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Chapter 184 Classic Marketing

"I like this name. The word Marlbo can be used to do a great promotion, and then you will know." Shen Long said with a smile.

In terms of making money, the efficiency of major consortia has always been very high. It didn't take long for George and Philip to test. When they saw the research report, they were not good. It was a bit scary, and both of them were old smoke ghosts, almost every day without leaving hands.

"New cigarettes are quickly produced. After reading these reports, I dare not smoke other brands of cigarettes again, and you can be a little better." As soon as George returned to Las Vegas, he started to start towards Las Vegas and began to start towards Las Vegas. Shen Longsuo asked tobacco, "How much do you have in this tobacco? Can you give me some? Before the new cigarette produces, I will smoke!"

"Sorry, this is a brand new variety, I don't have much." Shen Long shrugged. He brought him all in the flower pot. When the tobacco in the hometown village was not yet reached.

"This is really bad." Philip-Gennini was also uncomfortable. "We have returned to you in those tobacco fields in Kentucky. We will start planting this new type of tobacco next season!"

"Philip Morris has agreed to sell Wanbao Road to us, but they have a high price. I still need some time to bargain, and I can get it next month." George represents the Rockefeller Consortium. "We can prepare a new company now. By the way, what is the name of your new company?"

"How do you think Opi Asia Company?" Shen Long directly borrowed the world's number one tobacco company in the future. "Altria originated from Latin Altus, which means high, expressing our belief that we want to occupy the top of the pyramid market."

"It is really good. Let's talk about the issue of the stock. We are about value in the tobacco factory in North Carolina ... Philip's value in the tobacco field in Kentucky ... We valued this new type of tobacco varieties ..." Next, the three parties started a fierce bargain.

"No, no, your valuation of this kind of tobacco is too low ... I have also seen the information of these factories, the equipment is backward, the quality of the workers is not high, it can’t be worth so much money, and I still want to still have Reluct the factory to Kentucky. If you stay in North Carolina, you must transport tobacco from Kentucky. This cost is too high. If you insist on this price, I might as well acquire a few tobacco factories in Kentucky ... "

"As for you, Philip, your tobacco fields are too scattered, which is not conducive to large -scale mechanical cultivation. After winning, I have to buy tobacco fields in one piece ..." Shen Long strives, "In addition, I also applied for application. A patent of a new type of filter has developed a new marketing promotion plan for this tobacco, which should also be counted as the cost. "

"We will provide you with policies and financial help, so that your tobacco can enter the market in the shortest time. In addition, we also have our own advantages in the distribution channels ..." George and Philip refused to give up.

"I don't lack funds. The Firebird Club can now provide me with a steady stream of cash flow, and I also have a way to distribute channels. Don't forget, what do the Korion family start!" For olive oil and private wine business, they sell olive oil and wine to the United States.

"Well, it's better to take a step back ..." The argument, the three parties finally reached an agreement. In the factory, policy resources, and distribution channels, the cost of relocating the factory from North Carolina to Kentucky is borne by them; the California consortium is the least shares with the shares of the California consortium, the distribution channels and part of the funds on the west coast.

"Now we can start the work of tobacco. This work will be responsible for me." There are not many seeds brought by Shen Long. We must use his ability to give birth to plants to grow to meet the needs of tobacco fields in the shortest time.

He brought Roco Lapeng and Tom-black roots to Kentucky, let Tom deal with legal matters, and the new company's preparations, but he stayed in the seedlings of the seedling shed. New seeds, plant these seeds ...

In a few consecutive cycles, I finally saved the needs of Opi Asia's existing tobacco fields. During this time, George also got the ownership of Wanbao Road from Philip Morris.

"From now on, the brand MARLBORO is owned by Ochiya, Freido, hurry up and tell us, how do you plan to promote this female tobacco brand? Is Opi Asia planning to focus on the women's market? That kind is called Nanxing's tobacco is indeed suitable for women's taste. "George asked.

"No, I plan to use long -bottomed tobacco to focus on the male market." Shen Long rejected, the future Wanbao Road is mainly the male market.

"The previous impression of consumers is not very good. Not many men are willing to smoke women's smoke, which will make people laugh at them as ladies." Philip is not optimistic about Shen Long's plan.

"But during World War II had stopped production, consumers had forgotten this, and I already thought about the appropriate marketing promotion plan. The harm is not yet understood by people, and it is normal for celebrities to shoot tobacco advertisements. "As for advertising words, I also think about it; do you think the word Marlboro is very interesting?"

"What do you mean? I remember this is just the street name of Philip Morris in the London factory." George asked.

"Marlboro can be regarded as the abbreviation of the first letter below." Shen Long stood up and showed them a piece of paper to show them. "Men are only in mind because of romantic love. This is a natural advertising saying. It is very matched with Johnny Fangtan on the big screen. Once this advertisement is launched, everyone will be crazy for this advertisement!"

"Freido, are you really a genius!" George and Philip stunned directly, and then reacted for a while. Back to the acquisition price. "

It is not easy to build a brand. Renault has promoted camel cigarettes through the picture of the desert camel, and this advertising word on Wanbao Road can undoubtedly be popular in the shortest time.
Chapter completed!
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