer games made by Legend Games were all published by themselves, and at most they were advertised on other platforms and provided downloads.

They just saw legendary game companies make a lot of money.

Now, the web game of Legend Games can be distributed by the platform, which gives them a chance to make a fortune.

A group of bosses started scrambling to the scene.

"Don't worry, I said that the more agent platforms, the better. Everyone has a share. When you go back, prepare the server and promote it together after our game advertisement comes out!"

Ye Feng pressed his hands to stop everyone.
Chapter completed!